China’s rapid digital developments have greatly impacted people’s lives in many ways. It has not only changed how people talk, shop, pay, or even date – it has also changed how they learn. The increasing popularity of cyber schools is bringing about major changes in China’s education system. What’s on Weibo covers the latest developments in the booming business of e-learning in China, and introduces the 10 hottest players in the field. [This is a premium content article.]
Online learning has become increasingly popular in China over the past few years – it is arguably one of the hottest topics in China’s tech industry today. The rise of e-education (在线教育) has made it possible for people to study any topic they like, no matter how old they are, where they live, or what they do. Moreover, compared to traditional education, online education is relatively cheap, making education more affordable and accessible to people from all layers of Chinese society. In this way, online education is a source of opportunities – both for e-learners and e-learning companies.
Education is generally deeply valued in China – a fact that is backed up by the numbers. In the PRC, education is in the top things that households generally spend the most money on, besides spending on housing and medical services. A large part of that education money is now being spent on digital education (Zi 2016, 36).
78 million online learners
Although China’s online education providers have been around since as early as 1998, it wasn’t until the 2011-2013 period that the market really exploded. There are now around 2.6 new schools coming online every single day, which has made China’s online learning market grow from around 500 institutions in 2012 to well over 4200 – and counting – in 2016. According to The China Online Education Report 2015-2020, the number of people studying online in 2014 was estimated at a staggering 77,97 million.
But experts say the popularity of online education in China is nowhere near its peak yet. With less than 30% of Chinese netizens currently using online education, an ever growing internet population, and a rising middle class, the market is expected to continue to grow an annual 15%. The coming decade will therefore be pivotal for China’s e-learning business (Sohu 2016; Zi 2016, 36).
Getting into the MOOC
The so-called MOOC (Massive Open Online Courses) are an important part of the online education business.