About What’s on Weibo


What’s on Weibo is an independent blog that provides social, cultural & historical insights into an ever-changing China. We shed light on the latest trends in China by closely following its social media, marketing & digital developments and changing media landscape.

What’s on Weibo is driven by our own curiosity about Chinese society and China’s (social) media environment. It is meant for people and companies to create a deeper understanding of social trends and behaviour in modern-day China.

What’s on Weibo is fully independent, and is not affiliated with Sina Weibo or other social media companies in any way. For an explanation of the Chinese social media platform Sina Weibo, please go to our Short Introduction of Sina Weibo. We always cite or link to our sources.

What’s on Weibo articles have been featured and mentioned by different international media, including the BBC, Global Times, USA Today, China Daily, China Digital Times, MunchiesDaily Mail, The WeekHuffington Post, That’s Mag, Business Insider, NOS,  GeenStijl, VICE Magazine, 360 Magazine, Parool, La Tribune, Spiegel Online, 內幕雜誌 [Inside Magazine], and more.

Visitors have free and unlimited access to the vast majority of our articles, and can read our selected premium content through a one-click-pay system provided by the journalism pay-per-article platform Blendle. Click here to read more about our Premium Content.
Managing editor, writer & founder:

Manya Koetse
What’s on Weibo is managed by Manya Koetse who also provides her services as a consultant, researcher, and public speaker on (consumer) behaviour, social trends, digital developments & new media in China. manyakoetse.com.

What’s on Weibo Contributors Team:

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