Haidilao: Taking Chinese Hotpot to the Next Level

Twenty-three years after opening its first restaurant, China’s Haidilao hot pot chain is hotter than ever before. With its special business model and service creativity, people happily wait in line for two hours before getting served. At Haidilao, even the lonely eaters never eat alone – they get a teddy bear to dine with them.

Karaoke in the Digital Age: China’s M-Bar Public Karaoke Rooms

Chinese company M-Bar has thought of a new solution for people who love karaoke but are too shy to sing in front of a crowd. M-Bar’s private self-service karaoke booths, located in shopping malls across the country, are all the rage in China now. More than just a karaoke box, it’s a recording studio and a place to take a break from the hustle and bustle of the big city.

Package Pick-up Club: Chinese College Girl Sets Up Successful Business

A service that lets college students pick up your packages and buy your groceries – it is a business model that proved successful for the female student Xue Jing, who now manages a team of 30 students who all work as ‘package pick-up staff’. On December 1st, Sina News reported how one college girl from […]

‘Humiliating’ Korean K-Swiss Commercial Enrages Chinese Netizens, Fuels Anti-Korean Sentiment

A Korean commercial by American footwear company K-Swiss has recently sparked outrage on Chinese social media. The ad video depicts an alleged Chinese character in a way that is called “insulting” and “humiliating” to China. The controversy fuels anti-Korean sentiments amidst current China-South Korea tensions, negatively impacting the popularity and presence of Korean pop culture in the PRC.