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China Arts & Entertainment

The Success of China’s Hit Talk Show Qi Pa Shuo (U Can U Bibi)

The fourth season of China’s most popular online talk show Qi Pa Shuo is well underway. Using trendy design and funny sound effects, the show is a fresh debate competition where Chinese celebrities and showbiz newcomers discuss contemporary social and cultural issues. Qi Pa Shuo is a new type of entertainment show especially liked by China’s post-1980s and post-1990s generations for various reasons.

Manya Koetse

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The fourth season of China’s most popular online talk show Qi Pa Shuo is well underway. Using trendy design and funny sound effects, the show is a fresh debate competition where Chinese celebrities and showbiz newcomers discuss contemporary social and cultural issues. Qi Pa Shuo is a new type of entertainment show especially liked by China’s post-1980s and post-1990s generations for various reasons.

Not a week goes by without Qi Pa Shuo (奇葩说), an online talk show competition created by iQiyi (爱奇艺), becoming the focus of discussion on Chinese social media sites. Although the show is already in its fourth season, it is now more popular than ever.

Qi Pa Shuo is a contemporary talk show concept that brings together a group of very diverse – often funny and extravagant – Chinese people to debate various topics and dilemma’s relating to, amongst others, love, marriage, family, career, and friendship.

Qi Pa Shuo was first aired in November of 2014 and still has staggering viewer ratings. The talk show is also big on Weibo, where its official page has over 1,1 million fans. Hashtags related to the show often become trending topics.

The panel of hosts/judges on Qi Pa Shuo, led by He Jiong, a key figure in China’s entertainment industry.

The huge success of the show lies in its marketing and concept as a purely online variety show that brings a somewhat sophisticated form of celebrity entertainment.

 

LET’S GET IT ONLINE: BOOMING ONLINE VIDEO MARKET

“Chinese tech giant Xiaomi paid a staggering 140 million rmb (±20 million US$) to be Qipashuo’s main sponsor.”

 

Qi Pa Shuo is an online talkshow, meaning that is created by Chinese online video portal iQiyi, where it is streamed twice a week. It is also online in the sense that the show interacts with topics that come from Chinese online social media.

Although China still has a flourishing television market, younger audiences now prefer online streaming to traditional TV channels. China has the largest online population in the world, and 88% of its internet users watch online videos, either on mobile or computer.

This percentage is higher when it comes to the younger online audiences, with 90.6% of the post-95s generation visiting video websites.

iQiyi (爱奇艺) is one of the biggest online video platforms of China. Sometimes referred to as “China’s Netflix”, iQiyi is an ad-supported video portal that offers high-definition licensed content to registered users. Apart from its online library with a myriad of movies from China and abroad, iQiyi also has its own production studio that produces films and other online content.

With the creation of Qi Pa Shuo, iQiyi has made a smart move. Since the majority of iQiyi users are born post-1980s, the program caters to the interests of that generation – not just in terms of content, but also in terms of style and fashion. The show already had 260 million views and then 300 million views in its first and second season.

The show is free to watch but is heavily sponsored; not a scene goes by without seeing product placement. Chinese tech giant Xiaomi reportedly paid a staggering 140 million rmb (±20 million US$) to be Qi Pa Shuo’s main sponsor for the fourth season. The Xiaomi brand name is visible in the show’s logo and practically everywhere else in the studio.

Qi Pa Shuo’s host He Jiong with branded content from sponsors on his desk.

Besides Xiaomi and Head & Shoulders shampoo, Chunzhen Yoghurt is also a prominent sponsor of the show, with packs of the products standing on all desks and tables.

As mentioned, the show is not just broadcasted online, it also interacts with online topics; the issues addressed in the show are selected from different online Chinese Quora-like Q&A forums such as Baidu Zhidao and Zhihu.

The most popular online topics related to love, lifestyle & career are selected to come on the show. In selecting the topics this way, the producers already know that they are of interest to a great number of netizens.

 

RIGHT TOPICS, RIGHT PEOPLE

“Is it a waste for women with a higher education to become a full-time housewife?”

 

Over the past few years, Qi Pa Shuo has seen a myriad of topics, including:

– “Is it okay to check your partner’s mobile phone?”
– “Should you have a stable career by 30 or should you chase your dreams?”
– “Can you get married without being in love?”
– “Is it a waste for women with a higher education to become a full-time housewife?”
– “Should you push your friends to return the money you borrowed them?”
– “Could you be a single mum?”
– “Should you help a school friend who is being bullied in fighting back or do you tell the teacher?”
– “Will you be happier with or without buying a house?”

Participants on the show, some being established names and others newcomers to Chinese showbiz, battle against each other in two teams in who is the best debater and who has the best Chinese speech skills. Celebrity judges or ‘mentors’ have to comment on the performance of the debaters, and debaters also have to try to convince the audience.

Qi Pa Shuo is called ‘Let’s Talk’ or ‘U Can You BiBi’ in English (the latter is a wordplay on Chinglish), but its Chinese title can be roughly translated as “Weirdo’s Say” or “Unusual Talk.” The term “Qi Pa” (奇葩) is often used to describe someone or something that is very odd or unusual. Participants on the show, both the newcomers and the well-known faces, are outspoken personalities with a special way of talking or unique fashion style.

By bringing together an eclectic group of big names and newbies, Qi Pa Shuo has the best of both worlds; it is a platform that attracts viewers because it features some of China’s most loved celebrities (host He Jiong, for example, has 83.8 million followers on Weibo), and it also keeps fans curious and attracted by introducing some new faces (Hu Tianya, Yan Rujing, Jiang Sida, etc.) – many of which have already become major celebrities themselves since the start of the show.

Presenter Shen Xia a.k.a. Dawang (1989) gained popularity after appearing on Qipashuo as a debater.

Although many of the topics discussed are frivolous and funny (“What would you do if you found an egg placed by an alien?”), the show has also seen some groundbreaking moments since it first aired.

Yan Rujing (1991) had her major breakthrough after becoming a Qi Pa Shuo debater.

In 2015, an episode on whether or not gays should come out to their parents moved many people to tears when celebrity mentor Kevin Tsai (Cai Kangyong/蔡康永) spoke openly about coming out as homosexual during his career as a Taiwanese TV host.

In an emotional speech, Tsai shared his difficult experiences of being openly gay in the showbusiness and said he hoped to convince people that “we’re not monsters.”

The show also made headlines in 2016 when internet celebrity Xi Ming a.k.a. Chao Xiaomi came on the show to talk about how it is to be gender fluid and not conform to a certain gender.

Chao Xiaomi came on the show in 2016 and discussed experiences as gender fluid individual (image via Time Out Beijing 2016).

Reactions on Chinese social media show just how alive the issues discussed in Qi Pa Shuo are, as topics adressed during the show often turn into heated discussions on Sina Weibo and other social media platforms, where netizens give their own viewpoint or discuss why they think their favorite debater is the best public speaker.

 

IMPROVING SPEECH SKILLS

“Communicating, convincing, negotiating, public speaking, debating – it is a basic skill we use in everyday life, but really mastering it is not easy.”

 

Recently, the success of Qi Pa Shuo is also often discussed in the Chinese media. According to an article by Rednet.com, one important reason why the talk show is such a hit is because young people in China are increasingly interested in debating and improving speech skills.

The Rednet article argues that Qi Pa Shuo is part of a broader talk show entertainment genre that is currently becoming more popular, showing that after online games and more superficial types of entertainment, there is now a new group of online audiences who want to see entertainment that is a bit more sophisticated and educational.

The growing interest in speech skills is also evident looking at the success of the podcasts and books on how to speak that sprang from the show, initiated by mentor Ma Dong and debater Ma Weiwei. Having good debating skills and general eloquence is seen as an asset for one’s career and social status.

Ma Weiwei (left) and Ma Dong.

“Because Qipashuo recommended this book, I simply just bought it to read it,” one netizen says on Weibo: “Who does not want to be able to speak like people such as Ma Dong or Ma Weiwei, so composed and self-assured. The book is pretty good, it teaches people how to speak well and how to say the right thing, it all makes sense. Communicating, convincing, negotiating, public speaking, debating – it is a basic skill we use in everyday life, but really mastering it is not easy.”

“How to Speak Well”, the book that have sprung from the Qi Pa Shuo programme.

On Weibo there are also vloggers like Baituola Junior (@拜托啦学妹) who take the topics as discussed in Qi Pa Shuo and make people on the streets discuss them.

These kinds of videos and trends show the rise of a generation that has a passion for speaking their mind and building strong arguments. Qi Pa Shuo further stimulates this drive by showing that anyone – girl or boy, young or old, gay or straight, goofy or trendy, celebrity or not – can be an effective and witty speaker if they put their mind to it.

Qi Pa Shuo is broadcasted every Friday and Saturday at 20.00 at iQiyi.com.

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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    Alex

    May 25, 2017 at 4:36 am

    Very interesting article! Is there somewhere I can watch this with English subtitles? My Chinese is not good enough to follow yet… I’m particularly interested in Chao Xiaomi’s episode about gender fluidity

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China Arts & Entertainment

“Old Bull Eating Young Grass”: 86-Year-Old Chinese Painter Fan Zeng Marries 36-Year-Old Xu Meng

Online reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among Chinese netizens.

Manya Koetse

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The recent marriage announcement of the renowned Chinese calligrapher/painter Fan Zeng and Xu Meng, a Beijing TV presenter 50 years his junior, has sparked online discussions about the life and work of the esteemed Chinese artist. Some netizens think Fan lacks the integrity expected of a Chinese scholar-artist.

Recently, the marriage of a 86-year-old Chinese painter to his bride, who is half a century younger, has stirred conversations on Chinese social media.

The story revolves around renowned Chinese artist, calligrapher, and scholar Fan Zeng (范曾, 1938) and his new spouse, Xu Meng (徐萌, 1988). On April 10, Fan announced their marriage through an online post accompanied by a picture.

In the picture, Fan is seen working on his announcement in calligraphic form.

Fan Zeng announces his marriage on Chinese social media.

In his writing, Zeng shares that the passing of his late wife, three years ago, left him heartbroken, and a minor stroke also hindered his work. He expresses gratitude for Xu Meng’s care, which he says led to his physical and mental recovery. Zeng concludes by expressing hope for “everlasting harmony” in their marriage.

Fan Zeng is a calligrapher and poet, but he is primarily recognized as a contemporary master of traditional Chinese painting. Growing up in a well-known literary family, his journey in art began at a young age. Fan studied under renowned mentors at the Academy of Fine Arts in Beijing, including Wu Zuoren, Li Keran, Jiang Zhaohe, and Li Kuchan.

Fan gained global acclaim for his simple yet vibrant painting style. He resided in France, showcased his work in numerous exhibitions worldwide, and his pieces were auctioned at Sotheby’s and Christie’s in the 1980s.[1] One of Fan’s works, depicting spirit guardian Zhong Kui (钟馗), was sold for over 6 million yuan (828,000 USD).

Zhong Kui in works by Fan Zeng.

In his later years, Fan Zeng transitioned to academia, serving as a lecturer at Nankai University in Tianjin. At the age of 63, he assumed the role of head of the Nankai University Museum of Antiquities, as well as holding various other positions from doctoral supervisor to honorary dean.

By now, Fan’s work has already become part of China’s twentieth-century art history. Renowned contemporary scholar Qian Zhongshu once remarked that Fan “excelled all in artistic quality, painting people beyond mere physicality.”

 
A questionable “role model”
 

Fan’s third wife passed away in 2021. Later, he got to know Xu Meng, a presenter at China Traffic Broadcasting. Allegedly, shortly after they met, he gifted her a Ferrari, sparking the beginning of their relationship.

A photo of Xu and her Hermes Birkin 25 bag has also been making the rounds on social media, fueling rumors that she is only in it for the money (the bag costs more than 180,000 yuan / nearly 25,000 USD).

On Weibo, reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among netizens. Despite Fan’s reputation as a prominent philanthropist, many perceive his recent marriage as yet another instance of his lack of integrity and shamelessness.

Fan Zeng and Xu Meng. Image via Weibo.

One popular blogger (@好时代见证记录者) sarcastically wrote:

Warm congratulations to the 86-year-old renowned contemporary erudite scholar and famous calligrapher Fan Zeng, born in 1938, on his marriage to Ms Xu Meng, a 50 years younger 175cm tall woman who is claimed to be China’s number one golden ratio beauty. Mr Fan Zeng really is a role model for us middle-aged greasy men, as it makes us feel much less uncomfortable when we’re pursuing post-90s youngsters as girlfriends and gives us an extra shield! Because if contemporary Confucian scholars [like yourself] are doing this, then we, as the inheritors of Confucian culture, can surely do the same!

Various people criticize the fact that Xu Meng is essentially just an aide to Fan, as she can often be seen helping him during his work. One commenter wrote: “Couldn’t he have just hired an assistant? There’s no need to turn them into a bed partner.”

Others think it’s strange for a supposedly scholarly man to be so superficial: “He just wants her for her body. And she just wants him for his inheritance.”

“It’s so inappropriate,” others wrote, labeling Fan as “an old bull grazing on young grass” (lǎoniú chī nèncǎo 老牛吃嫩草).

Fan is not the only well-known Chinese scholar to ‘graze on young grass.’ The famous Chinese theoretical physicist Yang Zhenning (杨振宁, 1922), now 101 years old, also shares a 48-year age gap with his wife Weng Fen (翁帆). Fan, who is a friend of Yang’s, previously praised the love between Yang and Weng, suggesting that she kept him youthful.

Older photo posted on social media, showing Fan attending the wedding ceremony of Yang Zhenning and his 48-year-younger partner Weng Fen.

Some speculate that Fan took inspiration from Yang in marrying a significantly younger woman. Others view him as hypocritical, given his expressions of heartbreak over his previous wife’s passing, and how there’s only one true love in his lifetime, only to remarry a few years later.

Many commenters argue that Fan Zeng’s conduct doesn’t align with that of a “true Confucian scholar,” suggesting that he’s undeserving of the praise he receives.

 
“Mr. Wang from next door”
 

In online discussions surrounding Fan Zeng’s recent marriage, more reasons emerge as to why people dislike him.

Many netizens perceive him as more of a money-driven businessman rather than an idealistic artist. They label him as arrogant, critique his work, and question why his pieces sell for so much money. Some even allege that the only reason he created a calligraphy painting of his marriage announcement is to profit from it.

Others cast doubt on his status as a Chinese calligraphy ‘grandmaster,’ noting that his calligraphy style is not particularly impressive and may contain typos or errors. His wedding announcement calligraphy appears to blend traditional and simplified characters.

Netizens have pointed out what looks like errors or typos in Fan’s calligraphy.

Another source of dislike stems from his history of disloyalty and his feud with another prominent Chinese painter, Huang Yongyu (黄永玉). Huang, who passed away in 2023, targeted Fan Zeng in some of his satirical paintings, including one titled “When Others Curse Me, I Also Curse Others” (“人骂我,我亦骂人”). He also painted a parrot, meant to mock Fan Zeng’s unoriginality.

Huang Yongyu made various works targeting Fan Zeng.

In retaliation, Fan produced his own works mocking Huang, sparking an infamous rivalry in the Chinese art world. The two allegedly almost had a physical fight when they ran into each other at the Beijing Hotel.

Fan Zeng mocked Huang Yongyu in some of his works.

Fan and Huang were once on good terms though, with Fan studying under Huang at the Central Academy of Fine Arts in Beijing. Through Huang, Fan was introduced to the renowned Chinese novelist Shen Congwen (沈从文, 1902-1988), Huang’s first cousin and lifelong friend. As Shen guided Fan in his studies and connected him with influential figures in China’s cultural circles, their relationship flourished.

However, during the Cultural Revolution, when Shen was accused of being a ‘reactionary,’ Fan Zeng turned against him, even going as far as creating big-character posters to criticize his former mentor.[2] This betrayal not only severed the bond between Shen and Fan but also ended Fan’s friendship with Huang, and it is still remembered by people today.

Fan Zeng’s behavior towards another former mentor, the renowned painter Li Kuchan (李苦禪, 1899-1983), was also controversial. Once Fan gained fame, he made it clear that he no longer respected Li as his teacher. Li later referred to Fan as “a wolf in sheep’s clothes,” and apparently never forgave him. Although the exact details of their falling out remain unclear, some blame Fan for exploiting Li to further his own career.

There are also some online commenters who call Fan Zeng a “Mr Wang from next door” (隔壁老王), a term jokingly used to refer to the untrustworthy neighbor who sleeps with one’s wife. This is mostly because of the history of how Fan Zeng met his third wife.

Fan’s first wife was the Chinese female calligrapher Lin Xiu (林岫), who came from a wealthy family. During this marriage, Fan did not have to worry about money and focused on his artistic endeavours. The two had a son, but the marriage ended in divorce after a decade. Fan’s second wife was fellow painter Bian Biaohua (边宝华), with whom he had a daughter. It seems that Bian loved Fan much more than he loved her.

It is how he met his third wife that remains controversial to this day. Nan Li (楠莉), formerly named Zhang Guiyun (张桂云), was married to performer Xu Zunde (须遵德). Xu was a close friend of Fan, and helped him out when Fan was still poor and trying to get by while living in Beijing’s old city center.

Wanting to support Fan’s artistic talent, Xu let Fan Zeng stay over, supported him financially, and would invite him for meals. Little did he know that while Xu was away to work, Fan enjoyed much more than meals alone; Fan and Xu’s wife engaged in a secret decade-long affair.

When the affair was finally exposed, Xu Zunde divorced his wife. Still, they would use his house to meet and often locked him out. Three years later, Nan Li officially married Fan Zeng. Xu not only lost his wife and friend but also ended up finding his house emptied, his two sons now bearing Fan’s surname.

When Nan Li passed away in 2021, Fan Zeng published an obituary that garnered criticism. Some felt that the entire text was actually more about praising himself than focusing on the life and character of his late wife, with whom he had been married for forty years.

Fan Zeng and his four wives

An ‘old pervert’, a ‘traitor’, a ‘disgrace’—there are a lot of opinions circulating about Fan that have come up this week.

Despite the negativity, a handful of individuals maintain a positive outlook. A former colleague of Xu Meng writes: “If they genuinely like each other, age shouldn’t matter. Here’s to wishing them a joyful marriage.”

By Manya Koetse

[1]Song, Yuwu. 2014. Biographical Dictionary of the People’s Republic of China. United Kingdom: McFarland & Company, 76.

[2]Xu, Jilin. 2024. “Xu Jilin: Are Shen Congwen’s Tears Related to Fan Zeng?” 许纪霖:沈从文的泪与范曾有关系吗? The Paper, April 15. https://www.thepaper.cn/newsDetail_forward_27011031. Accessed April 17, 2024.

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China Memes & Viral

Chengdu Disney: The Quirkiest Hotspot in China

How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.

Manya Koetse

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How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.

By Manya Koetse, co-authored by Ruixin Zhang

Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.

What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.

Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.

 
Once Upon a Rap Talent Show
 

The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.

Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.

However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.

His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.

Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.

Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.

He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.

In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.

Nuomi and his diss track, from the music video.

Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’

The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.

What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.

This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.

 
Chengdu: China’s Most Relaxed Hip Hop Hotspot
 

Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.

This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.

In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.

 

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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).

Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.

Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.

This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.

Mocking sagging pants at ‘Chengdu Disney.’

Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.

 
Being Part of the Meme
 

An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.

Scenes from Chengdu Disney, images via Weibo.

China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.

The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.

Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.

The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.

A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.

Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.

For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”

By Manya Koetse, co-authored by Ruixin Zhang

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