How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China

With recently new rules implemented by Sina, China’s online influential public figures (aka KOLs) can no longer do as they please on Weibo. An overview of Weibo’s new KOL rules here. This article was originally posted by our friends at Jing Daily.   The Purported Rules   If you’re a KOL with a Weibo account, […]

Weibo From A to Z: A Look Back at the Biggest Trending Topics of 2016

What were the most discussed topics on Weibo of 2016? What’s on Weibo gives an overview of top stories on Chinese social media from A to Z: a look back at Weibo’s biggest trends of 2016. As we are getting ready for a new year, What’s on Weibo reflects on the most popular trending stories […]

Papi Jiang: “I’ll Watch My Words”

After Chinese online celebrity ‘Papi Jiang’ (aka ‘Papi Chan’ papi酱) recently became the target of state censorship, she has now publicly stated that “as a media personality”, she will have to pay more attention to her “words and image.” She promises to adjust her popular videos to meet the guidelines of the state. But most netizens do not agree. It is not up to censors to determine what the right Internet norms are, they say.