Getting on the Pokémon Bus: Taiwan’s Booming Pokémon Go Business

The highly anticipated release of Pokémon Go in Taiwan on August 6th has led to a national Pokémon Go craze. It has brought about a thriving Pokémon business – introducing anything from Pokémon Go university courses to Pokémon Go bus tours.

After a month of waiting impatiently, Taiwan has finally welcomed the global Pokémon Go hype on August 6th. The Taiwan arrival of the game, where players locate and ‘capture’ virtual creatures called Pokémon with their mobile device, soon become a much-talked about topic on social media, anywhere from Weibo to Twitter.

John Hanke, the man behind the game, welcomed Taiwan to the Pokémon Go family with a friendly Tweet in traditional Chinese, saying: “Taiwan – Welcome to Pokémon Go.”

 

“National Taiwan University offers a special Pokémon course: ‘A Study on Pokémon.'”

 

The innocent Tweet soon triggered some animosity from mainland netizens who angrily asked why Pokémon Go was available in Taiwan but not in mainland China, where the game yet remains inaccessible.

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Despite this little controversy, the Pokémon craze in Taiwan is just as crazy as it is in the rest of the world. So crazy, in fact, that Taiwan’s top university National Taiwan University has even decided to offer a special Pokémon course.

The course is called “A Study on Pokémon“. Perhaps contrary to expectations, it will not teach about all the Pokémon in the game or how to catch them. Instead, it offers a study into the Pokémon phenomenon from a scientific and legal angle.

 

“Pokémon Go resulted in more than 800 traffic fines just three days after the game became available in Taiwan.”

 

Like in the rest of the world, Pokémon Go is also causing some trouble here in Taiwan. News has been coming in of people playing the game while driving their car, or riding their scooter with one hand while trying to catch Pokémon with the other.

The arrival of Pokémon Go resulted in more than 800 traffic fines just three days after the game became available in Taiwan.

At the Taipei Zoo, special signs inform visitors about the right way to play Pokémon Go whilst visiting the park, humorously reminding them to mind their step and the animals when playing.

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A resourceful Taiwanese netizen came up with a new business idea after hearing about all the accidents caused by the game. Vera Lin posted her chauffeur services on her Facebook page. For NT$ 650 (±US$20), she said, players in the Taoyuan area could hire her to drive them around town on her scooter while they could catch Pokémon.

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Her business allegedly also included other special services. “While in transit,” Lin wrote, “if you see someone you like, I can stop the scooter and get their phone number or ask for a photo on your behalf.” Sadly, to the dismay of many male netizens, it turned out Ms. Lin didn’t even know how to ride a bicycle.

 

“Pokémon bus tours: an experienced Pokémon trainer will be on the bus to share his tips and tricks on playing the game.”

 

Though Vera Lin’s services are fake, there are real services in Taiwan that offer to chauffeur players around town to catch ‘em all. For NT$ 3000 (±US$96) players can hire a taxi for 8 hours to drive them around town.

Taiwanese travel e-commerce platform KKday introduced Pokémon-themed bus tours around Taipei as a way to promote their business. The Pokémon Go tours, that were offered from August 11-13, were free and were led by an experienced Pokémon Go player. Pokémon bus tours have also become news on Sina Weibo.

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During the KKday Pokémon tours, professional Pokémon Go player Hsu Chieh showed participants how & where to catch Pokémon. The tour also visited local attractions while playing the game. The promotional tours turned out to be very successful, as 1000 fans registered to participate.

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Local tour agency Lion Travel now also offers a Pokémon bus tour with a price tag of NT$99 (US$3). This 4-hour Lion Travel bus tour takes players to popular attractions such as the 228 Peace Memorial Park and Tamsui Old Street. An experienced Pokémon trainer will be on the bus to share his tips and tricks on playing the game. The tour makes use of Lure Modules at every stop to attract more Pokémon.

 

“Cruises take players around the lake, allowing them to capture those water-loving Pokémon that cannot be found on land.”
 

Pokémon Go’s arrival in Taiwan has already proven to be good for land-based businesses, but it has also been profitable for on-water businesses. Inspired by the idea of catching water-based Pokémon, boat operators at Taiwan’s tourist attraction Sun Moon Lake are now offering Pokémon-themed cruises. These cruises take players around the lake, allowing them to capture those water-loving Pokémon that cannot be found on land. There has also been news of families and groups of friends chartering boats just to catch Pokémon.

The Pokémon craze has resulted in many Pokémon-related promotional offers in Taiwan. As one Weibo netizen recently wrote: “It has only been 5 days since Pokémon Go was released in Taiwan, and already shops on every street are offering discounts for Pokémon Go players!”

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One remarkable offer is one that is currently being offered by a Taiwanese funeral home. In Taichung, a funeral home put out a billboard ad with a message that reads: “13% off on services for deaths caused by Pokémon Go related accidents.” Fortunately, nobody has claimed the offer yet.

By Chi Wen, edited by Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Author

Chi Wen is a freelance translator and writer who lives in Kaohsiung, Taiwan. Besides translating and writing, he also teaches English as a Second Language to high school students. Chi is a self-proclaimed geek with a love for video games.

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