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Calls for Action against School Violence in China after Group Attack on 12-Year-Old Girl Video Goes Viral

Another incident shows the gravity of China’s school bullying problem.

Manya Koetse

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Footage showing a brutal beating of a 12-year-old girl in Yunnan has sparked anger on Chinese social media, leading to widespread calls to step up the fight against school violence in China.

A bystander video showing various boys beating up a girl in Chuxiong, Yunnan, has gone viral on Chinese social media.

The footage (linkviewer discretion advised) shows how at least three different young men kick and beat the girl while laughing, continuing their assault when she is laying on the ground.

One hashtag page relating to the topic received over 500 million views on Weibo today.

According to various Chinese media reports, the incident occurred on May 25 in Lufeng county, Chuxiong, Yunnan Province. Four boys from 14 to 15 years old attacked the 12-year-old girl after they had an argument at school. The beating took place right after schooltime at an off-campus location.

Since May 27, the video started circulated online through chat groups on Chinese messenger app WeChat before it went viral on Weibo.

Yunnan Police stated on social media that the boys’ guardians have since apologized to the girl, who has now received medical care. The incident is still under investigation.

Thousands of Weibo commenters have responded to the incident with anger and disbelief. “What’s wrong with these boys?! How could they beat a young girl with so many of them?!”, a typical comment said.

Many Chinese netizens place the video in a larger framework, expressing outrage over the continuing problem of “campus violence” (校园暴力) in China.

“Stand up against campus violence!”, many say: “When will this finally stop?”

 

An epidemic of school violence

 

China has been dealing with an epidemic of school violence for years, with so-called ‘campus violence videos’ (校园暴力视频) being a concerning trend on Chinese social media.

Several factors may explain the emergence of extreme bullying or ‘campus violence’ (校园暴力) in China over the past years, including peer pressure, broken families, feelings of insecurity and increased time spent online.

In 2016, Chinese netizens already urged authorities to address the problem of bullying in schools. In previous years, the prevention and punishment of this kind of violence have increasingly become a topic of focus for the Chinese government and state media.

Netizens are mainly outraged over the continuing trend of campus violence and the extreme bullying videos for both legal and cultural reasons.

Legally, perpetrators often barely face legal consequences for their actions. Although schools will generally punish perpetrators and make them apologize, minors under the age of 16 rarely face criminal punishment for their actions.

Culturally, school bullying is often not seen as a serious one, with parents downplaying violent incidents as ‘small fights’ between kids.

With the Yunnan incident being yet another among so many over the past years, many netizens are calling for urgent action and warn that young people who display such violent behavior now, will continue to do so as adults.

“When can campus violence finally end,” one Weibo commenter (@草莓配糖) writes: “They are just using their status as minors as a protective umbrella.”

It is not yet known if the boys involved in this incident will face legal punishments. It would not be the first time for underage perpetrators in campus violence incidents to be sentenced.

In 2017, a Beijing court sentenced a group of ‘school bullies’ to prison for assaulting classmates and posting a video of their abuse online. In November of 2016, three female students were also sentenced six to eight months in prison for assaulting classmates and uploading a video of it on the internet.

Read more on school bullying and campus violence in China here:

 

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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3 Comments

3 Comments

  1. Avatar

    Olivier

    June 16, 2020 at 11:48 am

    Actually there is less violence in China that in Europe , specially in School.
    and most of parents teachers really do not accept these fight which is a good think.
    By making it popular, it limit it to be done again.

  2. Avatar

    Lisa

    June 25, 2020 at 11:11 am

    No words to describe such terrible behavior. Aggressors and their families should be punished, and information about what they did should be included in their social scoring records.
    Of course, there are such incidents in Europe – like everywhere – but it is not true that in China is less violence than in Europe.
    Do not say that it is not so bad, because such behavior is also “popular” in different countries

  3. Avatar

    bubbleshooter

    June 29, 2020 at 6:43 pm

    It’s very sad to have such an incident in China. Schools should have security guards.

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China Media

Two Years After MU5735 Crash: New Report Finds “Nothing Abnormal” Surrounding Deadly Nose Dive

Nothing abnormal about the abnormal MU575 crash?

Manya Koetse

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A new report by China’s Civil Aviation Administration has found no abnormalities in the circumstances surrounding the MU5735 incident. Two years after the flight nosedived in mid-air, people are still waiting for clear answers on what led to the devastating crash in Guangxi that killed all 132 people on board.

Two years ago on March 21, China Eastern Airlines flight MU5735 dominated Chinese social media headlines as the Boeing 737 crashed with 132 people on board.

The Boeing 737 was scheduled to fly from the southwestern city of Kunming to Guangzhou. However, it disappeared from radar near the city of Wuzhou, Teng county, just before 14:30 local time, roughly half an hour before its scheduled arrival in Guangzhou.

Around 15:30 local time, news of the crash began to spread on Chinese social media after the real-time flight tracking map Flightradar24 showed the flight dropping some 7000 meters within 120 seconds, leading some to believe it was a “bug.” Two hours later, China Eastern confirmed the crash.

A video showing the plane right before it crashed also went viral on Chinese social media. The footage, taken by cameras belonging to a mining company in Teng county, some 5.8 kilometers from the crash site, shows the plane nosediving from a clear blue sky in a matter of seconds. It plunged more than 20,000 feet in less than a minute.

Security cameras captured the plane nosediving.

A massive week-long search operation in forest-clad, muddy mountains near Wuzhou attracted a lot of attention on social media at the time. While rescue workers were still searching for the second black box, Chinese state media confirmed that all passengers and crew members were killed in the crash.

Search and rescue efforts after the 2022 March 21 crash. Image posted by Caixin on Weibo.

Although a preliminary report about the crash stated that there were no unusual weather circumstances nor abnormal communications before the crash occurred, a final report on the crash still had not come out by late 2022.

This week, on March 20, the Civil Aviation Administration of China (CAAC) reported further details about the investigation into the MU5735 crash. According to the report:

  • All paperwork and qualifications held by the MU5735 flight and cabin crew were in order; they possessed the necessary licenses and certificates, underwent regular health checks, and adhered to standard duty and rest times.
  • The aircraft’s maintenance and certifications were up to date, and the maintenance personnel met all requirements.
  • No faults were detected with the aircraft itself before takeoff, and there were no abnormal conditions reported, neither with the weather nor radio communication. The loading of the flight met all requirements.
  • No anomalies were found in the qualifications of any personnel working at air traffic control, with normal functioning of communication, navigation, and surveillance equipment. There were no abnormalities in radio communication and control commands before the incident.
  • The qualifications of relevant personnel at the departure airport on that day met requirements, and facilities and equipment operated normally, following standard procedures.

In summary: no abnormalities were discovered. Compared to an earlier report, this one explicitly ruled out the aircraft itself as the possible cause. The report also stated that the research team will continue to investigate the causes of the incident.

The report on the ‘3・21 incident’ leaves many questions unanswered. The pilot and co-pilot in charge of the plane that day were highly experienced, boasting over 39,000 hours of combined flying experience. The 32-year-old pilot, reportedly following in the footsteps of his father who had also flown for China Eastern, had held the position of captain since early 2018. The 59-year-old co-pilot, allegedly on the brink of retirement, boasted over 30 years of flying experience. Meanwhile, the 26-year-old second co-pilot has been with the airlines for three years.

Despite multiple (foreign media) reports saying that the airplane was deliberately crashed, the latest CAAC update does not mention the possibility of deliberate action leading to the crash at all – and does not even hint at it. In 2015, a Germanwings flight carrying 150 people crashed in the Alps. The incident was later determined to be a deliberate suicidal act by the co-pilot, who had locked the captain out of the cockpit (the captain’s last words were reportedly ‘Open the damn door’). In the case of MU5735, it is unclear what information was gathered from the black boxes or if they were damaged.

A Weibo post by CCTV news about the CAAC report attracted over 108,000 likes and more than 11,000 comments. The majority of commenters express confusion or anger over the report and the lack of any mentions of deliberate actions leading to the crash. Some of the top comments said:

“If everything was normal, then explain if it was caused by people on the plane, or if it was caused by sudden external forces!”

“You still don’t have the contents of the black box??”

“What about any recordings?”

“You might as well have said nothing at all.”

“Another year has passed! I hope, sooner or later, that the truth will come out.”

Elsewhere on Weibo, people also wondered why, after two years, the CAAC came out with such a vague and inconclusive statement.

“There’s no need to be secretive [about what happened]. We should seek truth from facts (..) If not, the damage to the government’s credibility will be even bigger if we keep revisiting the issue every year.”

“I haven’t seen any air crash investigation lasting two years. Whether it’s mechanical failure, weather conditions, or human error, there’s usually a general idea of what has caused it.”

It is unclear when and if there will be more conclusions coming out regarding the ongoing investigation. It might again take until the next anniversary of the deadly incident until another statement is released. For many, it is all just taking too long. One commenter wrote: “There should be an investigation into this investigation.”

By Manya Koetse

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©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Brands, Marketing & Consumers

In Hot Water: The Nongfu Spring Controversy Explained

Nongfu and nationalists: how the praise for one Chinese domestic water bottle brand sparked online animosity toward another.

Manya Koetse

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The big battle over bottled water has taken over Chinese social media recently. The support for the Chinese Wahaha brand has morphed into an anti-Nongfu Spring campaign, led by online nationalists.

Recently, China’s number one water brand, Nongfu Spring (农夫山泉) has found itself in the midst of an online nationalist storm.

The controversy started with the passing of Zong Qinghou (宗庆后), the founder and chairman of Wahaha Group (娃哈哈集团), the largest beverage producer in China. News of his passing made headlines on February 25, 2024, with one Weibo hashtag announcing his death receiving over 900 million views (#宗庆后逝世#).

The death of the businessman led to an outpouring of emotions on Weibo, where netizens praised his work ethic, dedication, and unwavering commitment to his principles.

Zong Qinghou, image via Weibo.

Born in 1945, Zong established Wahaha in Hangzhou in 1987, starting from scratch alongside two others. Despite humble beginnings, Zong, who came from a poor background, initially sold ice cream and soft drinks from his tricycle. However, by the second year, the company achieved success by concentrating on selling nutritional drinks to children, a strategy that resonated with Chinese single-child families (Tsui et al., 2017, p. 295).

The company experienced explosive growth and, boasting over 150 products ranging from milk drinks to fruit juices and soda pops, emerged as a dominant force in China’s beverage industry and the largest domestic bottled-water company.

Big bottle of Wahaha (meaning “laughing child”) water.

The admiration for Zong Qinghou and his company relates to multiple factors. Zong was loved for his inspirational rags-to-riches story under China’s economic reform, not unlike the self-made Tao Huabi and her Laoganma brand.

He was also loved for establishing a top Chinese national brand and refusing to be bought out. A decade after Wahaha partnered with the France-based multinational Danone in 1996, the two companies clashed when Zong accused Danone of trying to take over the Wahaha brand, which turned into a high-profile legal battle that was eventually settled in 2009, when Danone eventually sold all its stakes.

It is one of the reasons why Zong was known as a “patriotic private entrepreneur” (爱国民营企业家) who remained devoted to China and his roots.

Netizens also admire the Chinese tycoon’s modesty and humility despite his immense wealth. He would often wear simple cloth shoes and, apparently not caring much about the elite social stratum, allegedly declined invitations to dine with Bill Gates and the Queen of England. He had a people-centric business approach. He prioritized the welfare of Wahaha employees, ensuring the protection of pensions for retired workers, establishing an employee stock ownership plan, and refused to terminate employees older than 45.

A post praising Zong and his daughter for staying humble despite their wealth: wearing simple shoes and not looking at their phones.

Zong and his daughter stand out due to their simple shoes.

As a tribute to Zong following his passing in late February, people not only started buying Wahaha bottled water, they also initiated criticism against its major competitor, Nongfu Spring (农夫山泉). Posts across various Chinese social media platforms, from Douyin to Weibo, started to advocate for boycotting Nongfu as a means to “protect” Wahaha as a national, proudly made-in-China brand.

 
From Love for Wahaha to Hate for Nongfu
 

With the death of Zong Qinghou, it seems that the decades-long rivalry between Nongfu and Wahaha has suddenly taken center stage in the public opinion arena, and it’s clear who people are rooting for.

The founder and chairman of Nongfu Spring is Chinese entrepreneur Zhong Shanshan (钟睒睒), and he is perhaps less likeable than Zong Qinghou, in part because he is not considered as patriotic as him.

Born in 1954, Zhong Shanshan is a former journalist who started working for Wahaha in the early 1990s. He established his own company and started focusing on bottled water in 1996. He would become China’s richest man.

His wealth was not just accumulated because of his Nongfu Spring water, which would become a leader in China’s bottled water market. Zhong also became the largest shareholder of Wantai Biological Pharmacy Enterprise, which experienced significant growth following its IPO. Cecolin, a vaccine against human papillomavirus (HPV), is manufactured by Innovax, a wholly owned subsidiary of Wantai.

Zhong Shanshan, image via Sohu.

The fact that Zhong Shanshan previously worked for Zong Qinghou and later ventured out on his own does not cast him in a positive light, especially in the context of netizens mourning Zong. Many people perceive Zhong Shanshan as a profit-driven businessman who lacks humility and national spirit compared to his former boss. Some even label him as ‘ungrateful.’

By now, the support for Wahaha water has snowballed into an anti-Nongfu campaign, resulting in intense scrutiny and criticism directed at the brand and its owner. This has led to a significant boycott and a sharp decline in sales.

Netizens are finding multiple reasons to attack Nongfu Spring and its owner. Apart from accusing Zhong Shanshan of being ungrateful, one of the Nongfu brand’s product packaging designs has also sparked controversy. The packaging of its Oriental Leaf Green Tea has been alleged to show Japanese elements, leading to claims of Zhong being “pro-Japan.”

Chinese social media users claim the packaging of this green tea is based on Japanese architecture instead of Chinese buildings.

Another point of ongoing contention is the fact that Zhong’s son (his heir, Zhong Shuzi 钟墅子) holds American citizenship. This has sparked anger among netizens who question Zhong’s allegiance to China. Concerned that the future of Nongfu might be in the US instead of China, they accuse Zhong and his business of betraying the Chinese people and being unpatriotic.

But what also plays a role in this, is how Zhong and the Nongfu Spring PR team have responded to the ongoing criticism. Some bloggers (link, link) argue their approach lacks emotional connection and comes off as too business-like.

On March 3rd, Zhong himself issued a statement addressing the personal attacks he faced following the passing of Zong Qinghou. In his article (我与宗老二三事), he aimed to ‘set the record straight.’ Although he expressed admiration for Zong Qinghou, many found his piece to be impersonal and more focused on safeguarding his own image.

The same criticism goes for the company’s response to the “pro-Japan” issue. On March 7, they refuted ongoing accusations and stated that the architecture depicted on the controversial beverage packaging was inspired by Chinese temples, not Japanese ones, and that a text on the bottle is about Japanese tea culture originating from China.

 
Calls for Calmer Water
 

Although Weibo and other social media platforms in China have recently seen a surge in nationalism, not everybody agrees with the way Nongfu Spring is being attacked. Some say that netizens are taking it too far and that a vocal minority is controlling the trending narrative.

Posts or videos from people pouring out Nongfu water in their sink are countered by others from people saying that they are now buying the brand to show solidarity in the midst of the social media storm.

Online photo of netizen buying Nongfu Spring water: “I support Nongfu Spring, I support private entrepreneurs, I support the recovery of China’s economy. I firmly opposo populism running wild.”

While more people are speaking out against the recent waves of nationalism, news came in on March 13 that the 95-year-old mother of Zhong Shanshan had passed away. According to an obituary published in the Qianjiang Evening News newspaper, Guo Jin (郭瑾) passed away on March 11.

The obituary.

A screenshot of a WeChat post alleged to be written by Zhong Shanshan made its rounds, in which Zhong blamed the online hate he received, and the ensuing stress, for his mother’s death.

Wechat post, allegedly posted by Zhong himself, blaming the recent Nongfu Spring controversy and cyberbullying for the death of the 95-year-old Guo Jin.

While criticism of Zhong resurfaced for attributing the old lady’s death to “indescribable cyberbullying” (“莫名网暴”), some saw this moment as an opportunity to bring an end to the attacks on Nongfu. As the controversy continued to brew, the Sina Weibo platform seemingly attempted to divert attention by removing some hashtags related to the issue (e.g., “Zhong Shanshan’s Mother Guo Jin Passed Away” #钟睒睒之母郭瑾离世#).

The well-known Chinese commentator Hu Xijin (胡锡进) also spoke out in support of Nongfu Spring and called for rationality, arguing that Chinese private entrepreneurs are facing excessive scrutiny. He suggested that China’s netizens should stop nitpicking over their private matters and instead focus more on their contributions to the country’s economy.

Others are also calling for an end to the waves of attacks towards Nongfu and Zhong Shanshan. Chinese entrepreneur Li Guoqing (李国庆), co-founder of the e-commerce company Dangdang (once hailed as the ‘Amazon of China’), posted a video about the issue on March 12. He said: “These two [Nongfu Spring and Wahaha brands] have come a long way to get to where they are today. The fact that they are competitors is a good thing. If old Zong [Qinghou] were still alive today and saw this division, he would surely step forward and tell people to get back to business and rational competition.”

Li Guoqing in his video (since deleted).

Li also suggested that Zong’s heir, his daughter Kelly Zong, should come out, broaden her perspective, and settle the matter. She should thank netizens for their support, he argued, and tell them that it is completely unnecessary to exacerbate the rift with Nongfu Spring in showing their support.

But those mingling in the matter soon discover themselves how easy it is to get your fingers burned on this hot topic. Li Guoqing might have meant well, but he also faced attacks after his video. Not only because people feel he is putting Kelly Zong in an awkward position, but also because his own son. like Zhong Shuzi, allegedly holds American citizenship. Perhaps unwilling to find himself in hot water as well, Li Guoqing has since deleted his video. The Nongfu storm may be one that should blow over by itself.

By Manya Koetse

With contributions by Miranda Barnes

References

Tsui, Anne S., Yingying Zhang, Xiao-Ping Chen. 2017. “Chinese Companies Need Strong and Open-minded Leaders. Interview with Wahaha Group Founder, Chairman and CEO, Qinghou Zong.” In Leadership of Chinese Private Enterprises
Insights and Interviews, Palgrave MacMillan.

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:

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©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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