Connect with us

China Digital

The Chunyun Trend: Carpooling Home For Chinese New Year

The Chinese New Year travel season, also known as ‘chunyun’, is in full swing. One of the ways in which people try to make it home for the Spring Festival is by looking for shared rides through social media.

Manya Koetse

Published

on

The Chinese New Year travel season, also known as chunyun, is in full swing. This year, one of the most popular ways in which people try to make it home for the Spring Festival is by looking for shared rides through social media. Carpooling has now become the second most common way of making home for the holidays.

The Chinese New Year travel season, also known as ‘chunyun’ (春运), is the biggest annual mass migration of the world. Many of China’s urban areas become deserted as people return to their native provinces and hometowns to celebrate the new year with their family and friends.

The travel season begins around two weeks before the start of Chinese New Year, which starts on January 28 2017. It usually lasts about 40 days: from January 13 to February 21 this year.

Last year, People’s Daily and other Chinese media reported that approximately 2,9 billion trips were made for the 2016 Spring Festival.

According to last year’s reports, the majority of people traveled by car or bus. The train was the second most-used form of transportation during chunyun. Airplane and boat ranked as the third and fourth most common form of transportation during the Spring Festival.

 

“I am seriously looking for a carpool friend to drive home for Spring Festival.”

 

During the chunyun season, people often have trouble obtaining train tickets. Stations are overcrowded, and many people have financial difficulties to pay for their tickets to go home.

Many people therefore try to arrange a shared ride home through one of China’s social media platforms, as it is relatively cheap and convenient. They are either passengers looking for a driver and car, or drivers who are looking for fellow passengers to share the costs of gas and toll fees.

Some are using car-hailing apps such as Didi to find a shared ride home, others are using Sina Weibo or WeChat to find a ride or carpoolers.

“I am seriously looking for a carpool friend to drive home for Spring Festival,” one man from Suzhou posts on Weibo: “I am an experienced driver of 10 years, and have a B2 driver’s license. I am going to drive from Suzhou to the north of Henan province. I will drive all! the! way! You don’t need to drive!”, the man writes.

He adds that the drive is usually around 10 hours, but might be 12-14 hours due to the busy roads. “The costs will be 300 RMB (±44$) per person,” he writes, saying that they can travel with three people in total and that he cannot accept people who are bringing too much luggage.

Many others are also looking to carpool, posting things such as: “Going from Yantai to Zaozhuang this week, who wants to drive together?” These posts are often placed with the #carpool hashtag (#拼车#).

 

“Always travel together with a good friend to avoid falling victim to someone with bad intentions.”

 

Some netizens who have not been able to obtain a train ticket need to drive across the entire country to go home, such this netizen (image below) who needs a ride of over 16 hours and 1300 kilometers.

While carpooling home for Chinese New Year is a popular form of transportation, Chinese media and public security bureaus also warn netizens to be well-prepared before getting into the car with a stranger.

They advise people – both drivers and carpoolers – to always travel together with a good friend to avoid falling victim to someone with bad intentions. Drivers should make clear agreements with passengers about safety and payment methods.

People should check each other’s contact details and make sure the vehicle is in good condition. “Don’t be careless in carpooling,” several media warn travelers.

 

“Data collected by QQ shows two major changing trends during this year’s chunyun.”

 

There are entire websites and message boards dedicated to finding rides home for Spring Festival. On sites like 58.com and Edeng, most rides vary from 100 to 300 RMB (14$-44$) depending on the distance.

According to Sina News, data collected by QQ shows two major changing trends during this year’s chunyun:

1. Traveling by train seems to have become the most popular way of traveling home for Chinese New Year. 2. The popularity of carpooling has gone up significantly during this year – it is now the second most used form of transportation to go home.

Although carpooling now seem to have become a new Chinese New Year tradition, not everyone feels comfortable with it yet. “This will be the first time that I am sharing a ride with someone I don’t know,” one woman writes on Weibo.

She then jokingly continues: “My sister-in-law and father-in-law seem to be more nervous about it than I am. I let the driver send me their ID and license plate number. My husband says I am too careless and will be sold off by a human trafficker. I told him there are no human traffickers who are looking to sell off a middle-aged lady. And if I am sold off to some village and become the village leader’s wife, I also don’t mind too much.”

– By Manya Koetse
Follow on Twitter or Like on Facebook

Featured image via TMTpost.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Digital

TikTok’s In-Video Search Function (And How to Activate It)

TikTok shows a glimpse of what in-video search is going to look like in the future.

Manya Koetse

Published

on

What is TikTok’s new in-video search function and how to activate it?

Twitter’s most awesome WeChat guru Matthew Brennan recently posted about an “in-video search function” launched in the Chinese social video app TikTok (抖音). (Click here to read about the difference between the Chinese and overseas version of TikTok).

As shown in a video posted by Brennan, the function allows TikTok users to select the face or clothes of a person appearing in a short video to search for other videos or images containing the same person or clothes.

The ‘vision search’ is a powerful new function within the super popular app.

The idea is that it becomes easier than ever for Tiktok users to find (and buy!) a piece of clothing, that perfect handbag, or even a snack featured in a video.

It also helps users to quickly find other videos in which an online celebrity appears. The function ultimately is an additional feature that keeps users scrolling and shopping within the app – increasing app traffic – as long as possible.

On September 16, Chinese media reported about the function as a “powerful” new tool that greatly strengthens the functionality of the popular short video app.

The function might not immediately seem completely new to Chinese app users; like Google Image Search, Baidu and Taobao also have similar functions (百度识图, 淘宝识图).

On e-commerce platform Taobao, for example, you can take a photo of an item you want (e.g. a certain snack as in example below) and Taobao will try to find the exact same product and list the online stores where you can buy it.

But TikTok’s in-video search function is on a whole new level; it does not require users to scan or upload a photo at all. It gives an indication of what visual search will be like in the future.

Whatever video comes by in your TikTok stream, you only need to click the “search” function (识图), select the part of the video you want to search for (you can drag the square from area to area), and TikTok will find the product or face you’re looking for – as long as there are comparable products/faces (it does so very fast).

Very much like Taobao, TikTok will recommend various (in-app) online stores where the product can be purchased.

Want to try out the function? For now, it only works in the Chinese version of the app and is still in the ‘testing phase’ and does not work with all videos.

Make sure you have an updated version of TikTok.

1. Go to “me” (我) page within TikTok
2. Tick the three lines in the top right corner
3. Go to the last option in the sidebar menu titled “lab” (实验室)
4. Activate the function (image below).

So now if you spot a dress you like and would like to buy, press the ‘search’ button on the right of a video, select the dress, and TikTok becomes like your personal shopping assistant looking for similar dresses for you.

Tiktok makes shopping supereasy.

This really makes online shopping more addictive than ever, and also makes it more difficult for people in online videos to hide where they bought their clothing, or what other videos they are in.

Read more about Tiktok here.
Read more about Chinese apps here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Continue Reading

China Digital

Didi Riders Can Now Have “Verified Party Members” Drive Them Around

Party-building 3.0? Didi has got it covered.

Manya Koetse

Published

on

First published

This is Party-building in the new era: Didi now allows users of its Premier Car Service to let a verified Party member drive them to their destination.

On September 20, as the People’s Republic of China is nearing its 70th-anniversary celebrations, the country’s most popular taxi-hailing app Didi published an article on Weibo and WeChat explaining its verified Party Member Driver Program.

Recently, riders in Beijing may have noticed something different at Didi’s Premier Car service, which is called “Licheng” 礼橙专车 since June of last year.

Some of Licheng’s drivers now have a red background to their profile photos accompanied by a Communist Party emblem. Upon clicking the profile of these drivers, customers will see that this driver is a Party Member Driver (“党员司机”) – meaning that the Didi driver’s status as a Party member has been verified through Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018.

Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018. Image via Guancha.

Didi writes that these drivers can also be identified as Party members through the red sticker on the dashboard at the passenger side, which literally says “Party member driver.”

The article explains that the recent project is an effort to contribute to China’s Party-building in the digital era, and that Didi aims to establish a Party member community within its company.

This car is driven by a Party member (image via Didi/Weibo).

The company is apparently planning to make this community a lively one, as it promises to provide online and offline activities that will help these drivers stay up to date with the latest developments within the Party, and that will increase their “Party awareness.”

Starting this month, Didi will reportedly also offer “patriotic classes” to all of its drivers via its online classroom program.

China has more than 88 million Party members. Party membership does not come overnight; those who want to become a Communist Party member need to attend Party courses, pass written tests, be recommended by other members, and pass a screening (read more here).

As for now, riders cannot manually pick to have a Party member as their driver; a nearby driver will be automatically selected when they order a car – if it is a Party member, they will know straight away from the driver’s profile.

For now, Didi has set up “mobile Party branches” in Beijing, Shanghai, Shenzhen, and a number of other cities.

On Weibo, some see the initiative as a marketing move from Didi’s side. “If you hear the driver is a Party member, you know it’s reliable. It’s a good thing.”

The past year was a tough year for Didi, after the murders of two young women by their Didi driver made national headlines, causing outrage and concerns about customer’s safety when hailing a car through the Didi company.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Continue Reading
Advertisement
Advertisement

Support What’s on Weibo

If you enjoy What’s on Weibo and support the way we report the latest trends in China, you could consider becoming a What's on Weibo patron:
Donate

Facebook

Instagram

Advertisement

Contribute

Got any tips? Suggestions? Or want to become a contributor? Email us as at info@whatsonweibo.com.

Popular Reads