The German influencer Navina Heyden has been labeled “a propagandist for the Chinese government” by European media outlets. She is now featured by Global Times for preparing a lawsuit against German newspaper Die Welt for “defaming” her.
A 21-year-old woman from Germany has been attracting attention on Chinese social media this week after state media outlet Global Times published an article about her battle against “biased journalism” in Europe.
She is known by her Chinese name of Hǎiwénnà 海雯娜 on Weibo, but also by her German name, Navina Heyden. On Twitter (@NavinaHeyden) she has around 34K followers, on Weibo (@海雯娜NavinaHeyden) she has over 15800 fans.
According to the Global Times story, which is titled “21-year-old German Girl Debunking China’s Defamation Is Tragically Strangled by Evil Western Forces” [“21岁德国女孩驳斥对中国抹黑,惨遭西方恶势力绞杀”], Heyden has been on a mission to “refute Western media’s smear campaign against China” for the past year.
The same article was also published by other Chinese state media outlets this week, including Xinhua, Xinmin, and Beijing Times.

Recently, various European news outlets reporting about Heyden’s online activities described her as a Twitter influencer acting as an advocate for “pro-CCP narratives.”
It started with the German newspaper Welt am Sonntag publishing an article on June 15 of 2021 titled “China’s Secret Propagandists” [“Chinas Heimliche Propagandisten”], in which Heyden was accused of being a propagandist. That same story was translated into French and published by Le Soir on June 23.

An article by London-based think tank ISD (Institute for Strategic Dialogue) dated June 10, titled “How a Pro-CCP Twitter Network is Boosting the Popularity of Western Influencers” (link), also featured Heyden and her alleged role in a coordinated Chinese online propaganda campaign.
The article focuses on Heyden’s Twitter activity and her supposedly inorganic follower growth, using data research to support the claim that she is more than just a young woman siding with Chinese official views.

Heyden claims that she agreed to do the initial interview with Die Welt about her views on China and the online harassment she experienced by anti-China activists, but that the reporters eventually published something that was very different from the actual interview content, describing Heyden as a Chinese government propagandist and disclosing names and locations without her consent.
Heyden says she is now preparing a lawsuit against the newspaper and its three journalists for violating her rights. In order to do so, she started a crowdfunding campaign to help her fight media defamation. That ‘Go Fund Me’ campaign was also promoted on Weibo on July 5th, and she soon reached over 13,000 euros in donations.

The main take-away of the Global Times story is that Heyden is an active social media user who has bravely refuted Western bias on China and exposed the supposed media hysteria regarding the rise of China, and that she has been purposely targeted by European media outlets for doing so.
Heyden joined Twitter in March of 2020 with her bio describing her as a “German amateur manga drawer, studying business economy, grown up within Chinese community since age 15.”
Since then, she has tweeted over 1000 times and has spoken out about many issues involving China, including the Covid-19 pandemic, the situation in Xinjiang, the national security law in Hong Kong, the India-China border conflict, and the status of Taiwan. She sometimes also tweets out more personal information, such as the time when she shared photos of herself and her Chinese partner.
Her very first tweet on the platform – one about China not falsifying Covid-19 numbers – was sent out on April 1st of 2020 and received 52 likes. Over the past year, her account has only gained more likes and followers.
A later tweet in which Heyden wrote “I can testify that Chinese Muslims are not persecuted like what western media claimed” (link) received over 870 likes.
In another tweet, Heyden wrote: “China is unfairly treated because she’s always put in a trial without chances to defend. Her words must be propaganda, her people must be brainwashed. After confirmation with Chinese sources and my experiences, I’m enraged about how wrong our media is. This is harmful to us all.” That tweet received over 1.4K likes.
Besides the fact that Heyden’s tweets are often retweeted by the Twitter accounts of Chinese diplomats and other prominent Chinese channels – sometimes within just a few seconds of one another, – the aforementioned ISD article claims that Heyden’s account has grown in a relatively short time due to sudden spikes in followership by accounts that were created in batches at specific times and in short sequence.
For a Twitter post of August 2020, Heyden recorded a video in which she explained why she wanted to open up her Twitter account in the first place and counter those accusing her of being a “CCP agent” or a “fake account”. She said:
“I’m not getting paid by anyone so stop wasting your time on proving something which I am not. A lot of people may wonder why I say so many positive things about China in the first place. The reason is that when I was around 15 years old I was introduced into the Chinese community and I got to learn a lot of Chinese people, what they think about China, and also what they think about their government. And I found that the China I visited is so much different from the China that the media is describing. It’s almost as if the media is describing a whole different country. Now, it wouldn’t be so bad if only people would not buy those false narratives, and I’m having a problem with it, because a lot of my close friends and also my family are believing all those false narratives. And this is causing me to have some conflicts with them from time to time. So I’ve decided to open this Twitter account to debunk all those false narratives.”
At this time, Heyden describes her own Twitter account as “one of the most influential ones to show people what real China is like.”
The story about Heyden’s online activities seems to suit some ongoing narratives in both European and Chinese newspapers. For the first, it upholds the idea of China secretly attempting to infiltrate and influence democratic societies in new ways; for the latter, it confirms the belief that biased Western media will do anything to defile China while serving the interests of their political parties.
Meanwhile, on Weibo, hundreds of netizens have praised Heyden for defending China and standing up against Western media.
“China has 1.4 billion people, Germany just has [tens] millions, of course, you’re gonna get a lot of fans if you support China,” one popular comment on Weibo said.
One influential Weibo blogger (@文创客) wrote about Heyden, calling her a victim of a “deranged” situation where Western media outlets have used her for their anti-China narratives.
“When will you come and live in China,” some people on Weibo ask, with various other commenters saying: “Just come to China!”
Plans to move to China seem to be on the horizon for the German influencer. In an earlier tweet, she confirmed: “We are already on the path to live in China PERMANENTLY. Really feel much safer there.”
Despite sharing her strong support for China on Twitter, the 21-year-old recently also expressed some frustrations with the Chinese social media climate when she encountered censorship on Sina Weibo and experienced some difficulties posting on Bilibili and Toutiao.
On Twitter, she wrote: “To CPC, you can’t lock your citizens in an information greenhouse forever.”

Sharing some of her frustrations regarding the Chinese social media sphere on Weibo, where she even admitted to missing Twitter, some Weibo users offered their support: “We’re on your side.”
By Manya Koetse (@manyapan)
With contributions by Miranda Barnes
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