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Chunwan Is Here! The CCTV Spring Festival Gala 2019 Live Blog

The CCTV New Year Gala is here! We’re live-blogging and keep you updated with the highlights and the low points.

Manya Koetse

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It is time for China’s biggest TV event of the year! Chunwan (春晚) aka the CCTV Spring Festival Gala is celebrating its 37th edition and kicks off the Year of the Pig. Watch the festival together with What’s on Weibo, as we’ll keep you updated with the ins & outs of the Gala here.

It is that time of the year again. The Chinese New Year, better known as Spring Festival, is about to start. The annual CCTV Gala celebrates the start of the festival with its 4 hours long live televised show. After live-blogging this event in 2016, in 2017, and in 2018, we’re here this year again to keep you updated throughout the show on what’s going on.

A live-streaming of the Gala is embedded in this post and will be live on Monday, February 4, 20.00 pm China Standard Time. If you have any difficulties watching, check out this YouTube link, livestream from Weibo, or watch straight from CCTV. We will be live-blogging on this page here (NOTE: this liveblog is now closed, the event is over. We’ll provide you with the entire text of the liveblog below this article!)

About the show

The CCTV New Year’s Gala (中国中央电视台春节联欢晚会 or Chunwan 春晚) is an annual live television event that is broadcasted by the national television station CCTV on New Year’s Eve. It first aired in 1983, and is watched by millions of people. In 2012, it broke the Guinness records for being the “most watched national network broadcast in the world” when it had over 500 million viewers. Last year, the show drew more than one billion viewers (Gao 2012; Jing 2019).

Despite the common criticism on the show, it is still much anticipated every year. The Gala features different acts, including singing, dancing, and comedy. It is a tradition for families to gather around the TV to watch the Gala before the New Year comes at midnight. It has also become a tradition to comment on the show and complain about it, something that is especially visible on Chinese social media, where the show inevitably becomes a trending topic every year. Criticism on the Gala is actually so commonplace that the sentence “there’ll never be a ‘worst’, just ‘worse than last year‘ (央视春晚,没有最烂,只有更烂) has become a popular saying over the years (Wang 2015, 192).

Although the Gala is a live broadcast from CCTV’s No.1 Studio, every year’s show has a taped version of the full dress rehearsal. As described by Scocca (2011), the tape runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything.

 

Liveblog CCTV Gala 2019 (in order of appearance)

 

It is time for China’s biggest TV event of the year! Chunwan (春晚) aka the CCTV Spring Festival Gala is celebrating its 37th edition and kicks off the Year of the Pig. Watch the festival together with What’s on Weibo, as we’ll keep you updated with the ins & outs of the Gala.

 

(13:30) Six Hours To Go before the CCTV Gala, And Already Sparking Controversy

Just some six hours to go before the annual biggest live televised event in the world, the Chunwan, kicks off, and already the program’s timetable is sparking controversy: one of China’s biggest comical actors, Feng Gong (1957), will not participate in tonight’s event after performing there for 32 years.

Feng Gong’s ‘xiangsheng’ crosstalk sketch apparently did not meet the requirements of the show’s strict screening, meaning his act will not come up tonight. Thousands of Chinese netizens are disgruntled, saying that Feng Gong’s appearance during the show has a certain nostalgic meaning to them. The topic has hit Weibo’s top trending lists, already hitting 130 million views earlier this afternoon. Read more about this during our live blog later today.

 

(19:15) The “Real” Very First Spring Festival Gala

The CCTV Gala was first aired in 1983, a year that is thus marked as the start of the Spring Festival TV Gala. But before this time, as early as 1956, Beijing Television’s also had irregular New Year’s Eve broadcasts. Trending on Chinese social media now is the hashtag “The Real First Chunwan” (#真正的第一届春晚#), with footage going viral of the 1956 edition (link) – receiving 250 million views at time of writing.

Beijing opera master Mei Lanfang participated in this event, along with other renowned names, such as Chinese novelist/dramatist Lao She and famous scientists.

“That [Gala] was better then than it is nowadays,” many commenters write. “We’re at a historical low,” others say, suggesting that the CCTV Gala as it is now is focusing too much on popular celebrities rather than on intellectuals, artists, and scientists.

The complaining has already started, and the Gala is yet to begin!

 

(19:55) It’s starting! What can we expect tonight?

If you’ve previously seen the CCTV Gala, you probably know the sort of things you can expect tonight. The Spring Festival spectacle is always a mix of Chinese culture, commerce, and politics.

The show is notorious for carrying official propaganda and clearly emphasizing the themes that matter to the Party. However, no CCTV Gala is exactly the same, and there are always some noteworthy things about every annual show – in a rapidly changing China, the show always has certain changing features or styles that highlight a specific image of China and Chinese society, which can be telling for the official strategies on Chinese domestic and international affairs that lie beneath this constructed narrative & image.

Last year, for example, it was quite remarkable that although the show had many political underlying themes, such as China’s military expansion and the One Belt One Road initiative, there were no performances explicitly focusing on Chinese leaders, such as in previous years, nor were there obvious Party-focused songs such as “Without the Communist Party, There is No New China.”

Tonight might see a similar trend as last year; the various acts and clips might not necessarily focus on the Communist Party and its leaders, but instead focus more on society, the people, ‘coming together,’ ethnic unity, and traditional Chinese culture.

There will be plenty of singing, dancing, and comical skits as well as ‘crosstalk’ sketches, some magic, opera, and acrobatics. Some 40 performances will take place over the next four hours.

There will also be a few short clips, ‘public service announcements,’ that usually focus on family values and socio-cultural unity. And we’re likely to see Jackie Chan again with a patriotic song.

 

(20:02) Dreamy Opening Dance

The opening act is titled “Sea of Spring’ (春海), led by, among others, Wang Qian, Song Yulong, Li Xiang, Yan Dingwen, Li Rongzhi, and Lin Qingjing. Various dance troupes are on stage, including that of the Shandong Art School and Shandong Normal University.

On social media, some netizens think the dance looks like a cake…

 

(20:06) Chunwan Social Media Buzz

The ‘Chunwan’, the CCTV New Year’s Gala, is all the talk on Chinese social media.

The hashtag “Chunwan” (春晚) has been dominating top trending lists on Weibo since Saturday, and has been a topic of discussion on Chinese social media for weeks.

“Fake schedules” of the program were leaked, hyped, and recalled. The real program was only shared by various Chinese state media one day before the start of the event, making the hashtag “CCTV Chunwan Programme” (#央视春晚节目单#) one of the biggest trending topics on Weibo right away.

For this year, the hashtags “2019 CCTV Gala” (#2019央视春晚#) and “CCTV Year of the Pig Gala” (#央视猪年春晚#) are particularly used to discuss the variety show on Weibo. Just days ago, the hashtags were already viewed millions of times, going up to 600 million views before the Gala even started.

Many netizens are anticipating to see top Weibo star ‘Angelababy,’ as well as famous actors Ge You and Cai Ming. The members of the super popular pop group TFBoys have also become a topic of discussion.

One noteworthy aspect of tonight’s Gala is its new cooperation with Baidu. Since 2015, one important feature of the CCTV Gala that links it to social media platforms is the exchange of hongbao, red envelopes with money, which is a Chinese New Year’s tradition.

Over the past few years, viewers were able to receive ‘virtual hongbao’ by shaking their smartphones – this has drawn in a lot of young viewers who’d like to get a chance to win some money. This year, instead of cooperating with Tencent’s WeChat or with Alibaba, some RMB 900 million (around $133 million) worth of hongbao is promised to be given to viewers by the Baidu Wallet app during the show. The show will have various moments where this Baidu activity will be promoted.

 

(20:10) The Presenters introducing themselves..

As you just saw, the presenters briefly already said hello to the audience. We’ll see them throughout the night tonight.

The top five presenters are all familiar faces. In fact, the exact same five hosts also presented the 2018 CCTV Gala. They are Kang Hui (康辉), Zhu Xun (朱迅), Ren Luyu (任鲁豫), Li Sisi (李思思), and Nëghmet Raxman(尼格买提).

The two ladies: Zhu Xun (1973) is a well-known presenter and actress from Suzhou, who is presenting the Gala for the 6th time now. Li Sisi (1986) is a Chinese television host and media personality most known for her role as host of the Gala since 2012.

The three gentlemen: Kang Hui (1972) is a Hebei-born influential CCTV news anchor who has hosted the Gala since 2015. Ren Luyu (1978) is a Chinese television host from Henan, who has also presented the Gala multiple times (2010, 2016, 2018). Nëghmet (1983) is a Chinese television host, born and raised in Ürümqi, Xinjiang, who also is not a newcomer; this will be the fifth year in a row that he hosts the gala.

The presenter who is not here on stage is Zhu Jun (朱军), one of the most well-known CCTV faces. He was involved in a ‘metoo’-like scandal in 2018 when he was accused of sexual harassment by a former intern, something which Zhu has denied. If the case goes to court, might become the first-ever civil sexual-harassment lawsuit in China, Quartz reported in January of this year.

Although probably, it is unsure if Zhu Jun’s absence tonight has to do with this case. Another familiar face, CCTV hostess Dong Qing (董卿), is also not here tonight, although she hosted the CCTV Gala since 2005.

 

(20:10)  DRAGONS!

Ok, so now we’ve really started. Next up is a dragon dance led by male dancer Liu Jia (刘迦). The Nanjing-born dancer is 28 years old and was trained as a dancer in the People’s Liberation Army Art and Drama College.

The dragon dance is a form of traditional performance that is particular to the Chinese New Year. The dragon is believed to bring good luck. Did you know that the Beijing Aquarium even holds underwater dragon dances?!

Some netizens think that the strips falling from the air look like “sausages falling from the air.” Oh, the creativity!

 

(20:15) Tonight’s Venues

Since 2016, the CCTV Gala has adopted a “multi-venue plan,” meaning that apart from the main Beijing CCTV no1 studio there are other ‘subvenues’ from where the show will be broadcasted. In 2018, these were locations in Guizhou, Guangdong, Shandong, and Hainan. The years prior, both in 2016 and 2017, there were also four other locations.

This year, there are three sub-venues: Jinggangshan (Jiangxi), Changchun (Jilin), and Shenzhen (Guangdong). Each venue also has its own hosts, different from the Beijing main studio presenters. Each sub-venue has two hosts, equally divided between male and female presenters.

(Noteworthy: there are two presenters with the name of ‘Yang Fan’: both in Jilin’s Changchun (female), as Shenzhen (male), something which many netizens seem to find quite funny..)

 

(20:18) Here comes the first crosstalk, but one VIP is missing..

Wonderful words, interesting talk” (妙言趣语 ) is the name of this comical sketch, that features Yue Yunpeng and Sun Yue (岳云鹏、孙越). Xiangsheng (相声), or ‘crosstalk,’ is a dialogue between actors with rich puns and word jokes, that usually sees two actors with one playing the “joker” and the other playing the “teaser. ”

Together with well-known Beijing-born comedian Sun Yue (1979), we see Chinese actor Yue Yunpeng (1985), who is particularly known for his xiangsheng performances.

One of the topics that people on social media are discussing is the absence of Feng Gong. Feng Gong (冯巩) is one of China’s most renowned xiangsheng performers. He is best known for his performances in this CCTV New Year’s Gala and has made more appearances on the show than any other major performer. “But where is Feng Gong tonight?” is the question many netizens were asking on Sunday: “This is the first time in 32 years he’s not there, what happened?”

Today, the topic received even more attention, with the hashtag “Feng Gong Not Appearing the Chunwan” (#冯巩无缘央视春晚#) ending up in the top trending lists with 160 million views on Weibo.

Earlier today, Chinese state media reported that Feng Gong was supposed to perform with a traditional ‘xiangsheng’ act that continued last year’s theme, titled ‘I love memorizing verses 2’ (我爱记诗词2), but that it did not pass the final screening of the show because it allegedly was “not funny enough” (“笑果不足”).

On Weibo, many netizens are disgruntled with the decision, writing: “Honestly, I didn’t think he was that funny last year, but I still want to see him – it’s not about being funny, Feng Gong means more to me than that.” Others are wishing him a happy Chinese New Year, saying: “At least he’ll be able to celebrate it at home with his family tonight.”

As for this act, some people online are joking about it, saying that left is how you look before the Chinese New Year, and right is how you look after (stuffing your face with dumplings..)

 

(20:26) “The single dog” and the lipstick

As first jokes on the Gala are going viral, some people think five presenters might not be the right number. Kang Hui here seems to be the “single dog caught between two couples” – something that many people experience during Chinese New Year.

Meanwhile, other viewers are more occupied with the color of the lipstick worn by the presenters. They’ve already been identified as Yves Saint Laurent and Armani brand lipstick colors, 405 and cpb311 respectively.

 

(20:36) “China’s Happy Event”

This performance, titled “China’s Happy Event” (中国喜事), was joined by Chinese singer Zhang Yixing (张艺兴), popular actress Zhou Dongyu (周冬雨), Hong Kong actor Wallace Chung, Dilraba Dilmurat (迪丽热巴), and Phoenix Legend (凤凰传奇), a Chinese popular music duo consisting of female vocalist Yangwei Linghua and male rapper Zeng Yi. The duo was also part of the CCTV Gala in 2016 and in 2018.

Chinese singer Lay Zhang aka Zhang Yixing (张艺兴) debuted as a member of the South Korean-Chinese boy group Exo and he is quite popular on Weibo.

Is it the sound here, or did that sound very strange? The colors were very very bright though..

 

(20:38) “Youth Jumps Up”

This is one of the acts that was quite talked about before tonight. It features Chinese actor and singer Li Yifeng, together with the popular actor Zhu Yilong.

It was rumored before that the retired professional basketball player Yao Ming would also be a part of this act. (2.29 m (7 ft 6 in) tall). Don’t see him yet.

It is quite obvious that this act is lip-synced, something that is discussed annually. It is often claimed that as long as it’s the singer’s own voices that are used to lip-sync to, it is allegedly “justified.” Because the show is live and so big, singing “live” might be too much of a risk, as some performances in the past have shown. Lip-syncing, however, is also not without dangers, as some singers can really be quite off.

Various fan clubs of these artists don’t care about lip-syncing, though. Screenshots of fans going ab-so-lu-tely crazy over this performance are making their rounds on Wechat.

 

(20:48) “Platform”

First skit of the night!

These sketches are called ‘xiǎopǐn’小品 in Mandarin, which basically is a Chinese comedic performance in the form of a short skit between two or more performers. It is similar to xiangsheng or crosstalk. Both are often performed together in Lunar New Year galas. The main difference between the two forms is that xiaopin often involves the use of stage props and physical actions of the actors, similar to western comedic skits, while xiangsheng is closer to stand up comedy, relying primarily on speech and word jokes.

This sketch is titled “platform” and is performed by various well-known actors, who are all playing people waiting for their train. An elder couple where the man has called the wife “honey” for a long time (before he actually forgot her name), and then there’s a young man whose wife left on a train with his jacket and mobile phone. He is worried about leaving his wife with his mobile phone since he transferred 10,000 rmb to his parents before Chinese New Year, something she was not supposed to know about. When he manages to get in touch with her via the guard’s phone, it turns out she just transferred 20,000 rmb to both parents. Meanwhile, another couple is fighting about whose home to visit for the Spring Festival. This sketch clearly touches upon the issue of love issues among various generations. Of course, it all ends with a happy ending, where all couples find a solution for their problems they’re all happy with.

A special role in this sketch is the train that comes. It is the “Revival” (Fuxing) train, which first started running in 2017 and was further developed in 2018. The train is promoted for being “made in China.”

 

(21:04) Home, home, home, from Hong Kong to Taiwan and beyond

This year is clearly about “home,” “going home,” as stressed by the presenters. This song is titled “Mum, I’m home.” There’s a political message in the selection of singers. This song is sung by Taiwanese singer Terry Lin, the Hong Kong singer Joey Yung, and the overseas Chinese singers Sha Baoliang and Han Zi.

 

(21:08) Moving over to Jiangxi province

We’re in Jinggangsheng (井冈山) now, the first sub venue of the night, which is also known as the “cradle of the communist revolution” or the “holy land of China’s revolution” in the southeastern province of Jiangxi.

Two songs are performed here, along with a recital. One of the stars here is Chinese actress and singer Liu Tao, who is from Jiangxi herself. She sings together with actor Huang Xiaoming.

Jike Junyi (吉克隽逸) sings the other song. She won third place in the first season of the reality talent show The Voice of China in 2014, which is when she became instantly famous.

 

(21:13) Peking Opera

Time for some Traditional Opera by Yan Wei, Yuan Huiqin, and others, who perform “Beautiful Pear Garden” (锦绣梨园). This is the 9th act of tonight, of some 35+ acts in total. This is the only opera act, as far as I now know.

The Peking Opera actress Yuan Huiqin, whom we see here, previously expressed her love for Peking Opera in an interview with The Telegraph, saying: “Love and hatred, vulnerability and fearlessness, life and death: Peking Opera can communicate raw emotions with sophisticated body language that no words can match.”

Some people joking with this scene: “Don’t stand in front of people when they’re trying to make a selfie.”

 

(21:17) Meanwhile, in the audience..

A guy spotted in the audience with his phone is generating some jokes on Weibo. “This is me [on my phone],” some say, while the rest of the audience is “my family.”

 

(21:23) “Year of the Pig”

We’ll update you soon with the sketch that’s currently airing, but didn’t want you to miss out on this image that’s going around social media currently. It’s the year of the Pig, it’s the year of Peppa, but for many people, Spring Festival is all about the food. This image shows all the different dishes you can make with pork…

(21:26) The CCTV Gala Theme

Every year, the CCTV Gala is themed around a certain topic. This topic, obviously, is in accordance with the official state ideology and is quite telling on what specific aspects the Party would like to propagate for the upcoming year.

As said earlier in this liveblog; although the CCTV Gala is also a commercial event (the station is state-owned but also profit-seeking in a highly competitive media environment), it is also still highly political, and carries official propaganda along with consolidating political centralism.

The central theme of 2018, for example, was “Chinese values, Chinese power.” Other previous themes are “National Unity” or “Chinese Dream.”

This year, the Gala is themed around the idea of “New China.” The full theme, as described by CCTV, is: “Advancing the New Era, Celebrating a Happy Year” (奋进新时代、欢度幸福年).

The past two years, the Gala has been directed by Yang Dongsheng. This year, Liu Zhen (刘真), Deputy Director of CCTV arts channel, is in charge of the program. He is known for previously directing the 2009 anniversary night of the Great Sichuan earthquake.

 

(21:31) Office Time

This office skit is performed by Chinese actresses Yan Ni and Ya Hailong, together with actor Zhou Yiwei.

The skit evolves around a rehearsed marriage proposal going wrong, with one worker accidentally proposing to the company director. The boss walked in when they were practicing, and misunderstood the gifts and cakes they prepared, thinking they were for her instead. Later on in the act, the secret is revealed, but the boss responds surprisingly ok when the office worker revealed he was always working overtime, having no time for these personal matters. Work pressure is a recurring theme on social media too, a theme incorporated in this sketch.

 

(21:42) Dance/song “The Distance of Time” (with flying drones)

Two ‘kings’ of Mandopop, Sun Nan and Zhang Jie (also known as Jason Zhang) perform on stage here.

Sun Nan has performed at the CCTV Gala several times before. His 2016 performance with 540 robots, all dancing simultaneously, was quite spectacular.

They are accompanied by the Zhongnan Minzu University Music Dance Troupe, and you can see drones flying all around them.

 

(21:46) “The Spirit of Shaolin”

The first martial arts performance of the night, really quite spectacular, performed by members of the Shaolin Tagou Martial Arts School from Henan.

This is also the first big Chinese flag we spotted tonight, and it’s HUGE!!!

 

(21:54) “‘Son’ is here” sketch with Cai Ming

The third sketch of the night features an all-star cast with actors Ge You, Cai Ming, and Pan Changjiang.

Cai Ming (1961) is known for performing sketch comedy in CCTV New Year’s Gala since 1991. She is known for her sharp language. Cai is quite active on Weibo. Earlier this week, she posted a ‘selfie’ of her and Dilraba Dilmurat, the singer of Uyghur heritage who appeared in the show earlier tonight.

Pan Changjiang (潘长江, 1957) is a famous skit actor who has regularly appeared in the Gala since his younger years. His colleague Ge You (also 1957) is one of the most recognizable acting personalities in China. He plays a man who is selling “health products,” conning older people out of their money.

 

(22:04) “Me Watching the Gala vs Me Watching Weibo”

This post is making its rounds on Weibo now, saying “Me watching the CCTV Gala versus me watching Weibo.”

It really seems that the Gala has turned into a social media craze, where people are more interested in the jokes going around Wechat and Weibo than the actual event itself. This also means that the Gala is becoming more popular among young people, who are creating their own traditions from the classic ‘Spring Festival ritual’ of gathering around the TV with the family to watch the Gala together.

 

(22:07) About that Shaolin Act…

It was the most spectacular act of the night thus far. But were those real people or were they Minions? This is the joke that’s going viral now.

 

(22:09) TFBoys here!

This is one of the most anticipated acts of the night, since it is performed by members of the hugely popular TFBOYS. This act is titled “We’re All Pursuing Dreams” (我们都是追梦人), and is likely hinting at the “Chinese Dream.”

This is the fourth time that members of TFBoys are making their appearance at the show since their first performance at the 2016 CCTV Gala.

(22:13) A bit of magic

Taiwanese magician Lu ‘Louis’ Liu (刘谦, 1976) is at the center of this magic act. He is known as the only Taiwanese magician to perform in Hollywood’s ‘Magic Castle,’ and is commonly referred to as ‘Taiwan’s most renowned magician.’ He previously performed at the CCTV Gala in 2009.

 

(22:25) “Seizing a seat”

This sketch is called “Seizing a seat,” and I’d actually expected it to be hinting at two separate incidents on Chinese high-speed trains in 2018 that became huge trending topics. In late August of 2018, one rude man from Shandong who refused to give up the seat he took from another passenger became known as the “High-Speed Train Tyrant” (高铁霸座男 gāotiě bà zuò nán) on Chinese social media. Later, a woman from Hunan was dubbed ‘High-Speed Train Tyrant Woman’ (高铁霸座女 gāotiě bà zuò nǚ”) by Weibo netizens, when a video of her bizarre behavior also became trending; she had taken a seat assigned to another passenger while riding the train from Yongzhou to Shenzhen and refused to give it up.

But this particular sketch now seems to be focused on “seizing a seat” in a classroom instead, with parents during a parent’s meeting fighting over who gets the best seat at the school. The story focuses on parents who are not involved in their kid’s education, leaving the responsibility to the school, with the moral behind the story allegedly being that parents should be more involved in their child’s education.

“This is my life,” some online commenters are saying, posting the meme below (the speed in which Gala-related memes are spreading on Weibo and Wechat is incredible!).

 

(22:35) The sellers who are making money through the Gala

Throughout the Gala, there are smart people who are tracing down the clothes and shoes worn by the performers, which are also for sale.

(22:41) All over the place!

After a brief public announcement, we’re now watching the dance “Looking for Friends.” This dance is performed by the ‘Air Force Blue Sky’ children’s dance troupe (空军蓝天幼儿艺术团) and it is all over the place!

(22:43) Sleepless night

The song “No Sleep Tonight” (费玉清) is brought by Fei Yu-ching. This Taiwanese singer recently became a topic on Chinese social media with a video featuring his cool dance moves during his younger years. After 46 years in showbiz, his Farewell Tour is taking place this year.

He is joined on stage by Kelly Chen, a Hong Kong Cantopop singer and actress. She is also known as the “diva of Asia.”

 

(22:46) The Baidu sponsor

Now it is time for the aforementioned Baidu activity. At this year’s event, China’s search giant Baidu, has the exclusive right to interact with the huge audience of the CCTV Gala via red packets interactive activity. The audience can get red packets through shaking, searching and watching video clips on Baidu app.

 

(22:49) Xiaopin “Show you the drill”

On stage, we see the award-winning (stage) actor Lin Yongjian, together with Sun Tao and Ju Hao, a well-known comedian.

Usually, the sketches performed during the Gala can be quite controversial. Sometimes for the way they depict women, last year specifically for the Africa blackface skit. It seems that this year, the sketches are quite safe and aren’t triggering any controversy, yet. But the night is still young!

 

(22:57) Air Jordan Craze

Many of the clothes and shoes and other items featured in today’s Gala are becoming hot selling items. Right now, people are going crazy over the Air Jordans that were worn in one of the acts earlier tonight.

 

(23:04) Moving over to Changchun

Moving over to the second sub-venue of the night now, where we see Aska Yang (Yang Zongwei) singing on stage. Aska Yang had his debut in Taiwan as a contestant on season one of Taiwanese TV singing contest One Million Star.

He is joined by Angela Yeung Wing, better known by her stage name Angelababy, a Chinese model, actress, and singer based in Hong Kong, who is one of the Weibo stars with the most followers.

The second Changchun act is performed by Chinese actors Liu Ye and ‘Johnny Bai.’

Fireworks! Drones! And one of the cars turning into a ‘Transformer’! So far, the sub-venues offer some of the most spectacular performances of the night.

The focus on cars here relates to Changchun as one of China’s ‘car cities’ as it is home to the brand that produced the first national auto brand (长春一汽), last year was the 65th anniversary of the factory’s founding.

 

(23:09) National Ballet of China

This is yet another dance, there are supposed to be four big dancing acts tonight. The dance is titled the “Dunhuang Flying Asparas” (敦煌飞天), and is performed by the National Ballet of China, also known as the Central Ballet Troupe, which employs over 70 dancers.

 

(23:13) The Legends are Here! “My Motherland and I”

This song, titled “My Motherland And I” (我和我的祖国), is one of the acts that has received quite some attention in Chinese media prior to the Gala because of the very special reunion between some of China’s older legendary musical artists.

This special reunion also shows that this year, the Gala wants to pay extra attention to China’s elderly, something that contrasts with last year’s Gala, that was very much focused on young people and new talent.

One of the performers here on stage is Guo Shuzhen, who is 92 years old and is a famous “legend” within China’s music education.

All artists here are very famous ‘legends’; Li Guangxi (1929), Hu Songhua (1931), Liu Bingyi (1935), Yu Shuzhen (1936), De Dema (1947).

Also on stage is Yang Hongji (杨洪基, 1941), a Chinese national-level actor and one of China’s most outstanding baritones.

And there’s Guan Mucun (关牧村,1953), a female Chinese mezzo-soprano singer from Henan province who is known for developing her own musical style by blending Western and traditional Chinese melodies.

They all perform together with Chinese artists of the younger generations.

 

(23:25) Xiaopin “Don’t Know Whether to Laugh or Cry”

Chinese xiangsheng performer, actress and comedian Jia Ling (1982) stars in this comical skit together with Zhang Xiaofei and Xu Juncong.

The story features a young man who ordered a cleaning lady to clean his apartment, but the woman (in red) has an injured shoulder so she can’t really do it. She ordered another service to do the cleaning for her (in yellow) instead. That young woman then thinks the lady in red is actually the wife in the house who refuses to clean the house – all the confusion between the people is creating a chaotic and comical situation.

 

(23:39) Here comes Jackie Chan!

Jackie Chan (成龙) has become an annually returning performer at the CCTV Gala. Although his performances are always much-anticipated, they’ve also been pretty cringe-worthy. In 2017, the song performed by Jackie that was simply titled “Nation” was met with criticism for being overly political. Last year, the Hong Kong martial artist sung a song that was called “China.”

This year, the title of the song is a bit deeper than in previous years: it is titled ‘My Struggle, My Happiness’ (我奋斗我幸福), and is sung together with Hong Kong singer and actor William Chan and with Deng Lun.

Deng Lun (邓伦) (1992) is a Chinese actor who gained widespread popularity with the family drama “Because of You”, an adaptation from the 2014 Korean drama “Jang Bo-ri is Here.”

Also on stage are performers from Bapaweilai, a children’s art education group based in Hong Kong.

 

(23:44) Meanwhile backstage…

While “Together towards Happy China” is being performed on stage by Zhang Ye and Lu Jihong, famous Chinese actor Ge You is all the talk on Weibo for a photo that has popped up of him backstage, showing the actor tired on the couch.

A famous meme in China also shows the actor in a similar position.

 

(23:45) “Hero Flight Sichuan Flight 3U8633”

As every year, this is the part of the show where some ‘exemplary persons’ get honored for their accomplishments. Noteworthy is that the crew of Sichuan Airlines is honored tonight.

In May of 2018, pilot Liu Chuanjian on Sichuan Airlines 3U8633 made an emergency landing in southwest China after a broken cockpit window sucked his co-pilot halfway out of the aircraft. He braved the intense cold and blasting wind to land the plane in about 20 minutes, and in doing so, rescuing all 128 people aboard the Airbus A319.

 

(23:48) “Thumbs up for the New Era”

This song really resonates with the Gala’s “New China” theme. The singer is Wulan Tuya (乌兰图雅), who is also known as the “Flower of Mongolia.” She was born and raised in Inner Mongolia, and now combines elements of Mongolian traditional music with electronic beats in her music.

This is one of the spectacular performances of the night, that is joined by a number of artists who were selected through a special CCTV Gala contest.

The other performers come from various performance groups from Beijing, Shandong. Harbin, Sichuan, etc.

 

(23:50) Last sub-venue of the night: Shenzhen

The last sub-venue of the night is Shenzhen, which is often also called China’s “Silicon Valley” or the “tech capital of China.” This venue features two different acts, both songs, titled “Let youth Be Free” and “Friends.”

 

(23:58) Some old-school propaganda

“Together With my Homeland,” sung by Lei Jia and Han Lei, is the last song before the 0.00 countdown moment.

Lei Jia is a Chinese folk soprano and ‘national class one performer.’ Han Lei is a singer-songwriter of Mongol descent who is also known as Senbor. He rose to prominence in 1997 on the CCTV New Year’s Gala. The screen behind the artists shows some old-school flag raising and China’s urban skylines.

 

(0:00) Time for the Countdown!!!

 

(0:05) Building Together on the Chinese Dream

Fireworks everywhere, firecrackers everywhere. Time to sing about building on the Chinese Dream together, a theme that has been consistently featured in the Gala over the past years. Singers: Cao Fujia, Xian Zi, A Yunga, Ju Laiti, and ‘Xingguang Dadao’ talent show winner Ang Sa.

 

(0:14) Acrobatics

We’re reaching the final acts of the night. This performance shows acrobatics by various renowned acrobatic groups from Henan, Guangxi, Dalian, and other places.

Thus far noticeable tonight: the skits have been very ‘safe’ and there has been no *excessive* display of straightforward political (Party) themes compared to other shows in earlier years; the images of Mao, Deng, Xi, and others that would usually make their way into the show have not been there (or I haven’t noticed them). Although there’s usually a very clear focus on unity in bringing together various ethnic groups, that has not popped up in this show as much as it has in the past. Instead, there has been more focus on ‘old’ and ‘young’ uniting, with “China’s New Era” being the clear theme of the night.

The acrobatic performance is followed by a special segment that shows water ballet. The act is titled “Burst into Bloom” (绽放).

 

(0:19) “Love Substitute Driver”

‘Daijia’ is a service that is provided by various companies in China, where one can hire a substitute driver to drive them home in their own vehicles. This is what this last skit of the night focuses on.

The service is encouraged because it decreases the risk of people drunk driving. The driver will usually arrive by bike, then drives the person home in their own car, with the bike in the back, and then cycles on to the next customer from there -quite convenient and safe (for the people who’ve been drinking and can no longer drive)!

In this sketch, with Guo Donglin and Shao Fenghe, the drunk man actually has no money and just called the driver because he is lonely, lovesick, and needs some companionship. The moral of the story? No matter how low you are, you can always get back up.

 

(0:38) “Outstanding Beauty”

After the song “The Brightest Star in the Sky,” we’ve now arrived at the final of the night, featuring the dance performance “Outstanding Beauty” with lead dancers Li Yanran, Wang Jiaxin, and Hu Tulan.

A noteworthy moment before this segment is that the presenters of the night asked the viewers when they’d get married and have a (second) baby…(啥时候结婚啊?啥时候要二胎啊). Perhaps it’s mocking the pressure many young people at home are facing.

 

Unforgettable Night!

The last song of this night is “Unforgettable Night” (难忘今宵). It is sung by the 74-year-old singer and dancer Li Guyi (李谷一), who became famous with the song ‘Homeland Love’ (乡恋) around the time of China’s Reform and Opening Up – the singer and her songs are nostalgic for many viewers.

Li Guyi also appeared at the very first version of the Gala in 1983, and became the singer that sang the most at the event.

Li Guyi sings the same song every year at the end of this show. The last song ends with all performers of the Beijing venue on stage. The song repeats the phrases 共祝愿 祖国好: let’s all wish together that the country will be good, that is will last long and be prosperous. The hosts wish everyone a happy new year. It’s a wrap!

Thank you all for watching the CCTV Gala with us and happy new year to you.

 

– By Manya Koetse & Miranda Barnes

References

Gao, Yuan. 2012. “Constructing National Idenitiy through Media Ritual: A Case Study of the CCTv spring Festival Gala.” Master’s Thesis, Media and Communication Studies, Uppsala University.

Jing, Meng. 2019. “Baidu seeks to play catch up in mobile app race with bet on world’s most-watched TV show.” South China Morning Post, 18 January https://www.scmp.com/tech/big-tech/article/2182616/baidu-seeks-play-catch-mobile-app-race-bet-worlds-most-watched-tv-show [2.2.19].

Scocca, Tom. 2011. Beijing Welcomes You: Unveiling the Capital City of the Future. New York: Riverhead Books.

Wang Ge. 2015. “Popular Spring Festival Gala language: Sociocultural Observations.” In Linda Tsung and Wei Wang, Contemporary Chinese Discourse and Social Practice in China, 185-200. Amsterdam/Philadelpia: John Benjamins Publishing Company.

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Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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  1. Avatar

    Henana

    February 6, 2019 at 1:42 am

    Thank you for breaking down the CCTV Spring Festival Gala! This was a great read, very helpful and appreciate the context!

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China Arts & Entertainment

Going All In on Short Streaming: About China’s Online ‘Micro Drama’ Craze

For viewers, they’re the ultimate guilty pleasure. For producers, micro dramas mean big profit.

Ruixin Zhang

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Closely intertwined with the Chinese social media landscape and the fast-paced online entertainment scene, micro dramas have emerged as an immensely popular way to enjoy dramas in bite-sized portions. With their short-format style, these dramas have become big business, leading Chinese production studios to compete and rush to create the next ‘mini’ hit.

In February of this year, Chinese social media started flooding with various hashtags highlighting the huge commercial success of ‘online micro-short dramas’ (wǎngluò wēiduǎnjù 网络微短剧), also referred to as ‘micro drama’ or ‘short dramas’ (微短剧).

Stories ranged from “Micro drama screenwriters making over 100k yuan [$13.8k] monthly” to “Hengdian building earning 2.8 million yuan [$387.8k] rent from micro dramas within six months” and “Couple earns over 400 million [$55 million] in a month by making short dramas,” all reinforcing the same message: micro dramas mean big profits. (Respectively #短剧爆款编剧月入可超10万元#, #横店一栋楼半年靠短剧租金收入280万元#, #一对夫妇做短剧每月进账4亿多#.)

Micro dramas, taking China by storm and also gaining traction overseas, are basically super short streaming series, with each episode usually lasting no more than two minutes.

 
From Horizontal to Vertical
 

Online short dramas are closely tied to Chinese social media and have been around for about a decade, initially appearing on platforms like Youku and Tudou. However, the genre didn’t explode in popularity until 2020.

That year, China’s State Administration of Radio, Film, and Television (SARFT) introduced a “fast registration and filing module for online micro dramas” to their “Key Online Film and Television Drama Information Filing System.” Online dramas or films can only be broadcast after obtaining an “online filing number.”

Chinese streaming giants such as iQiyi, Tencent, and Youku then began releasing 10-15 minute horizontal short dramas in late 2020. Despite their shorter length and faster pace, they actually weren’t much different from regular TV dramas.

Soon after, short video social platforms like Douyin (TikTok) and Kuaishou joined the trend, launching their own short dramas with episodes only lasting around 3 minutes each.

Of course, Douyin wouldn’t miss out on this trend and actively contributed to boosting the genre. To better suit its interface, Douyin converted horizontal-screen dramas into vertical ones (竖屏短剧).

Then, in 2021, the so-called mini-program (小程序) short dramas emerged, condensing each episode to 1-2 minutes, often spanning over 100 episodes.

These short dramas are advertised on platforms like Douyin, and when users click, they are directed to mini-programs where they need to pay for further viewing. Besides direct payment revenue, micro dramas may also bring in revenue from advertising.

 
‘Losers’ Striking Back
 

You might wonder what could possibly unfold in a TV drama lasting just two minutes per episode.

The Chinese cultural media outlet ‘Hedgehog Society’ (刺猬公社) collected data from nearly 6,000 short dramas and generated a word cloud based on their content keywords.

In works targeted at female audiences, the most common words revolve around (romantic) relationships, such as “madam” (夫人) and “CEO” (总裁). Unlike Chinese internet novels from over a decade ago, which often depicted perfect love and luxurious lifestyles, these short dramas offer a different perspective on married life and self-discovery.

According to Hedgehog Society’s data, the frequency of the term “divorce” (离婚) in short dramas is ten times higher than “married” (结婚) or “newlyweds” (新婚). Many of these dramas focus on how the female protagonist builds a better life after divorce and successfully stands up to her ex-husband or to those who once underestimated her — both physically and emotionally.

One of the wordclouds by 刺猬公社.

In male-oriented short dramas, the pursuit of power is a common theme, with phrases like “the strongest in history” (史上最强) and “war god” (战神) frequently mentioned. Another surprising theme is “matrilocal son” (赘婿), the son-in-law who lives with his wife’s family. In China, this term is derogatory, particularly referring to husbands with lower economic income and social status than their wives, which is considered embarrassing in traditional Chinese views. However, in these short dramas, the matrilocal son will employ various methods to earn the respect of his wife’s family and achieve significant success.

Although storylines differ, a recurring theme in these short dramas is protagonists wanting to turn their lives around. This desire for transformation is portrayed from various perspectives, whether it’s from the viewpoint of a wealthy, elite individual or from those with lower social status, such as divorced single women or matrilocal son-in-laws. This “feel-good” sentiment appears to resonate with many Chinese viewers.

Cultural influencer Lu Xuyu (@卢旭宁) quoted from a forum on short dramas, explaining the types of short dramas that are popular: Men seek success and admiration, and want to be pursued by beautiful women. Women seek romantic love or are still hoping the men around them finally wake up. One netizen commented more bluntly: “They are all about the counterattack of the losers (屌丝逆袭).”

The word used here is “diaosi,” a term used by Chinese netizens for many years to describe themselves as losers in a self-deprecating way to cope with the hardships of a competitive life, in which it has become increasingly difficult for Chinese youths to climb the social ladder.

 
Addicted to Micro Drama
 

By early 2024, the viewership of China’s micro dramas had soared to 120 million monthly active users, with the genre particularly resonating with lower-income individuals and the elderly in lower-tier markets.

However, short dramas also enjoy widespread popularity among many young people. According to data cited by Bilibili creator Caoxiaoling (@曹小灵比比叨), 64.9% of the audience falls within the 15-29 age group.

For these young viewers, short dramas offer rapid plot twists, meme-worthy dialogues, condensing the content of several episodes of a long drama into just one minute—stripping away everything except the pure “feel-good” sentiment, which seems rare in the contemporary online media environment. Micro dramas have become the ultimate ‘guilty pleasure.’

Various micro dramas, image by Sicomedia.

Even the renowned Chinese actress Ning Jing (@宁静) admitted to being hooked on short dramas. She confessed that while initially feeling “scammed” by the poor production and acting, she became increasingly addicted as she continued watching.

It’s easy to get hooked. Despite criticisms of low quality or shallowness, micro dramas are easy to digest, featuring clear storylines and characters. They don’t demand night-long binge sessions or investment in complex storylines. Instead, people can quickly watch multiple episodes while waiting for their bus or during a short break, satisfying their daily drama fix without investing too much time.

 
Chasing the gold rush
 

During the recent Spring Festival holiday, the Chinese box office didn’t witness significant growth compared to previous years. In the meantime, the micro drama “I Went Back to the 80s and Became a Stepmother” (我在八零年代当后妈), shot in just 10 days with a post-production cost of 80,000 yuan ($11,000), achieved a single-day revenue exceeding 2 million yuan ($277k). It’s about a college girl who time-travels back to the 1980s, reluctantly getting married to a divorced pig farm owner with kids, but unexpectedly falling in love.

Despite its simple production and clichéd plot, micro dramas like this are drawing in millions of viewers. The producer earned over 100 million yuan ($13 million) from this drama and another short one.

“I Went Back to the 80s and Became a Stepmother” (我在八零年代当后妈).

The popularity of short dramas, along with these significant profits, has attracted many people to join the short drama industry. According to some industry insiders, a short drama production team often involves hundreds or even thousands of contributors who help in writing scripts. These contributors include college students, unemployed individuals, and online writers — seemingly anyone can participate.

By now, Hengdian World Studios, the largest film and television shooting base in China, is already packed with crews filming short dramas. With many production teams facing a shortage of extras, reports have surfaced indicating significant increases in salaries, with retired civil workers even being enlisted as actors.

Despite the overwhelming success of some short dramas like “I Went Back to the 80s and Became a Stepmother,” it is not easy to replicate their formula. The screenwriter of the time-travel drama, Mi Meng (@咪蒙的微故事), is a renowned online writer who is very familiar with how to use online strategies to draw in more viewers. For many average creators, their short drama production journey is much more difficult and less fruitful.

But with low costs and potentially high returns, even if only one out of a hundred productions succeeds, it could be sufficient to recover the expenses of the others. This high-stakes, cutthroat competition poses a significant challenge for smaller players in the micro drama industry – although they actually fueled the genre’s growth.

As more scriptwriters and short dramas flood the market, leading to content becoming increasingly similar, the chances of making profits are likely to decrease. Many short drama platforms have yet to start generating net profits.

This situation has sparked concerns among netizens and critics regarding the future of short dramas. Given the genre’s success and intense competition, a transformation seems inevitable: only the shortest dramas that cater to the largest audiences will survive.

In the meantime, however, netizens are enjoying the hugely wide selection of micro dramas still available to them. One Weibo blogger, Renmin University Professor Ma Liang (@学者马亮), writes: “I spent some time researching short videos and watched quite a few. I must admit, once you start, you just can’t stop. ”

By Ruixin Zhang, edited with further input by Manya Koetse

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China Arts & Entertainment

“The End of the Golden Age of Japanese Manga”: Chinese Netizens Mourn Death of Akira Toriyama

Manya Koetse

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Chinese fans are mourning the death of Japanese manga artist and character creator Akira Toriyama. On Friday, his production company confirmed that the 68-year-old artist passed away due to acute subdural hematoma.

On Weibo, a hashtag related to his passing became trending as netizens shared their memories and appreciation for Toriyama’s work, as well as creating fan art in his honor.

The tribute to Toriyama reached beyond online fans – even spokesperson Mao Ning (毛宁) for the Ministry of Foreign Affairs of China expressed condolences during a regular press conference held on Friday (#外交部对漫画家鸟山明去世表示哀悼#).

Throughout his career, Toriyama created various works, but he is best known for his manga “Dragon Ball,” which was published between 1984-1995 in the magazine Shonen Jump and spawned TV series, films, and video games.

 
Chinese Love for “Dragon Ball”
 

Japanese comics and anime have had a significant impact on Chinese popular culture. In China, one of the largest comics markets globally, Japanese manga has been a major import since the 1980s.

Chinese readers form the largest fan community for Japanese comics and anime, and for many Chinese, the influential creations of Akira Toriyama, like “Dr. Slump” and particularly “Dragon Ball,” are cherished as part of their childhood or teenage memories (Fung et al 2019, 125-126).

The cultural link between Toriyama’s “Dragon Ball” and Chinese readers goes further than their mere appreciation for Japanese manga/anime. Toriyama drew inspiration from the Chinese book Journey to the West when he initially created the “Dragon Ball” story. That epic tale, filled with heroes and demons, revolves around supernatural monkey Sun Wukong who accompanies the Tang dynasty monk Xuanzang on a pilgrimage to India to obtain Buddhist sūtras (holy scriptures).

“Dragon Ball” chronicles the adventures of Son Goku, a superhuman boy with a monkey tail, who who is swept into a series of adventures connected to the wish-granting, magical dragon balls, sought after by his evil enemies.

Besides Journey to the West, “Dragon Ball” is filled with many other China-related references and word games, from Chinese mythology to martial arts (Mínguez-López 2014, 35).

In one online poll conducted by Sina News asking Weibo users if “Dragon Ball” is part of their childhood memories, a majority of people responded that the manga series was part of their post-1980s and post-1990s childhood, although younger people also indicated that they loved “Dragon Ball.”

 
Online Tributes to Toriyama
 

On Friday, many bloggers and online creators posted images and art to honor Akira Toriyama. Several images went viral and were reposted thousands of times.

Chinese graphic design artist Wuheqilin (@乌合麒麟) dedicated a particularly popular post and image to Toriyama, suggesting that his death symbolized “the end of the golden age of Japanese manga.”

Weibo post by Wuheqilin, March 8 2024.

Shituzi (@使徒子), a Chinese comic artist, posted an image for Toriyama with the words “goodbye.”

Posted by @使徒子.

Chinese comedian Yan Hexiang (阎鹤祥) wrote: “I just bought the Dr. Slump series online. I thank you for bringing me the memories of my childhood, I salute you.”

Automotive blogger Chen Zhen (陈震) posted an image of Dragon Ball protagonist Son Goku with wings on his back, waving goodbye, writing: “Rest in peace.”

Image posted by @陈震同学.

One Dragon Ball fan (@小佛手绘) posted another AI-generated image of Son Goku standing by Toriyama’s grave which was shared all over Weibo.

Posted or reposted by Weibo user @小佛手绘.

By Friday night, the hashtag “Akira Toriyama Passed Away” (#鸟山明去世#) had generated over one billion views on Weibo, showing just how impactful Toriyama’s work has been in China – a legacy that will last long after his passing.

By Manya Koetse

References

Fung, Anthony, Boris Pun, and Yoshitaka Mori. 2019. “Reading Border-Crossing Japanese Comics/Anime in China: Cultural Consumption, Fandom, and Imagination.” Global Media and China 4, no. 1: 125–137.

Xavier Mínguez-López. 2014. “Folktales and Other References in Toriyama’s Dragon Ball.” Animation: An Interdisciplinary Journal. Vol. 9 (1): 27–46.

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