Digitalizing China’s Beauty Industry: Introducing Supermakeup’s ‘Beauty Charging Stations’

You’re on the road and need a skin, make-up, or hair fix-up before your next appointment, but have no time for a spa session and would rather avoid dirty toilet rooms? These are the kinds of situations that Beijing’s Supermakeup company has claimed to have found the solution for.

With its ‘beauty charging stations’ in public urban spaces, the Supermakeup company is trying to launch a new kind of beauty industry where women can use their self-service ‘spa booths’ and make-up product stores in the middle of a street or shopping mall.

Access to the booths is provided through the Supermakeup app or via its WeChat programme, and payment of products and access is done via WeChat Pay.

The Supermakeup Company (北京超级美科技有限公司) was established in March of 2018 and is headquartered in Beijing.

Will this be the big next trend that will further digitalize China’s beauty industry? We tried it out for you, check out our latest video below.

By Manya Koetse 

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