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How Uniqlo Became Trending on WeChat

Three pictures of a naked girl and a man in a fitting room, recording a sex video via the big mirror in front of them. “Are you sending me porn?”, I asked my long-time Beijing friend. How one sex video made Uniqlo a buzzword on China’s internet within 24 hours.

Manya Koetse

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On Tuesday, 14th of July, my Weixin [WeChat] app starts bleeping. A message from my long-time Beijing friend Lily: “Manya, did you see this yet?” Three pictures of a naked girl and a man in a fitting room, recording a sex video via the big mirror in front of them. “Are you sending me porn?”, I ask Lily, a bit cautious with what I click, just in case I get involved in one of Weixin’s online scams. “This is Uniqlo in Beijing,” she writes: “Everybody is talking about this right now!”

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Over the last 24 hours, ‘Uniqlo Beijing’ has become a buzz word on Weixin groups and on Weibo. Although the topic initially remained uncensored by Sina Weibo, it was taken down some time later. The pictures and video surely do not suit China’s online anti-porn campaign.

 

“Who made it? Why? How? It’s the questions that create the buzz.”

 

Uniqlo is a Japanese casual fashion company operating in fourteen different countries around the world. Uniqlo Beijing is located in Sanlitun The Village, an iconic shopping area near Beijing’s embassy district, where thousands of people pass by every day.

The video of about a minute, shared amongst China’s netizens, shows how a young man and a naked girl have sex inside one of Uniqlo’s fitting rooms. In the background, you can hear people passing by and talking as the couple secretly records their sexual escapade through smartphone.

As often happens with videos that go viral, the source of this video is still unknown. Was it first posted on Weibo or on Weixin? Who posted it? Was it leaked, or purposely put out there? In this particular case, it is the questions that create the buzz. Many people have been to Sanlitun The Village and might have visited Uniqlo – a place that is always crowded, with security on every corner.

The busy area is not the only reason why Uniqlo is an unlikely place to record a sex tape, it is also the brand itself. Uniqlo is a casual brand, selling basic fashion for men and women. It is known as somewhat ‘boring’, where people buy their white socks and Mickey Mouse T-shirts. Not exactly an inspiring environment for an erotic encounter.

 

“When China’s memes become marketing tools..”

 

The unlikely combination of a ‘sex video’ and ‘Uniqlo’ made many people wonder if this may secretly be a marketing campaign to spice up the image of Uniqlo, but this has now been denied by Uniqlo.

As the video and pictures became trending, the so-called ‘human flesh search’ (人肉搜索) came into action – with netizens acting as detectives to find out who people in the video are. One Weibo user called “Yuyi Houtianxu” (余艺侯天旭), a university student, was identified as the girl in the video. Her Weibo account has now been suspended.

Although Uniqlo might not have been used the video as a marketing tool, others are quick to jump in on this trending topic by selling the deleted video online through Taobao, or using the incident for their own benefit. H&M, for example, stated that girls who shop at their store “have more class” (image provided by That’s Beijing). The line “shopping at Uniqlo” suddenly has taken on an entirely different meaning.

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Viral videos and trending topics have proven to be great marketing tools, with famous online phrases like ‘Do you know who my dad is?’ being used by companies and copyrighters.

 

“They found the girl,” Lily writes

 

Bleep bleep. Another incoming message on my Weixin. It is a copy of the ID of the girl in the video. “They found the girl,” Lily writes. The ‘human flesh search’ is completed. Her name, her birthday, her address, her birthplace, her identity card number and her school are currently being shared amongst thousands of netizens. She is 21 years old. I sure hope she has a marketing strategy in mind on how to use the event to her advantage. Maybe Uniqlo is still hiring?

Update: also see “Uniqlo one year after the sex tape”:

By Manya Koetse

©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

“Don’t Download This App!” – A Top 10 of Harmful Chinese Apps

This latest top 10 of harmful Chinese apps comes amid a heightened media focus on mobile users and cybersecurity in China.

Jialing Xie

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Thousands of apps are available to China’s mobile users, but not all of them are safe. These apps were marked as harmful by Chinese state media this week.

On September 17, Chinese state media outlet Xinhua News Agency issued a top 10 list of harmful mobile apps. The list, published via various social media outlets, raised discussions online about the security risks of seemingly innocent and fun apps.

The top 10 list comes during China’s 2019 “Clean the Web” (净网) campaign, an ongoing nationwide initiative organized by Chinese authorities to clean China’s digital environment by eradicating pornography and ‘illegal publications’ (扫黄打非).

As the People’s Republic of China will soon celebrate its 70th anniversary, the “Clean the Web 2019” campaign is now in full swing.

According to China’s National Computer Virus Emergency Response Center (NCVERC), the 10 listed ‘harmful apps’ posing hazards related to illegal gambling, stealing personal data, and having in-app downloads without users’ permission.

The full list of harmful mobile apps (and their bugged versions) is as follows.

 

The following first four apps are accused of personal data breaches:

 

1. ‘Happy Eliminating’《开心消消消》(Version 1.1)

The app on the left (开心消消消) is very similar to another popular gaming app called Happy Elements (开心消消乐).

This gaming app (image on the left), is highly similar to another popular gaming app known as Xiaoxiaole or Happy Elements (开心消消乐) (on the right).

 

2. ‘Digule’《嘀咕乐》(Version 1.0.1)

App screenshots from SnapPea.

This app promises to offer free comics and offline downloads. The app presents itself as being “non-ads interference” on the Android Market.

 

3. ‘Mifeng Yx’《蜜蜂优选》(Version 2.4.2)

This app helps users to get discount from popular online shopping sites such as Tmall and Taobao.

 

4. ‘Yangling Travel’《杨凌旅游》

This is a travel app that offers a wealth of information related to self-guided tours, travel tips, and hotel booking services.

 

The following apps have been labeled as ‘harmful’ for containing malware; their plug-ins and bundles drain users’ cellular data by downloading promotional ads and mobile apps in the background without permission:

 

5. ‘Zhijiao YXY’《职教云学院》(Version 1.0.2)

Zhijiao YXY is an online teaching platform for vocational education.

 

6. ‘Fashion Snap’《时尚快拍》(Version 3.6.72)

Fashion Snap is a beauty camera and photo editor tool.

 

7. ‘Watermark Images’《水印修图》(Version 4.0.91)

This is another photo editor tool featuring photo watermark add-ons.

 

These last three apps were linked with gambling activities by Chinese state media, or have security vulnerabilities making users susceptible to financial losses:

 

8. ‘Cute Puppy Go Home’《萌犬回家》(Version 2.0)

This is an app that matches pets with potential adopters.

 

9. Guess-emoji-challenge (Version 1.1)

As its name indicates, this is a mobile gaming app all about emoji guessing.

 

10. Warehouse Manager《仓库管家》(Version 1.0.1)

This is a warehouse management application.

(Note that we found two additional apps with the exact same name on AppAdvice, both are described as warehouse management applications – so for now, it is not clear which one of the three is the one referred to by Xinhua, and how it is associated with gambling.)

 

In addition to warning Chinese mobile users about the aforementioned versions of the 10 apps, Chinese media also spread the NCVERS’s advise in recommending netizens to use “real-time monitoring” anti-virus apps to help detect malware carried by illegal and harmful apps. 

In response to the report on the harmful apps, SinaTech News launched a poll on Weibo asking people what unwanted side functions mobile apps they dreaded the most.

At the time of writing, a majority (48.7%) of the 77,000 people participating in the poll indicated that “collecting user data without permission” is one of the things they loathe the most.

With China’s Cybersecurity Week kicking off earlier this month, there’s recently been an increased (social) media focus on cybersecurity in China.

This week, Chinese cybersecurity experts warned social media users not to post photos of themselves doing a V-sign gesture, since criminals could possibly abuse their fingerprint data.

The Chinese app Zao also sparked major privacy concerns in China earlier this month. The app, that was released on August 30, allows users to play with face-swapping and “deepfake” effects. There were soon concerns about the app’s questionable privacy policy, which stated it had “free, irrevocable, permanent, transferable, and relicenseable” rights to all user-generated content (also see The Guardian).

By now, the hashtag ‘Ten Lawbreaking & Harmful Apps” (#十款违法有害App#) has received over 130 million views on Weibo.

“This is a time for all of us to be concerned,” one Weibo blogger writes, with others agreeing: “I think all apps are collecting our data nowadays.”

But not all people seem to be so worried: “Weibo, WeChat, and Baidu – I’d say those apps are really harmful! They are harmful because they make me waste so many hours of my day.”

Read more about Chinese apps here.

By Jialing Xie

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Local News

Online Anger over Inappropriate Toast by Dutch Watch Brand Executive at Chinese Dinner Party

This is how NOT to do a toast in Dutch!

Manya Koetse

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Instead of teaching guests at a Chinese dinner party how to say “cheers” in Dutch, this viral video shows how the Chinese are told to join in saying “dikke lul,” the Dutch expression for “big d*ck.”

The Amsterdam-based watch & jewelry brand Rosefield has recently come under fire within the Chinese community in the Netherlands after a video went viral showing Rosefield’s CEO and its Head of Sourcing proposing an unusual toast at a Chinese dinner party.

The video, that was viewed over 173,000 times on Dutch site Dumpert.nl, shows a woman in a white blouse bringing out a toast, saying:

In Dutch, we say ‘ganbei’ or ‘cheers’ in this way, and it would be nice if you all can say the same, we say: ‘dikke lul.‘”

The people at the table then proceed to toast saying “Dikke lul” – which, in fact, is not the Dutch word for ‘cheers’ but for ‘big dick,’ something that the Chinese people at the table are seemingly not aware of.

On WeChat, Chinese-language newspaper Asian News (华侨新天地) reported about the video and identified the Dutch woman and man at the table as the CPO and CEO of Rosefield Watches, a fast-growing luxury brand that is active in various countries.

Asian News describes the incident as a way of “ridiculing Chinese friends,” and writes it has triggered anger online.

Asian News (华侨新天地) is a Chinese language newspaper founded in 1992. It is mainly distributed in the Netherlands, Belgium, and Germany. Its WeChat account has some 120,200 followers, and the post on the ‘cheers’ video was among its most-well read on WeChat this week.

The blog post noted that ever since the ‘dikke lul’ video has gone viral in the Netherlands, it has become one of the first results showing up when searching for the vulgar expression ‘dikke lul’ on Google.

Although it is not clear where the video was filmed and how it ended up on short video site Dumpert, it is rumored in WeChat groups that it was recorded during the Hong Kong Watch and Clock Fair earlier this month, and that the Chinese guests are business relations of the Dutch brand (unconfirmed).

The comment section on the Dumpert site shows that although some Dutch commenters think the video is funny, there are many who find it “vulgar,” “rude,” and “distasteful.”

Although many (overseas) Chinese expressed anger in various WeChat groups – some expressing regret over a Rosefield watch they recently purchased – the Asia News blog does remind readers that we do not know the context of the video, and whether or not there was a certain pretext or common understanding to the joke.

Nevertheless, the blog states, this kind of behavior is not professional and if a company such as Rosefield wants to earn money in China, “it should also respect Chinese culture and people.”

Although there have been ample discussions about the controversial video on Wechat, there are no online discussions about this issue on Weibo at the time of writing.

Over the past year, many foreign brands became a focus for controversy in China.

In November of 2018, Italian fashion house D&G faced consumer outrage and backlash on Chinese social media for a video that was deemed ‘racist’ to China and for insulting remarks about Chinese people allegedly made by designer Stefano Gabbana.

Swiss investment bank UBS sparked controversy in June for a column which mentioned “Chinese pigs.”

Over this summer, various foreign companies apologized to China for listing ‘Hong Kong’ as a separate country or region on its websites and/or t-shirts.

Still curious about how to actually say ‘cheers’ in Dutch? It’s ‘proost’ and this is how you pronounce it correctly.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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