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How Uniqlo Became Trending on WeChat

Three pictures of a naked girl and a man in a fitting room, recording a sex video via the big mirror in front of them. “Are you sending me porn?”, I asked my long-time Beijing friend. How one sex video made Uniqlo a buzzword on China’s internet within 24 hours.

Manya Koetse

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On Tuesday, 14th of July, my Weixin [WeChat] app starts bleeping. A message from my long-time Beijing friend Lily: “Manya, did you see this yet?” Three pictures of a naked girl and a man in a fitting room, recording a sex video via the big mirror in front of them. “Are you sending me porn?”, I ask Lily, a bit cautious with what I click, just in case I get involved in one of Weixin’s online scams. “This is Uniqlo in Beijing,” she writes: “Everybody is talking about this right now!”

wechatconv

Over the last 24 hours, ‘Uniqlo Beijing’ has become a buzz word on Weixin groups and on Weibo. Although the topic initially remained uncensored by Sina Weibo, it was taken down some time later. The pictures and video surely do not suit China’s online anti-porn campaign.

 

“Who made it? Why? How? It’s the questions that create the buzz.”

 

Uniqlo is a Japanese casual fashion company operating in fourteen different countries around the world. Uniqlo Beijing is located in Sanlitun The Village, an iconic shopping area near Beijing’s embassy district, where thousands of people pass by every day.

The video of about a minute, shared amongst China’s netizens, shows how a young man and a naked girl have sex inside one of Uniqlo’s fitting rooms. In the background, you can hear people passing by and talking as the couple secretly records their sexual escapade through smartphone.

As often happens with videos that go viral, the source of this video is still unknown. Was it first posted on Weibo or on Weixin? Who posted it? Was it leaked, or purposely put out there? In this particular case, it is the questions that create the buzz. Many people have been to Sanlitun The Village and might have visited Uniqlo – a place that is always crowded, with security on every corner.

The busy area is not the only reason why Uniqlo is an unlikely place to record a sex tape, it is also the brand itself. Uniqlo is a casual brand, selling basic fashion for men and women. It is known as somewhat ‘boring’, where people buy their white socks and Mickey Mouse T-shirts. Not exactly an inspiring environment for an erotic encounter.

 

“When China’s memes become marketing tools..”

 

The unlikely combination of a ‘sex video’ and ‘Uniqlo’ made many people wonder if this may secretly be a marketing campaign to spice up the image of Uniqlo, but this has now been denied by Uniqlo.

As the video and pictures became trending, the so-called ‘human flesh search’ (人肉搜索) came into action – with netizens acting as detectives to find out who people in the video are. One Weibo user called “Yuyi Houtianxu” (余艺侯天旭), a university student, was identified as the girl in the video. Her Weibo account has now been suspended.

Although Uniqlo might not have been used the video as a marketing tool, others are quick to jump in on this trending topic by selling the deleted video online through Taobao, or using the incident for their own benefit. H&M, for example, stated that girls who shop at their store “have more class” (image provided by That’s Beijing). The line “shopping at Uniqlo” suddenly has taken on an entirely different meaning.

H&Mresponse

Viral videos and trending topics have proven to be great marketing tools, with famous online phrases like ‘Do you know who my dad is?’ being used by companies and copyrighters.

 

“They found the girl,” Lily writes

 

Bleep bleep. Another incoming message on my Weixin. It is a copy of the ID of the girl in the video. “They found the girl,” Lily writes. The ‘human flesh search’ is completed. Her name, her birthday, her address, her birthplace, her identity card number and her school are currently being shared amongst thousands of netizens. She is 21 years old. I sure hope she has a marketing strategy in mind on how to use the event to her advantage. Maybe Uniqlo is still hiring?

Update: also see “Uniqlo one year after the sex tape”:

By Manya Koetse

©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

Top 10 of Popular Chinese Podcasts of 2019 (by What’s on Weibo)

What are Chinese podcast app users listening to? An overview.

Jialing Xie

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As the podcasting industry only seems to become more thriving around the world, What’s on Weibo tunes into China’s podcast market and selects ten of the most popular Chinese podcasts for you.

Ever since it first made its entrance into the entertainment industry, the podcast – a term coined in 2004 – has kept growing in listenership in most Western countries.

The same holds true for China, where podcasts are mainly concentrated on a couple of bigger online audio streaming platforms.

What are the most ear-catching podcast streaming services in China now? While various podcast apps have been competing with each other to attract users with their trending content, Ximalaya is one of the most popular ones as it offers the widest range of content of all major podcast apps in China. The app was first launched in 2013, and has been a top-scoring app ever since.

In terms of popularity, Ximalaya (喜马拉雅) is closely followed by DragonflyFM (蜻蜓FM), LycheeFM(荔枝FM), and a series of other podcast platforms with each implementing different business models.

How do we know what’s trending on these podcast apps? Based on user clicks and other metrics, Ximalaya has its own ranking lists of popular podcasts for five major categories: classics, audiobooks,crosstalk & storytelling, news, music, and entertainment.

DragonflyFM (蜻蜓FM) and other podcast apps also have their own rankings for even more narrowly defined categories, although these rankings often feature the same ‘most popular’ podcasts as Ximalaya and other apps.

To give you an impression and an overview of the kind of podcasts that are currently most popular in China, we have made a selection of trending podcasts across various audio apps, with some notes that might be useful for those tuning into these podcasts as learners of Mandarin (all of these popular podcasts use Mandarin).

Please note that this is not an ‘official’ top 10 list, but one that is compiled by What’s on Weibo based on various popular ranking lists in different categories. Guo Degang’s crosstalk and storytelling podcast, for instance, is ranked as a number one popular podcast on both Ximalaya and Dragonfly FM, which is why it comes in highest in our list, too.

What’s on Weibo is independent and is not affiliated with any of these audio platforms or podcasts.

 

#1 Guo Degang: Crosstalk Collection of 21 Years (郭德纲21年相声精选)

Link to podcast

Category: Crosstalk & Storytelling

Duration: 20-90 min/episode

About:

Guo Degang (郭德纲, Guō Dégāng) is one of the most successful crosstalk comedians in China. In 1995, he founded his own crosstalk society, Deyun Society (德云社, Dé Yún Shè), which aims to “bring crosstalk back to traditional theaters.” Guo Degang has succeeded in making the general public pay more attention to crosstalk (相声, xiàngsheng), a traditional Chinese art performance that started in the Qing Dynasty. Like many other traditional Chinese arts, crosstalk performers are expected to have had a solid foundation that is often referred to as “kung fu” (功夫, Gōngfū) before they can perform onstage. Among the many collections attempted to gather Guo Degang’s crosstalk and storytelling performance, this podcast is probably the most comprehensive attempt thus far to gather Guo’s crosstalk and storytelling – it lists Guo’s best performances throughout his nearly three-decade career.

Tips if you are a Mandarin learner:

This podcast contains a lot of word jokes, special idioms, and cultural and historical context, making it more suitable for advanced Mandarin learners. But beginners, don’t be discouraged! Get your feet wet with Guo’s sense of humor if you like a challenge. Accent Alert: you will hear the Tianjin accent in Guo’s performance, which is also encouraged by the crosstalk & storytelling art genre.

 

#2 King Fafa (发发大王)

Link to podcast

Category: Talkshow & Entertainment

Duration: 1 – 2 hr/episode

About:

This podcast provides a glimpse into Chinese society through the lens of ordinary people and their own stories. These stories range from a Chinese mother going through struggles to give birth to her child in the UK as an immigrant, to the love-and-hate relationship between Chinese youngsters and marriage brokers. Or how about Huawei employees’ personal anecdotes, or a self-made millionaire’s confession on his sudden realization of the true meaning of life? Looking beneath the surface of people’s lives with a compassionate and sometimes somewhat cynical attitude, the talk show podcast Fafa King has won over Chinese podcast listeners.

Tips if you are a Mandarin learner:

Enrich your vocabulary and phrases bank with this daily-conversation based podcast. Suitable for medium-level Mandarin learners.
Accent Alert: you will hear mostly Beijinger accents from the two hosts.

 

#3 Chasing Tech, Teasing Arts (追科技撩艺术)

Link to podcast

Category: Technology & Art / Business podcas

Duration: 30 min -1 hr/episode

About:

This Doko.com podcast allows listeners to get new perspectives on technology, art, environmental protection, and business through the voice of aspiring Chinese youths from within China and abroad. Doko.com used to be a digital marketing agency but now describes itself as a “group of people passionate about the internet, a diverse, interesting and exciting place.”

Tips if you are a Mandarin learner:

Doko’s podcast features interviews between the host and guests on topics mainly relating to art and technology in a semi-formal setting. Listen to learn how to discuss these topics in Mandarin. Accent Alert: you will hear the host speaking Mandarin with a slight accent and guest speakers with various accents of their origin.

 

#4 Let Jenny Tell You (潘吉Jenny告诉你)

Full title: Let Jenny Tell You – Learn English and Talk about America (潘吉Jenny告诉你-学英语聊美国), Link to podcast

Category: Education

Duration: 10 – 20 min/episode

About:

Let Jenny Tell You is one of the most popular podcasts around for Chinese listeners to learn English. Hosted by Jenny and Adam, the podcast offers quite rich and unique content, discussing various topics often relating to Chinese culture and news, and of course, diving deeper into the English language.

Tips if you are a Mandarin learner:

As a language learning podcast, this podcast is actually perfect for intermediate learners of Chinese; it works both ways for Chinese-English learners as well as for English speakers who are interested in learning Mandarin. Because Adam speaks English, you always know what the podcast is about. Accent Alert: Jenny (the host) speaks fairly standard Mandarin with minor accents.

 

#5 Stories Across the Globe (环球故事会)

Link to podcast

Category: Society & Culture

Duration: 20 min/episode (length differs on Podcasts App Store)

About:

A skillful narrator digs into stories behind the news, examining various topics involving cultures, history, politics, international relations. This podcast, by China’s state-owned international radio broadcaster, often comes up as a suggestion on various platforms, and also seems to be really popular because of its news-related stories.

Tips if you are a Mandarin learner:

Well-paced speech with an intimate tone, this podcast is a good source for learning new vocabulary and improving your pronunciation if you are already an advanced learner of Mandarin. Accent Alert: the host speaks fairly standard Mandarin with a Beijing accent.

 

#6 Watching Dreams Station (看理想电台)

Link to podcast

Category: Interviews & Culture

Duration: 20 – 40 min/episode

About:

A fun and informative podcast with varied content coverage, this podcast has a refreshing tone and smooth transitions between narratives and (expert) interview footage. A great source to learn more about what Chinese ‘hipsters,’ often referred to as literary and arty youth (文青, wén qīng) care about with regular mentions of social media stories.

Tips if you are a Mandarin learner:

This podcast has relatively slow-paced speech covering various topics, which helps to make you more familiar with new vocabulary and practice how to explain things in Mandarin. Accent Alert: you will hear hosts speak fairly standard Mandarin with minor accents.

 

#7 Black Water Park (黑水公园)

Link to podcast

Category: TV & Movies, Talkshow

Duration: 1 – 1.5 hr/episode

About:

Learn what’s commonly discussed among Chinese young adults about movies and TV shows through these entertaining conversations between the two good friends Ài Wén and Jīn Huā-er.

Tips if you are a Mandarin learner:

Suitable for medium-to-advanced-level Mandarin learners; highly engaging conversations involving lots of slang and colloquial expressions.
Accent Alert: the hosts speak with recognizable Beijinger accents, so be prepared.

 

#8 The Sketch is Here (段子来了)

Link to podcast

Category: Comedy

Duration: 45 min/episode

About:

With 5.426 billion user clicks on Ximalaya, this podcast featuring funny sketches is super popular and has become a household name in China’s podcast market. It offers a taste of humor appreciated by many Chinese, which is very different from what you’d get from a podcast in the West within the same category.

Tips if you are a Mandarin learner:

Great source to learn colloquial Mandarin and funny ice-breakers, but challenging as humor is intrinsically linked with inside jokes and word play. Accent Alert: the host has what’s considered a soothing voice and speaks fairly standard Mandarin.

 

#9 Ruixi’s Radio (蕊希电台)

Link to podcast

Category: Lifestyle & Bedtime

Duration: 10 min/episode

About:

One way to examine culture is to look at what people generally worry about the most. This podcast, that always starts with the soft voice of Ruixi (the host) asking listeners “Hey, are you ok today?”, focuses on a darker side of society and addresses the social and mental struggles that adults in China are facing. Ruixi’s Radio is one of those podcasts that enjoy equivalent popularity across several podcast platforms, which indicates strong branding. For many people, it’s a soothing podcast to listen just before bedtime.

Tips if you are a Mandarin learner:

The slow-paced monologue using language easy to understand makes a great learning material for beginning learners. Accent Alert: Ruixi (the host) speaks fairly standard Mandarin with insignificant accents.

 

#10 Stories FM (故事FM)

Link to podcast

Category: Stories & Bedtime

Duration: 20 – 30 min/episode

About:

Described by the New York Times as a “rarity in a media landscape full of state propaganda and escapist entertainment,” Gushi FM was launched with the idea “Your story, your voice.” As one of China’s popular audio programs, Gushi FM features stories told by ordinary Chinese of various backgrounds.

Tips if you are a Mandarin learner:

As a collection of monologues that detail stories, describe emotions, and argue ideas, this podcast suits advanced level learners. Accent Alert: in every episode, guests with speaking and telling stories in their own local dialects.

Want to understand more about podcasts in China? We’d recommend this insightful article on the Niemanlab website.

Because there are many more popular Chinese podcasts we would like to share with you, this probably will not be our only list. A follow-up list will also contain other favorites such as Two IT Uncles (两个IT大叔), BBPark (日坛公园), and One Day World ( 一天世界).

Want to recommend another Chinese podcast? Please leave a comment below this article or tweet us at @whatsonweibo, leave a message on Instagram or reach out via Facebook.

By Jialing Xie, with contributions by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First time commenters, please be patient – we will have to manually approve your comment before it appears.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

Didi Riders Can Now Have “Verified Party Members” Drive Them Around

Party-building 3.0? Didi has got it covered.

Manya Koetse

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First published

This is Party-building in the new era: Didi now allows users of its Premier Car Service to let a verified Party member drive them to their destination.

On September 20, as the People’s Republic of China is nearing its 70th-anniversary celebrations, the country’s most popular taxi-hailing app Didi published an article on Weibo and WeChat explaining its verified Party Member Driver Program.

Recently, riders in Beijing may have noticed something different at Didi’s Premier Car service, which is called “Licheng” 礼橙专车 since June of last year.

Some of Licheng’s drivers now have a red background to their profile photos accompanied by a Communist Party emblem. Upon clicking the profile of these drivers, customers will see that this driver is a Party Member Driver (“党员司机”) – meaning that the Didi driver’s status as a Party member has been verified through Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018.

Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018. Image via Guancha.

Didi writes that these drivers can also be identified as Party members through the red sticker on the dashboard at the passenger side, which literally says “Party member driver.”

The article explains that the recent project is an effort to contribute to China’s Party-building in the digital era, and that Didi aims to establish a Party member community within its company.

This car is driven by a Party member (image via Didi/Weibo).

The company is apparently planning to make this community a lively one, as it promises to provide online and offline activities that will help these drivers stay up to date with the latest developments within the Party, and that will increase their “Party awareness.”

Starting this month, Didi will reportedly also offer “patriotic classes” to all of its drivers via its online classroom program.

China has more than 88 million Party members. Party membership does not come overnight; those who want to become a Communist Party member need to attend Party courses, pass written tests, be recommended by other members, and pass a screening (read more here).

As for now, riders cannot manually pick to have a Party member as their driver; a nearby driver will be automatically selected when they order a car – if it is a Party member, they will know straight away from the driver’s profile.

For now, Didi has set up “mobile Party branches” in Beijing, Shanghai, Shenzhen, and a number of other cities.

On Weibo, some see the initiative as a marketing move from Didi’s side. “If you hear the driver is a Party member, you know it’s reliable. It’s a good thing.”

The past year was a tough year for Didi, after the murders of two young women by their Didi driver made national headlines, causing outrage and concerns about customer’s safety when hailing a car through the Didi company.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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