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From Mountains of Taishan to Faces of Amsterdam – Interview with Photographer Jimmy on the Run

His past in China, his present in Amsterdam and his future in photography – Jimmy is always on the run.

Manya Koetse

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Fashion & Street Photographer Huang Jianmin a.k.a. Jimmy is the focus of the recently released short doc Jimmy on the Run by filmmaker Wytse Koetse. The short film [7 min] shows Jimmy’s passion for the lens, his dynamic lifestyle, and his struggle with family expectations. What’s on Weibo spoke to Jimmy about his past in China, his present in Amsterdam and his future in photography.

 

ANOTHER LIFE

“I had never even seen a city until I was 12 years old.”

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I meet Jimmy in his home in the city center of Amsterdam. It is the first time we meet, but I feel like I know him quite well – it is because I have seen the short doc Jimmy on the Run that gets up close and personal with this photographer and his work. On Jimmy’s comfortable couch, we talk about his life in China, his love for the streets of Amsterdam and the journey he’s made to get where he is today.

“I was born and raised in a village in China’s Guangdong province,” Jimmy, whose Chinese name is Huang Jianmin (黄健敏), begins: “Taishan is my hometown, Taishanese [台山话] is my native language. We lived in a rural area on the outskirts, which was like a small village. There was nothing there when I was young. I had never even seen a city until I was 12 years old. It has now changed enormously; there’s even a train going there. It was a good place for me to grow up. I could play outside with my friends all day. We would catch fish, go up the mountain and pluck fruit from the trees.”

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“My dad started working in Amsterdam when I was seven years old, so I mostly grew up alone with my mum. Many people from Taishan leave for America or Europe. Already since the 1900s people from [tooltip text=”Taishan is known as the No 1 Home of Overseas Chinese.”]Taishan[/tooltip] left in great numbers to the ‘Old Gold Mountain’ [旧金山, San Fransisco].”

“I was sixteen when my mum and I also moved to Amsterdam. I was afraid to leave China, and actually did not want to go. But gradually, I started to see that life in the Netherlands might bring me new opportunities. Some of my friends in Taishan are jobless now. If I would’ve stayed, I probably would’ve been married and have my own family now. I’d be in the village, and would go to the big city once a year. But my life turned out differently.”

 

COMING TO AMSTERDAM

“I was lucky to discover my love for photography – it saved me.”

WhatsonWeibo JimmyAmsterdam

“I soon discovered I really liked Amsterdam. It’s easier to get what I want here. It’s colorful and people are very approachable. I have been to big cities like Hong Kong, New York and Paris, but never got that same feeling there. People are down to earth here. Amsterdam might not be a fashion city like Paris, but Amsterdam sure is a people’s city.”

“I started out doing different jobs after I arrived in Amsterdam. I never graduated from any school, because of the language barrier and the different educational systems in China and the Netherlands. I would work in Chinatown supermarkets, help out in restaurant kitchens here and there, sort out the luggage at Schiphol Airport. I was also a mailman for some time, and worked as a cleaner in houses. I once found a dead guy while cleaning. After that, I was no longer afraid to get my hands dirty.”

“I am prone to addiction, and this started becoming somewhat of a problem after I came to Amsterdam. I developed an addiction for gaming. I don’t drink, I don’t smoke and I don’t gamble – but I couldn’t stop gaming.”

“Some years after I’d moved to Amsterdam, I had a girlfriend and it was through her that I first got interested in photography; she had a brother who was into it. He would take pictures at parties. I thought it was pretty cool. I would play around with my father’s camera, but then bought my own first camera in 2008 – I was just smitten with it. I started going out into the streets with it. I would search for something to shoot, and would always find it. I was lucky to discover my love for photography – it saved me from gaming. It became my new addiction.”

 

JIMMY ON THE RUN

“I am used to running after things – I’ve done so all my life.”

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“Taking self-portraits became a way to express myself. I did not take these pictures to represent myself to others, but to record a moment in time and try to capture the feelings I had. It was something personal.”

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“One time when I was out taking photos, I saw a girl on the streets. She probably was around 16 years old, and was very slender with long legs. Blue jeans jacket, boots and a cigarette dangling from her mouth. When I saw her, I knew I had to take her picture. I am used to running after things – I’ve done so all my life. But this was the first time I ran after someone to take a picture, and it turned out perfect. She was the start of me taking pictures of people. I started blogging and getting active on social media. I then became Jimmy on the Run.”

gingerboy jimmyonthrerun

“I can’t really explain how I work in doing street photography. It’s a feeling. I met a 17-year-old ginger boy today, and I thought: I need to talk to you, I need to photograph you. There will always be people saying no when I ask if I can take their picture, but you still need to ask. It has made me more confident.”

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“Faces, fashion, people moving – my photographs are about the moment someone gives me. I like unique faces, they don’t have to be pretty. I like anything that’s timeless. Portraits, classic looks. I don’t feel like I need to capture the era we live in, I want to capture the moment we live in. My photos should still look good on your wall fifty years from now.”

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“Filmmaker Wytse Koetse liked my pictures, and started following me on social media. I also liked his work, especially the short documentary Cola Chicken. It was real, simple and pure. I loved the scene where Chen Chen [the main subject] talks about how he loves dogs, but also eats dog meat, and then says sorry to the dog. That guy is real, that’s the real shit.”

“I did not just agree to him filming me because I liked his work, but also because I felt a little lost at the time and it helped me. I had just started as a freelance photographer. It was the right timing. Wytse started coming over and followed me as I worked. We spent so much time together that we became much closer throughout the process of filming. The documentary initially was supposed to be just about my work, but in the end, it also became more about myself. We talked a lot, and I’m quite a sensitive person. My father is the man I respect most, but he’s not proud of me. When I start talking about him, I often have to cry. It’s good to face yourself. Things are much better now. If I’m gonna show my dad the documentary? I’m not sure yet. Maybe later.”

 

BETWEEN CHINA AND AMSTERDAM

“I grew up with Deng Xiaoping, but we learned that Mao was the sun. He was like a God to us.”

WhatsonWeibo Jimmy Little

“Amsterdam has helped me open my eyes to new things. In China, I always felt restricted. In school, I had to wear a uniform and the teachers were very strict. I grew up with Deng Xiaoping, but we learned that Mao was the sun. He was like a God to us. We had one cinema and the only movies we saw were those about Mao fighting against the Japanese. Of course, my parents had it much worse than me and my life was good, but I did not feel free. Amsterdam has changed me. I look differently at life now. I never really saw things over there. I now see fashion, and see different scenes. Like the gay scene – I had never seen something like that before.”

“In China there is a great divide between the rich and the poor. In Amsterdam, there is this overall vibe of people being people – it doesn’t matter if you’re homeless or a celebrity. It’s one of the reasons I love Amsterdam so much; there’s a sense of equality.”

“For me, Holland means freedom. I can dress how I want and say what I want here. In China, I cannot. I was once hit when I tried to take a picture in Hong Kong. I am not sure I want to try to do photography in China anymore. I am more scared to do it there.  I feel safer here. People here are very straightforward, and I like that: yes is yes, no is no. Shit gets done this way.”

“I don’t miss my life in China, but I do miss the food. I used to go back a lot, but now not so much. I sometimes feel a bit caught between China and Amsterdam. I’m a mix of both now. Many of the second generation Chinese who were born in the Netherlands don’t understand me. I was not born here, and our backgrounds are very different. I don’t consider them Chinese like me. But at the same time I can no longer move back to China, because I might be too Dutch now. Although I must admit, I am not as open-minded as Dutch people are. My parents will never be my ‘friends’, like it is for many Dutch here. Anyway, there is no way I could indefinitely move back to China, maybe only for a year or so. I can’t handle the smog. My friends in Shenzhen have started to look old. Besides, there is no life there for me now.”

 

CHOOSING A NEW PATH

“There’s no sweet without sweat – you have to work hard to achieve your dreams. ”

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“Am I a street photographer or a fashion photographer? I am both. Street photography is in my heart. I want to mix street and fashion. My style is raw, I like to keep things as authentic as possible. I’m rather nostalgic and have a soft spot for the 1950s and 1960s. Sherlock Holmes, Dorian Gray, Helmut Newton, Richard Avedon. I love doing everything analog, not digital. I hate social media. I need it because it helps me, but I hate it. I used Chinese microblogs before, now I use WeChat and have Tumblr, Facebook, my blog and my website. I sometimes post very personal stuff and people don’t even see it. Every time you post something on social media you give away a little bit of yourself.”

“The relationship with my parents is now good, but they are more traditional than I am. My mum is somewhat more western than my dad is. My dad is the one I respect most in this world. I love him. But I cannot let go of the fact that I don’t make my father proud. He envisioned another life for me than the one I chose. They’d hoped that I would’ve been married by now, with kids.”

“My dream for the future? I am a one-child-policy kid, and I’ve always been jealous of people with brothers or sisters. I hope to have at least two children one day. And I would really love to have a daughter. I would take her to Disneyland. She can dress up as Batman, I’ll be Robin.”

“I also want to publish a book with my photos. It will be called the Faces of Amsterdam. I hope I can work for high-end magazines. For now, I’ll just keep on working hard. I live by ‘xian ku hou tian’ [先苦后甜, Chinese expression]: ‘there’s no sweet without sweat’. You have to work hard to achieve your dreams. That’s what happiness is, right?”

This interview was conducted and condensed by Manya Koetse in Amsterdam.

To watch the short film about ‘Jimmy on the Run’, see the featured video on top of this article, or go view it at Filming Freedom. For more of Jimmy’s work, see www.jimmyontherun.com.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

“Old Bull Eating Young Grass”: 86-Year-Old Chinese Painter Fan Zeng Marries 36-Year-Old Xu Meng

Online reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among Chinese netizens.

Manya Koetse

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The recent marriage announcement of the renowned Chinese calligrapher/painter Fan Zeng and Xu Meng, a Beijing TV presenter 50 years his junior, has sparked online discussions about the life and work of the esteemed Chinese artist. Some netizens think Fan lacks the integrity expected of a Chinese scholar-artist.

Recently, the marriage of a 86-year-old Chinese painter to his bride, who is half a century younger, has stirred conversations on Chinese social media.

The story revolves around renowned Chinese artist, calligrapher, and scholar Fan Zeng (范曾, 1938) and his new spouse, Xu Meng (徐萌, 1988). On April 10, Fan announced their marriage through an online post accompanied by a picture.

In the picture, Fan is seen working on his announcement in calligraphic form.

Fan Zeng announces his marriage on Chinese social media.

In his writing, Zeng shares that the passing of his late wife, three years ago, left him heartbroken, and a minor stroke also hindered his work. He expresses gratitude for Xu Meng’s care, which he says led to his physical and mental recovery. Zeng concludes by expressing hope for “everlasting harmony” in their marriage.

Fan Zeng is a calligrapher and poet, but he is primarily recognized as a contemporary master of traditional Chinese painting. Growing up in a well-known literary family, his journey in art began at a young age. Fan studied under renowned mentors at the Academy of Fine Arts in Beijing, including Wu Zuoren, Li Keran, Jiang Zhaohe, and Li Kuchan.

Fan gained global acclaim for his simple yet vibrant painting style. He resided in France, showcased his work in numerous exhibitions worldwide, and his pieces were auctioned at Sotheby’s and Christie’s in the 1980s.[1] One of Fan’s works, depicting spirit guardian Zhong Kui (钟馗), was sold for over 6 million yuan (828,000 USD).

Zhong Kui in works by Fan Zeng.

In his later years, Fan Zeng transitioned to academia, serving as a lecturer at Nankai University in Tianjin. At the age of 63, he assumed the role of head of the Nankai University Museum of Antiquities, as well as holding various other positions from doctoral supervisor to honorary dean.

By now, Fan’s work has already become part of China’s twentieth-century art history. Renowned contemporary scholar Qian Zhongshu once remarked that Fan “excelled all in artistic quality, painting people beyond mere physicality.”

 
A questionable “role model”
 

Fan’s third wife passed away in 2021. Later, he got to know Xu Meng, a presenter at China Traffic Broadcasting. Allegedly, shortly after they met, he gifted her a Ferrari, sparking the beginning of their relationship.

A photo of Xu and her Hermes Birkin 25 bag has also been making the rounds on social media, fueling rumors that she is only in it for the money (the bag costs more than 180,000 yuan / nearly 25,000 USD).

On Weibo, reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among netizens. Despite Fan’s reputation as a prominent philanthropist, many perceive his recent marriage as yet another instance of his lack of integrity and shamelessness.

Fan Zeng and Xu Meng. Image via Weibo.

One popular blogger (@好时代见证记录者) sarcastically wrote:

Warm congratulations to the 86-year-old renowned contemporary erudite scholar and famous calligrapher Fan Zeng, born in 1938, on his marriage to Ms Xu Meng, a 50 years younger 175cm tall woman who is claimed to be China’s number one golden ratio beauty. Mr Fan Zeng really is a role model for us middle-aged greasy men, as it makes us feel much less uncomfortable when we’re pursuing post-90s youngsters as girlfriends and gives us an extra shield! Because if contemporary Confucian scholars [like yourself] are doing this, then we, as the inheritors of Confucian culture, can surely do the same!

Various people criticize the fact that Xu Meng is essentially just an aide to Fan, as she can often be seen helping him during his work. One commenter wrote: “Couldn’t he have just hired an assistant? There’s no need to turn them into a bed partner.”

Others think it’s strange for a supposedly scholarly man to be so superficial: “He just wants her for her body. And she just wants him for his inheritance.”

“It’s so inappropriate,” others wrote, labeling Fan as “an old bull grazing on young grass” (lǎoniú chī nèncǎo 老牛吃嫩草).

Fan is not the only well-known Chinese scholar to ‘graze on young grass.’ The famous Chinese theoretical physicist Yang Zhenning (杨振宁, 1922), now 101 years old, also shares a 48-year age gap with his wife Weng Fen (翁帆). Fan, who is a friend of Yang’s, previously praised the love between Yang and Weng, suggesting that she kept him youthful.

Older photo posted on social media, showing Fan attending the wedding ceremony of Yang Zhenning and his 48-year-younger partner Weng Fen.

Some speculate that Fan took inspiration from Yang in marrying a significantly younger woman. Others view him as hypocritical, given his expressions of heartbreak over his previous wife’s passing, and how there’s only one true love in his lifetime, only to remarry a few years later.

Many commenters argue that Fan Zeng’s conduct doesn’t align with that of a “true Confucian scholar,” suggesting that he’s undeserving of the praise he receives.

 
“Mr. Wang from next door”
 

In online discussions surrounding Fan Zeng’s recent marriage, more reasons emerge as to why people dislike him.

Many netizens perceive him as more of a money-driven businessman rather than an idealistic artist. They label him as arrogant, critique his work, and question why his pieces sell for so much money. Some even allege that the only reason he created a calligraphy painting of his marriage announcement is to profit from it.

Others cast doubt on his status as a Chinese calligraphy ‘grandmaster,’ noting that his calligraphy style is not particularly impressive and may contain typos or errors. His wedding announcement calligraphy appears to blend traditional and simplified characters.

Netizens have pointed out what looks like errors or typos in Fan’s calligraphy.

Another source of dislike stems from his history of disloyalty and his feud with another prominent Chinese painter, Huang Yongyu (黄永玉). Huang, who passed away in 2023, targeted Fan Zeng in some of his satirical paintings, including one titled “When Others Curse Me, I Also Curse Others” (“人骂我,我亦骂人”). He also painted a parrot, meant to mock Fan Zeng’s unoriginality.

Huang Yongyu made various works targeting Fan Zeng.

In retaliation, Fan produced his own works mocking Huang, sparking an infamous rivalry in the Chinese art world. The two allegedly almost had a physical fight when they ran into each other at the Beijing Hotel.

Fan Zeng mocked Huang Yongyu in some of his works.

Fan and Huang were once on good terms though, with Fan studying under Huang at the Central Academy of Fine Arts in Beijing. Through Huang, Fan was introduced to the renowned Chinese novelist Shen Congwen (沈从文, 1902-1988), Huang’s first cousin and lifelong friend. As Shen guided Fan in his studies and connected him with influential figures in China’s cultural circles, their relationship flourished.

However, during the Cultural Revolution, when Shen was accused of being a ‘reactionary,’ Fan Zeng turned against him, even going as far as creating big-character posters to criticize his former mentor.[2] This betrayal not only severed the bond between Shen and Fan but also ended Fan’s friendship with Huang, and it is still remembered by people today.

Fan Zeng’s behavior towards another former mentor, the renowned painter Li Kuchan (李苦禪, 1899-1983), was also controversial. Once Fan gained fame, he made it clear that he no longer respected Li as his teacher. Li later referred to Fan as “a wolf in sheep’s clothes,” and apparently never forgave him. Although the exact details of their falling out remain unclear, some blame Fan for exploiting Li to further his own career.

There are also some online commenters who call Fan Zeng a “Mr Wang from next door” (隔壁老王), a term jokingly used to refer to the untrustworthy neighbor who sleeps with one’s wife. This is mostly because of the history of how Fan Zeng met his third wife.

Fan’s first wife was the Chinese female calligrapher Lin Xiu (林岫), who came from a wealthy family. During this marriage, Fan did not have to worry about money and focused on his artistic endeavours. The two had a son, but the marriage ended in divorce after a decade. Fan’s second wife was fellow painter Bian Biaohua (边宝华), with whom he had a daughter. It seems that Bian loved Fan much more than he loved her.

It is how he met his third wife that remains controversial to this day. Nan Li (楠莉), formerly named Zhang Guiyun (张桂云), was married to performer Xu Zunde (须遵德). Xu was a close friend of Fan, and helped him out when Fan was still poor and trying to get by while living in Beijing’s old city center.

Wanting to support Fan’s artistic talent, Xu let Fan Zeng stay over, supported him financially, and would invite him for meals. Little did he know that while Xu was away to work, Fan enjoyed much more than meals alone; Fan and Xu’s wife engaged in a secret decade-long affair.

When the affair was finally exposed, Xu Zunde divorced his wife. Still, they would use his house to meet and often locked him out. Three years later, Nan Li officially married Fan Zeng. Xu not only lost his wife and friend but also ended up finding his house emptied, his two sons now bearing Fan’s surname.

When Nan Li passed away in 2021, Fan Zeng published an obituary that garnered criticism. Some felt that the entire text was actually more about praising himself than focusing on the life and character of his late wife, with whom he had been married for forty years.

Fan Zeng and his four wives

An ‘old pervert’, a ‘traitor’, a ‘disgrace’—there are a lot of opinions circulating about Fan that have come up this week.

Despite the negativity, a handful of individuals maintain a positive outlook. A former colleague of Xu Meng writes: “If they genuinely like each other, age shouldn’t matter. Here’s to wishing them a joyful marriage.”

By Manya Koetse

[1]Song, Yuwu. 2014. Biographical Dictionary of the People’s Republic of China. United Kingdom: McFarland & Company, 76.

[2]Xu, Jilin. 2024. “Xu Jilin: Are Shen Congwen’s Tears Related to Fan Zeng?” 许纪霖:沈从文的泪与范曾有关系吗? The Paper, April 15. https://www.thepaper.cn/newsDetail_forward_27011031. Accessed April 17, 2024.

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China Memes & Viral

Chengdu Disney: The Quirkiest Hotspot in China

How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.

Manya Koetse

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How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.

By Manya Koetse, co-authored by Ruixin Zhang

Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.

What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.

Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.

 
Once Upon a Rap Talent Show
 

The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.

Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.

However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.

His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.

Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.

Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.

He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.

In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.

Nuomi and his diss track, from the music video.

Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’

The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.

What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.

This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.

 
Chengdu: China’s Most Relaxed Hip Hop Hotspot
 

Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.

This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.

In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.

 

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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).

Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.

Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.

This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.

Mocking sagging pants at ‘Chengdu Disney.’

Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.

 
Being Part of the Meme
 

An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.

Scenes from Chengdu Disney, images via Weibo.

China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.

The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.

Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.

The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.

A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.

Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.

For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”

By Manya Koetse, co-authored by Ruixin Zhang

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