SubscribeLog in
Connect with us

China Arts & Entertainment

Bizarre Buildings & Ambitious Architecture of Rural China: Here’s Chinese Vlogger ‘Schlieffen’

Chinese vlogger Schlieffen explores a bizarre and amazing side of rural China many have never seen before.

Anna Wang

Published

on

“Making Hebei great again” is one of his slogans. Schlieffen is China’s first self-proclaimed ‘agritourism’ vlogger, showing Chinese netizens the unexpected sides of Hebei, an “almost invisible” province in Northern China. Anna Wang explains.

It all started in May of 2018 when Schlieffen (@史里芬Shǐlǐfēn) launched his first video titled “World’s Biggest Tortoise” (“世界上最大的王八“), introducing a 1680-square-meter turtle-shaped sports venue at Hebei’s Lake Baiyangdian.

An example of wondrous Hebei architecture (image via https://xw.qq.com).

Ever since that time, Schlieffen has grown out to become a popular Chinese vlogger and blogger who is active on various social media platforms. Focusing on unexpected architecture in lesser-known parts of China, he has a fanbase of thousands of followers, from Weibo to Bilibili.

His fourth video, “A Trip to Hogwarts Hebei” (“霍格沃茨河北分校之旅”) launched him to stardom in his channel’s first month.

The video documents the bizarre architecture of the Hebei Academy of Fine Arts, which has been compared to the ‘Hogwarts’ School of Witchcraft and Wizardry from Harry Potter due to its bizarre castle campus.

The Hebei Academy of Fine Arts is one of the wondrous places Schlieffen introduces in his vlogs. (Image via Twoeggs.com).

Schlieffen’s 4-minute video shows the vlogger’s exploration of the ‘Hogwarts’-like area. After a long drive down a country road, he arrives at the so-called ‘Empire Square’, which is surrounded by three magnificent rococo, Renaissance and Gothic-style buildings.

The center building, adorned with dramatic towers and turrets, is the school’s administration building. Imagine grading student work in a medieval castle in the middle of a cornfield!

Guiding the viewer through the premises, Schlieffen shows the hotel and conference center on the left; the interior is crammed with densely arranged pillars and painted ceilings  – which might be a homage to the Sistine Chapel, without the high ceilings.

The pseudo-European buildings are somewhat laughable on their own, but there’s a lot more. The campus is divided in two halves: one is European-themed, and the other one focuses on ancient China. The two are separated by a manmade “Mediterranean” lake complete with manmade islands covered in artificial palm trees.

Schlieffen’s videos always follow a similar pattern. He often uses a wide-angle lens and speeds up the video to four or even eight times its normal speed, with quick edits – no shot lasts longer than 3 seconds. Each video begins with the vlogger getting off from a train or getting out of a car from where he starts his tour. “Please hold on and sit tight,” is one of his signature phrases.

 

They suddenly seemed to realize that there were parts of China they had no clue about.

 

“A Trip to Hogwarts Hebei” soon started making its rounds on Chinese social media, and was especially shared among well-educated netizens and white-collar workers, who suddenly seemed to realize that there were parts of China they had no clue about.

The Chinese term “shanzhai” (山寨) is a derogatory term for “knock-off goods,” but it literally means “mountain village.” The assumption is that people from rural mountain villages cannot afford real luxury goods, so they buy cheap counterfeits made in poorly run factories. The metropolitan middle class already knew about shanzhai Louis Vuitton bags, but they weren’t aware that hillbillies were capable of building a 288-acre shanzhai Hogwarts.

Schlieffen’s video on the noteworthy Hebei Academy of Fine Arts has currently been viewed over nine million times on Miaopai alone.

After the success of his initial videos, Schlieffen continued filming knock-off world wonders in Hebei. By now, he has made fifty vlogs, including those on wondrous places such as Hebei Jerusalem or Hebei Venice.

‘Hebei Venice’ is one of the spots highlighted in one of Schlieffen’s vlogs. Image via http://blog.sina.com.cn.

Through the course of his vlogging career, Schlieffen expanded his field of interest to include any attraction teetering on the thin line between ambitious and ridiculous.

Whether sharing images and videos on the world’s largest cement elephant or the biggest turtle sculpture, Schlieffen’s posts always attract hundreds of likes. One of his other popular videos explores the somewhat bizarre site of the Baoding Zoo.

 

Hebei is an almost invisible province, as transparent as the air – I used that invisibility to make myself visible.

 

There are not many online influencers focusing on Hebei, a place that is not exactly known for its glamor and charm. At a December 2018 event hosted by Chinese tech news site Huxiu.com, Schlieffen said that “Hebei is an almost invisible province, as transparent as the air – I used that invisibility to make myself visible.”

Hebei, a coastal province in Northern China, contains two municipalities under the direct control of the central government: Beijing and Tianjin. People often say that Beijing and Tianjin are the flavorful ‘fillings of a dumpling’ while Hebei is ‘the plain wrapper.’

Under the current household registration system, being a resident of Beijing or Tianjin means better social welfare than the rest of Hebei. Thus, the ‘brain drain’ from Hebei to the cities has been ongoing for decades.

When people talk about Hebei, they usually describe it as an uneventful place, but Schlieffen’s representation of Hebei completely changes their idea of the region, turning it into a place where people can be wildly ambitious.

Their ambitions can take on two forms: first, they are obsessed with huge, grand buildings. Second, they want to include every aesthetic they can think of, Chinese or European, ancient or contemporary. These ambitions come together in a brazenly unsophisticated form of architecture.

Hotel in Hebei in one of Schlieffen’s videos (天子大酒店).

Schlieffen (1992) was born and raised in Hebei. After college, he went to England for graduate school until 2018.

While he was studying abroad, a new wave of Chinese vloggers launched their careers in mainland China. Many of them, such as the female vlogger Zhuzi (@你好_竹子), were studying abroad in Western countries. They shot and shared short videos of their daily lives, satisfying their audience’s curiosity about life in a strange land.

Schlieffen began to seriously consider vlogging as a career after finishing his studies and returning to his hometown. He found that his prospective audience seemed to have grown tired of watching Chinese exchange students living happy, fashionable lives overseas. As a lover of traveling, he decided to start his own travel vlog.

Schlieffen, image via Sina News.

In an interview with Li Dangxin for Huxiu.com, Schlieffen explains: “You have to ask yourself time and time again why the audience wants to watch your videos.” Careful consideration led him to shoot the bizarre buildings in Hebei.

There are tens of thousands of Hebei natives working in big cities, Schlieffen thought; they care about what’s going on in their hometowns, but they haven’t necessarily seen these incredible buildings in person. They would be his first audience and if they shared his posts, his videos would surely go viral.

Things happened just as Schlieffen expected. Well-educated white-collar workers who had left their hometowns behind were stunned by Schlieffen’s discoveries and collectively reposted his videos with their friends.

 

“Making Hebei great again.”

 

Even after having produced dozens of vlogs and posts, Schlieffen is not worried about running out of stories. After his initial success, he also began covering stories in other provinces.

Schlieffen found that if a village’s richest man happens to be the local party secretary and is also a Chinese People’s Political Consultative Conference (CPPCC) member, you’re sure to find ridiculous architecture in that village.

These locally powerful people often want to put up monuments and realize impressive structures to build on their legacy. Their power often goes largely unchecked in the various corners of Chinese -more rural- provinces, and their subordinates will not question them – those with the ability to challenge them aesthetically have probably already fled to bigger cities.

One example features in Schlieffen’s video on the Long Wish Hotel International. Boasting an elevation of 328 meters, the hotel is ranked No. 8 in China and No. 15 worldwide in terms of height. It isn’t in densely populated Beijing or Shanghai, but in Huaxi village in Jiangsu province. When asked why one would build such a gigantic hotel in a rural area, the village party secretary answered: “Because we can.”

The gigantic hotel in Jiangxi, image via http://blog.sina.com.cn.

The hotel in Huaxi has nouveau riche written all over it. Every corner is decorated with glittering sculptures made with gold, silver or crystal. There are miniatures of Tiananmen, the White House and Arc De Triomphe in the village. On top of the White House stands a miniature Statue of Liberty.

In reporting on all these wondrous places and buildings, Schlieffen avoids making strong statements about them. Instead, he often makes playful or edgy comments. His slogan “Make Hebei great again” also means different things to different people. Some instantly understand his application of the phrase, while others simply take it literally.

What is noteworthy is that Schlieffen rarely offends locals. He’s welcomed wherever he visits. After he made a video about Wan Jia Li, a hotel/shopping mall in Hunan, the owner supposedly even invited Schlieffen to visit his home, saying: “My home is more fun than my business.”

Being featured in one of Schlieffen’s video can be lucrative for places in Hebei and elsewhere, as these places in rural areas will suddenly see a flux of visitors. Hebei Academy of Fine Arts has even become a popular destination for wedding photos.

Schlieffen is convinced he has found the right perspective from which to observe China’s rapidly changing areas. Meanwhile, his next video is on its way. “Please hold on and sit tight,” Schlieffen says again. Enjoy the ride. 

By Anna Wang

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Born and raised in Beijing, Anna Wang received her BA from Peking University and is a full-time author/translator. She has translated Alice Munro's The View from Castle Rock into Chinese. Her latest work is Inconvenient Memories, an autobiographical fiction about her coming-of-age amid the Tiananmen Square Protests. She is living in Southern California.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Arts & Entertainment

“Old Bull Eating Young Grass”: 86-Year-Old Chinese Painter Fan Zeng Marries 36-Year-Old Xu Meng

Online reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among Chinese netizens.

Manya Koetse

Published

on

The recent marriage announcement of the renowned Chinese calligrapher/painter Fan Zeng and Xu Meng, a Beijing TV presenter 50 years his junior, has sparked online discussions about the life and work of the esteemed Chinese artist. Some netizens think Fan lacks the integrity expected of a Chinese scholar-artist.

Recently, the marriage of a 86-year-old Chinese painter to his bride, who is half a century younger, has stirred conversations on Chinese social media.

The story revolves around renowned Chinese artist, calligrapher, and scholar Fan Zeng (范曾, 1938) and his new spouse, Xu Meng (徐萌, 1988). On April 10, Fan announced their marriage through an online post accompanied by a picture.

In the picture, Fan is seen working on his announcement in calligraphic form.

Fan Zeng announces his marriage on Chinese social media.

In his writing, Zeng shares that the passing of his late wife, three years ago, left him heartbroken, and a minor stroke also hindered his work. He expresses gratitude for Xu Meng’s care, which he says led to his physical and mental recovery. Zeng concludes by expressing hope for “everlasting harmony” in their marriage.

Fan Zeng is a calligrapher and poet, but he is primarily recognized as a contemporary master of traditional Chinese painting. Growing up in a well-known literary family, his journey in art began at a young age. Fan studied under renowned mentors at the Academy of Fine Arts in Beijing, including Wu Zuoren, Li Keran, Jiang Zhaohe, and Li Kuchan.

Fan gained global acclaim for his simple yet vibrant painting style. He resided in France, showcased his work in numerous exhibitions worldwide, and his pieces were auctioned at Sotheby’s and Christie’s in the 1980s.[1] One of Fan’s works, depicting spirit guardian Zhong Kui (钟馗), was sold for over 6 million yuan (828,000 USD).

Zhong Kui in works by Fan Zeng.

In his later years, Fan Zeng transitioned to academia, serving as a lecturer at Nankai University in Tianjin. At the age of 63, he assumed the role of head of the Nankai University Museum of Antiquities, as well as holding various other positions from doctoral supervisor to honorary dean.

By now, Fan’s work has already become part of China’s twentieth-century art history. Renowned contemporary scholar Qian Zhongshu once remarked that Fan “excelled all in artistic quality, painting people beyond mere physicality.”

 
A questionable “role model”
 

Fan’s third wife passed away in 2021. Later, he got to know Xu Meng, a presenter at China Traffic Broadcasting. Allegedly, shortly after they met, he gifted her a Ferrari, sparking the beginning of their relationship.

A photo of Xu and her Hermes Birkin 25 bag has also been making the rounds on social media, fueling rumors that she is only in it for the money (the bag costs more than 180,000 yuan / nearly 25,000 USD).

On Weibo, reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among netizens. Despite Fan’s reputation as a prominent philanthropist, many perceive his recent marriage as yet another instance of his lack of integrity and shamelessness.

Fan Zeng and Xu Meng. Image via Weibo.

One popular blogger (@好时代见证记录者) sarcastically wrote:

Warm congratulations to the 86-year-old renowned contemporary erudite scholar and famous calligrapher Fan Zeng, born in 1938, on his marriage to Ms Xu Meng, a 50 years younger 175cm tall woman who is claimed to be China’s number one golden ratio beauty. Mr Fan Zeng really is a role model for us middle-aged greasy men, as it makes us feel much less uncomfortable when we’re pursuing post-90s youngsters as girlfriends and gives us an extra shield! Because if contemporary Confucian scholars [like yourself] are doing this, then we, as the inheritors of Confucian culture, can surely do the same!

Various people criticize the fact that Xu Meng is essentially just an aide to Fan, as she can often be seen helping him during his work. One commenter wrote: “Couldn’t he have just hired an assistant? There’s no need to turn them into a bed partner.”

Others think it’s strange for a supposedly scholarly man to be so superficial: “He just wants her for her body. And she just wants him for his inheritance.”

“It’s so inappropriate,” others wrote, labeling Fan as “an old bull grazing on young grass” (lǎoniú chī nèncǎo 老牛吃嫩草).

Fan is not the only well-known Chinese scholar to ‘graze on young grass.’ The famous Chinese theoretical physicist Yang Zhenning (杨振宁, 1922), now 101 years old, also shares a 48-year age gap with his wife Weng Fen (翁帆). Fan, who is a friend of Yang’s, previously praised the love between Yang and Weng, suggesting that she kept him youthful.

Older photo posted on social media, showing Fan attending the wedding ceremony of Yang Zhenning and his 48-year-younger partner Weng Fen.

Some speculate that Fan took inspiration from Yang in marrying a significantly younger woman. Others view him as hypocritical, given his expressions of heartbreak over his previous wife’s passing, and how there’s only one true love in his lifetime, only to remarry a few years later.

Many commenters argue that Fan Zeng’s conduct doesn’t align with that of a “true Confucian scholar,” suggesting that he’s undeserving of the praise he receives.

 
“Mr. Wang from next door”
 

In online discussions surrounding Fan Zeng’s recent marriage, more reasons emerge as to why people dislike him.

Many netizens perceive him as more of a money-driven businessman rather than an idealistic artist. They label him as arrogant, critique his work, and question why his pieces sell for so much money. Some even allege that the only reason he created a calligraphy painting of his marriage announcement is to profit from it.

Others cast doubt on his status as a Chinese calligraphy ‘grandmaster,’ noting that his calligraphy style is not particularly impressive and may contain typos or errors. His wedding announcement calligraphy appears to blend traditional and simplified characters.

Netizens have pointed out what looks like errors or typos in Fan’s calligraphy.

Another source of dislike stems from his history of disloyalty and his feud with another prominent Chinese painter, Huang Yongyu (黄永玉). Huang, who passed away in 2023, targeted Fan Zeng in some of his satirical paintings, including one titled “When Others Curse Me, I Also Curse Others” (“人骂我,我亦骂人”). He also painted a parrot, meant to mock Fan Zeng’s unoriginality.

Huang Yongyu made various works targeting Fan Zeng.

In retaliation, Fan produced his own works mocking Huang, sparking an infamous rivalry in the Chinese art world. The two allegedly almost had a physical fight when they ran into each other at the Beijing Hotel.

Fan Zeng mocked Huang Yongyu in some of his works.

Fan and Huang were once on good terms though, with Fan studying under Huang at the Central Academy of Fine Arts in Beijing. Through Huang, Fan was introduced to the renowned Chinese novelist Shen Congwen (沈从文, 1902-1988), Huang’s first cousin and lifelong friend. As Shen guided Fan in his studies and connected him with influential figures in China’s cultural circles, their relationship flourished.

However, during the Cultural Revolution, when Shen was accused of being a ‘reactionary,’ Fan Zeng turned against him, even going as far as creating big-character posters to criticize his former mentor.[2] This betrayal not only severed the bond between Shen and Fan but also ended Fan’s friendship with Huang, and it is still remembered by people today.

Fan Zeng’s behavior towards another former mentor, the renowned painter Li Kuchan (李苦禪, 1899-1983), was also controversial. Once Fan gained fame, he made it clear that he no longer respected Li as his teacher. Li later referred to Fan as “a wolf in sheep’s clothes,” and apparently never forgave him. Although the exact details of their falling out remain unclear, some blame Fan for exploiting Li to further his own career.

There are also some online commenters who call Fan Zeng a “Mr Wang from next door” (隔壁老王), a term jokingly used to refer to the untrustworthy neighbor who sleeps with one’s wife. This is mostly because of the history of how Fan Zeng met his third wife.

Fan’s first wife was the Chinese female calligrapher Lin Xiu (林岫), who came from a wealthy family. During this marriage, Fan did not have to worry about money and focused on his artistic endeavours. The two had a son, but the marriage ended in divorce after a decade. Fan’s second wife was fellow painter Bian Biaohua (边宝华), with whom he had a daughter. It seems that Bian loved Fan much more than he loved her.

It is how he met his third wife that remains controversial to this day. Nan Li (楠莉), formerly named Zhang Guiyun (张桂云), was married to performer Xu Zunde (须遵德). Xu was a close friend of Fan, and helped him out when Fan was still poor and trying to get by while living in Beijing’s old city center.

Wanting to support Fan’s artistic talent, Xu let Fan Zeng stay over, supported him financially, and would invite him for meals. Little did he know that while Xu was away to work, Fan enjoyed much more than meals alone; Fan and Xu’s wife engaged in a secret decade-long affair.

When the affair was finally exposed, Xu Zunde divorced his wife. Still, they would use his house to meet and often locked him out. Three years later, Nan Li officially married Fan Zeng. Xu not only lost his wife and friend but also ended up finding his house emptied, his two sons now bearing Fan’s surname.

When Nan Li passed away in 2021, Fan Zeng published an obituary that garnered criticism. Some felt that the entire text was actually more about praising himself than focusing on the life and character of his late wife, with whom he had been married for forty years.

Fan Zeng and his four wives

An ‘old pervert’, a ‘traitor’, a ‘disgrace’—there are a lot of opinions circulating about Fan that have come up this week.

Despite the negativity, a handful of individuals maintain a positive outlook. A former colleague of Xu Meng writes: “If they genuinely like each other, age shouldn’t matter. Here’s to wishing them a joyful marriage.”

By Manya Koetse

[1]Song, Yuwu. 2014. Biographical Dictionary of the People’s Republic of China. United Kingdom: McFarland & Company, 76.

[2]Xu, Jilin. 2024. “Xu Jilin: Are Shen Congwen’s Tears Related to Fan Zeng?” 许纪霖:沈从文的泪与范曾有关系吗? The Paper, April 15. https://www.thepaper.cn/newsDetail_forward_27011031. Accessed April 17, 2024.

Independently reporting China trends for over a decade. Like what we do? Support us and get the story behind the hashtag by subscribing:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

China Memes & Viral

Chengdu Disney: The Quirkiest Hotspot in China

How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.

Manya Koetse

Published

on

How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.

By Manya Koetse, co-authored by Ruixin Zhang

Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.

What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.

Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.

 
Once Upon a Rap Talent Show
 

The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.

Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.

However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.

His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.

Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.

Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.

He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.

In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.

Nuomi and his diss track, from the music video.

Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’

The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.

What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.

This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.

 
Chengdu: China’s Most Relaxed Hip Hop Hotspot
 

Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.

This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.

In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.

 

🌟 Attention!

For 11 years, What’s on Weibo has remained a 100% independent blog, fueled by my passion to write about China’s digital culture and online trends. Over a year ago, we introduced a soft paywall to ensure the sustainability of this platform. I’m grateful to all our loyal readers who’ve subscribed since 2022. Your support has been invaluable. But we need more subscribers to continue our work. If you appreciate our content and want to support independent China reporting, please consider becoming a subscriber. Your support keeps What’s on Weibo going strong!

 

The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).

Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.

Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.

This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.

Mocking sagging pants at ‘Chengdu Disney.’

Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.

 
Being Part of the Meme
 

An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.

Scenes from Chengdu Disney, images via Weibo.

China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.

The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.

Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.

The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.

A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.

Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.

For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”

By Manya Koetse, co-authored by Ruixin Zhang

Independently reporting China trends for over a decade. Like what we do? Support us and get the story behind the hashtag by subscribing:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

Subscribe

What’s on Weibo is run by Manya Koetse (@manyapan), offering independent analysis of social trends in China for over a decade. Subscribe to show your support and gain access to all content, including the Weibo Watch newsletter, providing deeper insights into the China trends that matter.

Manya Koetse's Profile Picture

Get in touch

Would you like to become a contributor, or do you have any tips or suggestions? Get in touch here!

Popular Reads