Weibo Watch Newsletter/China Trend Watch
Published
2 months agoon
By
Manya
🔥China Trend Watch (week 8 | 2026) Part of Eye on Digital China by Manya Koetse, China Trend Watch is an overview of what’s trending and being discussed on Chinese social media. The previous newsletter was a chapter dive into the story of China’s latest hospital scandal. This edition is sent to paid subscribers.

One Shanghai woman was so disappointed by what her boyfriend’s parents served for Chinese New Year that she ended the relationship over it.
The 26-year-old, who described her own family background as “pretty good,” shared her experience on social media. She said she had already known that her new handsome boyfriend came from a lower-income family. But after traveling to his hometown in Jiangxi for the Spring Festival and seeing what his mother had prepared for the New Year’s dinner, she was so shaken that she immediately booked a train ticket back to Shanghai.
Here is a screenshot of her post and the picture of the dinner she posted:
This is actually a story that exploded on Chinese social media back in 2016, and its virality is quite typical of the period surrounding Chinese New Year — it is always a very special time when it comes to the kinds of trends that unfold.
It often feels as though stories simmering in the background suddenly boil over during the holiday season. Digital shifts become more visible, cultural traditions take on new meanings, consumer hypes mushroom across the country, and seemingly insignificant social topics can grow enormous: a road rage incident, a noteworthy TV moment, or that one family’s New Year’s dinner.
What’s perhaps most striking is that the story of that Shanghai woman (who really did break up with her boyfriend after that dinner) could have easily been a trending topic during this year’s Spring Festival, and she would likely face the same backlash today (people found her disrespectful and snobbish). In fact, some stories that went viral during the holiday season years ago still resurface today, as if they exist in a recurring social cycle of their own.
Take the nagging questions from family and nosy neighbors about why the single sons & daughters returning to their hometowns for the New Year are still not married, for example; it’s a topic that somehow comes up every Spring Festival. The pressure caused by these “interrogations” have led some single people to rent a boyfriend or girlfriend to bring home to meet the parents — a story covered by the media for years.
People still “rent a partner” to avoid another year of awkward questions about their (non-existent) love life. What has changed is the price. Ten years ago, one could rent a boyfriend or girlfriend for about 500 yuan (around $75). This week, social media reports suggested that these so-called “life actors” (生活演员) — who rent out their services as a pretend partners — now charge up to 3,000 yuan per day (about $435) (#深圳除夕当天租男友3000元一天#).
All of this unfolds because so much happens around Chinese New Year (春节 Chūnjié) at once. While China is transforming rapidly, some things remain remarkably consistent. The holiday is not just a peak moment for consumer culture and travel, it is also the year’s major moment for the box office and for China’s largest live televised event, the Spring Festival Gala, which reflects what matters not only to commercial sponsors but especially to the Communist Party. At the same time, it is a period of family reunions and homecomings for those who may not have other chances during the year to visit their hometowns.
From living rooms to long train rides, from fear-of-missing-out to social media memes, from pressures and expectations to fun and traditions, this period offers a concentrated snapshot of China’s current momentum, revealing social anxieties, political priorities, and pop culture obsessions all at once.
Let’s dive into some of the other trends that have been especially noteworthy during this year’s Spring Festival.
Quick scroll
🧊 China’s short track speed skating, historically one of China’s strongest Olympic teams, has exited the 2026 Milan Olympics with what’s called “the worst results in 28 years.”
🥇 Meanwhile, the gold medals for Xu Mengtao (徐梦桃) & Wang Xindi (王心迪) in freestyle ski aerials, Su Yiming (苏翊鸣) in snowboard slopestyle, and Ning Zhongyan (宁忠岩) in 1500m speed skating were widely celebrated online.
🇺🇸 The much-discussed Trump–Xi meeting has been confirmed for late March, scheduled from March 31 to April 2. Trump’s planned trip will mark the first U.S. presidential visit to China since his own 2017 visit.
🍿 China’s 2026 Spring Festival box office has surpassed the 4 billion yuan (US$550 million) mark. The February 15–23 holiday window — one of the most important periods for the Chinese film market — saw racing comedy Pegasus 3 (飞驰人生3) top the charts this year.
🎬 One article called it the “hell yeah!” movie of the year. Blades of the Guardians (镖人) by Xu Xianzhe (许先哲) is the hardcore martial arts film that outperformed its opening-day numbers and became an audience favorite.
🏮 Beijing’s Yuanmingyuan (Old Summer Palace) has become a viral hit for its 4.6 km illuminated route with thousands of lanterns lighting up at 17:30 each evening.
🌕 Less popular: yellow lanterns used for New Year decorations in various cities triggered criticism online for looking “unfestive” or even representing “mourning colors,” leading local authorities to order a swap back to traditional red after the backlash.
🕯️ Two explosions in Jiangsu and Hubei brought the total number of deaths from fireworks-related incidents for the first week of the 2026 Spring Festival holiday to at least 20.
What Really Stood Out This Week
The Highlights of the 2026 Spring Festival Gala

Earlier this week, the 44th edition of the China Media Group Spring Festival Gala took place (see our liveblog of the entire show here). At its peak, an estimated 400 million people were simultaneously watching the 4.5-hour show, which, as usual, contained a variety of performances ranging from dance and song to comedy and acrobatics.
So, what was different this year?
In case you’re not an avid watcher of the Gala—which I fully get—let’s get one thing straight first: the show overall is highly predictable and follows comparable year-on-year patterns. There is always a performance featuring different ethnicities; besides the mainland entertainment elite, there must be a variety of older and younger singers from Hong Kong, Taiwan, and Macao; there is a military song; there is a traditional opera element; and there is always a comic skit that everyone finds cringeworthy. In these respects, 2026 was right on track with previous years.
However, there were definitely some noteworthy aspects to this year’s Gala. Some are significant because they mark a subtle, broader shift, while others are more obvious.
✦ First, the theme. The show was titled “Galloping Steeds, Unstoppable Force” (骐骥驰骋 势不可挡). Every year has a theme, often nodding to the zodiac sign and usually focusing on messaging such as “a thriving nation,” “reunion,” or, as in 2020, “Together Realizing the Moderately Prosperous Dream.” This year’s theme felt less modest, aligning with a larger narrative about China’s role on the world stage today as an “unstoppable force.”
✦ The role of the director. The influence of the show’s director seems to have been somewhat overlooked in English-language coverage of the Gala.
Yu Lei (于蕾, b. 1979) is not only the first female director in the show’s 44-year history but also the first to lead the production for four consecutive years.
As chief director, Yu Lei has established a very identifiable aesthetic framework, perfecting a style of show that merges Chinese tradition with high technology. Outstanding examples of this include the beautiful and innovative 2024 “Koi Carp” (锦鲤) dance, and the 2022 “painting” dance “Only This Green” (只此青绿) inspired by a famous Chinese handscroll.
This year featured even more segments blending traditional inspiration with state-of-the-art technology, from the creative “Celebrating the Flower Goddess” (贺花神, watch here) to the Xinjiang Dance Troupe’s “Silk Road Ancient Rhymes” (丝路古韵, watch) and dancer Zhang Han’s beautiful performance of “Chasing Shadows” (追影) (link).
These performances align with the broader Guochao (国潮) trend—literally “national trend”—and the promotion of traditional culture seen over the past years. Under Yu Lei’s guidance, this cultural pride is fused with technological innovation to create a new kind of Chinese aesthetic that is indeed “unstoppable.” We should recognize this as the trend of today, because it will certainly be the new normal of tomorrow.
✦ Then the global outreach. This is the first time I’ve seen the show so deliberately cater to foreign audiences.
A promo added to the YouTube livestream explicitly stated: “This is where it gets cool, this is where the future meets timeless Eastern aesthetics. This is where we feel warmth, where everyone belongs. When the CMG Spring Festival Gala begins, you are coming home.”
This past year was a turning point where China became “cool” among younger Western audiences (see my piece on Becoming Chinese) — this soft-power effect is being fully embraced by Chinese state media, and the Gala is part of this.
Beijing is increasingly positioning the event as a global celebration rather than just a national one, which explains the inclusion of more foreign performers—from Lionel Richie and John Legend to Hélène Rollès, Westlife, the Hungarian National Folk Ensemble, Spanish dancer Jesús Carmona, and the Austrian acrobatic troupe Jonglissimo.
✦ Lastly, AI and robotics. Perhaps the most obvious shift was the heavy use of AI and robotics, which became a major talking point on X and in foreign media. While the Gala has already incorporated robots for two decades (!), this year marked the first time they participated across almost every genre, from dance and comedy sketches to martial arts and short films.
The abundance of robots was driven by a historical first: four domestic humanoid robot companies—Unitree Robotics (宇树科技), Noetix Robotics (松延动力), MagicLab (魔法原子), and Galbot (银河通用)—all appeared as official corporate partners. We also saw the world’s first martial arts performance by a fully autonomous humanoid robot cluster.
Although the robots were a highlight, they were also a point of online critique for being a bit “overdone.” Judging by social media comments, many viewers still preferred the classic, iconic performers—like pop superstar Faye Wong (王菲) or the legendary comedian Cai Ming (蔡明), who has performed at the Gala for decades.
So despite all the new technological developments and the clear look into the future, audiences still seemed to love the performances that leaned toward the past, highlighting a bit of a ‘battle’ between innovation and nostalgia.
The Travel Trends to Know

There are two moments in the year that are the major travel periods for China, reflecting the current trends of the tourism industry: the National Day holiday and the Spring Festival holiday. These periods usually reveal trends that were either simmering and have now expanded, or upcoming trends surfacing for the first time.
Some things don’t really change, such as cities like Beijing, Chengdu, Chongqing, and Shanghai being among the most popular domestic destinations. (As for international locations, Seoul, Bangkok, Singapore, Kuala Lumpur, Ho Chi Minh City, and Bali top those lists).
These are some noticeable trends for this moment:
✦ A big love for small cities has been noticeable among China’s younger travelers recently. This is a different trend from what used to be the post-Covid “special forces travel” (特种兵), which was the kind of tourism where travelers would do as much as possible within a short time and limited budget, almost like crossing destinations off a bingo card.
Now, travelers are turning more to “hidden gems” or what have been called “dark horse destinations” in Chinese media (黑马目的地).
The goal is not just to cross them off a list, but to slow down and experience local culture. Folk culture, markets, and arts & crafts have seen a rise in popularity.
Some examples are Jieyang and Chaozhou which, together with Shantou, lie in eastern Guangdong. Some of these places are seeing the fastest tourism growth rates in the entire country, thanks to strong local folk customs and food culture, with people preferring homestays or Airbnb-style holiday rentals for an authentic, local experience.
Cities like Jingdezhen, Kaifeng, Quanzhou, and Zigong—all previously not particularly known as top destinations—are also new “breakout” cities this season.
Another example is Chongzuo in Guangxi, located along the China–Vietnam border, with its Zhuang ethnic minority culture, karst mountains, rivers, and rural scenery.
All of this represents a big shift in China’s domestic tourism industry, offering new experiences to Chinese travelers while also boosting the local economies of these places.
While these new destinations all sound lovely and peaceful, posts on Xiaohongshu show that the viral nature of these “hidden gems” have also caused them to be exceptionally busy during this season.
✦ Reverse Spring Festival (反向过年) has been a trend for several years, but it has been especially prominent this year.
It is the trend where, instead of children traveling from big cities to visit parents in their hometowns, the parents are coming to celebrate the New Year with their kids in medium-sized or larger cities.
This has also led to the rising popularity of Guangzhou as a Spring Festival destination.
What you also see are families all traveling together to a third location outside of both their hometowns and work-based cities.
✦ “Going the opposite way” is also a popular travel trend that has particularly emerged this year, with people from China’s south traveling to the north and people from the north traveling to the south—one group seeking an experience of ice and snow, while the other wants warmth and sunshine.
The locations that stand out for this are Harbin in the north, with its Harbin Ice and Snow World (哈尔滨冰雪大世界) holding a spot in the national top-ten scenic spots (although, unfortunately, Harbin has seen rising temperatures this winter, leading to melting snowmen).
The tourists from the south who come to visit Habrin are nicknamed “Little Southern Potatoes” (南方小土豆) for being all bundled up in brand-new puffy coats.
In the south, Yunnan’s Kunming has seen a surge in popularity, along with Lijiang, Xishuangbanna, and Dali, which all saw a drastic increase in bookings.
Especially Noteworthy Online Discussions

Door-to-door Pet Sitting as Emerging Business Model
✦ During China’s 2026 Spring Festival travel rush, a specific phenomenon gained traction on Chinese social media in this pet-loving era: “door-to-door pet-sitting” (上门喂宠).
This emerged as one of the holiday’s most surprisingly profitable side gigs after Shanghai pet sitter Huan Cong (桓聪) told Jiupai News (九派新闻) that his five-person team would complete some 2,000 jobs within the twenty-day holiday period, with an expected revenue of 160,000 yuan ($22,120).
Huan is not the only one profiting from this lucrative business—pet sitters across the country are cashing in during the Spring Festival.
This trending story reflects the massive scale of China’s pet economy, an industry growing year-on-year as those born in the post-90s and post-00s now comprise the majority of pet owners.
At the same time, digging a bit deeper reveals the reality behind the trend. While relatively lucrative, the work is tiresome; Huan sometimes visits 55 households in a single day to ensure he and his team can feed all their customers’ dogs and cats. It might be good business, but it’s certainly not easy.
The Mazu Ritual Controversy: An Unusually Bad Karma Story
✦ One story that has been especially noteworthy this week involves a religious ceremony dedicated to honoring the Chinese sea goddess Mazu (妈祖). A protector of fishermen and sailors, Mazu has millions of worshippers in eastern and southeastern parts of the Chinese mainland and Taiwan; regions where people have traditionally relied on the ocean for their livelihoods.
On February 18, the second day of the Chinese New Year, something unusual happened during the annual Mazu procession in Shishi Village (拾石村) in Zhanjiang, Guangdong province.
A unique local tradition involves the divine selection of a Mazu “messenger,” a child believed to serve as a vessel for the goddess’s spirit during the procession. This is decided through the ritual of shèngbēi (圣杯) throws or “divination cup” tosses: children throw crescent-shaped wooden blocks, and based on how they land, the child believed to have the closest connection to Mazu is selected to take the place of the statue during the parade.
For the past eight years, the same girl, now 14 years old, had reportedly been selected as the spirit medium through this sacred ritual.
However, this year, a wealthy businessman surnamed Xu (许)—the financial sponsor of the procession—suddenly replaced the chosen girl with his own son. That is where things started going wrong.
According to local reports, the boy seemed unfamiliar with ceremony protocols. He misaligned offerings on the ritual table, stood in the wrong position at the start of the procession, and accidentally stepped on a ritual spot reserved for divine generals, which living participants are forbidden from entering.
Most importantly, the shèngbēi ritual, in which the boy had to seek Mazu’s approval through the blocks, kept giving the same negative result (nùbēi 怒杯) for no less than eight consecutive times. There are three possible outcomes, and the statistical chance of throwing the same negative result eight times in a row was seen as a sign of extreme divine disapproval. People were eventually too afraid to let the boy try a ninth time.
As a result, with no “green light” from Mazu, the bearers of the sedan chair needed for the procession refused to lift it, and the entire ritual halted.
Seeing no other choice, organizers asked the girl to come back. Upon her first shèngbēi throw, a valid result was immediately obtained and the sedan chair was then lifted without any difficulties. The procession proceeded with both children riding the sedan chair together (which also prompted criticism from locals for being a further deviation from tradition). After the procession concluded, the girl was visibly distressed due to the chaotic and unjust way the ritual, and her role in it, were handled.
As this story has gone viral, many see it as a sign that wealth cannot buy a way into a sacred ritual—the gods simply do not agree, and money cannot buy everything.
Consequently, Mazu and the shèngbēi ritual have unexpectedly become hot topics.
The actress Liu Tao (刘涛), who once played Mazu in a popular television drama, has resurfaced as a “lucky meme” during this holiday. Liu Tao’s relationship to Mazu goes beyond just her role in the series. During the filming, she allegedly also went to the temple and performed the traditional divination ritual and got three positive throws in a row, which was seen as a positive omen for her taking the role.
She’s become a celebrity ambassador for Mazu culture, something that is now highlighted by netizens as the Shishi Village story trends. People have begun using Liu Tao’s image as Mazu as an auspicious phone wallpaper.
The irony, of course, is that the Xu family spent a fortune trying to force Mazu’s blessing, while millions of ordinary netizens are now getting their “lucky fix” for free through their Liu Tao meme. How very “Spring Festival” is that? 🏮
—That’s a wrap. Many thanks to Ruixin Zhang and Miranda Barnes for their input on this newsletter, and for managing to watch the full 4.5 hours of the Spring Festival Gala together with me!
I’m taking a few days off now for some travel, but will be back with a fresh newsletter for you next weekend.
I am wishing you a very healthy and happy Year of the Horse.
See you next edition,
Best
Manya
Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access. If you’re already subscribed and want to switch platforms, just get in touch for help. If you no longer wish to receive these newsletters, or are receiving duplicate editions, you can unsubscribe at any time.
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Featured
Quick Eye: XChat, Orbán, and a Very Questionable Tripe-Strawberry Hotpot
A 2-minute overview of trending topics on Chinese social media, including XChat, Orbán’s defeat, and that tripe-strawberry hotpot.
Published
7 hours agoon
April 14, 2026
🔥 Quick Eye: What’s Trending in China in 2 Minutes (April 14 | week 16 | 2026) Part of Eye on Digital China by Manya Koetse, this is a quick catch-up on what’s trending and being discussed on Chinese social media right now. Subscribe here to receive the next issue in your inbox.
The Big Stories
📌 Evergrande trial China’s fallen property giant Evergrande, once the world’s most indebted developer, and its founder Xu Jiayin (许家印) are at the center of a much-anticipated public trial in Shenzhen on April 13-14. Xu pleaded guilty to charges including fundraising fraud, illegal deposit-taking, and corporate bribery. A verdict will be announced at a later date.
📌 Lululemon investigated over “forever chemicals” American brand Lululemon is under investigation in Texas over the potential use of PFAS chemicals in its athletic apparel, which have been linked to health risks such as cancer and fertility issues. Chinese netizens and media are closely following this story: mainland China is Lululemon’s second-largest market.
📌 Diplomatic line-up in Beijing While Spanish Prime Minister Sánchez is still in Beijing, UAE Crown Prince of Abu Dhabi Khaled also arrived in China on Tuesday. Vietnamese President Tô Lâm is meeting Xi Jinping, while Russia’s foreign minister Sergey Lavrov has also arrived, and the President of Mozambique is expected later this week. Chinese newspaper Yangcheng Evening News described it as “foreign leaders lining up to visit China” (“外国政要排队访华”). The framing presents world leaders as turning to China in a turbulent time, amid tensions around Iran and the Strait of Hormuz, and declining trust in the US.
The Quick Eye
👁
XChat, Musk’s “Western WeChat” opens pre-registration in mainland China app store
Musk has long said he wanted X to become a WeChat-like “super app,” and now he’s finally launching XChat, already dubbed the “Western version of WeChat” (西方微信) in China. The app is set to launch on April 17 on the Apple App Store, with pre-registration available to users in mainland China. It features end-to-end encryption, no phone number requirement, no advertising, anti-screenshot and disappearing-message functions, and integrated Grok AI.
Zhihu discussions note that while XChat’s “pre-order” function is visible to Chinese iOS users, the app will likely remain inaccessible. Beyond China’s stringent platform regulations, XChat requires an X account to log in, meaning users cannot get past registration. The irony of a privacy-focused app opening pre-registration in a market where X itself is blocked has not gone unnoticed, with many commenters treating it as something of a joke.
👁
Hungary’s Orbán defeated: Chinese netizens react to pro-EU shift
The Hungarian elections and Viktor Orbán’s defeat drew unusual attention on Chinese social media, where European politics usually aren’t a big deal. Beyond the historic loss, much of the discussion framed the outcome through a China–EU lens, especially in relation to the Russia–Ukraine war.
While state media stayed relatively neutral, some commentators emphasized that Orbán had been one of the EU’s most China-friendly leaders. Others, including Hu Xijin, pointed to more practical reasons — arguing that in the end, elections are decided by “bread and butter.”
👁
Audio recording: Shanxi judge accused of sexual harassment during divorce hearing
A judge at Lüliang Intermediate Court in Shanxi has come under fire after a woman accused him of molestation during her divorce proceedings. She says Judge Lü Yunsuo (吕云锁) summoned her under false pretenses and then groped, embraced, and kissed her in his office — an incident she secretly recorded on her smartwatch, capturing 16 minutes of audio.
Although she reported the case for months, no action was taken until news of the case and the recording circulated online, after which Lü was suspended. The case has sparked widespread anger, with many questioning why action was only taken after the situation drew public attention.
A Different Note
⭐
Tianjin University Library Q&A: Children Solve Existential Problems
A Q&A message board at Tianjin University Library (天津大学图书馆) went viral after primary school children visiting the campus answered questions left by university students. Some exchanges:

“How do you slow down growing up?”
— Child: “Enjoy the present.”
“What should I do if I’m unhappy?”
— Child: “Do something that makes you happy.”
“How can I get into Tianjin University?”
— Child: “I just came in on Open Day.”
“How do I find happiness again?”
— Child: “Watch Peppa Pig.”
“What is happiness?”
— Child: “Having an apple and thinking only about the apple.”
On My Feed
Bizarre Tripe & Strawberry Fusion Hotpot
Perhaps this needs a trigger warning for Sichuan foodies and hotpot purists, given the rather bizarre hotpot trend currently circulating on Chinese social media:
It’s Tripe-Strawberry Hotpot (毛肚草莓火锅), where you wrap fresh strawberries in organ meat (beef tripe 毛肚, máodǔ) — a somewhat sacred ingredient within Sichuan hotpot culture — before dipping them into spicy, simmering broth and eating them with your regular dipping sauce.

I’ve seen this pop up before, but it’s now gaining more traction—and not just as rage bait, since some people seem to genuinely enjoy it. Others, however, are shocked by how far hotpot food trends are going. One Weibo user wrote:
“First, I apologize to the tripe, then to the strawberries, to the hotpot, and fourth, to myself”😅
That’s it for today — more soon!
Best, Manya
P.S. If you find this useful and aren’t a paying subscriber yet, you can support my work and receive more updates by subscribing. You can do so here.)
Chapter Dive
Cancel-Proof: The Rise of China’s AI Actors
China’s AI actors are on the rise, and not everyone is buying it. The country’s microdrama industry offers a glimpse of what’s to come for the broader film and TV sector.
Published
5 days agoon
April 10, 2026By
Ruixin Zhang
Is this the real life? Is this just fantasy? In the fast-growing world of China’s AI microdramas, even virtual actors can’t escape reality. As production companies turn them into idols, audiences are voicing discomfort, while the future for human actors looks increasingly uncertain.
– By Ruixin Zhang and Manya Koetse
For Chinese audiences, AI in film and television is nothing new. In the fall of 2023, the first fully AI digital performer in a Chinese domestic drama, the character Erzhuang (二壮) in I Am Nobody (异人之下) sparked debate on Chinese social media.
Some fans, due to Erzhuang’s convincing northeastern Chinese dialect and natural expressions, almost couldn’t believe she wasn’t a real actress.

Erzhuang in I Am Nobody (异人之下) in 2023.
But Erzhuang was just the beginning.
In 2024, China Mythology (中国神话) was promoted by state media as China’s first fully AI-produced short drama series.
A year later, In My Heart, You Are One of a Kind (在我心中,你是独一无二) premiered as Hong Kong’s very first AI-generated short drama, a youth campus romance that sparked further discussion about whether AI actors could actually replace human actors.

From the two AI dramas from 2024 and 2025: China Mythology and In My Heart, You Are One of a Kind.
Those discussions were reignited in late March of this year when Shanghai-based production company Yaoke Media (耀客传媒) introduced two newly signed AI actors, Qin Lingyue (秦凌岳) and Lin Xiyan (林汐颜), who’ll be starring in the fantasy short drama Qinling (秦岭).

Qin Lingyue (秦凌岳) and Lin Xiyan (林汐颜)
Unlike earlier AI figures in microdramas, this high-profile ‘signing’ marks a shift: the company plans to develop these characters as independent IPs, much like human actors. In other words, they are to attract fans both through their on-screen performances and their off-screen ‘personalities.’
Soon after, the two AI actors created their own social media accounts on Douyin and Xiaohongshu, and began cultivating a sense of authenticity and ‘liveness’ (活人感).

A real-looking social media profile.
But as these digital performers and real actors become harder to distinguish, audience discomfort is growing, too.
The Rise of AI Microdramas
In China’s microdrama market, AI is already playing a dominant role, with “AI dramas” (AI剧 or AI短剧) standing out as a distinct creative category within the broader industry.
Microdramas, also simply known as short dramas, have been around in China for at least a decade, but have become especially popular in recent years due to their vertical, ultra-short formats, designed for quick mobile viewing and easy ‘binge watching.’ Microdramas typically run for 60 to 100 episodes, but with each episode lasting just one to three minutes, an entire season can be watched in an hour or two.
That format also makes the industry particularly well-suited to AI. It is large, fast-moving, and often operates on limited budgets, with productions turning around quickly. In this environment, using AI-generated effects and AI actors simply makes sense. This is very different from traditional drama production, which typically involves longer timelines, higher budgets, well-known actors, and less room for experimentation.
“AI is no longer just an add-on in China’s drama sector—it is an integral part of the production process”
As a result, AI is no longer just an add-on in China’s short drama sector—it is becoming an integral part of the production process, with digital actors helping to improve efficiency and reduce costs. With the launch of Bytedance’s Seedance 2.0, production costs for AI-generated videos have dropped significantly, further boosting the growth of AI microdramas.
The scale of this shift is already clear: AI microdramas are now often outpacing live-action productions on trending charts. In 2025 alone, one Zhejiang-based production company (刚刚好影视) released 229 AI micro-dramas, generating over 513 million views.
According to Sixth Tone, short dramas featuring AI actors already represented approximately 40% of the top 100 animated short dramas in January 2026.
Turning AI Actors into Real Idols
With AI and microdramas entering a kind of symbiosis, virtual actors are no longer disposable, one-off creations. They are evolving into continuous, persona-driven figures, often designed to resemble real celebrities—much like “fandom-driven actors” (流量演员), whose core function is to monetize fan attachment and sell fantasies rather than just act.
According to Yaoke Media, their plans for Qin Lingyue and Lin Xiyan are similar to those of idol models: they are expected to interact with fans, appear in multiple productions, and eventually become monetizable assets through brand endorsements and image licensing.
This also means they will likely take on the full spectrum of idol labor, including promotional events, fan service, and carefully manufactured on-screen chemistry—sometimes even “queerbaiting” (卖腐). (There’s no perfect English equivalent, but the term refers to deliberately staging romantic interactions between two male characters aimed in particular at a female “danmei” fans or “rotten girls” audiences who like indulging in such fantasies.)
In one AI costume drama, behind-the-scenes clips showed the lead actor and actress “live-streaming” together, answering fan questions, and deliberately hyping up their on-screen chemistry.

“Behind the scenes” livestream screenshots by AI actors.
Such human-coded content is now increasingly becoming an important part of the AI microdrama industry.
Some of these online videos also show the supposed perspective of “fans” and “staff” watching the actors walk around or interacting with them, creating a simulated world that some netizens feel is pushing a sense of “realness,” with comments like: “Please don’t force AI to act so human-like.”
“AI actors featuring in AI dramas that are watched by AI audiences, it’s the perfect closed loop”
For the same AI costume drama, some clips even mimic the perspective of ‘fansite admins’ (站姐)—dedicated fan photographers who typically capture and share candid, off-stage footage of real stars.

In one vlog by a supposed prop assistant, she appears as an overworked but witty crew member, taking viewers around the set, chatting with the leads, buying them coffee, and even stepping in as an extra.

“Behind the scenes” of an AI microdrama.
These glimpses of everyday, behind-the-scenes life all feel oddly real, but everything is AI-generated: the actors, the sets, the audience interactions, the staff, even the paparazzi (see example videos here and here).
For ordinary audiences, it is striking how deeply AI has already penetrated the film & television industry. Beyond criticisms of stiff expressions and rigid aesthetics, many netizens describe the new phenomenon as “uncanny” or “just too real😨.”
With AI actors now realistic enough to pass as human at a glance, but with small details like emotional expression still being off, that gap between being almost human but not quite creates a sense of discomfort among viewers, who dub these AI actors ‘stuffed monsters’ (缝合怪) or ‘stitched-together corpses’ (尸块).
More than the actors, it’s the entire ecosystem around them that makes us believe we’re watching “candid moments” of something that is not even alive. Screenwriter Wang Hailin (汪海林) was sarcastically commented on Weibo: “AI actors featuring in AI dramas that are watched by AI audiences 👍, it’s a perfect closed loop.”
‘Borrowing’ Facial Features
Besides the simulated “aliveness” of digital performers, another controversial issue surrounding the recent rise of China’s AI actors is whether these creations infringe on portrait rights. Since the debut of Qin Lingyue and Lin Xiyan, these AI figures have been criticized for appearing to use facial features from multiple real actors.
As online discussions intensify, more AI actors in microdramas have been found to resemble real celebrities. Fans of beloved Chinese celebrities such as Dilraba Dilmurat (迪丽热巴) and Xiao Zhan (肖战) have taken to Weibo to protest this kind of “face swapping” (AI换脸) and demand protection of their idols’ likenesses.

An “AI face swap” (AI换脸): an AI actor on the left, Xiao Zhan on the right.
Yaoke responded that these images were “derived from massive datasets on the internet” and did not replicate any specific individual’s features.
This only fueled further backlash. To many, the use of “massive data” suggests that anyone, celebrity or ordinary person, could potentially have their image appropriated.
“The vlogger discovered the face swap infringement after a friend recognized his face while watching the AI drama”
In related recent trending news, a Chinese content creator (白菜汉服妆造), who typically wears traditional Chinese clothing in his videos, accused Hongguo (红果短剧), ByteDance’s short drama platform, of using his likeness without authorization to create a greedy villain in the AI-generated drama Taohua Zan (桃花簪).

On the left: greedy villain in the AI-generated drama Taohua Zan. On the right: Chinese content creator (白菜汉服妆造).
The vlogger discovered the face swap infringement after a friend recognized his face while watching the drama. The series was later taken offline.
One problem is that legal frameworks around AI lag behind technological development: by the time victims try to fight back legally, the technology has already moved on, making enforcement almost impossible.
Better Than the Real Thing?
Despite the backlash against the AI-fication of China’s short drama industry, some netizens are more optimistic about its development.
One blogger recently noted that as many people have already formed near friendship-like emotional dependencies on chatbots like ChatGPT—initially seen as cold technological tools—it is entirely possible that audiences will also develop genuine attachment to AI actors.
Current limitations that still make AI actors feel stiff, such as robotic voices or unnatural expressions, will likely diminish as the technology continues to improve.
Some call binging on AI short dramas their “guilty pleasure,” just to watch the AI actors perform. As one Weibo user wrote: “The female characters are just so beautiful—seriously, unbelievably beautiful. And they’re becoming more and more realistic: their facial expressions, especially the way their mouths move, are incredibly precise. Even the makeup looks stylish, and the hair feels very real. I honestly find myself wondering what eyeshadow and mascara they’re using.”
But support for AI performers in China’s drama industry is not limited to guilty pleasures and tech enthusiasts. For some, it also reflects a broader weariness with the perceived lack of quality among human actors.
“If the performances of real actors are already no better than AI, why not use AI actors instead?”
China’s film and television industry’s strong focus on fandom culture and good-looking idols, combined with limited budgets and a lack of formal training, has produced a wave of actors who are widely criticized for poor acting and a lack of professionalism. They are also frequently caught up in controversies, from refusing to memorize lines to relying heavily on green-screen acting.
These criticisms intensified during the 2021 major scandal involving former drama actress Zheng Shuang (郑爽), who had long faced criticism over her acting. A leaked recording at the time revealed she was earning a staggering 2.08 million RMB per day (roughly $320,000 then). Since then, “2.08 million” (208万) has become a derogatory label for fandom-driven actors who get high pays despite low-quality performances.
Amid weak acting and a distorted pay structure, many viewers have been calling for change. A common sentiment is: if their performances are already no better than AI, why not use AI actors, and give real actors a sense of crisis?
From Cancel Culture to AI Actors
But will the use of AI actors actually push the industry to improve human actors, or simply replace them?
Some Chinese industry insiders remain optimistic, arguing that AI can never fully replicate the nuance of human emotion. Among those who have spoken out are A-list actors such as Zhang Ruoyun (张若昀) and Feng Yuanzheng (冯远征), president of the Beijing People’s Art Theatre.
Others, however, are less optimistic.
“China’s “cancel culture” will eventually make AI actors an increasingly attractive bet for industry investors”
Agan Jackie (阿甘Jackie), a streamer working in the film industry, pointed out in a recent podcast that China’s “cancel culture” will eventually make AI actors an increasingly attractive bet for industry investors.
Although there’s “cancel culture” in the Western entertainment industry as well, the moral bar for Chinese celebrities is exceptionally high: anything from tax evasion to littering, simply being rude to fans could destroy an actor’s commercial value. The superstar Fan Bingbing (范冰冰), for example, disappeared from public view after a tax evasion scandal. Even after repaying her debts, she is still effectively banned from mainland productions.
China’s cancel culture is also closely tied to political red lines. One remark or move – intended or not – could end a career overnight. Zhang Zhehan (张哲瀚), an actor who quickly rose to fame a few years ago, vanished from the industry after photos surfaced of him posing near the Japanese Yasukuni Shrine.
For production companies and streaming platforms, such unpredictability creates a high-investment, high-risk environment. “Scandal-proof” AI actors offer a low-risk substitute.
This perhaps also plays a major role in why major streaming platforms such as Tencent and iQiyi are now promoting or encouraging the use of AI actors through AI feature film experiments, with the first fully AI-generated commercial blockbusters expected to be released later this year.
A Glimpse into the Future
At the recent China TV Drama Production Industry Conference, it became clear that the industry is undergoing something of an earthquake, with major changes ahead: while top actors will continue to function as traffic drivers, demand for human actors is expected to decline, and much of the mid- and lower-tier acting segment (such as extras and body doubles, but also voice actors) could largely disappear as it becomes replaceable by AI.
The microdrama industry, already heavily infiltrated by AI, offers a glimpse of the future of the broader TV and film industry when it comes to digital performers.
Microdrama actress Zhou Ye (周野) recently said that her pay has been slashed by 50% since AI-driven microdramas flooded the market, leaving many more actors jobless. For the 140,000 registered extras at Hengdian World Studios, China’s largest filming base, these developments could have far-reaching consequences.
Sometimes, these actors even sign away their fate—quite literally—as some companies now require “AI authorization” clauses as a condition of employment, effectively selling their digital likeness just to get a job. Companies can then create AI actors based on real individuals. Chinese talent management company Yuxiao Media (聿潇传媒) has introduced six such AI actors, directly modeled on real performers.
“The microdrama industry, already heavily infiltrated by AI, offers a glimpse of the future of the broader TV and film industry when it comes to digital performers”
One of these, influencer Han Anran (韩安冉), openly stated during a livestream that she had sold her likeness rights for AI creation. Playing into public criticism of her acting and heavily altered appearance, she said this was the best way to monetize her image. She even wondered that if her AI doppelganger were ever to win an award, whether she or the AI should go on stage to accept it.

Han Anran (韩安冉) on the left and the AI actress modeled after her on the right.
Perhaps nobody likes to see ordinary actors’ livelihoods being taken over by AI. But despite concerns about shrinking job opportunities, China is unlikely to see Hollywood-like strikes, as it lacks unions or organizations comparable to SAG-AFTRA or the AFL-CIO, which focus on labor representation beyond awards and industry guidelines.
For now, the only collective pushback against the full “AI-fication” of the industry comes from Chinese netizens themselves: boycotting platforms and production companies using AI actors, and voting with their views. Ultimately, only when public demand for realness becomes strong enough to threaten profits—or when laws finally catch up—will there be a sense of security for the people behind the screen—the real ones.
By Ruixin Zhang, with editing and additional context by Manya Koetse
©2026 Eye on Digital China/Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
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