SubscribeLog in
Connect with us

China Arts & Entertainment

Top Weibo Accounts of 2018: Most Popular Celebrities on Sina Weibo

Top Weibo Celebs: these are the most popular Weibo accounts of 2018.

Manya Koetse

Published

on

They are the celebrities with the most followers on social media in the world, yet some of their names barely come up in English-language media at all. What’s on Weibo lists the top 10 celebrities with most followers on Weibo in 2018.

The top 5 celebrities with the most followers on Twitter have been unchanged for a long time.

They are Katy Perry (@katyperry, 107+ million followers), Justin Bieber (@justinbieber, 104+ million), Barack Obama (@BarackObama, 102+M), Rihanna (@rihanna, 88+M), and Taylor Swift (@taylorswift13, 83+M).

The top 10 of Weibo celebrities with the most followers has also barely changed over the past years. And yet, the names of Xie Na or Yang Mi might not sound as familiar to many outside of China.

After our top 10 lists of 2015 and that of 2017, here is an updated list of most popular Weibo accounts of 2018.

Although most of the names in the list are still the same as before, there are some changes too. Both AngelaBaby and Yang Mi have gained respectively more than 16 and 25 million fans since 2017. Guo Degang is no longer in the top 10, and has been taken over by the only newcomer in this top 10: Deng Chao.

Check out the latest changes and introductions here! >

 

1. Xie Na 谢娜

117.310.720 fans

The one and only absolute number one this list is the ‘Queen of Weibo’ Xie Na (1981), also nicknamed ‘Nana’ – the extremely popular Chinese singer, actress and designer.

One of the reasons she has become so famous in mainland China is that she is the co-host of Happy Camp (快乐大本管), which is one of China’s most popular variety TV shows. She presents the show together with, amongst others, colleague He Jiong, who is the number two in this list.

Xie Na stars in many popular Chinese films and television series. She has also released several albums, founded a personal clothing line, and published two books.

Recent photo from Budapest, posted on Weibo.

Xie Na made headlines in March 2017, becoming #1 trending topic on Weibo, when she announced she would go to Italy as an overseas student to study design.

In 2018, Xie Na participated in the Mango TV television programme ‘Viva La Romance’ (妻子的浪漫旅行), in which couples reflect on their marriage and relationship, with her husband Zhang Jie, with whom she had twin daughters earlier in 2018.

Before getting married to Chinese singer Zhang Jie, Xie Na was in a 6-year relationship with her ‘Happy Camp’ colleague Liu Ye.

 

2. He Jiong 何炅

105.361.428 fans

He Jiong (1974) has been the host of China’s popular Happy Camp TV show for over ten years. He is also a singer, actor, and used to be an Arabic teacher at Beijing’s Foreign Studies University. Chinese media have called He Jiong “a key figure in China’s entertainment industry.”

‘Happy Camp’ (快乐大本馆) is a prime-time variety show aired by Hunan TV. It is one of China’s most popular TV shows in China. With a viewership of tens of millions, it often holds first place in China’s total viewing ratings.

In 2017, both He Jiong and Xie Na made it to the Guinness Book of Records for being the male and female with the most Weibo followers.

 

3. Yang Mi 杨幂

97.106.954 fans

The beautiful actress and singer Yang Mi (1986) went from number 8 to 4 in this list since last year. She gained fame and popularity through her various roles in Chinese hit tv dramas. Born in Beijing, Yang started her acting career at the age of 4.

Yang starred in many successful tv dramas, including in Eternal Love (三生三世十里桃花) and The Interpreters (亲爱的翻译官). Yang is now seen as one of China’s biggest actresses, and also as one with the most commercial value; she recently became the brand ambassador for Estee Lauder (雅诗兰黛) in 2017 and also became a new face for Michael Kors in that same year.

This year, Yang stars in the much-anticipated movie Baby (宝贝儿), in which she plays a poor girl that is fighting for the life of a baby with disabilities.

 

4. Angelababy 杨颖

97.043.510 fans

‘Angelababy’ (nickname for Yang Ying aka Angela Yeung, 1989) has practically become a household name in China over the past few years. The actress and model started her acting career in 2007 and has taken on many roles in different movies and TV dramas.

Angelababy especially made headlines when she married Chinese famous actor Huang Xiaoming in 2015 and took extravagant pre-wedding photos in Paris. In the same year, she also set off a firestorm of debate when she underwent a medical examination to prove that she did not have facial plastic surgery to defend herself in a court case against a beauty clinic.

Angelababy is one of China’s “New Four Dan Actresses” according to the 2013 Southern Metropolis Daily, meaning she is generally perceived as one of China’s most bankable actresses.

 

5. Chen Kun 陈坤

90.616.162 fans

Chinese top actor and singer Chen Kun (1979, Chongqing) was the number 3 last year, so he lost his top 3 position to Yang Mi and Angelababy.

Chen is known for his roles in, amongst others, Painted Skin and Balzac and the Little Chinese Seamstress.

He also plays in 2018 Chinese television series The Rise of Phoenixes (天盛长歌), which is also available on Netflix.

Chen Kun, sometimes also known as Aloys Chen, is not only popular because of his acting work, but also for his looks – he is known to have a large gay fanbase. He is not shy about his looks, and likes to post a lot of photos of himself on his Weibo page.

 

6. Vicky Zhao 赵薇

84.912.880 fans

Still the number six in this list is Vicky Zhao (1976). Zhao is a Chinese film star, singer, entrepreneur and director. She is also known for her work as the face for various brands, which has added to her wealth: she was named the world’s wealthies working actress by Forbes in 2015 .

Together with actresses Zhang Ziyi, Zhou Xun and Xu Jinglei, she belongs to China’s ‘Four Dan Actresses’ (四大花旦, the four greatest actresses of mainland China) from the early 2000s. In the list of the ‘New Four Dan actresses’, there is Angelababy, number 4 in this list, who ironically is now the wife of Zhao’s former partner.

Zhao is now married to Huang Youlong, with whom she has a daughter. The couple made it to a list of the world’s wealthiest young billionaires in 2016. Zhao has a passion for wine; she bought her own vineyard in France in 2011.

Zhao Wei regularly updates her Weibo, where she posts about her work as an actress, her photoshoots, and her ambassador work for good causes.

 

7. Yao Chen 姚晨

80.021.355 fans

In our 2015 list of Weibo’s biggest celebrities, Yao Chen was ranking first with 78 million followers. In our 2017 list, she ranked fifth with 80,5 million. But she has dropped in the number of people following her since then, thus also has dropping a few places in this list.

Fujian-born Yao Chen (1979) is a Chinese actress and Weibo celebrity, who was mentioned as the 83rd most powerful woman in the world by Forbes magazine in 2014. Being the first-ever Chinese UNHCR Goodwill Ambassador, she is also called ‘China’s answer to Angelina Jolie’ (Telegraph).

Yao Chen is not necessarily China’s number one actress, but she was one of the first celebrities to share her personal life on Weibo since 2009, and interact with her fans. On Weibo, she talks about her everyday life, family, news-related issues, work, and fashion. She posts personal pictures every day.

The combination of her popularity due to acting work, combined with her frequent Weibo updates and closeness to her fans, have made Yao Chen a huge Weibo celebrity.

This year, Yao stars in Lost, Found, a feminism-themed film released in October.

 

8. Ruby Lin 林心如

76.368.428 fans

Ruby Lin Xinru (1976) is the first Taiwanese name in this list. She is an actress, producer, and singer, who especially became famous because of her role in TV drama My Fair Princess (1998). Since then she has starred in many different TV series.

Ruby is married to actor Wallace Huo, who starred in popular Chinese TV drama Ruyi’s Royal Love in the Palace (如懿传). They have one child together.

The couple has often been a target of cyberbullying, which is believed to be the reason why Huo closed his Weibo account in September of 2018. Lin posts regular updates on Weibo.

 

9. Deng Chao 邓超

73.968.964 fans

Deng is the only newcomer in this top 10 list. Deng Chao (1979) is a Chinese actor, director, and singer. He is, amongst others, known for his role in the popular variety program ‘Keep Running’ (奔跑吧).

Films in which Deng played, such as The Mermaid (2016) or Duckweed (2017), are among the highest-grossing Chinese films of all times in China. In 2017, Deng was crowned Best Actor at the Golden Rooster Awards for his performance in The Dead End (2015).

Shadow is an upcoming Chinese historical film directed by Zhang Yimou in which Deng also stars, together with his wife Sun Li (孙俪).

 

10. Jimmy Lin 林志颖

71.422.326 fans

Jimmy Lin (Lin Zhiying, 1974) is a famous Taiwanese actor and singer and race car driver. He is one of the top rally racers of China, but is also very successful in his showbiz career as actor and singer.

Over the past few years, Lin’s participation in the Chinese hit reality show Where Are We Going, Dad? has contributed to his success on Weibo.

For some time Lin dated Ruby Lin, number 7 on this list. Now he is married to model Kelly Chen (陈若仪), with whom he has three children.

He regularly updates his Weibo profile, talking about his work, his personal life, and posting pictures of him with his race cars.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

Continue Reading
1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Arts & Entertainment

Going All In on Short Streaming: About China’s Online ‘Micro Drama’ Craze

For viewers, they’re the ultimate guilty pleasure. For producers, micro dramas mean big profit.

Ruixin Zhang

Published

on

PREMIUM CONTENT

Closely intertwined with the Chinese social media landscape and the fast-paced online entertainment scene, micro dramas have emerged as an immensely popular way to enjoy dramas in bite-sized portions. With their short-format style, these dramas have become big business, leading Chinese production studios to compete and rush to create the next ‘mini’ hit.

In February of this year, Chinese social media started flooding with various hashtags highlighting the huge commercial success of ‘online micro-short dramas’ (wǎngluò wēiduǎnjù 网络微短剧), also referred to as ‘micro drama’ or ‘short dramas’ (微短剧).

Stories ranged from “Micro drama screenwriters making over 100k yuan [$13.8k] monthly” to “Hengdian building earning 2.8 million yuan [$387.8k] rent from micro dramas within six months” and “Couple earns over 400 million [$55 million] in a month by making short dramas,” all reinforcing the same message: micro dramas mean big profits. (Respectively #短剧爆款编剧月入可超10万元#, #横店一栋楼半年靠短剧租金收入280万元#, #一对夫妇做短剧每月进账4亿多#.)

Micro dramas, taking China by storm and also gaining traction overseas, are basically super short streaming series, with each episode usually lasting no more than two minutes.

 
From Horizontal to Vertical
 

Online short dramas are closely tied to Chinese social media and have been around for about a decade, initially appearing on platforms like Youku and Tudou. However, the genre didn’t explode in popularity until 2020.

That year, China’s State Administration of Radio, Film, and Television (SARFT) introduced a “fast registration and filing module for online micro dramas” to their “Key Online Film and Television Drama Information Filing System.” Online dramas or films can only be broadcast after obtaining an “online filing number.”

Chinese streaming giants such as iQiyi, Tencent, and Youku then began releasing 10-15 minute horizontal short dramas in late 2020. Despite their shorter length and faster pace, they actually weren’t much different from regular TV dramas.

Soon after, short video social platforms like Douyin (TikTok) and Kuaishou joined the trend, launching their own short dramas with episodes only lasting around 3 minutes each.

Of course, Douyin wouldn’t miss out on this trend and actively contributed to boosting the genre. To better suit its interface, Douyin converted horizontal-screen dramas into vertical ones (竖屏短剧).

Then, in 2021, the so-called mini-program (小程序) short dramas emerged, condensing each episode to 1-2 minutes, often spanning over 100 episodes.

These short dramas are advertised on platforms like Douyin, and when users click, they are directed to mini-programs where they need to pay for further viewing. Besides direct payment revenue, micro dramas may also bring in revenue from advertising.

 
‘Losers’ Striking Back
 

You might wonder what could possibly unfold in a TV drama lasting just two minutes per episode.

The Chinese cultural media outlet ‘Hedgehog Society’ (刺猬公社) collected data from nearly 6,000 short dramas and generated a word cloud based on their content keywords.

In works targeted at female audiences, the most common words revolve around (romantic) relationships, such as “madam” (夫人) and “CEO” (总裁). Unlike Chinese internet novels from over a decade ago, which often depicted perfect love and luxurious lifestyles, these short dramas offer a different perspective on married life and self-discovery.

According to Hedgehog Society’s data, the frequency of the term “divorce” (离婚) in short dramas is ten times higher than “married” (结婚) or “newlyweds” (新婚). Many of these dramas focus on how the female protagonist builds a better life after divorce and successfully stands up to her ex-husband or to those who once underestimated her — both physically and emotionally.

One of the wordclouds by 刺猬公社.

In male-oriented short dramas, the pursuit of power is a common theme, with phrases like “the strongest in history” (史上最强) and “war god” (战神) frequently mentioned. Another surprising theme is “matrilocal son” (赘婿), the son-in-law who lives with his wife’s family. In China, this term is derogatory, particularly referring to husbands with lower economic income and social status than their wives, which is considered embarrassing in traditional Chinese views. However, in these short dramas, the matrilocal son will employ various methods to earn the respect of his wife’s family and achieve significant success.

Although storylines differ, a recurring theme in these short dramas is protagonists wanting to turn their lives around. This desire for transformation is portrayed from various perspectives, whether it’s from the viewpoint of a wealthy, elite individual or from those with lower social status, such as divorced single women or matrilocal son-in-laws. This “feel-good” sentiment appears to resonate with many Chinese viewers.

Cultural influencer Lu Xuyu (@卢旭宁) quoted from a forum on short dramas, explaining the types of short dramas that are popular: Men seek success and admiration, and want to be pursued by beautiful women. Women seek romantic love or are still hoping the men around them finally wake up. One netizen commented more bluntly: “They are all about the counterattack of the losers (屌丝逆袭).”

The word used here is “diaosi,” a term used by Chinese netizens for many years to describe themselves as losers in a self-deprecating way to cope with the hardships of a competitive life, in which it has become increasingly difficult for Chinese youths to climb the social ladder.

 
Addicted to Micro Drama
 

By early 2024, the viewership of China’s micro dramas had soared to 120 million monthly active users, with the genre particularly resonating with lower-income individuals and the elderly in lower-tier markets.

However, short dramas also enjoy widespread popularity among many young people. According to data cited by Bilibili creator Caoxiaoling (@曹小灵比比叨), 64.9% of the audience falls within the 15-29 age group.

For these young viewers, short dramas offer rapid plot twists, meme-worthy dialogues, condensing the content of several episodes of a long drama into just one minute—stripping away everything except the pure “feel-good” sentiment, which seems rare in the contemporary online media environment. Micro dramas have become the ultimate ‘guilty pleasure.’

Various micro dramas, image by Sicomedia.

Even the renowned Chinese actress Ning Jing (@宁静) admitted to being hooked on short dramas. She confessed that while initially feeling “scammed” by the poor production and acting, she became increasingly addicted as she continued watching.

It’s easy to get hooked. Despite criticisms of low quality or shallowness, micro dramas are easy to digest, featuring clear storylines and characters. They don’t demand night-long binge sessions or investment in complex storylines. Instead, people can quickly watch multiple episodes while waiting for their bus or during a short break, satisfying their daily drama fix without investing too much time.

 
Chasing the gold rush
 

During the recent Spring Festival holiday, the Chinese box office didn’t witness significant growth compared to previous years. In the meantime, the micro drama “I Went Back to the 80s and Became a Stepmother” (我在八零年代当后妈), shot in just 10 days with a post-production cost of 80,000 yuan ($11,000), achieved a single-day revenue exceeding 2 million yuan ($277k). It’s about a college girl who time-travels back to the 1980s, reluctantly getting married to a divorced pig farm owner with kids, but unexpectedly falling in love.

Despite its simple production and clichéd plot, micro dramas like this are drawing in millions of viewers. The producer earned over 100 million yuan ($13 million) from this drama and another short one.

“I Went Back to the 80s and Became a Stepmother” (我在八零年代当后妈).

The popularity of short dramas, along with these significant profits, has attracted many people to join the short drama industry. According to some industry insiders, a short drama production team often involves hundreds or even thousands of contributors who help in writing scripts. These contributors include college students, unemployed individuals, and online writers — seemingly anyone can participate.

By now, Hengdian World Studios, the largest film and television shooting base in China, is already packed with crews filming short dramas. With many production teams facing a shortage of extras, reports have surfaced indicating significant increases in salaries, with retired civil workers even being enlisted as actors.

Despite the overwhelming success of some short dramas like “I Went Back to the 80s and Became a Stepmother,” it is not easy to replicate their formula. The screenwriter of the time-travel drama, Mi Meng (@咪蒙的微故事), is a renowned online writer who is very familiar with how to use online strategies to draw in more viewers. For many average creators, their short drama production journey is much more difficult and less fruitful.

But with low costs and potentially high returns, even if only one out of a hundred productions succeeds, it could be sufficient to recover the expenses of the others. This high-stakes, cutthroat competition poses a significant challenge for smaller players in the micro drama industry – although they actually fueled the genre’s growth.

As more scriptwriters and short dramas flood the market, leading to content becoming increasingly similar, the chances of making profits are likely to decrease. Many short drama platforms have yet to start generating net profits.

This situation has sparked concerns among netizens and critics regarding the future of short dramas. Given the genre’s success and intense competition, a transformation seems inevitable: only the shortest dramas that cater to the largest audiences will survive.

In the meantime, however, netizens are enjoying the hugely wide selection of micro dramas still available to them. One Weibo blogger, Renmin University Professor Ma Liang (@学者马亮), writes: “I spent some time researching short videos and watched quite a few. I must admit, once you start, you just can’t stop. ”

By Ruixin Zhang, edited with further input by Manya Koetse

Independently reporting China trends for over a decade. Like what we do? Support us and get the story behind the hashtag by subscribing:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

China Arts & Entertainment

“The End of the Golden Age of Japanese Manga”: Chinese Netizens Mourn Death of Akira Toriyama

Manya Koetse

Published

on

Chinese fans are mourning the death of Japanese manga artist and character creator Akira Toriyama. On Friday, his production company confirmed that the 68-year-old artist passed away due to acute subdural hematoma.

On Weibo, a hashtag related to his passing became trending as netizens shared their memories and appreciation for Toriyama’s work, as well as creating fan art in his honor.

The tribute to Toriyama reached beyond online fans – even spokesperson Mao Ning (毛宁) for the Ministry of Foreign Affairs of China expressed condolences during a regular press conference held on Friday (#外交部对漫画家鸟山明去世表示哀悼#).

Throughout his career, Toriyama created various works, but he is best known for his manga “Dragon Ball,” which was published between 1984-1995 in the magazine Shonen Jump and spawned TV series, films, and video games.

 
Chinese Love for “Dragon Ball”
 

Japanese comics and anime have had a significant impact on Chinese popular culture. In China, one of the largest comics markets globally, Japanese manga has been a major import since the 1980s.

Chinese readers form the largest fan community for Japanese comics and anime, and for many Chinese, the influential creations of Akira Toriyama, like “Dr. Slump” and particularly “Dragon Ball,” are cherished as part of their childhood or teenage memories (Fung et al 2019, 125-126).

The cultural link between Toriyama’s “Dragon Ball” and Chinese readers goes further than their mere appreciation for Japanese manga/anime. Toriyama drew inspiration from the Chinese book Journey to the West when he initially created the “Dragon Ball” story. That epic tale, filled with heroes and demons, revolves around supernatural monkey Sun Wukong who accompanies the Tang dynasty monk Xuanzang on a pilgrimage to India to obtain Buddhist sūtras (holy scriptures).

“Dragon Ball” chronicles the adventures of Son Goku, a superhuman boy with a monkey tail, who who is swept into a series of adventures connected to the wish-granting, magical dragon balls, sought after by his evil enemies.

Besides Journey to the West, “Dragon Ball” is filled with many other China-related references and word games, from Chinese mythology to martial arts (Mínguez-López 2014, 35).

In one online poll conducted by Sina News asking Weibo users if “Dragon Ball” is part of their childhood memories, a majority of people responded that the manga series was part of their post-1980s and post-1990s childhood, although younger people also indicated that they loved “Dragon Ball.”

 
Online Tributes to Toriyama
 

On Friday, many bloggers and online creators posted images and art to honor Akira Toriyama. Several images went viral and were reposted thousands of times.

Chinese graphic design artist Wuheqilin (@乌合麒麟) dedicated a particularly popular post and image to Toriyama, suggesting that his death symbolized “the end of the golden age of Japanese manga.”

Weibo post by Wuheqilin, March 8 2024.

Shituzi (@使徒子), a Chinese comic artist, posted an image for Toriyama with the words “goodbye.”

Posted by @使徒子.

Chinese comedian Yan Hexiang (阎鹤祥) wrote: “I just bought the Dr. Slump series online. I thank you for bringing me the memories of my childhood, I salute you.”

Automotive blogger Chen Zhen (陈震) posted an image of Dragon Ball protagonist Son Goku with wings on his back, waving goodbye, writing: “Rest in peace.”

Image posted by @陈震同学.

One Dragon Ball fan (@小佛手绘) posted another AI-generated image of Son Goku standing by Toriyama’s grave which was shared all over Weibo.

Posted or reposted by Weibo user @小佛手绘.

By Friday night, the hashtag “Akira Toriyama Passed Away” (#鸟山明去世#) had generated over one billion views on Weibo, showing just how impactful Toriyama’s work has been in China – a legacy that will last long after his passing.

By Manya Koetse

References

Fung, Anthony, Boris Pun, and Yoshitaka Mori. 2019. “Reading Border-Crossing Japanese Comics/Anime in China: Cultural Consumption, Fandom, and Imagination.” Global Media and China 4, no. 1: 125–137.

Xavier Mínguez-López. 2014. “Folktales and Other References in Toriyama’s Dragon Ball.” Animation: An Interdisciplinary Journal. Vol. 9 (1): 27–46.

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

Subscribe

What’s on Weibo is run by Manya Koetse (@manyapan), offering independent analysis of social trends in China for over a decade. Subscribe to show your support and gain access to all content, including the Weibo Watch newsletter, providing deeper insights into the China trends that matter.

Manya Koetse's Profile Picture

Get in touch

Would you like to become a contributor, or do you have any tips or suggestions? Get in touch here!

Popular Reads