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Why Disney’s Christopher Robin Is Not Released in China (And It’s Not Just Because of Winnie)

Recently, many foreign media reported that Disney’s ‘Christopher Robin’ (2018) will not be released in China due to an alleged “nationwide ban” on Winnie. But there is more to this than meets the eye.

Manya Koetse

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Disney’s latest film Christopher Robin will not be released in Chinese cinemas. Many English-language media claim it is for the fact that the movie’s main star, Winnie the Pooh, is regarded too politically sensitive in the country. But these reports are clouded by misconceptions: Winnie is not banned in China, and it is common for Western films not to be released in the PRC. What’s on Weibo explains.

 
With contributions from Luka de Boni
 

Christopher Robin, denied Chinese release, is the latest victim in China’s war on Winnie the Pooh,” writes Vox. “China gives Winnie the Pooh the enemy-of-the-state treatment,” says a recent New York Post headline.

Over the past days, the fact that Disney’s new 2018 film Christopher Robin will not premiere in mainland China has made headlines in many English-language media, first reported by The Hollywood Reporter.

Most sources allege that the movie, inspired by A. A. Milne and E. H. Shepard’s book Winnie-the-Pooh, will not be released in the country’s theatres because “Chinese leader Xi Jinping is prickly about comparisons between him and the lovable cartoon character, who has become a symbol of the resistance there” (Vox).

Film poster for Christopher Robin (Disney 2018).

BBC linked the film’s absence from Chinese movie theatres to Winnie and the supposed “nationwide clampdown on references to the beloved children’s character.”

But to what extent are these allegations true? There seem to be some misconceptions in many media about the scope of censorship on Winnie, and the release of non-Chinese films in mainland China.

 

What’s up with Winnie?

 

Over the past four years, Winnie the Pooh has, at times, been used as a political and satirical meme on Chinese social media, first becoming a target for China’s online censors when netizens compared Barack Obama and Xi Jinping, who met at the California Summit, with Pooh and Tigger in 2013.

In September of 2015, an image of Pooh became trending again on the day of the military parade. During the Beijing Parade that commemorated the 70th anniversary of WWII, President Xi Jinping drove around in a car (image), inspecting the troops.

When someone watching the parade then posted an image of Pooh bear in a toy car on Weibo, it was shared 62.000 times in little over an hour. Online responses included: “As I watched [the parade], I told my mother and father the similarities [between Pooh and the President] were uncanny.” The post was then soon deleted from Weibo.

This image of Pooh was censored in 2015.

The same happened in February of 2018, when images of Winnie the Pooh as a king emerged on Weibo after the end of China’s two-term limit on presidency was announced.

Although the censorship of Pooh at these specific moments are reason enough to call the bear some sort of “symbol of defiance against censorship,” it is not reason enough to assume the bear is at the epicenter of “a nationwide clampdown,” as BBC suggested.

 

“Winnie the Pooh is not banned from China, neither online nor offline.”

 

Winnie the Pooh is not banned from China, neither online nor offline. The bear is quite popular, just as in many other countries, and people walk around wearing Pooh t-shirts and accessories in Chinese cities every day.

A current search on Chinese search engine Baidu for ‘Winnie the Pooh’ (“小熊维尼”) generates 8.5 million results. Taobao sells countless Winnie items on its e-commerce platform, and on social media site Weibo, thousands of Chinese netizens post photos of their Winnie-themed merchandise or favorite characters.

Random selection of Winnie-related posts on Weibo today (compilarion What’s on Weibo).

Disney’s Christopher Robin is also discussed online; not just by netizens but also by state media.

The moments that Pooh was censored on Chinese social media in the past, were times that China’s censorship machine was going at full-speed already. Any time that President Xi is taking part in an important meeting or event, whether it is a BRIC summit, military parade, or bilateral meeting, social media is more controlled than usual.

Because netizens were using the image of Pooh in a way that was meant to make fun of these high-profile political occasions and figures at particularly these times, they were censored. In other words: the Winnie images were censored along with many other things at particularly sensitive times for mocking a political event or figure.

Although it makes sense to say that Winnie the Pooh is perhaps more ‘sensitive’ than other cartoons (although Peppa Pig and Rage Comics had their share of censorship, too), it is questionable if this sensitivity is enough of a reason to ban Disney’s new blockbuster Christopher Robin.

 

Chinese Summer: Not a Time for Western Films

 

But if not for the bear itself, what would be a reason not to release a promising Disney movie? China’s strict foreign film import quota may play an important role.

Since the 1990s, China has a ‘foreign film quota.’ In the early years, this meant that just a small quote of foreign films were allowed to be imported into China, and in 2012, this was increased to 34 foreign movies per year. The amount of revenue that foreign producers can take from these movies is restricted to 25% (Latham 2007, 185; Ma 2017, 193).

Although Hollywood lobbyists have been negotiating with Chinese film authorities to allow more foreign films to be imported under revenue-sharing terms, there’s been little progress for now – the ongoing looming trade-war has not benefited the situation.

Besides the longstanding cap on foreign films, China also has unofficial ‘Hollywood black-out periods’ in which Hollywood blockbusters are prevented to enter the market so as to boost sales of local productions, a phenomenon dubbed “Domestic Film Protection Month” (国产电影保护月).

The term was allegedly coined in 2004, when Chinese media reported about an order restricting screening foreign films between June 10 and July 10 each year. Although the measure was never officially admitted by government officials, this unspoken policy has been executed for the past 14 years (read more here). As a consequence, it is common for big American productions to not be released in China during the summer months, the period where cinemas make the most revenues. 

In 2011, for example, the Harry Potter blockbuster of the year was premiered in China five weeks later than it was in the rest of the world. Last summer, both Dunkirk and Spider-Man: Homecoming had their release dates delayed by several months, most probably to give the patriotic, local production Wolf-Warrior 2 a boost in sales. 

These black-out periods can also serve another purpose. According to CNBC, they can also be used to give Chinese film authorities additional bargaining power in their negotiations with US lobbyists. With these negotiations increasing in importance lately, as a result of deteriorating US-China trade relations, it might make sense that Chinese authorities would want to put themselves in the most favorable bargaining position.  

Each year, it is unclear when the ‘black-out period’ starts and ends. Generally, it can start as early as mid-June and finish as late as late-August.

 

Goodbye, Christopher Robin?

 

With many netizens and various state media (including China Global Television Network) posting about the release of Christopher Robin on Weibo and beyond, it is unlikely that political sensitivity over Winnie is the (only) reason why the film will not be shown in Chinese cinemas this summer.

Whether or not the film will definitely not come out in China is also not clear. The process of translation and censorship checking for films can take a long time and will sometimes mean films come out much later in the PRC.

Even when not reaching the big screens, most Hollywood blockbusters will eventually be available for viewing on online channels such as Youku or iQiyi.

Goodbye Christopher Robin (2017), another movie focusing on the story of Winnie the Pooh, is available for viewing on iQiyi and other (paid) streaming sites in China.

Many netizens would welcome a delayed release of Christopher Robin in China. The movie’s hashtag (#克里斯托弗·罗宾#) has already been viewed nearly three million times on Weibo.

While for many, the bear has no political connotations, there are also those who are still trying to post pictures of President Xi Jinping as Pooh – those will soon be deleted.

“I just wanted to see if it would be deleted,” the Weibo user says: “But actually, I really do think he’s cute.”

For more on this, check out today’s feature on BBC World Update (video by What’s on Weibo).

By Manya Koetse, and Luka de Boni

References

Latham, Kevin. 2007. Pop Culture China! Media, Arts, and Lifestyle. Oxford: ABC Clio.

Ma, Winston. 2017. China’s Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom. Cornwall: Wiley.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

“Old Bull Eating Young Grass”: 86-Year-Old Chinese Painter Fan Zeng Marries 36-Year-Old Xu Meng

Online reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among Chinese netizens.

Manya Koetse

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The recent marriage announcement of the renowned Chinese calligrapher/painter Fan Zeng and Xu Meng, a Beijing TV presenter 50 years his junior, has sparked online discussions about the life and work of the esteemed Chinese artist. Some netizens think Fan lacks the integrity expected of a Chinese scholar-artist.

Recently, the marriage of a 86-year-old Chinese painter to his bride, who is half a century younger, has stirred conversations on Chinese social media.

The story revolves around renowned Chinese artist, calligrapher, and scholar Fan Zeng (范曾, 1938) and his new spouse, Xu Meng (徐萌, 1988). On April 10, Fan announced their marriage through an online post accompanied by a picture.

In the picture, Fan is seen working on his announcement in calligraphic form.

Fan Zeng announces his marriage on Chinese social media.

In his writing, Zeng shares that the passing of his late wife, three years ago, left him heartbroken, and a minor stroke also hindered his work. He expresses gratitude for Xu Meng’s care, which he says led to his physical and mental recovery. Zeng concludes by expressing hope for “everlasting harmony” in their marriage.

Fan Zeng is a calligrapher and poet, but he is primarily recognized as a contemporary master of traditional Chinese painting. Growing up in a well-known literary family, his journey in art began at a young age. Fan studied under renowned mentors at the Academy of Fine Arts in Beijing, including Wu Zuoren, Li Keran, Jiang Zhaohe, and Li Kuchan.

Fan gained global acclaim for his simple yet vibrant painting style. He resided in France, showcased his work in numerous exhibitions worldwide, and his pieces were auctioned at Sotheby’s and Christie’s in the 1980s.[1] One of Fan’s works, depicting spirit guardian Zhong Kui (钟馗), was sold for over 6 million yuan (828,000 USD).

Zhong Kui in works by Fan Zeng.

In his later years, Fan Zeng transitioned to academia, serving as a lecturer at Nankai University in Tianjin. At the age of 63, he assumed the role of head of the Nankai University Museum of Antiquities, as well as holding various other positions from doctoral supervisor to honorary dean.

By now, Fan’s work has already become part of China’s twentieth-century art history. Renowned contemporary scholar Qian Zhongshu once remarked that Fan “excelled all in artistic quality, painting people beyond mere physicality.”

 
A questionable “role model”
 

Fan’s third wife passed away in 2021. Later, he got to know Xu Meng, a presenter at China Traffic Broadcasting. Allegedly, shortly after they met, he gifted her a Ferrari, sparking the beginning of their relationship.

A photo of Xu and her Hermes Birkin 25 bag has also been making the rounds on social media, fueling rumors that she is only in it for the money (the bag costs more than 180,000 yuan / nearly 25,000 USD).

On Weibo, reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among netizens. Despite Fan’s reputation as a prominent philanthropist, many perceive his recent marriage as yet another instance of his lack of integrity and shamelessness.

Fan Zeng and Xu Meng. Image via Weibo.

One popular blogger (@好时代见证记录者) sarcastically wrote:

Warm congratulations to the 86-year-old renowned contemporary erudite scholar and famous calligrapher Fan Zeng, born in 1938, on his marriage to Ms Xu Meng, a 50 years younger 175cm tall woman who is claimed to be China’s number one golden ratio beauty. Mr Fan Zeng really is a role model for us middle-aged greasy men, as it makes us feel much less uncomfortable when we’re pursuing post-90s youngsters as girlfriends and gives us an extra shield! Because if contemporary Confucian scholars [like yourself] are doing this, then we, as the inheritors of Confucian culture, can surely do the same!

Various people criticize the fact that Xu Meng is essentially just an aide to Fan, as she can often be seen helping him during his work. One commenter wrote: “Couldn’t he have just hired an assistant? There’s no need to turn them into a bed partner.”

Others think it’s strange for a supposedly scholarly man to be so superficial: “He just wants her for her body. And she just wants him for his inheritance.”

“It’s so inappropriate,” others wrote, labeling Fan as “an old bull grazing on young grass” (lǎoniú chī nèncǎo 老牛吃嫩草).

Fan is not the only well-known Chinese scholar to ‘graze on young grass.’ The famous Chinese theoretical physicist Yang Zhenning (杨振宁, 1922), now 101 years old, also shares a 48-year age gap with his wife Weng Fen (翁帆). Fan, who is a friend of Yang’s, previously praised the love between Yang and Weng, suggesting that she kept him youthful.

Older photo posted on social media, showing Fan attending the wedding ceremony of Yang Zhenning and his 48-year-younger partner Weng Fen.

Some speculate that Fan took inspiration from Yang in marrying a significantly younger woman. Others view him as hypocritical, given his expressions of heartbreak over his previous wife’s passing, and how there’s only one true love in his lifetime, only to remarry a few years later.

Many commenters argue that Fan Zeng’s conduct doesn’t align with that of a “true Confucian scholar,” suggesting that he’s undeserving of the praise he receives.

 
“Mr. Wang from next door”
 

In online discussions surrounding Fan Zeng’s recent marriage, more reasons emerge as to why people dislike him.

Many netizens perceive him as more of a money-driven businessman rather than an idealistic artist. They label him as arrogant, critique his work, and question why his pieces sell for so much money. Some even allege that the only reason he created a calligraphy painting of his marriage announcement is to profit from it.

Others cast doubt on his status as a Chinese calligraphy ‘grandmaster,’ noting that his calligraphy style is not particularly impressive and may contain typos or errors. His wedding announcement calligraphy appears to blend traditional and simplified characters.

Netizens have pointed out what looks like errors or typos in Fan’s calligraphy.

Another source of dislike stems from his history of disloyalty and his feud with another prominent Chinese painter, Huang Yongyu (黄永玉). Huang, who passed away in 2023, targeted Fan Zeng in some of his satirical paintings, including one titled “When Others Curse Me, I Also Curse Others” (“人骂我,我亦骂人”). He also painted a parrot, meant to mock Fan Zeng’s unoriginality.

Huang Yongyu made various works targeting Fan Zeng.

In retaliation, Fan produced his own works mocking Huang, sparking an infamous rivalry in the Chinese art world. The two allegedly almost had a physical fight when they ran into each other at the Beijing Hotel.

Fan Zeng mocked Huang Yongyu in some of his works.

Fan and Huang were once on good terms though, with Fan studying under Huang at the Central Academy of Fine Arts in Beijing. Through Huang, Fan was introduced to the renowned Chinese novelist Shen Congwen (沈从文, 1902-1988), Huang’s first cousin and lifelong friend. As Shen guided Fan in his studies and connected him with influential figures in China’s cultural circles, their relationship flourished.

However, during the Cultural Revolution, when Shen was accused of being a ‘reactionary,’ Fan Zeng turned against him, even going as far as creating big-character posters to criticize his former mentor.[2] This betrayal not only severed the bond between Shen and Fan but also ended Fan’s friendship with Huang, and it is still remembered by people today.

Fan Zeng’s behavior towards another former mentor, the renowned painter Li Kuchan (李苦禪, 1899-1983), was also controversial. Once Fan gained fame, he made it clear that he no longer respected Li as his teacher. Li later referred to Fan as “a wolf in sheep’s clothes,” and apparently never forgave him. Although the exact details of their falling out remain unclear, some blame Fan for exploiting Li to further his own career.

There are also some online commenters who call Fan Zeng a “Mr Wang from next door” (隔壁老王), a term jokingly used to refer to the untrustworthy neighbor who sleeps with one’s wife. This is mostly because of the history of how Fan Zeng met his third wife.

Fan’s first wife was the Chinese female calligrapher Lin Xiu (林岫), who came from a wealthy family. During this marriage, Fan did not have to worry about money and focused on his artistic endeavours. The two had a son, but the marriage ended in divorce after a decade. Fan’s second wife was fellow painter Bian Biaohua (边宝华), with whom he had a daughter. It seems that Bian loved Fan much more than he loved her.

It is how he met his third wife that remains controversial to this day. Nan Li (楠莉), formerly named Zhang Guiyun (张桂云), was married to performer Xu Zunde (须遵德). Xu was a close friend of Fan, and helped him out when Fan was still poor and trying to get by while living in Beijing’s old city center.

Wanting to support Fan’s artistic talent, Xu let Fan Zeng stay over, supported him financially, and would invite him for meals. Little did he know that while Xu was away to work, Fan enjoyed much more than meals alone; Fan and Xu’s wife engaged in a secret decade-long affair.

When the affair was finally exposed, Xu Zunde divorced his wife. Still, they would use his house to meet and often locked him out. Three years later, Nan Li officially married Fan Zeng. Xu not only lost his wife and friend but also ended up finding his house emptied, his two sons now bearing Fan’s surname.

When Nan Li passed away in 2021, Fan Zeng published an obituary that garnered criticism. Some felt that the entire text was actually more about praising himself than focusing on the life and character of his late wife, with whom he had been married for forty years.

Fan Zeng and his four wives

An ‘old pervert’, a ‘traitor’, a ‘disgrace’—there are a lot of opinions circulating about Fan that have come up this week.

Despite the negativity, a handful of individuals maintain a positive outlook. A former colleague of Xu Meng writes: “If they genuinely like each other, age shouldn’t matter. Here’s to wishing them a joyful marriage.”

By Manya Koetse

[1]Song, Yuwu. 2014. Biographical Dictionary of the People’s Republic of China. United Kingdom: McFarland & Company, 76.

[2]Xu, Jilin. 2024. “Xu Jilin: Are Shen Congwen’s Tears Related to Fan Zeng?” 许纪霖:沈从文的泪与范曾有关系吗? The Paper, April 15. https://www.thepaper.cn/newsDetail_forward_27011031. Accessed April 17, 2024.

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China Memes & Viral

Chengdu Disney: The Quirkiest Hotspot in China

How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.

Manya Koetse

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How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.

By Manya Koetse, co-authored by Ruixin Zhang

Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.

What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.

Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.

 
Once Upon a Rap Talent Show
 

The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.

Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.

However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.

His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.

Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.

Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.

He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.

In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.

Nuomi and his diss track, from the music video.

Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’

The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.

What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.

This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.

 
Chengdu: China’s Most Relaxed Hip Hop Hotspot
 

Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.

This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.

In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.

 

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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).

Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.

Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.

This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.

Mocking sagging pants at ‘Chengdu Disney.’

Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.

 
Being Part of the Meme
 

An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.

Scenes from Chengdu Disney, images via Weibo.

China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.

The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.

Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.

The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.

A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.

Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.

For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”

By Manya Koetse, co-authored by Ruixin Zhang

Independently reporting China trends for over a decade. Like what we do? Support us and get the story behind the hashtag by subscribing:

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