Weiblog | Trending on Weibo Share Tweet Updates on Trending Topics on Sina Weibo This is Weiblog: the What’s on Weibo blog section providing updates on what is currently trending on Weibo, China’s biggest social media platform. Check out our latest here Subscribe Eye on Digital China is a reader-supported publication by Manya Koetse (@manyapan) and powered by What’s on Weibo. It offers independent analysis of China’s online culture, media, and social trends. To receive the newsletter and support this work, consider becoming a paid subscriber. Get in touch Have a tip, story lead, or book recommendation? Interested in contributing? For ideas, suggestions, or just a quick hello, reach out here. Latest WeivlogNovember 4, 2026 Mbappé, Mao & the Backlash on Chinese Social Media China InsightOctober 28, 2026 Mbappé, Mao, and the Joke That Shall Not Be Named Chapter DiveOctober 25, 2026 The French Protests, Viewed from China: Five Narratives on Chinese Social Media China InsightOctober 14, 2026 What Does 20 Yuan ($3) Mean Anymore? China’s Disappearing Living Rooms & the Great Laundry Debate China Brands, Marketing & ConsumersOctober 4, 2026 Starbucks Goes Xinjiang & The Kardashians in China Most Popular China Media2 months ago Why Japan Has So Many Surnames, China’s Back-to-School Shifts & Taiwan Pavilion Trouble Chapter Dive2 months ago The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit China Society2 months ago The Rise of “Shuaqi-ism,” Taking Starbucks to the Fields, and Pretending to Go to Work China AI3 months ago AI Actress Ad Pulled, Baihaitun Disrupts Shanghai and Cicada Meme Bugs Huawei China Insight2 months ago Blame Games & Bad Signs: Nepal–Tibet Floods, Huawei’s Toilet Trouble, “Screwed” Graduates