About Eye on Digital China — Powered by What’s on Weibo

Eye on Digital China is an independent publication by sinologist and China trend watcher Manya Koetse, offering analysis and reporting on China’s digital culture, media, and social trends. It builds on more than a decade of work at What’s on Weibo, the platform Manya founded in 2013 to track and explain developments on Chinese social media.

As China’s digital landscape has expanded from early microblogging to today’s AI-driven platforms and niche online communities,