In today's Chinese social media environment, both foreign brands and local influencers must tread carefully, as even minor missteps can trigger significant consequences.
From Subway Judge to Diving Grandpas, these were the main topics that mattered on Chinese social media recently.
"Is our world turning into an apocalyptic survival game?" Fears over Fukushima waste water and other global threats are fueling public anxiety in China.
Chinese cinemagoers noticed that a nude Florence Pugh, who plays Jean Tatlock, is covered by a 'little black dress' in China's version of Oppenheimer.
It's been an explosive week on Chinese social media. Since Tuesday, when Japan formally announced its decision to start releasing waste water from Fukushima, related topics...
The leaked Coco Lee recording has been dominating online discussions, with one related hashtag receiving over 2,6 billion (!) views on Weibo.
Post-pandemic travel disillusionment to the 'Unkillable One from Shijiazhuang', an overview of noteworthy and trending topics on Weibo and beyond.
Many individuals are skeptical of the notion that those behind the Brick Lane graffiti were involved in creating meaningful street art.
From devastating floods to an unexpected hit song, here's a closer look at the top stories on Chinese social media.
The 'shared roots' stressed by Wang Yi during the China-Japan-ROK forum are not the kind of roots that matter; it's the shared memories that connect people.
Encountering very different narratives when scrolling through newsfeeds. From unemployment among graduates to pursuing a journalism major, these are the hot topics you need to know.
From the admiration for the Messi fan to the condemnation of bureaucratic procedures in the 'rat/duck' incident: wrapping up this Weibo week.
When the majority of netizens embark on a crusade against immorality, they can actually accomplish a great deal.
Chinese social media played a significant role in shaping the outcome of this incredible Mount Everest story.
From Becoming a Farmer to Dopamine Dressing - these are the China trends to know this week from Weibo and beyond.
The most noteworthy criticism of the G7 summit came from Foreign Ministry Spokesperson Hua Chunying, who started the frog analogy.
Humor is serious business. This is the What's on Weibo newsletter, issue 4, featuring China's social heartbeat of week 20.
A viral video showed a group of flight crew members grabbing the man together.
From Weibo to WeChat, from Douyin to Zhihu, Li Haoshi's joke has sparked widespread conversations, and opinions vary.
There is more to these small incidents than meets the eye. This is the Weibo Watch wrap-up of China's biggest social media discussions of week 19,...