Originally published in the Eye on Digital China newsletter on Sunday, October 4, 2026.

🗞️ QUICK SCROLLS

🇯🇵 The National Day holiday has begun, but nobody’s going to Japan. Although Japan was the number one outbound destination for Chinese travelers during last year’s October holiday, it has now dropped out of the top ten destinations entirely. According to data from Chinese tour operator Tuniu (途牛), Indonesia, Turkey, and South Korea are among this year’s most-booked overseas destinations.

🚲 Chinese fitness influencer “Abeeeer” was caught cheating during the Berlin Marathon after she posted about running her “personal best.” The sport-blogger (530k+ followers on Xiaohongshu) was photographed riding on the back of a bicycle around the 38-kilometer mark. On Saturday, she publicly apologized and admitted that she had broken the rules and that she was “feeling unwell.”

The sports influencer was caught hitching a ride to the finish line.

🏳️‍🌈 Japanese volleyball player Rui Takahashi came out as gay on Tuesday, saying he wanted to help others struggling with their sexuality by coming out publicly. On Douyin, many Chinese fans and commenters praised Rui for his bravery.

🤖 Former Global Times editor-in-chief Hu Xijin (胡锡进) published a National Day essay praising the country’s achievements but forgot to delete the AI chatbot’s closing follow-up question (”Would you like me to read through the whole text again and check it for omissions?”). Hu quickly deleted the AI prompt, but “Hu Xijin’s National Day AI ghostwriting fail” had already gone trending.

⚽ Chinese football produced…

Originally published as the Eye on Digital China newsletter on September 17, 2026.

In this edition:

• Guangzhou Library fills with young people “pretending to work”
• How “shuaqi-ism” became the buzzword of China’s new semester
• Why office workers are “going rural” at Starbucks
• The rise of China’s 24-hour fishbone clinics

It’s been a week full of noteworthy trends. What hasn’t been trending are any baseless rumors you might have encountered speculating about Xi Jinping’s health after he returned from New Delhi.

Although such speculation is common on Western social media platforms, posts about the Chinese leader that deviate from official media reports and state narratives are rarely available on mainland Chinese platforms due to censorship and monitoring. For the same reason, you’ll also see that news reports about Xi Jinping, from his visit to India to domestic messages, often have restricted comment sections, allowing only a select number of comments — or no comments at all.

At the same time, disseminating rumors or false information online is punishable by law in China. Due to the risk of serious legal consequences for posting rumors deemed damaging to the state or society, there is also self-censorship among Chinese netizens who wouldn’t want to risk reposting such content. This is why you see that X, along with other foreign platforms, is the main source of rumors about Xi’s supposed health issue at the BRICS Summit, not Chinese social media.

📌 On a separate but related note, it’s regrettable to see more English-language China-focused projects disappear. WIRED has discontinued Made in China, the newsletter created by Zeyi Yang and Louise Matsakis. At the same time, the podcast