'Wanghong' was a mark of online fame; now, it’s increasingly tied to controversy and scandal.
Bookworms love to get a good deal on books, but when the deals are too good, it can actually harm the publishing industry.
From facekini to no-face hoodie: China's anti-tan fashion continues to evolve.
Chinese tea brand LELECHA faced backlash for using the iconic literary figure Lu Xun to promote their "Smoky Oolong" milk tea, sparking controversy over the exploitation...
Who's gonna buy this Zara dress in China? "I'm afraid that someone will say I stole the apron from Haidilao."
Zibo had its BBQ moment. Now, it's Tianshui's turn to shine with its special take on malatang. Tourism marketing in China will never be the same...
Nongfu and nationalists: how the praise for one Chinese domestic water bottle brand sparked online animosity toward another.
The rising influence of Chinese TV dramas on tourism highlights the synergy between entertainment & social media in China, serving as a powerful tool for travel...
Is content payment a new beginning for the popular short video app Douyin (China's TikTok) or would it be the end?
The pee incident, that occurred at a subsidiary Tsingtao Beer factory, has caused concerns among consumers.
Some netizens wonder if the Florasis PR team might have lost their marbles, as their strategy appears to have taken an unusual turn, featuring emotionally charged...
Who's the bad Apple? There's much ado about Apple on Chinese social media this week, but things turn out differently than expected.
China's famous beauty livestreamer Li Jiaqi is in hot water after his annoyed response about an $11 eyebrow pencil.
The recent buzz surrounding the Luckin x Maotai collaboration shows that blending coffee + alcohol might just become the next major trend in Chinese coffee culture.
Despite initial low expectation, this Chinese 'Lord of the Rings' has now garnered a devoted online community of fans who are helping to boost its success.
Cathay Pacific flight attendants mocking non-English speaking passengers by saying, "If you can't say blanket, you can't have it," has sparked a major controversy and caused...
Abandoned nucleic acid booths are getting a second life through these new initiatives.
As the entire country is watching how the Zibo BBQ hype has been unfolding, every little thing can create an online storm.
There is more behind the BMW MINI ice cream incident than ice cream alone.
The negative news coverage surrounding BMW in China starkly contradicts its marketing image.
