SubscribeLog in
Connect with us

China Insight

“Jiangyou Bullying Incident”: From Online Outrage to Offline Protest

“You think we’re scared of you? It’s not like we haven’t been to jail before.”

Manya Koetse

Published

on

These days have been filled with tension and anger in the city of Jiangyou (江油市), Sichuan, after a rare, large-scale protest broke out following public outrage over a severe bullying incident and how it was handled.

The bullying incident at the center of this story happened outside school premises in Mianyang on the afternoon of July 22. Footage of the assault, recorded by bystanders at the scene, began circulating widely online on August 2, sparking widespread outrage among concerned netizens, many of them worried parents.

The violent altercation involved three girls between the ages of 13 and 15 who ganged up on another minor, a 14-year-old girl named Lai (赖).

After Lai and a 15-year-old girl named Liu (刘) reportedly had a dispute, Liu gathered two of her friends—the 13-year-old also named Liu (刘) and a 14-year-old named Peng (彭)—to gang up on Lai.

The three underage girls lured Lai to an abandoned building, where they subjected her to hours of verbal and physical violence. The footage showed how they took turns in kicking, slapping, and pushing her.

At one point, after Lai said she would call the police, one of the bullies yelled: “You think we’re scared of you? It’s not like we haven’t been to jail before. I’ve been in more than ten times—it doesn’t even take 20 minutes to get out” (“你以为我们会怕你吗?又不是没进去过,我都进去十多次了,没二十分钟就出来了”).

That same night, the incident was reported to police. It took authorities until August 2 to bring in all involved parties for questioning, and a police report was issued on the morning of Monday, August 4.

Police report by Jiangyou Public Security Bureau, confirming the details of the incident and the (legal) consequences for the attackers.

Two of the girls (the 15- and 14-year-old) were given administrative penalties and will be sent to a specialized correctional school. The younger Liu and other bystanders were formally reprimanded.

 
“Parents Speak Out for the Bullied Girl”
 

The way the incident was handled—not just the relatively late official report, but mostly the perceived lenient punishment—triggered anger online.

Many people who had seen the video responded emotionally and felt that the underage girls should be stripped of their rights to take their exams, and that the bullying incident should forever haunt them in the same way it will undoubtedly haunt their victim.

Especially the phrase “It’s not like I haven’t been taken in [to jail] before” struck a chord, as it showed just how calculated the bullies were—and how, by counting on the leniency of the Chinese judicial system for minors, they made the system complicit in their determination to turn those hours into a living hell for Lai.

China has been dealing with an epidemic of school violence for years. In 2016, Chinese netizens were already urging authorities to address the problem of extreme bullying in schools, partly because minors under the age of 16 rarely face criminal punishment for their actions.

Since 2021, children between the ages of 12 and 14 can be held criminally responsible for extreme and cruel cases resulting in death or disability—but their legal prosecution must first be approved by the Supreme People’s Procuratorate (SPP).

It has not done much to stop the violence.

Discussions around extreme bullying like this have repeatedly flared up over the years, such as in 2020, when a 15-year-old schoolboy named Yuan (袁) in Shaanxi was fatally beaten and buried by a group of minors.

Last year, a young boy named Wang Ziyao (王子耀) was killed by three classmates after suffering years of bullying. His body was found in a greenhouse just 100 meters from the home of one of the suspects, and the case shocked and enraged local residents.

But the problem is widespread among girls, too.

In 2016, we already reported on how so-called ‘campus violence videos’ (校园暴力视频) had become a concerning trend. In these kinds of videos—often showing multiple bullies beating up a single victim on camera—it’s not uncommon to see girls as the aggressors.

Girls often form cliques to gang up on a victim to show that they are in control or to gain popularity. They also tend to be more inclined than boys to make cruel jokes or stage pranks meant to embarrass or humiliate their target. This may partly explain why there seem to be more campus violence videos on Chinese social media showing girls bullying girls than boys bullying boys.

In the case of Lai, she appears to have been particularly vulnerable. One of her relatives posted online that her mother is deaf and mute, and her father allegedly is disabled. This fact may have contributed to why Lai was repeatedly targeted and bullied by the same group of girls, who reportedly took away her phone and socially isolated her at school.

In response to the incident, netizens started posting the hashtag “Parents Speak Up for the Bullied Girl” (“#家长们为被霸凌女孩发声#), not only to support Lai and her family, but to demand harsher punishments for school bullies and for stricter crackdown on this nationwide problem.

 
From Online Anger to Offline Protest
 

While many people spoke out for Lai online, hundreds also wanted to show up for her in person.

On August 4, dozens of people gathered in front of the Jiangyou Municipal Government building (江油市人民政府) to demand justice and support Lai’s parents, who had come to express their grievances to the authorities—at one point even bowing to the ground in a plea for justice to be served for their daughter.

Footage and images circulating on social media showing the parents of Lai, the victim, bowing on the ground to demand justice from authorities.

As the crowd grew larger, tensions escalated, eventually leading to clashes between protesters and police.

The arrests at the scene did little to ease the situation. As night fell, the mood grew increasingly grim, and some protesters began throwing objects at the police.

Images of the protest, posted on Weibo.

Near the east section of Shixian Road (诗仙路东段), more people gathered. Hundreds of individuals filming and livestreaming captured footage of the police crackdown—officers beating protesters, dragging them away, and deploying pepper spray.

Netizens’ digital artwork about the bullying incident, the parents’ grievances, and the public protest and its crackdown in Jiangyou. Shared by 程Clarence.

Although the protests briefly gained traction on social media and became a trending topic on Weibo, the search term was soon removed from the platform’s trending list.

 
Lasting Mental Scars
 

On Tuesday, August 5, several topics related to the Jiangyou bullying incident began trending again on Chinese social media.

On the short video app Kuaishou, a collective demand for justice surged to the number one spot, under the tag “A large number of Jiangyou parents demand justice for the victim” (江油大批家长为受害学生讨公道).

As of now, none of the perpetrators’ families have come forward to apologize.

As for Lai—according to the latest reports, she did not suffer serious physical injuries from the bullying incident, but according to her own parents, the mental scars will last. She will need continued mental health support and counseling going forward.

Although many posts about the incident and the ensuing protests have been taken offline, ‘Jiangyou’s Bullying Incident’ has already become one more case in the growing list of brutal school bullying incidents that have surfaced on Chinese social media in recent years. The heat of local anger may fade over time, but the rising number of such cases continues to fuel public frustration nationwide—especially if local authorities fail to do more to address and prevent school bullying.

“Not being able to protect our children, that’s a disgrace to our schools and the police,” one commenter wrote: “I want to thank all those mothers who have raised their voices for the bullied child. Each of us must say no to bullies, and we must do all we can to stop them. I hope the lawmakers agree.”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2025 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Follow What’s on Weibo on

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

Continue Reading
1 Comment

1 Comment

  1. fred dijs

    August 10, 2025 at 4:16 am

    betekent dit ook dat zwepende verklaringen over de veiligheid van vrouwen in de volksrepubliek china met een korrel zout moeten worden genomen? of zijn die in hun algemeenheid wel juist?

Leave a Reply

Your email address will not be published. Required fields are marked *

China Insight

Blame Games & Bad Signs: Nepal–Tibet Floods, Huawei’s Toilet Trouble, “Screwed” Graduates

How the Nepal–Tibet floods are being discussed on Chinese social media. From solidarity and sadness over Gyirong to censorship and anger at Taiwanese, Indian, and Western media.

Manya Koetse

Published

on

Welcome back to China Trend Watch (Week 34–35 | 2026), my regular tour through the latest trends, memes, and debates driving conversation across Chinese social media. I’m Manya Koetse, a sinologist specializing in Chinese digital culture.

 

In this edition:

  • Teachers get shamed for their students’ bad grades
  • Why the Nepal–Tibet floods sparked arguments about blame, BBC reporting, and Chinese censorship
  • Huawei doesn’t appreciate viral toilet humor
  • Dads are carrying mattresses into Peking University
  • Chinese graduates are getting “screwed” by a million-dollar company

 


 

🗞️ QUICK SCROLLS

 

🧑‍🏫 A teacher “shame photo” taken at a local education meeting in Liangshan, Sichuan, has sparked nationwide outrage. A group of primary school teachers was forced to pose in front of a giant “SHAME” sign because their classes’ average final exam scores were below 30. “This isn’t merely ‘shame’—it’s outright public humiliation,” one commenter wrote. Liangshan’s education bureau confirmed the photo was real and said it was “puzzled” by the practice; the Leibo County government has apologized and launched an investigation.

 

Teachers lined up in front of a big screen that says: “Group photo of primary-school teachers whose classes averaged below 30 points in the 2025–2026 end-of-year examinations”

 

🥬 “Chemical cabbages” (药水白菜) or “formaldehyde cabbages” (甲醛白菜) have been a major topic on Chinese social media after a Chinese investigative vlogger captured workers in Kangbao, Hebei, dipping cabbages into formaldehyde solution before loading them onto trucks. This procedure, which allegedly adds 2–3 extra days of shelf life, is illegal: formaldehyde is a Group 1 carcinogen.

🍫 It’s been a bad week for Mars-owned chocolate brand Dove. A marketing campaign suggesting that a girl received a box of chocolates from a man she was flirting with while her boyfriend was away (“趁男友不在”) drew anger online. Then the brand’s apology also became a massive failure: when it was flagged as 100% AI-generated, Chinese netizens had little sympathy left for the brand.

💸 A “century-old” shark fin soup served by a Shanghai restaurant for no less than 4,800 yuan (US$715) per bowl (!) has gone viral for its exorbitant price and claims that it has been “simmering for more than 100 years,” since the late Qing dynasty. There was plenty of skepticism about the soup, but also disbelief that anyone would spend an ordinary person’s entire monthly living budget on a single bowl of soup.

👩‍💻 An eighth-grader from Shanghai earned 18,000 yuan (US$2,678) in three days using AI. Despite her limited programming experience, the 13-year-old placed third in a marketing hackathon, where teams had 48 hours to develop and market an entire AI product. She launched a study-companion app called “Being There” (在场) that 92 people bought. Although Chinese media praised her, commenters were critical, suggesting she received help from her mother, an influencer on Douyin.

💍 In an aging society where marriage rates have AGAIN dropped, more and more places are making it easier than ever to tie the knot. Registration services are popping up in…

Continue Reading

Chapter Dive

The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit

How the two-person animated film Niu Lai turned its “ugly” visuals, dreamcore nostalgia, and remarkable cinema journey into a nationwide participatory meme.

Manya Koetse

Published

on

A mother-and-son duo’s animated 3D film earned just 342 yuan ($US50) on opening day. Then its crude visuals turned it into a viral success, propelling it into the top ten of the year’s domestic animated releases. A meaningless ‘miracle’ or sign of shifting cultural sentiments? An explainer.

Something extraordinary has happened in Chinese cinemas this month. A tiny animated film about a yellow cow on a dreamlike adventure opened in a few hundred Chinese theaters on August 5, 2026, with zero promotion and no trailer. On its first day, the movie’s box office revenue totaled just 342 yuan (US$50).

Nobody could have expected that this microbudget indie movie, initially playing to empty seats, would become a nationwide viral hit—not because people thought it was good, but because they found it so aesthetically ugly.

The 86-minute 3D animation is titled Niu Lai (牛来, literally “Here Comes the Cow/The Cow Comes”). It was produced by just two people from Dalian: 34-year-old Xin Yumeng (信雨萌) and his mother, Sun Lifang (孙丽芳). The pair spent five years making it.

The plot follows a young calf named Niu Lai, who is too afraid to stand. In his dreams, he befriends a skylark and a young leopard on a sometimes-scary adventure, during which he grows up, loses his mother in a wolf attack, and eventually wakes up with new life lessons.

Despite being complete newcomers to the film industry, Xin and his mother handled everything themselves, from directing and writing to animation, voice acting, and music—theirs were the only two names in the end credits.

They registered the script in 2021 and, after passing the content review, received a public-screening permit in 2024. The narrative contained no apparent sensitivities, and all the paperwork was in order. A film distributor they knew reportedly helped them secure screenings at a few hundred cinemas (even though, after seeing the film’s quality, he had advised them against a theatrical release).

Around August 13-14, the movie went viral when a few netizens who saw it shared their disbelief at the primitive visuals, which contrasted sharply with the…

Continue Reading

Subscribe

Eye on Digital China is a reader-supported publication by
Manya Koetse (@manyapan) and powered by What’s on Weibo.
It offers independent analysis of China’s online culture, media, and social trends.

To receive the newsletter and support this work, consider
becoming a paid subscriber.

Manya Koetse's Profile Picture

Get in touch

Have a tip, story lead, or book recommendation? Interested in contributing? For ideas, suggestions, or just a quick hello, reach out here.

Popular Reads