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Remembering The Long March – The Cute Way

Red Army soldiers during the Long March – now available as cute gifs for you to share on social media.

Manya Koetse

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In commemoration of the Long March (1934-1935), Chinese official state media have released a series of gifs and images of a cute Chinese Red Army soldier. Not all netizens can appreciate the gesture.

A new series of gifs featuring a Chinese Red Army Soldier of the Long March (1934-1935) has been released in commemoration of the “victory of the Long March.” The ‘icon set’ (表情包) was posted by Chinese state media outlet Global Times (@环球时报) through Weibo.

An icon set (表情包) is a series of mostly animated humorous cartoons that are commonly used on social media platforms such as WeChat or QQ as emoji’s.

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The Long March (长征) was the 6000-mile trek from Jiangxi to Yan’an of the Communists from October 1934 to October 1935 after the collapse of the Jiangxi Soviet, the Chinese Soviet Republic established by Mao Zedong in November of 1931.

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When the Communists were attacked by the Guomindang in 1934, around 100.000 people, mostly soldiers, broke out of the camp and started a march that would last for 370 days. Of the whole group, only 8000 to 9000 people survived the trek, that went through snow-covered mountains and dangerous swamps. When they finally arrived in Yan’an, Mao Zedong established his wartime power base there and revived the Chinese Communist Party and its army (Schoppa 2000: 86-88, 158; Latham 2007: 8-9).

The Long March became one of the most important legends of modern China – it is officially treated as a victory.

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In commemoration of the Long March, cute images and gifs of a little Red Soldier were not only posted by the Global Times, but also by the People’s Daily and other official media accounts.

75b1a75fjw1f8vbsiiycxg206o06ojtv“I’m so hungry I’ll eat my belt.”

There are nine different animated icons, all depicting the same figure with a big wobbly head and a small body. He is wearing the red star cap.

Although many netizens think the Red army figure is “very kawaii [ke’ai 可爱]”, there are also many who cannot appreciate it, especially since thousands of people died during the Long March.

“I think the last icon is inappropriate,” one Weibo netizen says about the gif where a Red Soldier cooks his own belt out of hunger: “We shouldn’t make jokes about this.”

Other netizens also agree that the kawaii gifs and images do suit the commemoration of the Long March; “This better be deleted, the Long March should not be ridiculed,” one person comments.

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Others write: “These icons are not solemn, yet the Long March was very difficult.”

“Who would actually use these emoticons?”, another person wonders.

Another popular comment says: “We shouldn’t use history for spoofs. I feel disappointed. This [Long March] history was a moving and tragic period.”

– By Manya Koetse
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Latham, Kevin. 2007. Pop Culture China! Media, Arts, and Lifestyle. Oxford: ABC Clio.
Schoppa, Keith. 2000. The Columbia Guide to Modern Chinese History. New York: Columbia UP.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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    ALAN LEWIS

    December 13, 2016 at 2:01 pm

    yeh right well done China pity have the Long March couldn’t have really happened but that’s Chinese propaganda for you

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China and Covid19

Announced Changes in Nucleic Acid Testing and Further Easing of Covid Measures Across China

Bus and subway operators in Beijing will no longer refuse entry to passengers without a 48-hour negative nucleic acid certificate.

Manya Koetse

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On Monday, directly after that noteworthy unrest-filled weekend, the hashtag “Multiple Locations Announce Nucleic Acid Testing Changes” (#多地核酸检测通知发生变化#) went trending on Chinese social media, receiving over 660 million clicks by Monday evening.

Immediately following demonstrations in Beijing and a second night of protests in Shanghai and elsewhere, various Chinese media reported how different areas across the country are introducing changes to their current Covid19 testing measures.

On Wednesday, November 30, China’s vice-premier Sun Chunlan made remarks at a meeting on epidemic prevention, underlining the importance of “constantly optimizing” China’s Covid-19 response and talking about a “new stage and mission” – without ever mentioning “zero Covid.”

This is what we know about easing Covid measures thus far:

▶ Strict lockdowns have been lifted in Guangzhou, Zhengzhou, and Chongqing.

▶ On November 28, Guangzhou announced that people who do not actively participate in social life will no longer need to participate in continuous nucleic acid screening. This includes elderly people who stay indoors for long periods of time, students who take online classes, and those who work from home. The change will apply to residents in seven districts, including Haizhu, Panyu, Tianhe, and Baiyun (#广州7区无社会面活动者可不参加全员核酸#).

▶ Guangzhou, according to Reuters, also scrapped a rule that only people with a negative COVID test can buy fever medication over the counter.

Harbin will follow the example of Guangzhou, and will also allow people who are mostly based at home to skip nucleic acid test screenings.

▶ Same goes for Shenyang, and Taiyuan.

▶ In Chongqing, various districts have done widespread Covid testing campaigns, but the local authorities announced that those communities that have not had a positive Covid case over the past five days do not need to participate in nucleic acid screening anymore. This means an end to district-wide testing.

▶ On November 30, Beijing also announced that it will start exempting some people from frequent Covid testing, including those elderly residents who are bound to home and other people who do not go out and have social interactions. This also includes younger students who are following classes online.

▶ Starting from December 5, bus and subway operators in Beijing will no longer refuse entry to passengers without a 48-hour negative nucleic acid certificate (announced on December 2nd).

▶ Although not officially announced, there have been various social media posts and reports about Covid-positive people in Beijing being allowed to quarantine at home if they meet conditions.

Chengdu Metro announced on December 2nd that it will no longer check passengers’ nucleic acid test reports. Passengers still need to scan their travel code and those with a green code can enter. Other public places will reportedly also start to accept the ‘green code’ only without a time limit on nucleic acid testing.

Tianjin metro announced that the 72-hour nucleic acid certificate check will be also be canceled for passengers on the Tianjin metro lines. As in other places, people will still need to wear proper face masks and undergo temperature checks.

▶ In Hangzhou, except for at special places such as nursing homes, orphanages, primary and secondary schools, people’s nucleic acid tests will no longer be checked in public transportation and other public places. They will also stop checking people’s Venue Codes (场所码).

By Manya Koetse , with contributions by Miranda Barnes

 

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China History

Mourning Jiang Zemin, Weibo Turns Black and White

Since the rise of Chinese social media, Jiang Zemin became a recurring part of Chinese memes.

Manya Koetse

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Following the announcement that Jiang Zemin (江泽民), the former president of the PRC, has passed away, various Chinese online platforms have turned into ‘grey’ mode as a sign of mourning. Jiang Zemin died due to leukemia and organ failure. He was 96 years old.

Besides Weibo, the home page of major Chinese websites such as Baidu, Sogou, Taobao, Alipay, Xinhua, People’s Daily, The Paper, and many others all turned into black-and-white mourning mode on Wednesday.

Bilibili turns into grey mode on November 30.

Search engine Sogou also in black and white mode.

On Weibo, one post about Jiang Zemin’s passing received a staggering one million reposts and over two million ‘likes.’ The hashtag “Comrade Jiang Zemin Passed Away at the Age of 96 in Shanghai” (#江泽民同志在上海逝世享年96岁#) had received over 2,5 billion clicks by Wednesday night.

Jiang Zemin was appointed as President of the People’s Republic of China in 1993. In the years before, the former Shanghai Party chief already held official positions as the chairman of the Central Military Affairs Commission and general secretary of the Party. In 2003, Jiang Zemin retired and was replaced by Hu Jintao (Sullivan 2012).

Since the rise of Chinese social media, Jiang became a recurring part of Chinese memes. Jiang had created a wide group of online fans, who are commonly referred to as ‘toad worshippers’ as the online phenomenon of ‘worshipping’ Jiang Zemin is called mo ha (膜蛤), ‘toad worship’ (Fang 2020, 38). The entire phenomenon has become its own subculture that is called ‘mo ha culture’ (móhá wénhuà, 膜蛤文化).

What started as a joke – nicknaming Jiang a ‘toad’ due to his big glasses, signature pants, and wide smile, – became an actual online movement of people who were appreciative of Jiang Zemin.

They loved him, not only because the former leader spoke many languages and other talents, and because of his unique appearance, but mainly because he was not scared to show his emotions, was very expressive, and good at telling stories.

One famous example of this, is when Jiang Zemin got upset with a Hong Kong journalist in 2000 and told them off using three languages (link to video, also here). The much-repeated quote “too young, too simple, sometimes naive” comes from this noteworthy moment as Jiang told journalists that they still had a lot to learn, whereas he had gone through “hundred of battles,” saying “I’ve seen it all.” This also led to Jiang later being called ‘the Elder’ (长者) by netizens.

Another popular Jiang Zemin video is when he met with American journalist Mike Wallace in August of 2000 in Beidaihe. During the interview, the two discussed sensitive topics including the Falun Gong and Tiananmen protests. The interview reportedly was one of the longest ever between an American journalist and a Chinese head of state (watch here).

A study by Kecheng Fang (2020) about ‘China’s toad worship culture’ suggests that for many online fans of Jiang, the cult around him is apolitical, playful, and part of a shared digital cultural tradition.

For some, however, it does hold some political meaning to ‘worship’ Jiang, who only became a popular online meme around 2014, after Xi Jinping took power as a conservative strongman who is not as emotionally expressive. Fang describes how one meme creator said: “We couldn’t express our criticism through normal channels, so we turned to other indrect ways, including lauding Jiang’s personality and characteristics in various ways” (2020, 45).

Although Jiang became popular among younger Chinese on online platforms over the past decade, he was not necessarily that popular at the time of his leadership, and opinions vary on the legacy he leaves behind. Jiang continuously pushed for reform and opening-up after Deng Xiaoping’s rule.

As summarized by Foreign Policy, Jiang oversaw two crucial transitions that shaped and improved the lives of the people of China: “First, he peacefully guided his country out of the shadow of China’s founding revolutionaries, who had spent decades purging one another and at times caused great pain and sorrow for everyone else. Second, although hesitant at first, Jiang came to embrace the market economy.”

As various places across China have seen unrest and protests over the past few days, the announcement of Jiang’s death comes at a sensitive time.

Many on Chinese social media are burning virtual candles in memory of Jiang Zemin today. “I will fondly recall your style and manners,” some say.

By Manya Koetse , with contributions by Miranda Barnes

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References:

Fang, Kecheng. 2020. “Turning a communist party leader into an internet meme: the political and apolitical aspects of China’s toad worship culture.” Information, Communication & Society, 23 (1): 38-58.

Sullivan, Lawrence R. 2012. Historical Dictionary of the Chinese Communist Party. Lanham: The Scarecrow Press. See page: 3-43, 208.

 

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Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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