An extraordinary item listed on shopping platform Taobao has attracted the attention of Chinese netizens. For those longing for a breath of Beijing air, there is now a special can of ‘Beijing air’ available for purchase.
As winter approaches, inhabitants of Beijing and its surrounding areas fall victim to choking smog again. But as always, the infamous Beijing smog is a source of banter and jokes for Chinese netizens.
This time, the topic of their attention is a can of ‘Beijing smog’ that is sold on e-commerce platform Taobao for 28 RMB [±4 US$]. The can is supposed to give Chinese expats a nostalgic smell of home.

“When I really miss Beijing I will open a can and sniff it,” hydropower engineer Mr. Zhang tells The Times in its recent article reporting on a Brit in China who is selling canned Beijing Air online.
Dominic Johnson-Hill, or 江森海 (@江森海), owns a creative clothes shop in Beijing (Plastered is a quirky T-shirt shop that is well-known amongst locals). But it is his most recent product, Beijing Air (北京空气), and not his clothes, that has attracted huge attention to his business.

On Dominic’sTaobao shop, a can of Beijing Air of 28 RMB [±4 US$] is described as:
We are very proud to introduce you to a new and unique product: Beijing Air. You can take your Beijing everywhere. Each can of Beijing Air contains a unique blend of Nitrogen, Oxygen and some other stuff. Naturally occurring and lovingly delivered in a beautiful can.
On the “item” tag of the can is the exact component of Beijing Air: Nitrogen 77%, Oxygen 20%, and others 3%. Other information on the can includes a slogan- “Hard to say I Love You”, a short description- “Beijing Air- a must-breathe air”, and the number 2.5 under a picture of Beijing.
Dominic has even created a video advertisement for his new product. In this 1-minute video, a traveling Beijinger says what he loves most about Beijing is the Beijing air, which, though coming from Beijing, belongs to the whole world.
Dominic’s dark humor is echoed by many Chinese netizens.
“My friends in Beijing, congratulations!” one netizen writes: “You are now breathing stuff that is worth 28 RMB! What a deal!”
“We should mark the difference in fog price in every region of Beijing,” comments another netizen, “breathing thousands of dollars of fog every day- this makes me really excited.”
Some netizens also wonder: “Isn’t this considered drug trafficking?”
Chinese netizens never fail to derive pleasure from the poor air quality air in many Chinese cities.
Last year, a WeChat game went viral during the worst smoggy days of Beijing. In this game, people are presented with pictures of heavy smog, among which they should find the one where Tiananmen Square is vaguely visible. Other games where players “kill the smog” were also popular.
WeChat game “Repel Smog”
More recently, “Take Smog for the People”, a parody of “Service for the People” (a.k.a. “Serve the People”) has become a popular online meme. “Service for The People”, Wei Renmin Fuwu (为人民服务), is a famous slogan from the Mao-era. In Chinese, “take smog” (服雾) sounds exactly the same as “serve” (服务).
Behind the banter and joking, however, many Chinese still feel helpless and powerless on China’s heavy air pollution. Smog is not only impacting the everyday lives of Beijingers, it is also posing a serious threat to people’s lives. A GreenPeace report reveals that in 2013, death caused by high PM2.5 rate is 10 times higher than that caused by road accidents.
Jokes aside, serious measures must be taken to tackle the problem of air pollution, one netizen comments, “as smog blockades the city, it is really not something to joke about.”
-By Diandian Guo
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