Digital Life in China

15 Years of Weibo: The Evolution of China’s Social Media Giant

From ‘Chinese Twitter’ to digital dinosaur, the story of Weibo reflects the shifting dynamics of China’s online media landscape.

Published

2 years ago

January 19, 2025

Manya Koetse

WHAT’S ON WEIBO CHAPTER: “15 YEARS OF WEIBO”

Weibo has turned fifteen. As one of China’s most popular social media platforms, its journey over the past decade and a half not only tells the story of Weibo as a platform but also reflects the transformations of China’s internet at large.

It was August 14, 2009, when a new Chinese social media platform was first launched. Its name was Sina Weibo (新浪微博): ‘Sina’ because it…

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Manya Koetse

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China Digital

How Chinese AI Videos Turned Foreigners into Villains

How viral AI videos turn racialized outsiders into threats and violent Chinese heroes into defenders of social order, China’s first nationally broadcast AI drama, and why a newspaper is being sold for 50 times its original price.

Published

3 months ago

August 3, 2026

Manya Koetse

Welcome to China Trend Watch (Week 30–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. Subscribe here to receive future editions.

Over the past few weeks, a noteworthy amount of AI-related news has been trending on Chinese social media, which is reflected in this week’s edition.

Now that AI has entered every corner of media consumption and online life, related discussions seem to be reaching a new peak. While well-produced AI dramas are receiving more praise, low-effort AI slop is flooding video feeds and increasingly being used to stir controversy and generate clicks, fueling prejudice, hate, and cyber-nationalism. More about that further down in this newsletter.

🗞️ QUICK SCROLLS

🎬 A new AI-generated micro-drama has become all the rage on Chinese social media. While earlier AI dramas were criticized for being sloppy and repetitive, Laid-Off Girl (被裁掉的女孩) is praised for its quality and appealing protagonist, Fang Taozi (方桃子), a small-town woman pursuing her dream of becoming a model in Paris. She is so believable that viewers almost forget they are not watching a live-action production. This marks a real step up in quality for the industry, raising the bar for others. (If you want to get a taste of what it looks like, here’s a YouTube link).

Stills from the popular micro AI drama Laid-Off Girl (被裁掉的女孩).

📺 China’s national TV has now also aired its very first AI drama. While AI dramas mostly belonged to the realm of unofficial short-form online productions, the phenomenon has now made the leap to longer productions broadcast on national satellite television. Anhui TV is airing the Ming-dynasty drama The Tale of Peach Blossom Pool (桃花潭记), promoted as China’s first fully AI-produced medium-length drama centered on…

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My Mum Has Two Husbands: The OPPO Mother’s Day Fiasco and 7 Other Gender Marketing Fails in China

Inside OPPO’s Mother’s Day PR fiasco and other failed marketing campaigns in China’s gender minefield

Published

6 months ago

May 12, 2026

Manya Koetse

The backlash to OPPO’s Mother’s Day ad came from multiple directions, from grassroots netizens to official organizations. Here’s a closer look at the controversy, along with 7 other cases that show how gender-related marketing has become a recurring minefield for brands in China.

Mother’s Day is over, but OPPO is still recovering. The Chinese smartphone brand went viral over the weekend for a Mother’s Day marketing campaign that failed spectacularly. In the campaign, OPPO…