The rising influence of Chinese TV dramas on tourism highlights the synergy between entertainment & social media in China, serving as a powerful tool for travel...
Which words and phrases made it to Weibo's top trending lists in 2023? We've compiled a top 25 of the most popular and noteworthy buzzwords.
She has become all the rage in Beijing's student district, but Auntie Goose Legs just wants to run her roasted goose leg stall in peace.
Is content payment a new beginning for the popular short video app Douyin (China's TikTok) or would it be the end?
The recognition of the decades-old Chinese Hongqi brand by a U.S. president was a promotion-worthy moment for Chinese official channels, resonating with netizens.
Some netizens wonder if the Florasis PR team might have lost their marbles, as their strategy appears to have taken an unusual turn, featuring emotionally charged...
Some Chinese nursing homes are evolving into sought-after havens where China's younger people can "lie flat" without worrying about meals and household chores, while enjoying a...
Who's the bad Apple? There's much ado about Apple on Chinese social media this week, but things turn out differently than expected.
From beauty guru to betrayal: why one livestream moment is shaking China's internet.
China's famous beauty livestreamer Li Jiaqi is in hot water after his annoyed response about an $11 eyebrow pencil.
Amidst the panic surrounding Fukushima, this Shanghai-based Japanese-style restaurant ventured into a new business approach.
The leaked Coco Lee recording has been dominating online discussions, with one related hashtag receiving over 2,6 billion (!) views on Weibo.
Despite initial low expectation, this Chinese 'Lord of the Rings' has now garnered a devoted online community of fans who are helping to boost its success.
An entire online economy has developed around the 'Milky-Spicy Trend,' which is embraced by some parents highlighting its innocence while disregarding potential negative consequences.
Patriotic, problematic, or purely photogenic? The trend of ethnic photoshoots has sprouted across Chinese social media platforms.
After Typhoon Doksuri, some major warehouses in Zhuozhou have seen their depots transform into a sea of floating books.
Is pursuing a degree in journalism worth it in China? Educational adviser Zhang Xuefeng says no, while professor Zhang Xiaoqiang says yes. Their online debate has...
Netizens are growing tired with the persistent use of positive language and creative use of data to mask unemployment challenges in China.
The gas explosion that occurred inside a BBQ restaurant in Yinchuan has escalated from a local incident to a matter of national concern.
A casual remark made by Chinese actress Zhang Yuqi regarding the price of socks has ignited discussions surrounding the stark disparity between the perspectives of celebrities...