Chinese Signals
TikTok Refugees, Xiaohongshu, and the Letters from Li Hua
PREMIUM NEWSLETTER | ISSUE #43
Overview:
▶ Dear Reader – “Dear Li Hua”: Explaining the TikTok Xiaohongshu Honeymoon
▶ What’s on Weibo Chapters – 15 Years of Weibo
▶ What’s Popular – ‘Black Myth Wukong’ at Spring Festival
▶ What’s Memorable – Fleeing to Iceland
Dear Reader,
Imagine you are Li Hua (李华), a Chinese senior high school student. You have a foreign friend, far away, in America. His name is John, and he has asked you for some insight into Chinese Spring Festival, for an upcoming essay has to write for the school newspaper. You need to write a reply to John, in which you explain more about the history of China’s New Year festival and the traditions surrounding its celebrations.
This is the kind of writing assignment many Chinese students have once encountered during their English writing exams in school during the Gaokao (高考), China’s National College Entrance Exams. The figure of ‘Li Hua’ has popped up on and off during these exams since at least 1995, when Li invited foreign friend ‘Peter’ to a picnic at Renmin Park.
Over the years, Li Hua has become somewhat of a cultural icon. A few months ago, Shangguan News (上观新闻) humorously speculated about his age, estimating that, since one exam mentioned his birth year as 1977, he should now be 47 years old—still a high school student, still helping foreign friends, and still introducing them to life in China.
This week, however, Li Hua unexpectedly became a trending topic on social media—in a week that was already full of surprises.
With a TikTok ban looming in the US (delayed after briefly taking effect on Sunday), millions of American TikTok users began migrating to other platforms this month. The most notable one was the Chinese social media app Xiaohongshu (now also known as Rednote), which saw a massive influx of so-called “TikTok refugees” (Tiktok难民). The surge propelled Xiaohongshu to the #1 spot in app stores across the US and beyond.
This influx of some three million foreigners marked an unprecedented moment for a domestic Chinese app, and Xiaohongshu’s sudden international popularity has brought both challenges and beautiful moments. Beyond the geopolitical tension between the US and China, Chinese and American internet users spontaneously found common ground, creating unique connections and finding new friends.
While the TikTok/Xiaohongshu “honeymoon” may seem like just a humorous trend, it also reflects deeper, more complex themes.
✳️ National Security Threat or Anti-Chinese Witchhunt?
At its core, the “TikTok refugee” trend has sprung from geopolitical tensions, rivalry, and mutual distrust between the US and China.
TikTok is a wildly popular AI-powered short video app by Chinese company ByteDance, which also runs Douyin, the Chinese counterpart of the international TikTok app. TikTok has over 170 million users in the US alone.
A potential TikTok ban was first proposed in 2020, amid escalating US-China tensions. President Trump initiated the move, citing security and data concerns. In 2024, the debate resurfaced in global headlines when President Biden signed the “Protecting Americans from Foreign Adversary Controlled Applications Act,” giving ByteDance nine months to divest TikTok or face a US ban.
TikTok, however, has continuously insisted it is apolitical, does not accept political promotion, and has no political agenda. Its Singaporean CEO Shou Zi Chew maintains that ByteDance is a private business and “not an agent of China or any other country.”
🇺🇸 From Washington’s perspective, TikTok is viewed as a national and personal security threat. Officials fear the app could be used to spread propaganda or misinformation on behalf of the Chinese Communist Party.
🇨🇳 Beijing, meanwhile, criticizes the ban as an act of “bullying,” accusing the US of protectionism and attempting to undermine China’s most successful internet companies. They argue that the ban reflects America’s inability to compete with the success of Chinese digital products, labeling the scrutiny around TikTok as a “witch hunt.”
Political cartoon about the American “witchhunt” against TikTok, shared on Weibo in 2023, also published on Twitter by Lianhe Zaobao.
“This will eventually backfire on the US itself,” China’s Foreign Ministry spokesperson Wang Wenbin predicted in 2024.
Wang turned out to be quite right, in a way.
When it became clear in mid-January that the ban was likely to become a reality, American TikTok users grew increasingly frustrated and angry with their government. For many of these TikTok creators, the platform is not just a form of entertainment—it has become an essential part of their income. Some directly monetize their content through TikTok, while others use it to promote services or products, targeting audiences that other platforms like Facebook, Instagram, or X can no longer reach as effectively.
Initially, the mass migration of American users to Xiaohongshu was a symbolic protest against US policies. Users advocated for the right to choose their preferred social media, and voiced their frustration at how their favorite app had become a pawn in US-China geopolitical tensions. Rejecting the narrative that “data must be protected from the Chinese,” many pointed out that privacy concerns were equally valid for US-based platforms. As an act of playful political defiance, these users downloaded Xiaohongshu to demonstrate they didn’t fear the government’s warnings about Chinese data collection.
(If they had the option, by the way, they would have installed Douyin—the actual Chinese version of TikTok—but it is only available in Chinese app stores, whereas Xiaohongshu is accessible in international stores, so it was picked as ‘China’s version of TikTok.’)
Xiaohongshu is actually not the same as TikTok at all. Founded in 2013, Xiaohongshu (literal translation: Little Red Book) is a popular app with over 300 million users that combines lifestyle, travel, fashion, and cosmetics with e-commerce, user-generated content, and product reviews. Like TikTok, it offers personalized content recommendations and scrolling videos, but is otherwise different in types of engagement and being more text-based.
As a Chinese app primarily designed for a domestic audience, the sudden wave of foreign users caused significant disruption. Xiaohongshu must adhere to the guidelines of China’s Cyberspace Administration, which requires tight control over information flows. The unexpected influx of foreign users undoubtedly created challenges for the company, prompting a scramble to recruit English-speaking content moderators to manage the new streams of content. Foreigners addressing sensitive political issues soon found their accounts banned.
Of course, there is undeniable irony in Americans protesting government control by flocking to a Chinese app functioning within an internet system that is highly controlled by the government—a move that sparked quite some debate and criticism as well.
✳️ The Sino-American ‘Dear Li Hua’ Moment
While the initial hype around Xiaohongshu among TikTok users was political, the trend quickly shifted into a moment of cultural exchange. As American creators introduced themselves on the platform, Chinese users gave them a warm welcome, eager to practice their English and teach these foreign newcomers how to navigate the app.
Soon, discussions about language, culture, and societal differences between China and the US began to flourish. Before long, “TikTok refugees” and “Xiaohongshu natives” were collaborating on homework assignments, swapping recipes, and bonding through humor.
For instance, Chinese users jokingly asked the “TikTok refugees” to pay a “cat tax” for seeking refuge on their platform, which American users happily fulfilled by posting adorable cat photos. American users, in turn, joked about becoming best friends with their “Chinese spies,” playfully mocking their own government’s fears about Chinese data collection.
The newfound camaraderie sparked creativity, as users began generating humorous images celebrating the bond between American and Chinese netizens—like Ronald McDonald cooking with the Monkey King or the Terra Cotta Soldier embracing the Statue of Liberty. Later, some images even depicted the pair welcoming their first “baby.”
🇺🇸 At the same time, it became clear just how little Americans and Chinese truly know about each other. Many American users expressed surprise at the China they discovered through Xiaohongshu, which contrasted sharply with negative portrayals they’ve seen in the media. While some popular US narratives often paint Chinese citizens as “brainwashed” by their government, many TikTok users began to reflect on how their own perspectives had been shaped—or even “manipulated”—by their media and government.
🇨🇳 For Chinese users, the sudden interaction underscored their digital isolation. Over the past 15 years, China has developed its own tightly regulated digital ecosystem, with Western platforms like Facebook, Twitter, Instagram, and YouTube inaccessible in the mainland. While this system offers political and economic advantages, it has left many young Chinese people culturally hungry for direct interaction with foreigners—especially after years of reduced exchange caused by the pandemic, trade tensions, and bilateral estrangement. (Today, only some 1,100 American students are reportedly studying in China.)
The enthusiasm and eagerness displayed by American and Chinese Xiaohongshu users this week actually underscores the vacuum in cultural exchange between the two nations.
As a result of the Xiaohongshu migration, language-learning platform Duolingo reported a 216% rise in new US users learning Mandarin—a clear sign of growing interest in bridging the US-China divide.
Mourning the lack of intercultural communication and celebrating this unexpected moment of connection, Xiaohongshu users began jokingly asking Americans if they had ever received their “Li Hua letters.”
What started as some lighthearted remarks evolved into something much bigger as Chinese users dug up their old Gaokao exam papers and shared the letters they had written to their imaginary foreign friends years ago. These letters, often carefully stored in drawers or organizers, were posted with captions like, “Why didn’t you reply?” suggesting that Chinese students had been trying to reach out for years.
Example letters on Xiaohongshu: ‘Li Hua’ writing to foreign friends.
The story of ‘Li Hua’ and the replies he never received struck a chord with American Tiktok users. One user, Debrah.71, commented:
“It was the opposite for us in the USA. When I was in grade school, we did the same thing—we had foreign pen pals. But they did respond to our letters.”
Then, something extraordinary happened: Americans started replying to Li Hua.
One user, Douglas, posted a heartfelt video of him writing a letter to Li Hua:
📝”Dear Li Hua, I’m sorry I didn’t get your letters. I understand you’ve been writing me for a long time, but now I’m here to reply. Hello, from your American friend. I hope you’re well. Life here is pretty normal—we go to work, hit the gym, eat dinner, watch TV. What about you? Please write back. I’m sorry I didn’t reply before, but I’m here now. Your friend, Douglas.”
Another user, Tess (@TessSaidThat), wrote:
📝”Dear Li Hua, I hope this letter finds you well. I’m so sorry my response is so late. My government never delivered your letters. Instead, they told me you didn’t want to be my friend. Now I know the truth, and I can’t wait to visit. Which city should I visit first? With love, Tess.”
Examples of Dear Li Hua letters.
Other replies echoed similar sentiments:
📝”Dear Li Hua, I’m sorry the world kept us apart.”
📝”Did you achieve your dreams? Are you still practicing English? We’re older now, but wherever we are, happiness is what matters most.”
These exchanges left hundreds of users—both Chinese and American, young and old, male and female—teary-eyed. In a way, it’s the emotional weight of the distance—represented by millions of unanswered letters—that resonated deeply with both “TikTok refugees” and “Xiaohongshu natives.”
Emotional responses to the Li Hua letters.
The letters seemed to symbolize the gap that has long separated Chinese and American people, and the replies highlighted the unusual circumstances that brought these two online communities together. This moment of genuine cultural exchange made many realize how anti-Chinese, anti-American sentiments have dominated narratives for years, fostering misunderstandings.
Xiaohongshu commenter.
On the Chinese side, many people expressed how emotional it was to see Li Hua’s letters finally receiving replies. Writing these letters had been a collective experience for generations of Chinese students, creating messages to imaginary foreign friends they never expected to meet.
Receiving a reply wasn’t just about connection; it was about being truly seen at a time when Chinese people often feel underrepresented or mischaracterized in global contexts. Some users even called the replies to the Li Hua letters a “historical moment.”
✳️ Unity in a Time of Digital Divide
Alongside its political and cultural dimensions, the TikTok/Xiaohongshu “honeymoon” also reveals much about China and its digital environment. The fact that TikTok, a product of a Chinese company, has had such a profound impact on the American online landscape—and that American users are now flocking to another Chinese app—showcases the strength of Chinese digital products and the growing “de-westernization” of social media.
Of course, in Chinese official media discourse, this aspect of the story has been positively highlighted. Chinese state media portrays the migration of US TikTok users to Xiaohongshu as a victory for China: not only does it emphasize China’s role as a digital superpower and supposed geopolitical “connector” amidst US-China tensions, but it also serves as a way of mocking US authorities for the “witch hunt” against TikTok, suggesting that their actions have ultimately backfired—a win-win for China.
The Chinese Communist Party’s Publicity Department even made a tongue-in-cheek remark about Xiaohongshu’s sudden popularity among foreign users. The Weibo account of the propaganda app Study Xi, Strong Country, dedicated to promote Party history and Xi Jinping’s work, playfully suggested that if Americans are using a Chinese social media app today, they might be studying Xi Jinping Thought tomorrow, writing: “We warmly invite all friends, foreign and Chinese, new and old, to download the ‘Big Red Book’ app so we can study and make progress together!”
Perhaps the most positive takeaway from the TikTok/Xiaohongshu trend—regardless of how many American users remain on the app now that the TikTok ban has been delayed—is that it demonstrates the power of digital platforms to create new, transnational communities. It’s unfortunate that censorship, a TikTok ban, and the fragmentation of global social media triggered this moment, but it has opened a rare opportunity to build bridges across countries and platforms.
The “Dear Li Hua” letters are not just personal exchanges; they are part of a larger movement where digital tools are reshaping how people form relationships and challenge preconceived notions of others outside geopolitical contexts. Most importantly, it has shown Chinese and American social media users how confined they’ve been to their own bubbles, isolated on their own islands. An AI-powered social media app in the digital era became the unexpected medium for them to share kind words, have a laugh, exchange letters, and see each other for what they truly are: just humans.
As millions of Americans flock back to TikTok today, things will not be the same as before. They now know they have a friend in China called Li Hua.
Best,
Manya
(@manyapan)
PS There is a lot more to say about this topic, and if you’d like to read more, I’d also recommend reading Wen Hao’s Newsletter: “American TikTok users and Beijing found their common villain—the United States.”
What’s on Weibo Chapters
Especially in these tumultuous TikTok and Xiaohongshu times, I’m excited to share the first long read of What’s on Weibo Chapters with you. This month, our theme is 15 Years of Weibo and this is a relevant read to understand the dynamics of Chinese social media.
“15 Years of Weibo: The Evolution of China’s Social Media Giant,” explores how Weibo became one of the most successful social media platforms in China’s internet history. It examines its strategies, struggles, and its role in shaping the country’s digital landscape—past, present, and future.
Here are some key questions the article addresses:
➡️What was China’s social media landscape like in the pre-Weibo era?
➡️Why did Sina Weibo succeed while other platforms failed?
➡️How has Weibo shaped public opinion and discourse in China?
➡️What is Weibo’s current role in China’s social media ecosystem?
➡️What are the prospects for Weibo’s future?
If you’re curious about any of these questions, this article has you covered. From its beginnings as ‘Chinese Twitter’ to its evolution into a digital dinosaur, the story of Weibo offers a window into China’s broader social media landscape.
What’s Popular
Is Chinese game sensation ‘Black Myth Wukong’ making a jump from gaming screens to the CMG Spring Festival Gala?
The countdown to the most-watched show of the year has begun. On January 29, the Year of the Snake will be celebrated across China, and as always, the CMG Spring Festival Gala, broadcast on CCTV1, will air on the night leading up to midnight on January 28.
Rehearsals for the show began last week, sparking rumors and discussions about the must-watch performances this year. Soon, the hashtag “Black Myth: Wukong – From New Year’s Gala to Spring Festival Gala” (#黑神话悟空从跨晚到春晚#) went viral on Weibo, following rumors that the Gala will feature a performance based on the hugely popular game Black Myth: Wukong.
Three weeks ago, a 16-minute-long Black Myth: Wukong performance already was a major highlight of Bilibili’s 2024 New Year’s Gala (B站跨年晚会). The show featured stunning visuals from the game, anime-inspired elements, special effects, spectacular stage design, and live song-and-dance performances. It was such a hit that many viewers said it brought them to tears. You can watch that show on YouTube here.
While it’s unlikely that the entire 16-minute performance will be included in the Spring Festival Gala (it’s a long 4-hour show but maintains a very fast pace), it seems highly possible that a highlight segment of the performance could make its way to the show.
Recently, Black Myth: Wukong was crowned 2024’s Game of the Year at the Steam Awards. The game is nothing short of a sensation. Officially released on August 20, 2024, it topped the international gaming platform Steam’s “Most Played” list within hours of its launch. Developed by Game Science, a studio founded by former Tencent employees, Black Myth: Wukong draws inspiration from the classic Chinese novel Journey to the West. This legendary tale of heroes and demons follows the supernatural monkey Sun Wukong as he accompanies the Tang Dynasty monk Xuanzang on a pilgrimage to India to retrieve Buddhist scriptures. The game, however, focuses on Sun Wukong’s story after this iconic journey.
The success of Black Myth: Wukong cannot be overstated—I’ve also not seen a Chinese video game be this hugely popular on social media over the past decade. Beyond being a blockbuster game it is now widely regarded as an impactful Chinese pop cultural export that showcases Chinese culture, history, and traditions. Its massive success has made anything associated with it go viral—for example, a merchandise collaboration with Luckin Coffee sold out instantly.
If Black Myth: Wukong does indeed become part of the Spring Festival Gala, it will likely be one of the most talked-about and celebrated segments of the show. If it does not come on, which we would be a shame, we can still see a Black Myth performance at the pre-recorded Fujian Spring Festival Gala, which will air on January 29.
Lastly, if you’re not into video games and not that interested in watching the show, I still highly recommend that you check out the game’s music. You can find it on Spotify (link to album). It will also give you a sense of the unique beauty of Black Myth: Wukong that you might appreciate—I certainly do.
What’s Memorable
Social media can bring out the worst in people, but sometimes it also brings out the best. We saw this over the past week in the special moments shared between American ‘TikTok refugees’ and Chinese Xiaohongshu users. As they exchanged jokes online, it reminded me of a short but memorable trend that erupted on Weibo during the Covid era.
After the Embassy of Iceland posted about its bustling ‘post-pandemic’ travel season—suggesting that the Covid-19 “gloom is over”—jealousy spread among Chinese netizens. Seeing images of people having picnics and celebrating life in beautiful Iceland, many on Weibo suddenly began posing as natives of Iceland, claiming to feel homesick and longing to return to their “homeland.”
Others jokingly referred to themselves as Covid “refugees,” humorously trying to gain access to Iceland. One popular comment read: “I was abducted from Iceland at the age of three and taken to Henan.”
While the Embassy’s post served as a stark reminder of the contrast between China and other countries in handling Covid, it also provided a much-needed opportunity for online banter and sarcasm—momentarily making Chinese netizens feel a little closer to Iceland.
This is an on-site version of the Weibo Watch newsletter by What’s on Weibo. Missed last week’s newsletter? Find it here. If you are already subscribed to What’s on Weibo but are not yet receiving this newsletter in your inbox, please contact us directly to let us know.
Chinese Signals
China’s 10 Biggest Social Media Stories of 2025
From top trends to platform scandals, these were the biggest online topics of the year.
Entering 2026, let’s take this time to reflect on a year of social media in China and the most noteworthy trending stories.
This is a list of major controversies & online moments that not only went completely viral but were also intrinsically connected to China’s social media sphere, either because they blew up on Weibo, originated on Douyin, or would not have even come to light if it weren’t for Xiaohongshu or other Chinese apps.
This is my pick of the top 10 topics and discussions that stood out most this year, capturing the broader sentiments shaping China’s social media landscape in 2025.
(PS: The items on this list are numbered chronologically and are not indicative of the importance/weight of the story.)
10. The ‘TikTok Refugee’-Xiaohongshu Honeymoon
At the beginning of 2025, a rare moment unfolded on Chinese social media. As American TikTok users faced a looming U.S. ban, they migrated to the Chinese app Xiaohongshu. This massive influx of so-called “TikTok refugees” (TikTok 难民) unexpectedly propelled Xiaohongshu to the number-one spot in app stores across the U.S. and beyond.
While the movement initially began as a tongue-in-cheek protest mocking U.S. authorities’ panic over Chinese companies stealing data, it soon turned into a genuine moment of cultural connection, as international users began building real relationships with the Chinese community on a fully domestic platform—sharing recipes, discussing culture, and practicing language.
Amid geopolitical tensions and a desire for cultural exchange, the fictional character ‘Li Hua’ unexpectedly emerged as a bridge between Chinese and American netizens. Li Hua (李华) is a familiar figure in China’s English writing exams, often used as a ‘stand-in’ for students to write letters to an imaginary foreign friend. Chinese users began digging up old exam papers and sharing the letters they had written years ago, often with captions like “Why didn’t you reply?” as a playful suggestion that Chinese students had been reaching out to foreign friends for years without ever hearing back.
Then, something extraordinary happened: Americans started replying to Li Hua. Posts appeared addressed to the fictional character, with messages like, “Dear Li Hua, I’m sorry the world kept us apart.”
These exchanges came to symbolize the distance that has long separated Chinese and American people. For many, this ‘Xiaohongshu moment’ underscored how anti-Chinese and anti-American sentiments have shaped narratives for years, fostering mutual misunderstanding. At the same time, the moment demonstrated not only the growing reach of Chinese-made platforms, but more importantly the power of online spaces to reshape relationships & create moments of unity amid a widening digital and geopolitical divide.
9. The China Tour of American Livestreamer IShowSpeed
Before March of 2025, many people in China had never heard of American livestreamer IShowSpeed. In the United States, many followers of the online celebrity, whose real name is Darren Jason Watkins Jr, knew little about China. That all changed when the YouTuber, who already had over 34 million followers at the time, toured across China and did a total of eight livestreams, filming over 43 hours of footage from, among others, Shanghai, Beijing, Chengdu, and Chongqing.
IShowspeed’s China tour was an important media moment for several reasons. In China, where the 20-year-old IShowSpeed is known as Jiǎkànggē (甲亢哥) or ‘Hyperthyroid Bro’ for overdrive being his modus operandi, his tour was seen as a huge win for China’s foreign-facing propaganda and cultural diplomacy. Watkins’ livestreams became an ultimate representation of the Chinese cultural promotion playbook, featuring traditional opera, pandas, Kung-fu, the Great Wall, and traditional medicine alongside futuristic cities, high-speed rail, dancing robots and stunning drone shows.
Outside of China, the streams filled with cultural highlights mixed with cutting-edge technology were also embraced by fans who loved seeing the encounter of a young modern American with old traditional China, and appreciated how his energetic livestreams showed an entirely different side of China than that usually highlighted in American mainstream media. The tour attracted millions of new subscribers, and boosted Watkins’ brand and global fame.
What his visit showed is that China has entered a phase in which it is becoming more skilled at letting others help tell its story in ways that resonate with a young, global, online audience, with more livestreamers and influencers now following in his footsteps through similar trips and China-focused promotions. Even if the government did not pay the YouTuber directly (as his team emphasized), the trip was clearly coordinated and fit seamlessly into China’s broader soft power strategy.
8. The Mysterious Death of Internet Celebrity Cat Wukong
Wukong became one of China’s most beloved internet celebrity cats after Douyin bikepacking vlogger Zhao Shuo (赵朔) met the stray while camping during his journey across China (video). Cold and hungry, the cat meowed outside Zhao’s tent until he let her warm up inside his sleeping bag.
Zhao named her “Wukong,” after the Monkey King from Journey to the West, and took her along on his travels through western China, winning over millions of netizens in the process.
The happy story took a dark turn in April of 2025 in Ruoqiang County, Xinjiang, when Wukong suddenly went missing from the campsite. Using her GPS collar, Zhao found her lifeless body beside a highway just two hours later. Veterinarians found no signs of trauma, ruling out a vehicle collision or accident, while GPS data suggested the cat had been moved unusually far in a short time, raising unanswered questions about what had happened.
As Zhao searched for answers, local authorities became involved. Soon after, Zhao suddenly released a video apologizing for the “negative impact” of the incident and said he would stop pursuing the matter. Online mourning over Wukong quickly turned into backlash, with many netizens accusing local officials of pressuring Zhao into an apology and prioritizing narrative control over transparency.
As the story was muted, tributes to Wukong spread across China in the form of graffiti, artwork, and memorial posts (see here). For many, Wukong became more than an internet cat: her story became a symbol of ordinary citizens searching for truth in the face of official silence. Beyond representing the limits of speaking out online, this story was above all else about the special and moving bond between a man and his cat friend.
7. The Dr. Xiao Medical Scandal of the Year
Many things came together in late April of 2025 when a letter written by the legal wife of the renowned Beijing surgeon Xiao Fei (肖飞) at the China-Japan Friendship Hospital was widely circulated from WeChat to Weibo, Zhihu, and beyond.
In the letter, addressed to the hospital’s Disciplinary Committee, the wife exposed her husband’s serious violations of professional ethics and his extramarital affairs with, among others, a head nurse and the young resident physician Dong Xiying (董袭莹). Most shockingly, she provided evidence that Xiao had left a patient on the operating table for 40 minutes during a surgery due to a dispute involving his mistress.
As the hospital verified the claims, Xiao’s employment was terminated and he was expelled from the Communist Party, briefly becoming one of the most hated figures on the Chinese internet. Public attention then shifted toward Dong Xiying and her suspicious academic rise. Netizens questioned how she managed to transition from an economics degree to becoming a “model student” at the prestigious Peking Union Medical College (PUMC) in just a few years.
The scandal intensified when PUMC, which had previously promoted Dong as a success story, suddenly deleted articles about her and edited her name out of official commencement addresses.
The entire story caused something of an earthquake—not just within medical circles, but also in academic ones and across the internet at large, where netizens were particularly concerned about the broader social issues this story touched on: from fairness in education and corruption in academia to medical negligence and moral integrity.
6. The Labubu Craze & Globalization of Chinese Designer Toys
Known and loved by tweens, teens, and (female) Gen Z consumers all over the world, Labubu became the hottest toy and fashion accessory of 2025—as well as a breakthrough success for the Chinese designer toy market at large.
Labubu is a Gremlin-like character created by renowned Hong Kong-born artist Kasing Lung (龍家昇), whose work is inspired by Nordic legends of elves. Although Labubu has been around since 2015, it wasn’t until it became part of Chinese pop culture store POP MART’s toy lineup in 2019 that it began reaching a mass audience.
And so, the story of Labubu’s success is just as much the story of the success of POP MART and that of other Chinese companies following a similar journey by covering the entire chain of trendy toys, from product development to retail and marketing. From Labubu to other dolls such as Wakuku and Baby Three (BB3), these brands managed to hit such a cultural and commercial sweet spot over the past year.
Following the global popularity of the Chinese game Black Myth: Wukong and with China’s animation hit Ne Zha 2 hitting cinemas across the world, Labubu is lauded as another example of a successful Chinese cultural export, with experts calling it ‘a benchmark for China’s pop culture’ and viewing its success as a sign of the globalization of Chinese designer toys.
5. The “Nanjing Sister Hong” Case That Shook People’s Worldview
Recently, I was talking to a group of young Chinese students in Wuhan, explaining the kind of trending topics I write about for What’s on Weibo / Eye on Digital China. I mentioned a few examples, and not all stories seemed to ring a bell, but when I said I also covered the “Nanjing Sister Hong” (南京红姐) case, every single one of them had a strong reaction—from squeaks to giggles to burying their faces in their hands. It’s clear that this is a story that not only became one of the most discussed viral topics of the year, but also one that has become part of China’s popular cultural memory, with references to the story popping up everywhere, from online memes to comedy shows and Halloween costumes.
The case centers on the 38-year-old Mr. Jiao, who posed as a woman on different Chinese dating apps. As the red-haired ‘Ahong,’ he hooked up with many men in his rented room, secretly recording these encounters and uploading all of the footage online. The scandal surfaced online in July of 2025.
The exact number of men Jiao met and filmed remains unknown. While authorities have dismissed the viral claim of over 1,600 men as exaggerated, dozens of videos spread widely online, showing Jiao engaging in various forms of sexual activity with different male partners from all walks of life, from married businessmen to fitness trainers and foreign exchange students. Some women who saw the videos recognized their own partners in them.
The story caused significant social shock; the fact that so many (married) men would be willing to hook up with a stranger online who arguably, yet obviously, wasn’t actually female shook people’s worldviews on multiple levels. Although this triggered many jokes, it also raised uncomfortable questions about how many of these men put their wives and romantic partners at risk because of these unprotected encounters.
Chinese commentators and bloggers therefore tied the case to women’s sexual health, but social media discussions around the case also touched on other issues such as privacy violations, gender identity, fluid sexuality, and marginalized communities.
4. The Maskpark Scandal That Couldn’t be Displayed
Back in 2020, an online sex crime scandal known as the “Nth Room” shook South Korea. It made global headlines after news revealed that dozens of women and underage girls had fallen victim to a network of cybersex trafficking and exploitation on Telegram.
In August 2025, the Chinese internet was hit by a similar storm. The discovery of a large-scale, anonymous Chinese-language community on the encrypted Telegram app revealed a vast network of sexual exploitation and voyeuristic content, leading many to label the case China’s own “Nth Room.”
The group, named “Maskpark,” had over 100,000 members and dozens of subchannels sharing voyeuristic footage: girls recorded with hidden cameras in bathrooms; videos leaked through private home surveillance; and women unknowingly filmed in hotels, hospitals, or on the subway. The group even had a specific term for members sharing footage of their own sisters, mothers, wives, or daughters: “offering tributes” (shàng gòng, 上供).
As Maskpark switched to private, frustration grew over the lack of official investigation into the matter. Another major issue fueling the anger was the censorship of “Maskpark Gate.” The story was kept off trending lists, and searching the hashtag on Weibo returned the message: “This topic content cannot be displayed.”
While online sleuths and victims tried to amplify their voices to force action, they instead saw their posts deleted. This left many wondering who is actually standing up for women’s safety, while others pointed out that the scandal reveals how advanced hidden camera technology has become, making this not just a women’s issue, but a national problem.
3. The Jiangyou Incident: From School Bullying to Public Protests
In August 2025, the city of Jiangyou in Sichuan became the scene of a rare, large-scale protest following public outrage over a severe bullying incident and how it was handled.
The bullying incident at the center of this story happened outside school premises, involving three girls between the ages of 13 and 15 who ganged up on a 14-year-old girl named Lai (赖). Footage of the assault, recorded by bystanders, began circulating widely on Chinese social media, sparking widespread outrage among concerned netizens and parents.
When authorities acted not only slowly but also leniently towards the bullies, public anger grew—especially because one of the bullies could be heard saying in the videos, “It’s not like I haven’t been taken in [to jail] before.” The incident sparked anger due to lenient laws for minors, the calculated moves by the brutal bullies, and the epidemic of school violence that has been ongoing in China for years, which many feel is being inadequately handled by local authorities.
The outrage in Jiangyou grew so large that it spilled from online to offline, with crowds gathering outside the municipal building. As the crowd grew, tensions escalated, leading to rare clashes between protesters and police, footage of which spread online before being censored.
The case showed that as the rising number of bullying cases continues to fuel public frustration nationwide, local anger will continue to intensify, especially if authorities fail to address and prevent school bullying. Most of all, it shows that while public protests rarely grow so big on Chinese social media, it only takes a spark to create a heated crowd.
2. The Jingdezhen “Chicken Chop Bro”
Andy Warhol’s famous “15 minutes of fame” phrase, coined around 1967, predicted that modern media & pop culture would eventually make everyone briefly famous. By now, we know there is truth to his words. While social media didn’t make everyone famous, it has proven that anyone could be, if only for a little while.
But Warhol perhaps couldn’t have predicted that the recipe for online fame in China’s 2025 isn’t about money, flashy fashion, or showbiz talent. Instead, it is about being down-to-earth and raw. One of the Chinese hot phrases of the year was “Real-Person Vibes” (huó rén gǎn, 活人感), describing people or stories that feel unpolished and unfiltered—something that has become increasingly precious in a year dominated by AI-generated content.
Around the National Day holiday, a seller of chicken chops in the town of Jingdezhen in Jiangxi became insta-famous. Not just because his chicken chops suited the tastes of locals, but mostly due to his pragmatic attitude and lively energy, along with his superspeed service and clear order of serving customers. He ran his little food stall like a serious operation, and people appreciated that.
Under the nickname “Chicken Chop Brother” (鸡排哥 jīpáigē), Li Junyong (李俊永) became an overnight viral sensation, so successful that local authorities had to implement crowd management for his stall.
While these kinds of successes aren’t always everlasting, their impacts are major. In a time when many are trying to replicate this viral formula, his story shows that for a moment to truly strike a chord with the masses, it needs to be real—and tasty, too.
1. The Kuaishou Livestream Controversy
On the night of December 22, 2025, users scrolling through livestreams on the popular short video app Kuaishou noticed something deeply disturbing: their screens suddenly filled with pornographic and violent content. Soon, millions of users scrolled into the same shocking footage. The chaos continued for approximately 90 minutes before Kuaishou—which has over 415 million daily active users, including many minors—eventually shut down its entire livestreaming function around 11:30 PM.
In a statement the following day, Kuaishou claimed the platform had fallen victim to an attack by “the underground and gray industries,” announcing that the incident had been reported to the police. The event is not just China’s worst platform-level catastrophe of the year; it is one of the most dramatic management failures in Chinese internet history, considering millions witnessed explicit content in real-time for an hour and a half.
The incident is indicative of Kuaishou’s failing security operations, particularly its slow response time and lack of emergency protocols. More significantly, it revealed the advanced techniques of the attackers. They used approximately 17,000 “zombie accounts” acquired through long-term “account farming” to exploit vulnerabilities and bypass reviews. They then pushed pre-recorded explicit files to livestream servers while simultaneously paralyzing Kuaishou’s banning system.
This serves as a massive wake-up call for both Chinese platforms and authorities. In what is already one of the most extensive & sophisticated internet censorship systems in the world, regulatory control and scrutiny will only further intensify in China’s online environment in the year to come.
By Manya Koetse
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Hasan Piker’s China Trip & the Unexpected Journey of a Chinese School Uniform to Angola
Hasan Piker’s controversial China tour, a Chinese school uniform resurfaces in Africa, a new winter hotspot, why Chinese elites ‘run’ to Tokyo, and more.
🌊 Signals — Week 47 (2025)
Part of Eye on Digital China, Signals highlights slower trends and online currents behind the daily scroll. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.
For the coming two weeks, I’ll be traveling from Beijing to Chongqing and beyond (more on that soon) so please bear with me if my posting frequency dips a little. I’ll be sure to pick it up again soon and will do my best to keep you updated along the way. In the meantime, if you know of a must-try hotpot in Chongqing, please do let me know.
In this newsletter: Hasan Piker’s controversial China tour, a Chinese school uniform in Angola, a new winter hotspot, discussions on what happens to your Wechat after you die, why Chinese elites rùn to Tokyo, and more. Let’s dive in.
- 💰 The richest woman in China, according to the latest list by Hurun Research Institute, is the “queen of pharmaceuticals” Zhong Huijuan (钟慧娟) who has accumulated 141 billion yuan (over 19 billion USD). Women account for over 22% of Chinese billionaires (those with more than 5 billion RMB), underscoring China’s globally leading position in producing wealthy female entrepreneurs.
- 🧩 What happens to your WeChat after you die? A user who registered for NetEase Music with a newly reassigned phone number unexpectedly gained access to the late singer Coco Lee’s (李玟) account, as the number had originally belonged to her. The incident has reignited debate over how digital accounts should be handled after death, prompting platforms like NetEase and Tencent to reconsider policies on long-inactive accounts and take stronger measures to protect them.
- 📱 Although millions of viewers swoon over micro-dramas with fantasy storylines where rich, powerful men win over the “girl next door” through money and status, Chinese regulators are now stepping in to curb exaggerated plots featuring the so-called “dominant CEO” (霸道总裁) archetype, signaling stricter oversight for the booming short drama market.
- ☕ A popular Beijing coffee chain calling itself “People’s Cafe” (人民咖啡馆), with its style and logo evoking nationalist visual nostalgia, has changed its name after facing criticism for building its brand – including pricey coffee and merchandise – on Mao era and state-media political connotations. The cafe is now ‘Yachao People’s Cafe’ (要潮人民咖啡馆).
- 👀 Parents were recently shocked to see erotic ads appear on the Chinese nursery rhymes and children’s learning app BabyBus (宝宝巴士), which is meant for kids ages 0–8. BabyBus has since apologized, but the incident has sparked discussions about how to keep children safe from such content.
- 🧧The 2026 holiday schedule has continued to be a big topic of conversation as it includes a 9-day long Spring Festival break (from February 15 to February 23), making it the longest Lunar New Year holiday on record. The move not only gives people more time for family reunions, but also gives a huge boost to the domestic travel industry.
Hasan Piker’s Chinese Tour & The US–China Content Honeymoon
Livestreamer Hasan Piker during his visit to Tiananmen Square flag-rising ceremony.
It’s not time for the end-of-year overviews just yet – but I’ll already say that 2025 was the US–China ‘honeymoon’ year for content creation. It’s when China became “cool,” appealing, and eye-grabbing for young Western social media users, particularly Americans. The recent China trip of the prominent American online streamer Hasan Piker fits into that context.
This left-wing political commentator also known as ‘HasanAbi’ (3 million followers on Twitch, recently profiled by the New York Times) arrived in China for a two-week trip on November 11.
Piker screenshot from the interview with CGTN, published on CGTN.
His visit has been controversial on English-language social media, especially because Piker, known for his criticism of America (which he calls imperialist), has been overly praising China: calling himself “full Chinese,” waving the Chinese flag, joining state media outlet CGTN for an interview on China and the US, and gloating over a first-edition copy of Quotations from Chairman Mao (the Little Red Book). He portrays China as heavily misrepresented in the West and as a country the United States should learn from.
Hasan Piker did an interview with CGTN, posing with Li Jingjing 李菁菁.
During his livestreaming tour, Hasan, who is nicknamed “lemonbro” (柠檬哥) by Chinese netizens, also joined Chinese platforms Bilibili and Xiaohongshu.
But despite all the talk about Piker in the American online media sphere, online conversations, clicks, and views within China are underwhelming. As of now, he has around 24,000 followers on Bilibili, and he’s barely a topic of conversation on mainstream feeds.
Piker’s visit stands in stark contrast to that of American YouTuber IShowSpeed (Darren Watkins), who toured China in March. With lengthy livestreams from Beijing to Chongqing, his popularity exploded in China, where he came to be seen by many as a representative of cultural diplomacy.
IShowspeed in China, March 2025.
IShowSpeed’s success followed another peak moment in online US–China cultural exchange. In January 2025, waves of foreign TikTok users and popular creators migrated to the Chinese lifestyle app Xiaohongshu amid the looming TikTok ban.
Initially, the mass migration of American users to Xiaohongshu was a symbolic protest against Trump and US policies. In a playful act of political defiance, they downloaded Xiaohongshu to show they weren’t scared of government warnings about Chinese data collection. (For clarity: while TikTok is a made-in-China app, it is not accessible inside mainland China, where Douyin is the domestic version run by the same parent company).
The influx of foreigners — who were quickly nicknamed “TikTok refugees” — soon turned into a moment of cultural celebration. As American creators introduced themselves, Chinese users welcomed them warmly, eager to practice English and teach newcomers how to navigate the app. Discussions about language, culture, and societal differences flourished. Before long, “TikTok refugees” and “Xiaohongshu natives” were collaborating on homework assignments, swapping recipes, and bonding through humor. It was a rare moment of social media doing what we hope it can do: connect people, build bridges, and replace prejudice with curiosity.
Some of that same enthusiasm was also visible during IShowSpeed’s China tour. Despite the tour inevitably getting entangled with political and commercial interests, much of it was simply about an American boy swept up in the high energy of China’s vibrant cities and everything they offer.
Different from IShowSpeed, who is known for his meme-worthy online presence, Piker is primarily known for his radical political views. His China enthusiasm feels driven less by cultural curiosity and more by his critique of America.
Because of his stances — such as describing the US as a police state — it’s easy for Western critics to accuse him of hypocrisy in praising China, especially after a brief run-in with security police while livestreaming at Tiananmen Square.
Seen in broader context, Piker’s China trip reflects a shift in how China is used in American online discourse.
Before, it was Chinese ‘public intellectuals’ (公知) who praised the US as a ‘lighthouse country’ (灯塔国), a beacon of democracy, to indirectly critique China and promote a Western modernization model. Later, Chinese online influencers showcased their lives abroad to emphasize how much ‘brighter the moon’ was outside China.
In the post-Covid years, the current reversed: Western content creators, from TikTok influencers to political commentators, increasingly use China to make arguments that are fundamentally about America.
Between these cycles, authentic cultural curiosity gets pushed to the sidelines. The TikTok-refugee moment in early January may have been the closest we’ve come in years: a brief window where Chinese and American users met each other with curiosity, camaraderie, and creativity.
Hasan’s tour, in contrast, reflects a newer phase, one where China is increasingly used as a stage for Western political identity rather than a complex and diverse country to understand on its own terms. I think the honeymoon phase is over.
“Liu Sihan, Your School Uniform Ended Up in Angola”: China’s Second-Hand Clothing in Africa
A Chinese school uniform went viral after a Chinese social media user spotted it in Angola.
“Liu Sihan, your schooluniform is hot in Africa” (刘思涵你的校服在非洲火了) is a sentence that unexpectedly trended after a Chinese blogger named Xiao Le (小乐) shared a video of a schoolkid in Angola wearing a Chinese second-hand uniform from Qingdao Xushuilu Primary School, that had the nametag Liu Sihan on it.
The topic sparked discussions about what actually happens to clothing after it’s donated, and many people were surprised to learn how widely Chinese discarded clothing circulates in parts of Africa.
Liu Sihan’s mother, whose daughter is now a 9th grader in Qingdao, had previously donated the uniform to a community clothing donation box (社区旧衣回收箱) after Liu outgrew it. She intended it to help someone in need, never imagining it to travel all the way to Africa.
In light of this story, one netizen shared a video showing a local African market selling all kinds of Chinese school items, including backpacks, and people wearing clothing once belonging to workers for Chinese delivery platforms. “In Africa, you can see school uniforms from all parts of China, and even Meituan and Eleme outfits,” one blogger wrote.
When it comes to second-hand clothing trade, we know much more about Europe–Africa and US–Africa flows than about Chinese exports, and it seems there haven’t been many studies on this specific topic yet. Still, alongside China’s rapid economic transformations, the rise of fast fashion, and the fact that China is the world’s largest producer and consumer of textiles, the country now has an enormous abundance of second-hand clothing.
According to a 2023 study by Wu et al. (link), China still has a long way to go in sustainable clothing disposal. Around 40% of Chinese consumers either keep unwanted clothes at home or throw them away.
But there may be a shift underway. Donation options are expanding quickly, from government bins to brand programs, and from second-hand stores to online platforms that offer at-home pickup.
Chinese social media users posting images of school/work uniforms from China worn by Africans.
As awareness grows around the benefits of donating clothing (reducing waste, supporting sustainability, and the emotional satisfaction of giving), donation rates may rise significantly. The story of Liu Sihan’s uniform, which many found amusing, might even encourage more people to donate. And if that happens, scenes of African children (and adults) wearing Chinese-donated clothes may become much more common than they now are.
Laojunshan: New Hotspot in Cold Winter
Images from Xiaohongshu, 背包里的星子, 旅行定制师小漾
Go to Zibo for BBQ, go to Tianshui for malatang, go to Harbin for the Ice Festival, cycle to Kaifeng for soup dumplings, or head to Dunhuang to ride a camel — over recent years, a number of Chinese domestic destinations have turned into viral hotspots, boosted by online marketing initiatives and Xiaohongshu influencers.
This year, Laojunshan is among the places climbing the trending lists as a must-visit spot for its spectacular snow-covered landscapes that remind many of classical Chinese paintings. Laojunshan (老君山), a scenic mountain in Henan Province, is attracting more domestic tourists for winter excursions.
Xiaohongshu is filled with travel tips: how to get there from Luoyang station (by bus), and the best times of day to catch the snow in perfect light (7–9 AM or around 6–6:30 PM).
With Laojunshan, we see a familiar pattern: local tourism bureaus, state media, and influencers collectively driving new waves of visitors to the area, bringing crucial revenue to local industries during what would otherwise be slower winter months.
WeChat New Features & Hong Kong Police on Douyin
🟦 WeChat has been gradually rolling out a new feature that allows users to recall a batch of messages all at once, which saves you the frantic effort of deleting each message individually after realizing you sent them to the wrong group (or just regret a late-night rant). Many users are welcoming the update, along with another feature that lets you delete a contact without wiping the entire chat history. This is useful for anyone who wants to preserve evidence of what happened before cutting ties.
🟦The Hong Kong Police Force recently celebrated its two-year anniversary on Douyin (the Chinese version of TikTok), having accumulated nearly 5 million followers during that time. To mark the occasion, they invited actor Simon Yam to record a commemorative video for their channel (@香港警察). The presence of the Hong Kong Police on the Chinese app — and the approachable, meme-friendly way they’ve chosen to engage with younger mainland audiences — is yet another signal of Hong Kong institutions’ strategic alignment with mainland China’s digital infrastructure, a shift that has been gradually taking place. The anniversary video proved popular on Douyin, attracting thousands of likes and comments.
Why Chinese Elite Rùn to Japan (by ChinaTalk)
Over the past week, Japan has been trending every single day on Chinese social media in light of escalating bilateral tensions after Japanese PM Takaichi made remarks about Taiwan that China views as a direct military threat. The diplomatic freeze is triggering all kinds of trends, from rising anti-Japanese sentiment online and a ban on Japanese seafood imports to Chinese authorities warning citizens not to travel to Japan.
You’d think Chinese people would want to be anywhere but Japan right now — but the reality is far more nuanced.
In a recent feature in ChinaTalk, Jordan Schneider interviewed Japanese journalist & researcher Takehiro Masutomo (舛友雄大) who has just published a book about Japan’s new Chinese diaspora, explaining what draws Chinese dissidents, intellectuals, billionaires, and middle-class families to Tokyo.
The book is titled Run Ri: 潤日 Following the Footsteps of Elite Chinese Escaping to Japan (only available in Japanese and Traditional Chinese for now). (The word Rùn 润/潤, by the way, is Chinese online slang and meme expresses the desire to escape the country.)
A very interesting read on how Chinese communities are settling in Japan, a place they see as freer than Hong Kong and safer than the U.S., and one they’re surprisingly optimistic about — even more so than the Japanese themselves.
Thanks for reading this Eye on Digital China Signals. For fast-moving trends and deeper dives, keep an eye on the upcoming newsletters.
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Many thanks to Miranda Barnes for helping curate some of the topics in this edition.
— Manya
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contact info@whatsonweibo.com.
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