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From Tents to ‘Tangping Travel”: New Travel Trends among Young Chinese

Did tents defeat China’s hotel industry during the National Day holiday?

Manya Koetse

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🔥 Quick Take: Trending in China
This is a brief update from our curated roundup of what’s trending in China. A version of this story also appears in the Weibo Watch newsletter. Subscribe to stay in the loop.

Now that China’s combined National Day and Mid-Autumn Festival holiday (国庆 + 中秋) has ended, social media has seen a surge in discussions about major 2025 travel trends. According to the Ministry of Culture and…

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China Insight

What Does 20 Yuan ($3) Mean Anymore? China’s Disappearing Living Rooms & the Great Laundry Debate

What does 20 yuan mean in China today? Why are traditional living rooms disappearing? And can underwear and socks be washed together? Plus, China’s latest travel trends.

Manya Koetse

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Welcome back to Signals, my newsletter about the slower trends, broader shifts, and cultural currents shaping Chinese society and its digital landscape. Want to receive the next edition in your inbox? Become a paid subscriber here.

 

It’s been some time since the last Signals newsletter, so it’s high time for a new edition. This is where I bring you the slower trends, broader shifts, and cultural currents that I’ve been keeping an eye on. Next to the more regular China Trend Watch & deeper dives, this is meant to give you a fuller picture of ongoing conversations and themes in Chinese society and the digital landscape. I hope you find it insightful!

📰 In this edition: Is Hangzhou setting an example with a ban on daytime dog-walking? China’s traditional living rooms are disappearing, what is the value of 20 yuan ($2.99) nowadays and why are people discussing it, and a resurfacing of an old debate: can socks and underwear be washed together? Also: four travel trends that stood out during this year’s National Day holiday.

 


 

📶 SHORT SIGNALS
 

🎬 This year has seen mind-blowing changes in the production and consumption of Chinese short dramas. Now, so many popular short dramas are AI-generated (19 out of 20 microdramas on a recent Hongguo hot list made by AI) that Chinese netizens are wondering if short-drama actors might be disappearing altogether.

💰 70% of households in China have less than 100,000 yuan (about US$14,900) in savings, according to Chinese media reports, which state that the median household savings stand at 87,000 yuan ($13,000). Only 6% – the “lucky few” (人上人) – have 300,000 ($44,800) yuan or more in liquid assets.

🐕 In main urban districts of Hangzhou, people aren’t allowed to walk their dogs during the day, and some netizens hope these strict dog-control rules will set an example for the rest of China. The local rule only allows owners of small dogs – larger breeds aren’t allowed – to walk their furry friends between 7 PM-7AM. The strict rule is supported by many, who hope other…

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China Memes & Viral

China’s National Day Holiday Hit: Jingdezhen’s “Chicken Chop Bro”

From viral street food vendors to China’s donkey crisis and new eldercare services, here’s this week’s Weibo highlights in What’s on Weibo’s China Trend Watch.

Manya Koetse

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🔥 What’s Trending in China This Week? Stay updated with China Trend Watch by What’s on Weibo — your quick overview of what’s trending on Weibo and across other Chinese social media, curated by Manya Koetse.

What’s inside:

  • 1. Jingdezhen’s “Chicken Chop Bro” Becomes Nationwide Meme
  • 2. China’s 2025 Golden Week Travel Trends
  • 3. China Faces Donkey Shortage Crisis
  • 4. Word of the Week: “Ride-hailing for Relatives” 亲属打车 Qīnshǔ Dǎchē
  • 5. What’s Inside at a…
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