China's Golden Week, from October 1 to October 7, is one of the busiest times of the year for travel and sightseeing, with crowds surging across...
This "seaview" spot in Beijing's Ditan Park has become a new 'check-in spot' among Chinese Xiaohongshu users and influencers.
Our Weibo phrase of the week is City bu City a (City不City啊), translated as “City or not?”, a phrase that has recently taken the Chinese internet...
Zibo had its BBQ moment. Now, it's Tianshui's turn to shine with its special take on malatang. Tourism marketing in China will never be the same...
Nothing abnormal about the abnormal MU575 crash?
Olympic champion Fu Yuanhui, known for her 'mystical powers,' turned to social media when she faced a tourist scam.
Part of Harbin's enormous success can be attributed to a snowball effect, but the hype is also the result of a well-coordinated campaign.
The rising influence of Chinese TV dramas on tourism highlights the synergy between entertainment & social media in China, serving as a powerful tool for travel...
Two men allegedly beat the Chinese woman, leaving her in a pool of blood on the streets of Matsudo.
Camel jams come with the rising popularity of Chinese sand dune tourism.
"The Best Anti-Theft Strategy in Europe"? Chinese netizens are sharing tips how not to get robbed during their Europe trip.
Patriotic, problematic, or purely photogenic? The trend of ethnic photoshoots has sprouted across Chinese social media platforms.
The woman's story has sparked concerns over the safety of Chinese female (solo) travelers abroad.
Chinese social media played a significant role in shaping the outcome of this incredible Mount Everest story.
A viral video showed a group of flight crew members grabbing the man together.
As the entire country is watching how the Zibo BBQ hype has been unfolding, every little thing can create an online storm.
The essay suggests that the recent popularity of Zibo BBQ is a symptom of a society that's all about consumerism and empty social spectacle.
Fun, fast, frugal: this Chinese travel trend is all about doing as much as possible at a low price within a limited time.
There are even special Zibo BBQ trains now. This is how Zibo barbecue suddenly became the hottest meal of the country.
It's a Culture & Tourism Bureau social media battle: China's local tourist offices are fighting to go viral to attract more visitors.
