From facekini to no-face hoodie: China's anti-tan fashion continues to evolve.
"I'm in Zibo eating barbecue, I really don't feel like listening to Alicia Keys." Hunan TV's 'Singer 2024' has set off a new wave of national...
Chinese tea brand LELECHA faced backlash for using the iconic literary figure Lu Xun to promote their "Smoky Oolong" milk tea, sparking controversy over the exploitation...
Who's gonna buy this Zara dress in China? "I'm afraid that someone will say I stole the apron from Haidilao."
Zibo had its BBQ moment. Now, it's Tianshui's turn to shine with its special take on malatang. Tourism marketing in China will never be the same...
For viewers, they're the ultimate guilty pleasure. For producers, micro dramas mean big profit.
Nongfu and nationalists: how the praise for one Chinese domestic water bottle brand sparked online animosity toward another.
Olympic champion Fu Yuanhui, known for her 'mystical powers,' turned to social media when she faced a tourist scam.
Part of Harbin's enormous success can be attributed to a snowball effect, but the hype is also the result of a well-coordinated campaign.
The rising influence of Chinese TV dramas on tourism highlights the synergy between entertainment & social media in China, serving as a powerful tool for travel...
Which words and phrases made it to Weibo's top trending lists in 2023? We've compiled a top 25 of the most popular and noteworthy buzzwords.
Is content payment a new beginning for the popular short video app Douyin (China's TikTok) or would it be the end?
Who's the bad Apple? There's much ado about Apple on Chinese social media this week, but things turn out differently than expected.
China's famous beauty livestreamer Li Jiaqi is in hot water after his annoyed response about an $11 eyebrow pencil.
The recent buzz surrounding the Luckin x Maotai collaboration shows that blending coffee + alcohol might just become the next major trend in Chinese coffee culture.
Amidst the panic surrounding Fukushima, this Shanghai-based Japanese-style restaurant ventured into a new business approach.
Despite initial low expectation, this Chinese 'Lord of the Rings' has now garnered a devoted online community of fans who are helping to boost its success.
An entire online economy has developed around the 'Milky-Spicy Trend,' which is embraced by some parents highlighting its innocence while disregarding potential negative consequences.
Patriotic, problematic, or purely photogenic? The trend of ethnic photoshoots has sprouted across Chinese social media platforms.
Chinese celebrity Cai Xukun has been a trending topic after since allegations surfaced about a young girlfriend and an alleged forced abortion.