China Memes & Viral

How Ne Zha 2’s Shen Gongbao Became Known as the Ultimate “Small-Town Swot”

Published

1 year ago

March 1, 2025

PART OF THIS TEXT COMES FROM THE WEIBO WATCH PREMIUM NEWSLETTER

Over the past few weeks, the Chinese blockbuster Ne Zha 2 has been trending on Weibo every single day. The movie, loosely based on Chinese mythology and the Chinese canonical novel Investiture of the Gods (封神演义), has triggered all kinds of memes and discussions on Chinese social media (read more here and here).

One of the most beloved characters is the…

Up Next

“Li Jingjing Was Here”: Chinese Netizens React to Rumors of “Chinese Soldiers” in Russian Army

Don't Miss

Beyond the Box Office: What’s Behind Ne Zha 2’s Success?

Manya Koetse

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

Click to comment

China Digital

How Chinese AI Videos Turned Foreigners into Villains

How viral AI videos turn racialized outsiders into threats and violent Chinese heroes into defenders of social order, China’s first nationally broadcast AI drama, and why a newspaper is being sold for 50 times its original price.

Published

2 weeks ago

August 3, 2026

Manya Koetse

Welcome to China Trend Watch (Week 30–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. Subscribe here to receive future editions.

Over the past few weeks, a noteworthy amount of AI-related news has been trending on Chinese social media, which is reflected in this week’s edition.

Now that AI has entered every corner of media consumption and online life, related discussions seem…

China Insight

“Even Pigs Have AC”: The European Heatwave Through Chinese Eyes

As Europe struggles through record heat, Chinese social media is turning the story into something much bigger than the weather. Plus: the graduation speech everyone is talking about & more.

Published

1 month ago

July 5, 2026

Manya Koetse

🔥 China Trend Watch (week 26/27 | 2026) Part of Eye on Digital China, this is my premium newsletter where I explain the stories, memes, debates, and viral moments shaping online conversations in China. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

Here’s your weekly update on what’s been trending. In case you missed it, earlier this week I published a deep dive