We’re introducing What’s on Weibo Chapters—monthly themes that will allow us to dig deeper into the stories behind the hashtags. Each month, we will dive into one of our six key areas: Digital Life in China, Power & Politics, Tech & AI, Social Shifts & Youth Trends, Pop Culture & Entertainment, and Historical Reflections. These Chapters will give you a more comprehensive understanding of the forces shaping China and its society today, from domestic transformations…

An anti-drug campaign released by Xinjiang authorities has become a trending topic on Chinese social media after different major Chinese official media outlets such as People’s Daily posted the video on their social channels.

One of the main reasons why the video has gone trending is not because of the strong anti-drug message it conveys, but due to the acting skills of the featured anti-drug ambassador. Many people say they would immediately believe he…