What’s on Weibo Chapters
📖🇨🇳 What’s on Weibo Chapters: Deep dives that evolve with the trends
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What’s on Weibo Chapters are in-depth explorations of key topics shaping discussions on Chinese social media, influencing Chinese society, and impacting the digital landscape at large. These Chapters function as dynamic digital dossiers.
Each Chapter focuses on a timely and relevant theme within one of six key areas:
💻 Digital Life in China
🏛️ Power & Politics
🤖 Tech & AI
👥 Social Shifts & Youth Trends
🎬 Pop Culture & Entertainment
📜 Historical Reflections
Each Chapter gives you layered insights into the bigger picture behind trending topics. Subscribe to unlock full access and to get the latest updates with the Weibo Watch newsletter.

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What’s on Weibo is a reader-supported publication, run by Manya Koetse (@manyapan), offering independent analysis of social trends in China for over a decade. To receive new posts and support our work, consider becoming a paid subscriber.

A Very Short Guide to China’s Most Popular Designer Toys

The Next Labubu: What the Rise of Wakuku Tells Us About China’s Collectible Toy Wave

Jiehun Huazhai (结婚化债): Getting Married to Pay Off Debts

Yearnings, Dreamcore, and the Rise of AI Nostalgia in China

Beauty Influencer Du Meizhu Accused of Scamming Fan Out of $27K

China Is Not Censoring Its Social Media to Please the West

Inside the Labubu Craze and the Globalization of Chinese Designer Toys

China Reacts: 3 Trending Hashtags Shaping the Tariff War Narrative

China Trending Week 15/16: Gu Ming Viral Collab, Maozi & Meigui Fallout, Datong Post-Engagement Rape Case

Chinese New Nickname for Trump Mixes Fairy Tales with Tariff War

Understanding the Dr. Xiao Medical Scandal

Behind the Mysterious Death of Chinese Internet Celebrity Cat Wukong

Do You Know Who Li Gang Is? Anti-Corruption Official Arrested for Corruption

China’s Major Food Delivery Showdown: What to Know about the JD.com vs. Meituan Clash

Earring Gate: Huang Yangdiantian and the 2.3 Million RMB Emerald Earrings
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