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What’s on Weibo Chapters


📖🇨🇳 What’s on Weibo Chapters: Deep dives that evolve with the trends
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What’s on Weibo Chapters are in-depth explorations of key topics shaping discussions on Chinese social media, influencing Chinese society, and impacting the digital landscape at large. These Chapters function as dynamic digital dossiers.

Each Chapter focuses on a timely and relevant theme within one of six key areas:

💻 Digital Life in China
🏛️ Power & Politics
🤖 Tech & AI
👥 Social Shifts & Youth Trends
🎬 Pop Culture & Entertainment
📜 Historical Reflections

Each Chapter gives you layered insights into the bigger picture behind trending topics. Subscribe to unlock full access and to get the latest updates with the Weibo Watch newsletter.

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What’s on Weibo is a reader-supported publication, run by Manya Koetse (@manyapan), offering independent analysis of social trends in China for over a decade. To receive new posts and support our work, consider becoming a paid subscriber.

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