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About What’s on Weibo


What’s on Weibo is an independently-run news site reporting on the trending topics on Chinese social media since 2013. To stay updated and get our newsletter, subscribe here. Follow us on Twitter, Instagram, Facebook, or Linkedin.


What’s on Weibo is an independent news site reporting social trends in an ever-changing China. What’s on Weibo sheds light on Chinese social media, dynamic digital culture, and the key shifts shaping modern China.

With a strong focus on China’s online media environment, What’s on Weibo aims to explain the story behind the hashtag and in doing so, hopes to form a small bridge in the divide between western and Chinese online media spheres. It is meant for people and companies to create a deeper understanding of China today and the growing importance of the Internet, social media, digital developments, brands, and popular culture in the PRC.

What’s on Weibo is fully independent, and is not affiliated with Sina Weibo in any way. There’s no major news site backing us, no political parties supporting us, and no big brands sponsoring us.

What’s on Weibo articles have been featured and mentioned by different international media, including  BBCBuzzfeed, Business InsiderCaixin Global, Calcalist, China Daily, China Digital TimesCNBCDaily Mail,  Global Times, GeenStijlHuffington PostInternational Business TimesLa TribuneMunchies, New York Post, New York Times, Newsweek, NOSNPRNewsweek, Neue Zürcher ZeitungParool, Spiegel OnlineSouth China Morning PostTime (magazine), The Guardian, The Sun, The WeekThat’s Mag, VICE MagazineUSA TodayWashington Post, 360 Magazine, 內幕雜誌 [Inside Magazine],  新浪 [Sina News], and many others.

Readers can become a What’s on Weibo (premium) member here, and can support our site by donating here. Do you want to become a contributor? Please contact us




Manya Koetse

Founder & Editor-in-chief

Manya Koetse is a China media watcher and the founder and editor-in-chief of She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in Mainland China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on

Manya founded What’s on Weibo in 2013 to provide societal, cultural, and historical insights into an ever-changing China through the lens of social media. What’s on Weibo is fully managed by Koetse, who has authored around a thousand articles on this site over the past decade.

For more about What’s on Weibo and its media coverage, see about What’s on Weibo. For more about Manya’s media appearances, from BBC World to CCTV, see Manya’s personal website.


Contributing Editor


Miranda Barnes

Assignment Editor

Miranda Barnes is a Chinese blogger, media watcher, and part-time translator. She has a strong interest in Chinese online media and culture, and has been What’s on Weibo’s assignment editor, selecting news events and feature stories, since the summer of 2017. Born in Shenyang, and having lived in Beijing, Barnes is now based in London together with her British husband. On they share news of travels around Europe and Asia.


Intern & Contributor


Zilan Qian

Intern | Contributor

Zilan Qian is a China-born undergraduate student at Barnard College majoring in Anthropology. She is interested in exploring different cultural phenomena, loves people-watching, and likes loitering in supermarkets and museums. Check out her stories here.


What’s on Weibo Contributors