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About What’s on Weibo
What’s on Weibo is an independent news site reporting social trends in an ever-changing China. What’s on Weibo sheds light on China’s social media, dynamic digital developments, and the key shifts shaping modern China.
With a strong focus on China’s online media environment, What’s on Weibo aims to explain the story behind the hashtag and in doing so, hopes to form a small bridge in the divide between western and Chinese online media spheres. It is meant for people and (marketing) companies to create a deeper understanding of China today and the growing importance of the Internet, social media, brands, and popular culture in the PRC.
What’s on Weibo is fully independent, and is not affiliated with Sina Weibo or other social media companies in any way. We always cite or link to our sources.
What’s on Weibo articles have been featured and mentioned by different international media, including BBC, Buzzfeed, Business Insider, Caixin Global, Calcalist, China Daily, China Digital Times, CNBC, Daily Mail, Global Times, GeenStijl, Huffington Post, International Business Times, La Tribune, Munchies, NOS, NPR, Newsweek, Neue Zürcher Zeitung, Parool, Spiegel Online, South China Morning Post, Time (magazine), 360 Magazine, The Sun, The Week, That’s Mag, VICE Magazine, USA Today, Washington Post, 內幕雜誌 [Inside Magazine], 新浪 [Sina News], and others. The site attracts some 250,000 to 300,000 international readers each month.
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