What’s on Weibo is an independent news site reporting social trends in an ever-changing China. What’s on Weibo sheds light on Chinese social media, dynamic digital culture, and the key shifts shaping modern China.
With a strong focus on China’s online media environment, What’s on Weibo aims to explain the story behind the hashtag and in doing so, hopes to form a small bridge in the divide between western and Chinese online media spheres. It is meant for people and companies to create a deeper understanding of China today and the growing importance of the Internet, social media, digital developments, brands, and popular culture in the PRC.
What’s on Weibo is fully independent, and is not affiliated with Sina Weibo in any way. There’s no major news site backing us, no political parties supporting us, and no big brands sponsoring us.
What’s on Weibo articles have been featured and mentioned by different international media, including BBC, Buzzfeed, Business Insider, Caixin Global, Calcalist, China Daily, China Digital Times, CNBC, Daily Mail, Global Times, GeenStijl, Huffington Post, International Business Times, La Tribune, Munchies, New York Times, Newsweek, NOS, NPR, Newsweek, Neue Zürcher Zeitung, Parool, Spiegel Online, South China Morning Post, Time (magazine), The Guardian, The Sun, The Week, That’s Mag, VICE Magazine, USA Today, Washington Post, 360 Magazine, 內幕雜誌 [Inside Magazine], 新浪 [Sina News], and many others.