Chapter Dive

Inside the Labubu Craze and the Globalization of Chinese Designer Toys

Labubu is not ‘Chinese’ at all—and at the same time, it is very much a product of present-day China.

Published

1 year ago

June 8, 2025

Labubu – the hottest toy of 2025 – is making headlines everywhere these days. The little creature is all over TikTok, and from New York to Bangkok and Dubai, people are lining up for hours to get their hands on the popular keyring doll.

In the UK, the Labubu hype has gone so far that its maker temporarily pulled the toys from all of its stores for “safety reasons,” following reportsof customers fighting…

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Manya Koetse

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

1 Comment

fred dijs

June 15, 2025 at 6:31 am

het wordt een beetje flauw… maar laat ik het zo zeggen… ik heb aan dit stuk, denk ik, ik vergat de tijd, een uur of zo besteed… doorklikken, en weer doorklikken, het een en ander opzoeken, en ja, dan kom je toch in hong kong, vlaanderenland, chicago, utrecht, sidney, macao, het verenigd koninkrijk, de olieslagersteeg, japan, thailand, korea, leidschendam, ben ik iets vergeten? ik weet niet, hoor, maar dat maak ik niet alle dagen mee, enkel op goede dagen… echt een groot plezier op de vroege zondagochtend…

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China Digital

How Chinese AI Videos Turned Foreigners into Villains

How viral AI videos turn racialized outsiders into threats and violent Chinese heroes into defenders of social order, China’s first nationally broadcast AI drama, and why a newspaper is being sold for 50 times its original price.

Published

2 weeks ago

August 3, 2026

Manya Koetse

Welcome to China Trend Watch (Week 30–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. Subscribe here to receive future editions.

Over the past few weeks, a noteworthy amount of AI-related news has been trending on Chinese social media, which is reflected in this week’s edition.

Now that AI has entered every corner of media consumption and online life, related discussions seem…

Chapter Dive

China’s CITIC Tower Crash: The Story That Never Trended

How information surrounding the CITIC Tower crash was managed, from a five-day media blackout to a sixth-day official narrative.

Published

2 months ago

July 2, 2026

Manya Koetse

🔎 Originally published in Eye on Digital China.
My premium newsletter covering the stories, memes, debates, and viral moments shaping online conversations in China. Subscribe here to receive future editions.

The story that never went trending was undoubtedly the biggest story of the week. On June 26, an incident at the Beijing landmark CITIC Tower (aka China Zun 中国尊) in the Chaoyang central business district sparked disbelief online. At 5:55 pm local…