đ„ What’s Trending in China This Week? Stay updated with China Trend Watch by What’s on Weibo â your quick overview of whatâs trending on Weibo and across other Chinese social media, curated by Manya Koetse.
What’s inside:
- 1. Jingdezhenâs âChicken Chop Broâ Becomes Nationwide Meme
- 2. China’s 2025 Golden Week Travel Trends
- 3. China Faces Donkey Shortage Crisis
- 4. Word of the Week: “Ride-hailing for Relatives” äșČć±æèœŠ QÄ«nshÇ DÇchÄ
- 5. Whatâs Inside at a Glance
TOP TREND
1. Jingdezhenâs âChicken Chop Broâ Becomes Nationwide Meme
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From Beijing to Zibo, every now and then, food stall vendors go viral â for their charm, their uniqueness, and most of all, their tasty food. The star of this moment is 48-year-old Li Junyong (æäżæ°ž), who runs a small fried chicken stall in Jingdezhen, Jiangxi Province, with tight rules on who he serves, when, and how.
Li has suddenly become one of the most trending people on Chinese social media under the nickname “Chicken Chop Brother” (鞥æć„ jÄ«pĂĄigÄ).
Li initially gained popularity among customers for his frantic, multitasking energy â he doesn’t mess around when it comes to his chicken chop business, with superspeed and a clear order of serving customers (“I’ll first do you, then finish yours, then I’ll serve you ććźäœ çćäœ ç”) and rules such as: no individual customers after 4:30 PM; students pay 1 yuan (about $0.15) less than regular passersby (after 12:00 PM, however, it costs 1 yuan more as punishment for being indecisive); and customers must open the plastic bag themselves before he puts the hot chicken cutlet inside.
The serious way he goes about dealing with his chicken chops almost makes you think he was making big business deals instead of selling to middle school students. In the end, itâs that attitude that gained him social media fame, as students started referring to him as “Head of Chicken Cutlet Operations” (free translation for 鞥æäž»çäșș JÄ«pĂĄi gÄ ZhÇlÇrĂ©n).

Head of Chicken Chop Operations: “Please open your plastic bag”, “No individual customers after 4:30 PM”, etc.
In light of Li’s explosive popularity, his chicken chop stall now sees extremely long queues, and local authorities and city management have had to intervene in order to control the crowds and keep the location safe.
There are definite downsides to such sudden fame, and Li is not the first street vendor this has happened to.
In 2023, for example, Beijing’s ‘Auntie Goose Legs’ (éč
è
żéżć§š) went viral, and the food stall owner became so overwhelmed that she temporarily had to take a break from her food stall, emotionally sharing how she said she felt too much pressure because of how the situation was unfolding, and that she just wanted to sell her goose legs in peace (âćȘæłćčłćčłćźćźćç§ç€â).

Long lines for Auntie’s goose legs.
It seems that “Brother Chicken Chops”, in line with his reputation as the chicken chop CEO, is trying to turn his viral moment into a sustainable business. According to Sina News, Li has drawn in relatives to help him. He reportedly has taught them how to make and sell his tasty fried chicken chops, and now his Chicken Chop Family (â鞥æćź¶æâ) has grown to a total of nine stalls.
Over the past week, Li has also joined several social media platforms, including Xiaohongshu, to build a social following that will last after the hype calms down.
Meanwhile, Li is the meme of the moment. As many Chinese workers experience working stress before the National Day holiday, they’ve used his superspeed working style videos to express the pressure they feel to finish all their deadlines. See videos here.
â What Else Is Trending â
WHAT’S POPULAR
2. China’s 2025 Golden Week Travel Trends
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China’s longest holiday of 2025 is coming up, combining National Day (ćœćșè) and Mid-Autumn Festival (äžç§è) into an eight-day Golden Week from October 1â8. If youâre traveling in China this week, good luck â the country’s transportation infrastructure is being pushed to its operational limits.
On September 30, the first âsmart peopleâ who opted to leave early to avoid traffic jams already found themselves stuck in them. China’s Ministry of Transport estimates a staggering 2.36 billion trips will be made during this period, with October 1 expected to see over 340 million travelers â surpassing the historical peak of 339 million recorded during Spring Festival earlier this year.
đž This week is going to see a lot of events. According to the Ministry of Culture & Tourism, more than 12,000 cultural activities will be held across China during the eight-day holiday period, including over 300 large-scale light shows.
đž Chinese local tourism offices are going all in on city marketing and are finding new strategies to make themselves more appealing to young travelers. Chengdu, for example, as Tencent’s gaming hub, is integrating the 10th anniversary of the super popular mobile game Honor of Kings (çè
èŁè, WĂĄngzhÄ RĂłngyĂ o) into its cultural tourism strategy this year, organizing game-themed city walks, exhibitions, and more.
đž China’s travel platform Trip.com reported that interprovincial travel bookings have surged 45% year-on-year, with particularly strong interest in remote destinations like Xinjiang, Tibet, and Inner Mongolia. Searches for hotels in these regions jumped 60% compared to last year. This reflects a shift among middle-class Chinese tourists toward experiential travel and natural landscapes rather than crowded urban attractions.
đž The holidays are a time for relaxation, reunions, and eating mooncakes, but it’s also a stressful time for Chinese employers who must comply with labor regulations while managing workforce availability and overtime obligations. Under China’s Labor Law, employees working on statutory public holidaysâOctober 1â3 and October 6 (the official Mid-Autumn Festival date)âmust receive at least 300% of their normal daily wage. For adjusted rest days (October 4â5 and October 7â8), employers must provide either 200% overtime pay or compensatory time off. The State Council designated September 28 (Sunday) and October 11 (Saturday) as make-up workdays, but private companies have flexibility to adjust their own schedules.
WHAT’S NOTEWORTHY
3. China Faces Unprecedented Donkey Shortage Crisis
China is facing a serious donkey shortage. Chinaâs donkey population is far below market demand, and the prices of donkey-related products continue to rise. The Donkey Branch of China’s Livestock Association (äžćœçç§äžćäŒé©ŽäžćäŒ) addressed this issue in Chinese media earlier last week, telling China News Weekly (äžćœæ°é»ćšć): âWe have plenty of cattle and horses in China now â just not enough donkeysâ (“çźćæćœç驏éœäžçŒșïŒć°±çŒș驎”).
Read this entire story here.
WORD OF THE WEEK
4. “Ride-hailing for Relatives” äșČć±æèœŠ QÄ«nshÇ DÇchÄ
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Tencent has rolled out a new function via WeChat Mini Programs on September 26, aimed at helping seniors who struggle with app-based ride-hailing. Thanks to the new function, now live nationwide, users can order rides on behalf of older relatives directly in WeChat.
Adult children who want to help out their less tech-savvy (grand)parents or other senior relatives can now bind their account to their own, remotely pre-set pickup and drop-off locations, as well as payment methods, and track their journey for safety.
What makes this different from the possibility of just ordering a ride for someone else is that the seniors stay in control to some extent and can see their own journeys on their own phones. Children can configure settings on their side, while the interface for the elderly users is simplified. This allows seniors to ride independently, with a little help from their family.
The move is part of a broader effort in China to make it easier for seniors to stay involved in the digitalization of society.
The word to know is äșČć±æèœŠ qÄ«nshÇ dÇchÄ, consisting of “äșČć±” qÄ«nshÇ (relatives) and ride-hailing æèœŠ dÇchÄ.
5. Whatâs Trending at a Glance
- âïž The 27-year-old Sichuan creator “Tang Feiji” (ćéŁæș) died in a plane crash while livestreaming on Sept 27. The ultralight aircraft, piloted and purchased by Tang himself, went out of control and crashed before catching fire. Over 1,000 viewers were watching live, with the chat flooded by messages pleading for someone to rescue him. Local village officials confirmed his death. The tragedy is fueling debate over amateur aviation and extreme content creation.
- đą Weibo has rolled out a visible “online status” feature on personal pages, showing when users are online, and not everyone is happy with it. The new feature is met with criticism from concerned users who don’t want others to see they’re online. It brings back memories of China’s legendary IM app QQ, which, like MSN, showed the online status of users.
- đ„ż A Chinese Marriott hotel location in Changzhou has come under scrutiny adn triggered hygiene concerns after guests found out that the in-room hotel slippers were being reused. The hotel has admitted to disinfected the disposable slippers and reusing them 2â3 times, without disclosing this to guests in advance.
- âïž Chinaâs cyberspace authorities issued stern warnings and announced penalties on various Chinese social platforms recently, including Xiaohongshu, Weibo, and Kuaishou, which are blamed for not keeping celebrity gossip and low-quality content in check and for influencing their hot search rankings. This is all about algorithm governance and the tightrope platforms walk in serving readers, attracting attention, and satisfying regulators.
- đ” “Outsourced Children” services for Chinese seniors went trending recently. In Dalian, an initiative offering companionship and mediation services for seniors charges 500â2,500 yuan ($70â$350) per visit and has apparently been quite a success, underscoring strong market demand of eldercare-related services and new opportunities for Chinese students.
By Manya Koetse
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