It has been a year since the Uniqlo sex tape took over Chinese social media. What happened? What's on Weibo flashback!
China has the largest mobile gaming market in the world - an exciting market not just for game-lovers, but also for those into marketing and advertising....
Shanghai's very first Disney-themed trains will start running on June 16, the very same day of the grand opening of Shanghai Disneyland. Many netizens, however, are...
It is time for China's gaokao (高考) - the national college entrance exams. The exams, that are taking place on June 7 and 8, are attracting...
A new Thai commercial by 'Brand's World' company was recently shared on China's social media. The touching ad campaign shows that starting a business comes with...
The controversial Qiaobi laundry detergent commercial that shows a black man turning into a Chinese man after being 'washed' has been taken down by the company....
A Chinese ad campaign for washing detergent brand Qiaobi (俏比) that recently aired on TV and in cinemas is making its rounds on the internet, and...
Wedding photography is a thriving business in today's China. While Chinese celebrity weddings are becoming more extravagant year on year, ordinary couples have now also caught...
Do (not) get married before you're 30? It is an issue many netizens are concerned about.
Chinese search engine Baidu is under scrutiny after the death of a 21-year-old cancer patient. Many netizens blame Baidu for offering advertised space to fraudulent doctors....
As the countdown to the official opening of Shanghai Disneyland has started, crowds of visitors already flocked to the Magic Kingdom area this weekend. With huge...
International car service company Uber is currently testing new rules that could make ordering a Uber cab more expensive for riders. On Chinese social media, netizens...
How far would a Chinese company go to connect their brand to Papi Jiang, China's rising Weibo superstar? Today's ad auction showed that people are willing...
Some call the recent ad campaign of skincare brand SK-II hypocritical. Is it?
A new ad campaign by skin care brand SK-II on China's 'leftover women' has gained huge support on Chinese social media.
Swiss luxury watchmaker IWC has launched its online China shop this week. The brand does not sell its watches through Chinese e-commerce giants such as JD.com...
Papi Chan is the new kid on the block when it comes to China's online celebrities. Although this 'online celebrity economy' is often criticized, Papa might...
The right tagline or advertising slogan is crucial for a brand's identity. Due to the nature of Chinese language, ad slogans in China are often multi-layered...
Stories of YouTube stars turning into successful entrepreneurs have become manifold. With the so-called 'Youtube Effect', anyone can become an online fashion influencer or money maker...
China's food delivery app market has been booming over the previous year. Apps like Eleme, Meituan and Baidu Takeout make ordering in a piece of cake....
