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Supermarket ‘Drag Queen’ Goes Viral on Weibo

Pictures of a kinkily dressed ‘drag queen’ in a Shenzhen supermarket have gone viral on Weibo, where Chinese netizens discuss if this kind of apparel should be respected as part of transvestism or condemned as indecent exposure.

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Pictures of a kinkily dressed ‘drag queen’ in a Shenzhen supermarket have gone viral on Weibo, where Chinese netizens discuss if this kind of apparel should be respected as part of transvestism or condemned as indecent exposure.

On May 14, one Weibo netizen called Mr. Danzi posted: “Today at the Shenzhen MixC supermarket I was stunned to see a ‘Witch Man’ [loosely: ‘drag queen’] in high-heeled boots, just breathtaking..I was dumbstruck.”

Mr. Danzi then shared different photos of the extraordinary shopper, dressed in skin-tight underwear with open buttocks. The photos reveal how other shoppers watch from a distance and take pictures. Within 48 hours, this post and the pictures were shared over 4000 times on Sina Weibo.

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The pictures cause much commotion on Weibo, where netizens have different opinions on this grocery shopping outfit – with some praising it and others denouncing it. Many netizens think the cross-dresser looks sexy and is in good shape, but there are also those who scold him for walking around like this.

“Isn’t it great to be a transvestite,” one female netizen responds: “If a woman would go out dressed like this, she would be slandered.” Other netizens comment: “I respect all kinds of unusual clothing – it’s the freedom of choice people have. But exposing the lower body is just not good in my opinion.”

One Weibo user writes: “I am now in America, and although I have often seen people like this, I’ve never seen people taking pictures of them or avoiding them.” Another commenter responds: “I also live in America, and I am not sure where you live, but I’ve never seen a person like this. Transvestism and exhibitionism are not the same thing.”

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Discussions on Weibo mostly focus on the question whether or not this kind of clothing is socially acceptable, and to what extent this classifies as ‘transvestism’ and to what extent it simply is ‘inappropriate’. One netizen comments: “If this was a normal transvestite, nobody would’ve even noticed. But I classify this as exhibitionism.”

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Another person says that people on Weibo should not use foul language towards this person: “You all should stop attacking him with such mean words – after all, he has a mental illness.”

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A feminist discussion platform has responded to these pictures on its Weibo account, saying: “There should be a clear divide between men gracefully dressing in women’s clothing and this kind of indecent exposure.”

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There are also those who don’t care about what this person wears, but do care about looking after one’s health: “I can appreciate special hobbies, but won’t they get a cold dressed like this?!”

– By Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Fashion & Beauty

Overview of the Dolce&Gabbana China Marketing Disaster Through Weibo Hashtags

The D&G China marketing crisis in hashtags.

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The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists this week. Because it’s a somewhat messy affair, we’ll explain the story hashtag by hashtag.

November of 2018 will go down in Dolce & Gabbana history for the China marketing nightmare that has been unfolding over the recent days.

The Italian fashion house, that has been founded in 1985 by designers Domenico Dolce and Stefano Gabbana, is now facing consumer outrage and backlash on Chinese social media. Chinese e-commerce sites have removed Dolce & Gabbana products and Chinese netizens are posting photos of empty D&G stores.

An overview of what has happened over the past week through Weibo hashtags:

 
SUNDAY, NOVEMBER 18

“DG LOVES CHINA” #DG爱中国#

15,7 MILLION VIEWS – On Sunday, November 18, Dolce & Gabbana posted three videos to social media in a series titled “Eating With Chopsticks” in light of its “DG Loves China” campaign, promoting its upcoming big fashion show in Shanghai that would take place on Wednesday, November 21st.

The brand had been doing quite well in China in the month before. The Digital Crew website wrote in October that D&G had “hit the nail on the right spot” with their recent move to cast Chinese celebrity Dilraba Dilmurat and Chinese stylist Han Huohuo at their Milan fashion show catwalk, receiving praise from Chinese netizens.

Its new video campaign, however, was not received with praise. The videos feature a Chinese-looking model dressed in D&G clothes using chopsticks to eat Italian dishes such as pizza, cannoli, and spaghetti. Unsuccessful at clumsily trying to eat these dishes, a male Chinese voice-over in the video then suggests things such as that the cannoli might be “too big” for the lady, and that she could try by digging in and eating smaller pieces with her chopsticks.

(Watch all clips here on Youtube and judge for yourself.)

The clips were not much appreciated for various reasons. Some Chinese netizens thought the campaign was making fun of Chinese chopsticks, others thought the comment of the Italian bread being “too big” for the Chinese model had a sexist undertone.

Subtitles: “This is perhaps too big for you?” Netizen’s comment: “Seriously?!”

“A disgusting campaign,” some called it.

Meanwhile, English-language media wrote that Dolce & Gabbana’s latest campaign was called “racism” by Chinese. Although the ad was indeed called racist by some Chinese on Weibo, the majority of commenters were mainly upset about the portrayal of chopsticks in the series. The hashtag “D&G Ad” (#DG广告#) received 170 million views.

 
WEDNESDAY, NOVEMBER 23

“D&G SUSPECTED OF INSULTING CHINA” #DG涉嫌辱华#

410 MILLION VIEWS – The social media storm snowballed out of control after screenshots of comments attributed to fashion designer Stefano Gabbana went viral on Wednesday, also being reposted by major Chinese state media accounts such as Global Times.

Various Instagram screenshots showed how, from the account of Stefano Gabbana, statements were made about China being a “shit country” and other derogatory remarks.

The screenshots were posted by Instagram user Michaela Phuong Thanh Tranova (@michaelatranova), a fashion business student, although it is still unclear why this Instagram user would have a private Instagram conversation with Stefano Gabbana and whether or not they are acquainted.

The statements went viral on Chinese social media, where they led to waves of criticism and anger, with people defending China and calling for a boycott of D&G.

Amid the allegations, the designer on Wednesday said that his Instagram account had been hacked and posted an image with the words “NOT ME” written across one of Tranova’s screenshots. The company similarly claimed to have been hacked in a statement posted on its official Instagram page. “We have nothing but respect for China and the people of China,” the statement read.

 
WEDNESDAY, NOVEMBER 21

“DG BIG SHOW CANCELED” #DG大秀取消#

820 MILLION VIEWS – Later on Wednesday, the D&G issue hit the topic trending lists on Weibo, when it was announced that the big Shanghai fashion show was called off.

According to Jing Daily, it was China’s Cultural and Tourism Department that ordered Dolce & Gabbana to cancel the event, just a few hours before it was scheduled to take place and amid reports that Chinese celebrities were canceling their attendance at the show for the fact that the brand was “insulting to China” (辱华).

Photos of an empty D&G fashion show scene were posted on Weibo.

The official D&G account did not mention the reason for the cancelation, nor who ordered it, but just wrote on Weibo: “The fashion show that was planned on November 21st at 20.00 has been rescheduled due to circumstances, we deeply regret any inconvenience caused.”

By now, the online anger about D&G insulting China through its ad and Gabbana’s statements had grown so big, that most people simply wished for the Italian fashion house to “get lost.”

 
FRIDAY, NOVEMBER 23

“DG USES CHINESE TO APOLOGIZE” #DG用中文道歉#

360 MILLION VIEWS – On Friday afternoon, China time, Dolce and Gabbana released an apology video on its official Weibo account. The video shows Domenico Dolce and Stefano Gabbana sitting at a table with grave expressions on their face (see embedded Tweet below).

The two speak in Italian as they say that they “feel very grieved” over what their “statements and actions” have brought about “for Chinese people and their country” over the past few days, and that they hope they can be forgiven for their “misunderstanding of [Chinese] culture.”

They end the video by apologizing in Chinese, saying “duibuqi“.

Before midnight, the video had received more than 166,000 comments and more than half a million shares. Over 100,000 people ‘liked’ the post.

Among the most popular comments, there were those inquiring if Gabbana’s Instagram had been hacked or not, since the video does not mention it. “Were you hacked or not, because if you weren’t, then I won’t accept your apology,” one of the most popular comments said.

 
FRIDAY, NOVEMBER 23

“Requesting D&G Money Back” #DG柜姐回应退预存金#

160 MILLION VIEWS – Meanwhile, a screenshot of a WeChat conversation between a customer seeking a refund and a representative from Dolce & Gabbana Hangzhou also has gone viral on Chinese social media, ending up in the top ten charts of the day.

The screenshots show that the woman demands back a deposit she paid D&G of 2400 yuan ($346), saying she no longer wants to wear the brand for fear people would “throw sh*t at her.”

D&G Hangzhou then responded to the issue, saying that they would not refund money because of this “temporary crisis.”

“A temporary storm can also turn into a permanent one,” some commenters said.

Whether or not this “temporary” storm will indeed turn into a serious long-term China marketing crisis for D&G is yet to be seen. In the past, Daimler China also found itself at the center of a social media storm in China after using a Dalai Lama quote in its advertisement in March of this year (listen to this BBC news fragment here), which seemingly had little consequences for the brand, as it is still expanding in China.

The Lotte group also faced serious backlash in China in light of the THAAD crisis. The Lotte boycott of 2017 in the end turned out to be critical for the brand’s presence in China, with the group losing $46 million every quarter due to the China situation.

By Manya Koetse, with contributions from Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Arts & Entertainment

‘D&G Loves China’ Controversy: The Video, the “Racist” Designer, the Canceled Show

“D&G Loves China”, but China doesn’t really love D&G this week.

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It started with a controversial promotional video, got really messy when screenshots went viral of a China-bashing online conversation with the alleged Stefano Gabbana, started snowballing when D&G claimed the account was hacked, and ended with the cancellation of Dolce & Gabbana’s big Shanghai show. A classic trending marketing drama has captured the attention of Chinese netizens today.

One of the biggest topics on Chinese social media today is a controversy involving Italian luxury brand Dolce & Gabbana, better known as D&G (Dùjiābānnà 杜嘉班纳 in Chinese), and the cancelation of its high profile Shanghai fashion show that would have taken place on Wednesday night.

 

1: The Video

 

The story starts with the Italian fashion house D&G’s recent campaign series “DG Loves China,” which was launched in order to promote a runway show that was supposed to take place in Shanghai on November 21st.

As part of the campaign, D&G issued multiple videos on social media. One of them shows a Chinese-looking woman – all dressed in D&G – attempting, quite unsuccessfully, to eat a large cannoli bread with chopsticks.

A male Chinese voice over in the video then suggests that the cannoli might be “too big” for the lady (watch one of the videos on Temper Magazine here).

She then takes a small part of the bread with her chopsticks, after which the voiceover says: “Right, now you feel like you’re in Italy, while you are in China.”

The campaign was promoted through Instagram and also went live on Weibo on November 18, using hashtags as #DGLovesChina# and #DGTheGreatShow#. But it was not received very well by many netizens on Chinese social media, with some calling it “outdated and stereotypical,” “racist,” or “disrespectful.”

China-focused fashion publication Temper Magazine notes that this is not the first time for D&G to trigger this kind of controversy in mainland China.

In April of 2017, netizens also reacted angrily to a series of D&G photographs shot in Beijing streets, which featured glam models next to common taxi drivers or impoverished local residents. Many thought the photos purposely showed a more ‘ugly’ side of China, instead of the more glamorous sides of the city.

This week, the D&G videos in question were pulled from Weibo following the criticism. On Twitter, the videos are still available (check one of them in embedded Tweet above to judge for yourself).

 

2: The “Racist” Designer

 

The social media storm snowballed out of control after screenshots of comments attributed to fashion designer Stefano Gabbana went viral on Wednesday, also being reposted by major Chinese state media accounts such as Global Times.

The screenshots were posted by Instagram user Michaela Phuong Thanh Tranova (@michaelatranova), a fashion business student, although it is stil unclear why this Instagram user would have a private Instagram conversation with Stefano Gabbana and whether or not they are acquainted.

Alleged screenshots of conversation with Mr. Gabbana (completely unverified but went viral anyway).

Alleged screenshots of conversation with Mr. Gabbana (completely unverified but went viral anyway).

Despite the lack of context and/or veracity of the conversation, the screenshots, in which the alleged fashion designer uses rambling texts and refers to China as the “land of sh*t” and speaks of “China ignorant dirty smelling mafia”, soon spread on Chinese social media, where many netizens called for a boycott of D&G.

“This is not just a designer, he is one of the creators of D&G,” some commenters said: “The brand literally carries his name.” And: “Congratulations with your bankruptcy.”

 

3: The Cancelled Fashion Show

 

On Wednesday afternoon, Beijing time, Stefano Gabbana published a post on his official Instagram account, in which the designer said his Instagram account had been hacked, adding, “I love China and the Chinese culture. I’m so sorry for what happened.”

Despite the alleged hack of the Gabbana account, news came out on Wednesday that the much-anticipated Shanghai fashion show of D&G, that would take place this evening, had been canceled.

“The fashion show that was planned on November 21st at 20.00 has been rescheduled due to circumstances, we deeply regret any inconvenience caused,” the official D&G account published on Weibo, just some three hours before the show would take place.

The hashtag “DG Show Cancelled” (#DG大秀取消#) had received 340 million 490 million views at time of writing, being one of the top 10 trending topics of this moment.

According to Chinese media, various Chinese celebrities, including Zhang Ziyi (章子怡) and Chen Kun (陈坤) had already refused to attend the show.

On Weibo, many netizens do not believe the claims by D&G that their account had been hacked, saying things such as: “Ha, ha, ha, your show has been canceled, you tried to make money off China, get lost!”

The Sina Fashion Weibo account has since posted photos of the fashion show venue, that is now deserted (images below).

Meanwhile, Instagram user @michaelatranova, who posted the screenshots of the conversation with the alleged D&G designer, posted on Instagram that “we all (not only us Asians) deserve a better treatment from all (fashion) brands that pretend to cater to our needs just to stuff their pockets with our money.”

Many Chinese netizens seem to agree with the Instagram user, as hundreds of Weibo commenters are calling for a China boycott of D&G.

As this story is still developing, feel free to share your view on this below in the poll: do you believe Gabbana’s account was really hacked, do you think it is an excuse, or is it irrelevant?

Coming Soon

For an update of this story, please check this article!

By Manya Koetse, with contributions from Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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