The Chinese comedy-drama Her Story (好东西, literally “Good Stuff”), directed by Shao Yihui (邵艺辉), has been gaining attention and sparking discussions on Weibo since its late November release in mainland China.

The film features an all-star cast including Song Jia (宋佳), Zhong Chuxi (钟楚曦), Zeng Mumei (曾慕梅), Zhao Youting (赵又廷), and Zhang Yu (章宇). It tells a quirky yet heartfelt story about two women: Wang Tiemei (王铁梅), a self-reliant single mom juggling life and work, and Xiao Ye (小叶), a free-spirited young woman navigating her chaotic relationships.

Their friendship begins when Xiao Ye starts babysitting Tiemei’s nine-year-old daughter, Wang Moli (王茉莉). Xiao Ye introduces her drummer friend, Xiao Ma (小马), to teach Moli how to play the drums, but Xiao Ma’s presence stirs jealousy in Tiemei’s unemployed ex-husband, who schemes to regain his place in the family. Blending humor with poignant insights, the film explores themes of imperfect love, friendship, and the messy process of rebuilding lives.

(“Her Story” poster and the director Shao Yihui)

The film also addresses a range of hot societal issues through dialogues woven into everyday interactions, touching on topics like menstruation stigma, sexual consent, feminism, and how family dynamics can impact personal development.

In just eight days, Her Story surpassed 300 million RMB ($41 million) at the Chinese box office (#好东西票房破3亿#). Two days later, on December 2, it exceeded 400 million RMB (#好东西票房破4亿#), and on December 7 news came out that it had surpassed the 500 million RMB ($68.7 million) mark at the box office.

The film also achieved an impressive 9.1/10 rating on Douban, a Chinese platform similar to IMDb, making it the highest-rated domestic film on Douban in 2024.

(“Her Story” on Douban)

Notably, 65.4% of voters awarded it five stars, while only 0.5% gave it one star.

 
Conflicting Views: From Feminist Film to Chick Flick
 

Despite its huge success, it is almost unavoidable for a movie this big to come without controversy. The film sparked debate on Hupu (虎扑), a platform focused on sports and men’s lifestyle, where it received a lower score of 5/10. While 33.1% of users gave it five stars, 58.4% rated it one star, reflecting divided opinions.

(“Her Story” on Hupu)

Much of the criticism comes from male viewers who feel the film undermines men by portraying them in non-traditional ways and omitting proper names for male characters, such as referring to the ex-husband only as “the ex-husband” (前夫). On the other hand, many female viewers resonate with the film’s female-centered perspective, with one scene blending household sounds and Xiao Ye’s recordings praised as a standout cinematic moment of 2024.

Interestingly, not all women appreciated the film either. A Weibo user, identified as a female scriptwriter for two Chinese TV dramas, emphasized that most of the producers of the film are male. She accused the director of hypocrisy, claiming Shao accepts money and resources from privileged men to create films that encourage female audiences to look down on average men.

She wrote, “I hope that everyone who believes in the ‘ghg’ [girl help girl] myth and supports female idols will also congratulate the male producers who will earn a lot of money from the film.”

Zhou Liming (周黎明), one of China’s most influential film critics, noted two extreme perspectives in film reviews. Some critics label the film as a “boxer film” (拳师电影) or an “extreme feminist film.”

However, the film itself suggests otherwise, as reflected in Moli’s line, “I don’t want to box,” when her father tries to convince her to take up boxing. Some audiences interpreted the line as rejecting extreme feminist messages.

In China, the term “boxer” (拳师) is used to critique certain feminists. The second character in the word for feminists (“权” [quán] in 女权主义者) is pronounced the same as the first character in “boxer” (“拳” [quán] in 拳师). This term often mocks behaviors seen as overly aggressive or lacking nuance in feminist discourse, such as avoiding dialogue or oversimplifying social issues.

Some also dismissed the film as a “chick flick,” a casual term for romantic comedies, which Zhou argued unfairly minimizes its significance. He likened the film to Woody Allen’s Annie Hall, suggesting that, much like Allen’s work, Her Story transcends gender differences and reflects the cultural zeitgeist of its time.

Despite the controversy, the film has been praised by notable figures like actor Zhang Ruoyun (张若昀), who called it “super good, super awesome, and super cute” (“超级好、超级牛、超级可爱的东西”). Zhang described the movie as tackling absurd yet realistic issues from a female perspective with humor and depth.

 
The Increasing Influence of Female Directors in China
 

At the end of Her Story, Tiemei’s daughter, Moli, nervously prepares for her first drum performance. Despite her hesitation, she gathers her courage and steps on stage. This moment reminded some viewers of a similar scene in another female-directed film this year, YOLO (麻辣滚烫), where the protagonist gears up for a boxing match.

YOLO is a 2024 comedy-drama directed by Jia Ling (贾玲), starring Jia Ling and Lei Jiayin (雷佳音). A comedic adaptation of the Japanese film 100 Yen Love (2014), it tells the story of Du Leying (杜乐莹), a woman facing personal struggles who turns to boxing after meeting coach Hao Kun (昊坤). Through her journey, she finds a new direction in life after their breakup. Grossing USD 496 million worldwide, YOLO became the highest-grossing Chinese film of 2024.

These parallels between Her Story and YOLO highlight a broader trend: the growing prominence of female directors in Chinese cinema. Beyond the discussions of plot and central themes, Her Story reflects the increasing success and influence of women filmmakers in the industry.

In 2024, female directors have made a notable impact on Chinese cinema, with their films achieving both critical acclaim and box office success. Their works also spark conversations about the need for more diverse perspectives in the industry.

(“The Last Frenzy” poster and the director Wu Rina)

The Last Frenzy (末路狂花钱), directed by Wu Rina (乌日娜), premiered on May 1. This comedy follows Jia Youwei (贾有为), a man diagnosed with a terminal illness, who decides to sell his assets and live fully with his friends. Despite mixed reviews and a Douban score of 5.9, the film grossed over 700 million RMB ($96 million) by May 31, becoming a major box office hit.

(“Stand By Me” poster and the director Yin Ruoxin)

Stand By Me (野孩子, literally “Wild Kids”), directed by Yin Ruoxin (殷若昕), premiered on September 13. Starring Wang Junkai (王俊凯), it tells the story of two neglected children, Ma Liang (马亮) and Xuan Xuan (轩轩), who form a makeshift family while facing life’s challenges. With a Douban rating of 6.7, the film grossed 241 million RMB by October 9.

(“Like A Rolling Stone” poster and the director Yin Lichuan)

Like A Rolling Stone (出走的决心, literally “The Determination to Leave”), directed by Yin Lichuan (尹丽川), premiered the same week as Stand By Me. Inspired by Su Min (苏敏), a 50-year-old woman who embarked on a solo road trip, the film explores themes of self-discovery and the struggles of neglected women. Featuring Yong Mei (咏梅), the film earned praise for its authenticity, achieving a Douban score of 8.8 and grossing over 123 million RMB.

To the Wonder (我的阿勒泰, literally “My Altay”), a film-like TV drama directed by Teng Congcong (滕丛丛), adapts Li Juan’s (李娟) memoir. Starring Ma Yili (马伊琍), it tells the story of Li Wenxiu (李文秀), a young woman finding her place in her hometown of Altay after setbacks in the big city. Known for its poetic storytelling and portrayal of ethnic harmony, the series has a Douban score of 8.9 from over 300,000 ratings, ranking among the top dramas of 2024.

 
“An Era Where Women Are Being Seen”
 

The growing influence of female directors has sparked discussions about how women’s perspectives are challenging traditional storytelling.

Some Weibo users compared a scene from Her Story, where Tiemei scolds a man for urinating roadside, to a similar moments in YOLO. In YOLO, Hao Kun’s attempt to urinate roadside is humorously interrupted by car headlights. Such scenes highlight how female directors reinterpret everyday behaviors, inviting audiences to question societal norms.

Her Story has already been released in several countries, including the United States, Australia, Germany, and the United Kingdom, with more international releases to follow.

The success of Her Story, the conversations it inspires, and its contribution to highlighting female perspectives in film reflect the evolving dynamics of contemporary cinema and the strengthening of female voices in traditionally male-dominated industries.

On Weibo, many view this as a positive development. One commenter wrote:

“Her Story [好东西/”Good Stuff”] is truly ‘good stuff.’ (..) At the start of this year, I watched YOLO, and at the end of this year, I watched Her Story. Suddenly, I feel very grateful to live in this era—the era where women are gradually being ‘seen.’ Both films hold very special meaning for me. It feels like everything has come together perfectly. I hope to see more outstanding works from female directors in the future, and I look forward to an era where there’s no gender opposition, only mutual equality.”

By Wendy Huang
Follow @whatsonweibo

Edited for clarity by Manya Koetse

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As livestreaming continues to gain popularity in China, so do the controversies surrounding the industry. Negative headlines involving high-profile livestreamers, as well as aspiring influencers hoping to make it big, frequently dominate Weibo’s trending topics.

These headlines usually revolve around China’s so-called wǎnghóng (网红) influencers. Wanghong is a shortened form of the phrase “internet celebrity” (wǎngluò hóngrén 网络红人). The term doesn’t just refer to internet personalities but also captures the viral nature of their influence—describing content or trends that gain rapid online attention and spread widely across social media.

Recently, an incident sparked debate over China’s wanghong livestreamers, focusing on Xiaohuxing (@小虎行), a streamer with around 60,000 followers on Douyin, who primarily posts evaluations of civil aviation services in China.

Xiaohuxing (@小虎行)

On October 15, 2024, at Shenzhen Bao’an International Airport, Xiaohuxing confronted a volunteer at the automated check-in counter, insisting she remove her mask while livestreaming the entire encounter. He was heard demanding, “What gives you the right to wear a mask? What gives you the right not to take it off?” and even attempted to forcibly remove her mask, challenging her to call the police.

During the livestream, the livestreamer confronted the woman on the right for wearing a facemask.

He also argued with a male traveler who tried to intervene. In the end, the airport’s security officers detained him. Shortly after the incident, a video of the livestream went viral on Weibo under various hashtags (e.g. #网红小虎行机场强迫志愿者摘口罩#) and attracted millions of views. The following day, Xiaohuxing’s Douyin account was banned, and all his videos were removed. The Shenzhen Public Security Bureau later announced that the account’s owner, identified as Wang, had been placed in administrative detention.

On October 13, just days before, another livestreaming controversy erupted at Guangzhou Baiyun International Airport. Malatang (@麻辣烫), a popular Douyin streamer with over a million followers, secretly filmed a young couple kissing and mocked them, continuing to film while passing through security—an area where filming is prohibited.

Her livestream quickly went viral, sparking discussions about unauthorized filming and misconduct among Chinese wanghong. In response, Malatang’s agent posted an apology video. However, the affected couple hired a lawyer and reported the incident to the police (#被百万粉丝网红偷拍当事人发声#). On October 17, Malatang’s Douyin account was banned, and her videos were removed.

Livestreamer Malatang making fun of the couple in the back at the airport.

In both cases, netizens uncovered additional examples of inappropriate behavior by Xiaohuxing and Malatang in past broadcasts. For example, Xiaohuxing was reportedly aggressive towards a flight attendant, demanding she kneel to serve him, while Malatang was criticized for scolding a delivery person who declined to interact with her on camera.

Comments on Weibo included, “They’ll do anything for traffic. Wanghong are getting a bad reputation because of people like this.” Another added, “It seems as if ‘wanghong’ has become a negative term now.”

 
Rising Scrutiny in China’s Wanghong Economy
 

Xiaohuxing and Malatang are far from isolated cases. Recently, many other wanghong livestreamers have also been caught up in negative news.

One such figure is Dong Yuhui (董宇辉), a former English teacher at New Oriental (新东方) who transitioned to livestreaming for East Buy (东方甄选), where he mixed education with e-commerce (read here). Dong gained significant popularity and boosted East Buy’s brand before leaving to start his own company. Recently, however, Dong faced backlash for inaccurate statements about Marie Curie during an October 9 livestream. He incorrectly claimed that Curie discovered uranium, invented the X-ray machine, and won the Nobel Prize in Literature, among other things.

Considering his public image as a knowledgeable “teacher” livestreamer, this incident sparked skepticism among viewers about his actual expertise. A related hashtag (#董宇辉称居里夫人获得诺贝尔文学奖#) garnered over 81 million views on Weibo. In addition to this criticism, Dong is also being questioned about potential false advertising, which is a major challenge for all livestreamers selling products during their streams.

Dong Yuhui (董宇辉) during one of his livestreams.

Another popular livestreamer, Dongbei Yujie (@东北雨姐), is currently also facing criticism over product quality and false advertising claims. Originally from Northeast China, Dongbei Yujie shares content focused on rural life in the region. Recently, her Douyin account, which boasts an impressive 22 million followers, was muted due to concerns over the quality of products she promoted, such as sweet potato noodles (which reportedly contained no sweet potato). Despite issuing public apologies—which have garnered over 160 million views under the hashtag “Dongbei Yujie Apologizes” (#东北雨姐道歉#)—the controversy has impacted her account and led to a penalty of 1.65 million yuan (approximately 231,900 USD).

From Dongbei Yujie’s apology video

Former top Douyin livestreamer Fengkuang Xiaoyangge (@疯狂小杨哥) is also facing a career downturn. Leading up to the 2024 Mid-Autumn Festival, he promoted Hong Kong Meicheng mooncakes in his livestreams, branding them as a high-end Hong Kong product. However, it was soon revealed that these mooncakes had no retail presence in Hong Kong and were primarily produced in Guangzhou and Foshan, sparking accusations of deceptive marketing. Due to this incident and previous cases of misleading advertising, his company came under investigation and was penalized. In just a few weeks, Fengkuang Xiaoyangge lost over 8.5 million followers (#小杨哥掉粉超850万#).

Fengkuang Xiaoyangge (@疯狂小杨哥) and the mooncake controversy.

It’s not only ecommerce livestreamers who are getting caught up in scandal. Recently, the influencer “Xiaoxiao Nuli Shenghuo” (@小小努力生活) and her mother were arrested for fabricating a tragic story – including abandonment, adoption, and hardships – to gain sympathy from over one million followers and earn money through donations and sales. They, and two others who helped them manage their account, were sentenced to ten days in prison for ‘false advertising.’

 
Wanghong Fame: Opportunity and Risk
 

China’s so-called ‘wanghong economy’ has surged in recent years, with countless content creators emerging across platforms like Douyin, Kuaishou, and Taobao Live. These platforms have transformed interactions between content creators and viewers and changed how products are marketed and sold.

For many aspiring influencers, becoming a livestreamer is the first step to building a presence in the streaming world. It serves as a gateway to attracting traffic and potentially monetizing their online influence.

However, before achieving widespread fame, some livestreamers resort to using outrageous or even offensive content to capture attention, even if it leads to criticism. For example, before his account was banned, Xiaohuxing set his comment section to allow only followers to comment, gaining 3,000 new followers after his controversial livestream at Shenzhen Airport went viral. Many speculated that some followers joined just to leave critical comments, but it nonetheless grew his following.

As livestreamers gain significant fame, they must exercise greater caution, as they often hold substantial influence over their audiences, making accuracy essential. Mistakes, whether intentional or not, can quickly erode trust, as seen in the example of the super popular Dong Yuhui, who faced backlash after his inaccurate comment about Marie Curie sparked public criticism.

China’s top makeup livestreamer, Li Jiaqi (李佳琦), experienced a similar reputational crisis in September last year. Responding dismissively to a viewer who commented on the high price of an eyebrow pencil, Li replied, “Have you received a raise after all these years? Have you worked hard enough?” Commentators pointed out that the pencil’s cost per gram was double that of gold at the time. Accused of “forgetting his roots” as a former humble salesman, Li lost one million Weibo followers in a day (read more here).

This meme shows that many viewers did not feel moved by Li’s apologetic tears after the eyepencil incident.

Despite the challenges and risks, becoming a wanghong remains an attractive career path for many. A mid-2023 Weibo survey on “Contemporary Employment Trends” showed that 61.6% of nearly 10,000 recent graduates were open to emerging professions like livestreaming, while 38.4% preferred more traditional career paths.

 
Taming the Wanghong Economy
 

In response to the increasing number of controversies and scandals brought by some wanghong livestreamers, Chinese authorities are implementing stricter regulations to monitor the livestreaming industry.

In 2021, China’s Propaganda Department and other authorities began emphasizing the societal influence of online influencers as role models. That year, the China Association of Performing Arts introduced the “Management Measures for the Warning and Return of Online Hosts” (网络主播警示与复出管理办法), which makes it challenging, if not impossible, for “canceled” celebrities to stage a comeback as livestreamers (read more).

The Regulation on the Implementation of the Law of the People’s Republic of China on the Protection of Consumer Rights and Interests (中华人民共和国消费者权益保护法实施条例), effective July 1, 2024, imposes stricter rules on livestream sales. It requires livestreams to disclose both the promoter and the product owner and mandates platforms to protect consumer rights. In cases of illegal activity, the platform, livestreaming room, and host are all held accountable. Violations may result in warnings, confiscation of illegal earnings, fines, business suspensions, or even the revocation of business licenses.

These regulations have created a more controlled “wanghong” economy, a marked shift from the earlier, more unregulated era of livestreaming. While some view these measures as restrictive, many commenters support the tighter oversight.

A well-known Kuaishou influencer, who collaborates with a person with dwarfism, recently faced backlash for sharing “vulgar content,” including videos where he kicks his collaborator (see video) or stages sensational scenes just for attention.

Most commenters welcome the recent wave of criticism and actions taken against such influencers, including Xiaohuxing and Dongbei Yujie, for their behavior. “It’s easy to become famous and make money like this,” commenters noted, adding, “It’s good to see the industry getting cleaned up.”

State media outlet People’s Daily echoed this sentiment in an October 21 commentary, stating, “No matter how many fans you have or how high your traffic is, legal lines must not be crossed. Those who cross the red line will ultimately pay the price.”

This article and recent incidents have sparked more online discussions about the kind of influencers needed in the livestreaming era. Many suggest that, beyond adhering to legal boundaries, celebrity livestreamers should demonstrate a higher moral standard and responsibility within this digital landscape. “We need positive energy, we need people who are authentic,” one Weibo user wrote.

Others, however, believe misbehaving “wanghong” livestreamers naturally face consequences: “They rise fast, but their popularity fades just as quickly.”

When asked, “What kind of influencers do we need?” one commenter responded, “We don’t need influencers at all.”

By Wendy Huang
Follow @whatsonweibo

Edited for clarity by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com