Oh oh oh, Mbappé, all those goals, yet you lost so many points on Chinese social media over the past 48 hours.

Following his 100th goal for Real Madrid during El Clásico and finishing second on Ballon d’Or night, French football player Mbappé is all the talk on Chinese social media — not for his achievements, but for what is seen as crossing a major red line in an online interview.

On Tuesday night, a text came in from Ruixin: “I am wide awake tonight and somehow witnessed live how the footballer Kylian Mbappé was getting blocked and totally canceled on Chinese social media for his comments about Mao Zedong over the past, like, three hours 😅”

I quickly grabbed my phone and saw the flood of Mbappé posts rapidly coming in, and it was clear that people were very cross with him.

Although it was already clear that this might not blow over any time soon, by early Wednesday morning it became painfully clear how the controversy had snowballed. Dongpeng Beverage Group (东鹏), one of the many Chinese companies that signed the famous sportsman as its brand ambassador, publicly stated that it was cutting all commercial ties with Mbappé. Soon, others followed.

Dongpeng Beverage Group (东鹏): the first in a string of companies to cut ties with French footballer Kylian Mbappé.

Mbappé’s fall from grace in China has been sudden and spectacular, like a major avalanche of backlash that unfolded in one night, and it can all be traced back to one segment of an interview the footballer previously did on a French YouTube show (The Bridge) that resurfaced online — initially through Reddit and X, and then on Chinese social media apps, like football platform Dongqiudi (懂球帝).

In that segment, when asked about his favorite meme, Mbappé replied that one of the memes he finds funniest is:

🗣️ “the one where they put my face on some guy, a Chinese dictator. That really makes me laugh, I use it with my friends all the time.”

The interview segment where Mbappé shares his favorite meme: his face photoshopped onto the face of a “Chinese dictator.”

The show, created by Mbappé’s Real Madrid teammate Aurélien Tchouaméni, added the image Mbappé referred to: his face photoshopped on a Mao propaganda visual. It’s part of a series of memes that emerged in 2024 in which Mbappé’s face is edited onto the faces of dictators.¹

It’s been some time since the last Signals newsletter, so it’s high time for a new edition. This is where I bring you the slower trends, broader shifts, and cultural currents that I’ve been keeping an eye on. Next to the more regular China Trend Watch & deeper dives, this is meant to give you a fuller picture of ongoing conversations and themes in Chinese society and the digital landscape. I hope you find it insightful!

📶 SHORT SIGNALS
 

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