1. Jingdezhen’s “Chicken Chop Bro” Becomes Nationwide Meme

From Beijing to Zibo, every now and then, food stall vendors go viral — for their charm, their uniqueness, and most of all, their tasty food. The star of this moment is 48-year-old Li Junyong (李俊永), who runs a small fried chicken stall in Jingdezhen, Jiangxi Province, with tight rules on who he serves, when, and how.

Li has suddenly become one of the most trending people on Chinese social media under the nickname “Chicken Chop Brother” (鸡排哥 jīpáigē).

Li initially gained popularity among customers for his frantic, multitasking energy — he doesn’t mess around when it comes to his chicken chop business, with superspeed and a clear order of serving customers (“I’ll first do you, then finish yours, then I’ll serve you 做完你的做你的”) and rules such as: no individual customers after 4:30 PM; students pay 1 yuan (about $0.15) less than regular passersby (after 12:00 PM, however, it costs 1 yuan more as punishment for being indecisive); and customers must open the plastic bag themselves before he puts the hot chicken cutlet inside.

The serious way he goes about dealing with his chicken chops almost makes you think he was making big business deals instead of selling to middle school students. In the end, it’s that attitude that gained him social media fame, as students started referring to him as “Head of Chicken Cutlet Operations” (free translation for 鸡排主理人 Jīpái gē Zhǔlǐrén).

Head of Chicken Chop Operations: “Please open your plastic bag”, “No individual customers after 4:30 PM”, etc.

In light of Li’s explosive popularity, his chicken chop stall now sees extremely long queues, and local authorities and city management have had to intervene in order to control the crowds and keep the location safe.

There are definite downsides to such sudden fame, and Li is not the first street vendor this has happened to.

In 2023, for example, Beijing’s ‘Auntie Goose Legs’ (鹅腿阿姨) went viral, and the food stall owner became so overwhelmed that she temporarily had to take a break from her food stall, emotionally sharing how she said she felt too much pressure because of how the situation was unfolding, and that she just wanted to sell her goose legs in peace (“只想平平安安做烧烤”).

Long lines for Auntie’s goose legs.

It seems that “Brother Chicken Chops”, in line with his reputation as the chicken chop CEO, is trying to turn his viral moment into a sustainable business. According to Sina News, Li has drawn in relatives to help him. He reportedly has taught them how to make and sell his tasty fried chicken chops, and now his Chicken Chop Family (“鸡排家族”) has grown to a total of nine stalls.

Over the past week, Li has also joined several social media platforms, including Xiaohongshu, to build a social following that will last after the hype calms down.

Meanwhile, Li is the meme of the moment. As many Chinese workers experience working stress before the National Day holiday, they’ve used his superspeed working style videos to express the pressure they feel to finish all their deadlines. See videos here.

2. China’s 2025 Golden Week Travel Trends

China’s longest holiday of 2025 is coming up, combining National Day (国庆节) and Mid-Autumn Festival (中秋节) into an eight-day Golden Week from October 1–8. If you’re traveling in China this week, good luck — the country’s transportation infrastructure is being pushed to its operational limits.

On September 30, the first “smart people” who opted to leave early to avoid traffic jams already found themselves stuck in them. China’s Ministry of Transport estimates a staggering 2.36 billion trips will be made during this period, with October 1 expected to see over 340 million travelers — surpassing the historical peak of 339 million recorded during Spring Festival earlier this year.

🔸 This week is going to see a lot of events. According to the Ministry of Culture & Tourism, more than 12,000 cultural activities will be held across China during the eight-day holiday period, including over 300 large-scale light shows.

🔸 Chinese local tourism offices are going all in on city marketing and are finding new strategies to make themselves more appealing to young travelers. Chengdu, for example, as Tencent’s gaming hub, is integrating the 10th anniversary of the super popular mobile game Honor of Kings (王者荣耀, Wángzhě Róngyào) into its cultural tourism strategy this year, organizing game-themed city walks, exhibitions, and more.

🔸 China’s travel platform Trip.com reported that interprovincial travel bookings have surged 45% year-on-year, with particularly strong interest in remote destinations like Xinjiang, Tibet, and Inner Mongolia. Searches for hotels in these regions jumped 60% compared to last year. This reflects a shift among middle-class Chinese tourists toward experiential travel and natural landscapes rather than crowded urban attractions.

🔸 The holidays are a time for relaxation, reunions, and eating mooncakes, but it’s also a stressful time for Chinese employers who must comply with labor regulations while managing workforce availability and overtime obligations. Under China’s Labor Law, employees working on statutory public holidays—October 1–3 and October 6 (the official Mid-Autumn Festival date)—must receive at least 300% of their normal daily wage. For adjusted rest days (October 4–5 and October 7–8), employers must provide either 200% overtime pay or compensatory time off. The State Council designated September 28 (Sunday) and October 11 (Saturday) as make-up workdays, but private companies have flexibility to adjust their own schedules.

3. China Faces Unprecedented Donkey Shortage Crisis

[#我国正面临缺驴危机#] [#中国当前不缺牛马只缺驴#]

China is facing a serious donkey shortage. China’s donkey population is far below market demand, and the prices of donkey-related products continue to rise. The Donkey Branch of China’s Livestock Association (中国畜牧业协会驴业分会) addressed this issue in Chinese media earlier last week, telling China News Weekly (中国新闻周刊): “We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺，就缺驴”).

Read this entire story here.

4. “Ride-hailing for Relatives” 亲属打车 Qīnshǔ Dǎchē

Tencent has rolled out a new function via WeChat Mini Programs on September 26, aimed at helping seniors who struggle with app-based ride-hailing. Thanks to the new function, now live nationwide, users can order rides on behalf of older relatives directly in WeChat.

Adult children who want to help out their less tech-savvy (grand)parents or other senior relatives can now bind their account to their own, remotely pre-set pickup and drop-off locations, as well as payment methods, and track their journey for safety.

What makes this different from the possibility of just ordering a ride for someone else is that the seniors stay in control to some extent and can see their own journeys on their own phones. Children can configure settings on their side, while the interface for the elderly users is simplified. This allows seniors to ride independently, with a little help from their family.

The move is part of a broader effort in China to make it easier for seniors to stay involved in the digitalization of society.

The word to know is 亲属打车 qīnshǔ dǎchē, consisting of “亲属” qīnshǔ (relatives) and ride-hailing 打车 dǎchē.

By Manya Koetse

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