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Top 5 of Popular Children’s Books in China after Crackdown on Foreign Storybooks

The topic of children’s books in China recently made international headlines following a crackdown on foreign storybooks in the PRC. What’s on Weibo explores the status quo after the ban: has Peppa Pig really left the building? What is the current top 5 of popular children’s books in China?

Manya Koetse

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The topic of children’s books in China recently made international headlines following a reported crackdown on foreign storybooks in the PRC. What’s on Weibo explores the status quo after the ‘Taobao ban’: has Peppa Pig really left the building? What is the current top 5 of popular children’s books in China?

Recently the children’s books market in China made international headlines when the South China Morning Post reported that an order from Beijing will drastically limit the number of foreign children’s picture books published in mainland China this year.

According to The Guardian and other sources, Chinese publishers received orders that foreign children book titles must be lowered or even halted to prevent an “ideology inflow” and to protect and promote children’s books written by Chinese authors. In the New York Times, Hannah Beech also called the crackdown an “ideological crusade.”

On March 3rd, days before the South China Morning Post reported the news, China’s largest e-commerce platform Taobao issued an official statement that, as of March 10th, it was halting resales of all books published overseas to “create a safe and secure online shopping environment.”

 

STATE MEDIA: ALL ABOUT CULTURE

“The Ministry of Culture hopes that Chinese children will be more in touch with cultural products that reflect Chinese values.”

 

Chinese media responded to the international news reports in mid-March, saying that they were “fabrications” by foreign media to make China look bad. On Wednesday, state tabloid Global Times published an article written by a Global Times commentator Shan Renping, writing:

“Recently a number of Western mainstream media have started a hype about China controlling the import of foreign children’s books, suggesting this is China’s way of reducing the influence of the outside world on China, and ridiculing that our “boycott of foreign forces starts with small children.”

According to the column, the imposed limit on foreign children’s books is not necessarily related to “ideology” or other political matters – as children’s books are allegedly “not much of an ideological field” – but that the reason is cultural.

In the past, the author writes, the ratio of imported children’s books versus Chinese ones was 9:1 in 2000. While this gap between foreign and Chinese children’s books has already decreased from 6:4 (2011), officials hope to further develop the local children’s books market.

Children’s book section at Beijing bookstore in 2015. Many of the books featured are translations of foreign publications.

As the article says: “The Ministry of Culture (..) [also] hopes that Chinese children, throughout the course of growing up, will be more in touch with cultural products that reflect Chinese values.”

Children’s books on sale in Beijing (2015) by a Dutch author.

But besides the cultural motives for limiting foreign publications in China, the Global Times column also hints that there might be economic motives involved, as it mentions the growing market of children’s books in China, and that storybooks play a leading role in the publishing industry.

Chinese edition of The Hungry Caterpillar.

In the Chinese Book Market 2016 report by the German Book Office Beijing, 21.9% of China’s online book trade is listed in the category of children’s books: a booming and growing market.

 

WEIBO RESPONSES

“When I think about the garbage we had to read when we were little, I really cannot even imagine that books like these will be banned.”

 

On Weibo, some netizens responded to the crackdown on foreign children’s books with great disappointment. Before March 10, some people also said they would quickly buy foreign books for their kids before the Taobao ban would be implemented.

It is probable that some comments about the ban have been censored; one Weibo user also indicates that a previous post about the limitations “has been deleted.”

Microblogger (@大耳朵猫妹) writes:

“When you look at how kids read children’s books, what I find most surprising is how these foreign children’s books do not seem to have any meaning but just really fit in with children’s minds. I used to read a book to my children about a crocodile family; a daddy, mommy and little crocodile that eat bananas every day. One day, the little crocodile stopped and said he did not want to eat any more bananas, so his parents asked him what he wanted to eat. When he said he wanted to eat humans, his parents laughed. He then angrily left the house and on the street, he met a small child, and said: “I want to eat you.””

Chinese edition of “I’d Really Like to Eat a Child” by Sylviane Donnio (originally a French children’s book).

“The child just laughed out loud and together with his little friends took out some bananas and threw them at the small crocodile, and then laughingly ran away. Later, the little crocodile took the pile of bananas home, and ate them with his parents while wiping away his tears. What does this story explain and teach us? Nothing. But it corresponds with children’s desire to explore the outside world and try new things. My kids really liked it. (..) I really love these cute and fresh children’s books, and when I think about the garbage we had to read when we were little, I really cannot even imagine that books like these will be banned.”

The question is: will these books really be banned? Let’s first take a look at the current top-ranked lists of children’s picture books.

 

MOST POPULAR CHARTS

“The reported restrictions seem to be more symbolical than substantive.”

 

What children’s books rank highest in the popular book charts on Weibo after news of the PRC crackdown has come out?

#1. ‘Chinese Year’ Original Picture Book Series (中国年原创图画书系列)

The top ranking children’s book at the time of writing is a book series called Chinese Year, which is written by author Cao Cong (alias Wuke Lili), a Renmin University graduate specialized in children’s psychology.

The books contents and illustrations are focused on Chinese family life and traditions. This particular story is about Chinese New Year and how it is celebrated.

2. Guess Who I Am? (猜猜我是谁)

This book is aimed at the youngest children (2-4 years old) as a little ‘hide and seek’ game with holes in it, allowing children to look through them and see different things. The book is published by the Chinese People’s Publishing House.

3. Fantastic Book (奇妙的书)

This is another made-in-China children’s book, published by Guangxi Normal University.

It is themed around many different animals. From alligators to penguins, they all look at life in a different way.

4. Paw Patrol (汪汪队立大功)

Who has not heard of Paw Patrol? This children’s book about a boy named Ryder who leads a pack of rescue dogs known as the PAW Patrol is derived from a Canadian animated television series, and is thus a foreign children’s book with no Chinese themes. The book is popular on Weibo, where it is rated 9.1 out of 10 stars.

5. The Princess Kite (公主的风筝)

Although the authors of this book are not all Chinese, the story does focus on ancient China and has a Chinese kite as its central subject – making it a truly Chinese story, published by the Chinese Yellow River Publishing & Media Group.

The top 5 of Weibo’s most popular children’s book of this moment seems representative of the ‘popular’ or ‘recommended’ lists of China’s biggest online bookstores such as Taobao or Dangdang, where there are still many foreign children’s books for sale, but where the originally Chinese children’s books seem to dominate the main lists of book suggestions.

Searching for ‘foreign children’s books’ was possible on all sites – including on Dangdang, Kongfz, JD.com, and also on Taobao – after March 10. There is a wide selection of foreign books available from these sites, from Little Rabbit Couldn’t Sleep to Peppa Pig.

Foreign children’s books still sold on Taobao.

Also in the category for older children (8-12), translations of books like Pippi Longstocking (长袜子皮皮) or Harry Potter (哈利·波特) are still freely available on Taobao.

Seeing that the announced Taobao ban has not really gone into effect, there is a probability that the ‘ban’ on foreign children’s books and the reported restrictions for publishing firms to publish any foreign picture books for children this year are more symbolical than substantive.

 

TONING DOWN THE HYPE

“Chinese children can enjoy Paw Patrol or Pippi Longstocking, along with those books themed around Chinese New Year or Chinese folklore.”

 

On Thursday, Global Times published another article that seemed to want to tone down the hype, quoting the deputy dean of Cultural Studies at Peking University Chen Shaofeng: “Unless the foreign media can name particular children’s books that are banned from being imported, their accusations should be seen as groundless.”

The Beijing Bookstore online: the shop features a Frozen Disney book in its header on the children’s book page.

The article also mentioned a Beijing-based publisher nicknamed ‘Coco’, who reassured worried parents that books that have already received approval to be published would continue to be available, regardless of whether or not import limits (not bans) are introduced in future.

The way things stand now, it seems that it is business as usual for children’s books in China. It is likely that foreign children’s books will not be completely banned from China in the near future. Instead, we can expect a heightened focus on Chinese books for children (especially those themed around Chinese stories and traditions), making it easier for publishers to get approval for those titles.

To make final conclusions about the eventual effects of the announced regulations, however, we will have to wait another year. In the meantime, Chinese children can enjoy Paw Patrol or Pippi Longstocking, along with those books themed around Chinese New Year or Chinese folklore. Perhaps to the disappointment of some parents, Peppa Pig has not left the building (yet).

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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  1. Avatar

    Bruce Humes

    March 20, 2017 at 8:56 am

    If foreign analysts are waiting for written proof that there is a ban or specific limits on the import and sale of foreign books for children, they are likely waiting in vain.

    The authorities in China long ago learned that issuing such specific regulations in black and white makes for bad press. To avoid criticism from abroad, and at home as well, such orders are normally given orally at state-sponsored meetings limited to Chinese-owned publishers, or even by phone to specific publishers/importers. In addition, such orders are permitted to be circulated only among management, and — like so many things such as the amount of pm 2.5 particles in the air in a given city, or gag orders re: what events are to be covered and how they are to be covered in the media — these orders are a state secret. Posting them online is grounds for prosecution and imprisonment.

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Backgrounder

How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King

He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?

Jessica Colwell

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Twitter has fallen in love with a Chinese farmer after his drinking videos on Kuaishou were cross-posted abroad and went viral. He has embraced his new fans and Western social media, arguably becoming one of China’s most successful cultural ambassadors of the year.

He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitter in August of 2019, but he already has a Twitter following of more than 111.6K.

Although his account is temporarily restricted by Twitter at time of writing (“due to suspicious activity”), his popularity is only growing. Some Twitterers, such as the China twitterer Carl Zha (@CarlZha), are even initiating a “#FreePangzai campaign” to restore the account of the “one true King.”

But where and when did the online fame of ‘Hebei Pangzai’ start?

Let’s begin our introduction to Pangzai with one tweet from March of this year, when Twitter user ‘Hunnaban Trenchboss’ posted a video from Chinese short video app Kuaishou (快手) showing a man – ‘Pangzai’ – wearing sunglasses and smoking a cigarette while preparing an incredible mixed drink.

The man in the video smoothly pops the cap off a bottle of beer with a chopstick, pours some in a large jar, then twirls the bottle and propels the rest of the beer in a tornado of force down his throat.

He follows that up by pouring in more beer, some blue liquor, an egg, some Pepsi, and a hefty glass of baijiu – which he dumps in only after lighting it on fire, igniting his finger, and coolly lighting his cigarette. He then chugs the entire concoction in a matter of seconds.

“How do I become as cool as this guy, The Coolest Guy?”, the tweet said.

The same video was shared again in August by a few Russian accounts, was retweeted by an American account, and then went completely viral, racking up millions of views and tens of thousands of retweets.

That video has now been viewed almost 12 million times on Twitter, and has inspired tens of thousands of fans who herald him as ‘king.’

The man in the video referred to as ‘Pangzai’ (胖仔, ‘chubby dude’) is Liu Shichao (刘世超), a 33-year-old farmer and small-time Chinese internet celebrity from a city called Xingtai in Hebei Province.

According to an interview with Technode, he found out about the video on Twitter when some of his new foreign fans opened Chinese social media accounts to find him and tell him about his overnight online fame.

“One message told me that I was a celebrity now in America,” he told Technode: “So I chatted with the person [who sent the message] for a whole day, with the help of translation software.”

Within two days of his video going viral, Pangzai had figured out how to use a VPN, opened his own Twitter account and started uploading videos.

He even posted a reply on the original viral video to alert everybody to his account.

Liu’s early response to his viral video on Twitter.

Since then, Liu ‘Pangzai’ has amassed over 111,000 followers and has posted many more videos of everything from drinking, to cooking, to exploring his countryside hometown.

But it was the drinking videos specifically that earned him his following, both abroad and in China.

 

IT STARTED ON KUAISHOU

“Pangzai epitomizes the typical Kuaishou account.”

 

Liu began his internet career three years ago on Kuaishou, a Chinese short video app massively popular among China’s lower-tier cities and countryside.

In contrast to the polished, celeb-heavy platform Douyin, which is most popular among urban youths, Kuaishou is a platform for the masses. Its users are known for their crazy antics and general disregard for personal safety.

Liu Shichao’s Kuaishou account has 354,000 followers, but the majority of his videos have been removed.

Pangzai epitomizes the typical Kuaishou account. Posting under the handle “Chubby Dude from Hebei” (@河北胖仔), he uploads videos of himself eating and drinking in eye-popping combinations, or sometimes smashing things – from bricks to unopened water bottles – with his bare hands.

Liu’s video of breaking bricks with his hands was also popular on Twitter.

Liu also gained notoriety, and a couple hundred thousand followers, from his mastery of the so-called ‘beer tornado technique’ (小旋风 xiǎo xuànfēng).

According to an interview with the BBC, he peaked at 470,000 followers on Kuaishou and was monetizing his online fame with some 10,000 RMB ($1420) per month.

Liu’s signature beer tornado technique features in the first video he posted to Twitter.

Unfortunately for Liu, China’s Cyberspace Administration announced a crackdown on vulgar and illegal content across multiple social media platforms in spring of 2018, with a focus on Douyin, Kuaishou, and its sister news company Jinri Toutiao. Kuaishou was pulled from app stores until it cleaned up its act.

It is unclear just how many videos and accounts have been removed as a result of the cleanup. We can get a rough idea from an announcement by Kuaishou earlier this year that in March of 2019 alone, it removed an average of over 11,000 videos and blocked almost 1,000 accounts every day.

The result for Liu was that his account was suspended for four months and the majority of his most popular videos, including the one that went viral abroad, were removed for promoting ‘unhealthy drinking habits.’

When you look at his Kuaishou account today, you won’t see many videos focused solely on baijiu and beer chugging.

The videos that remain on his account do include drinking (and his signature tornado move) but it is always accompanied by eating food or some other activity (such as sitting deep in a field of corn, munching on roast duck and dribbling baijiu down a corn leaf into a glass.)

In a video posted to Kuaishou, Liu pours baijiu into a glass from a corn leaf, before then lighting it on fire and chugging it.

Liu still has 354,000 followers on Kuaishou. His Chinese fans, like his foreign ones, marvel at his cool and collected manner as he eats and drinks all sorts of disgusting things.

Canned herring features heavily in his most popular recent videos, where he can be seen sipping the juice directly from the can.

In one of his videos on Kuaishou, Liu eating herring directly from the can, to the disgust of his fans.

“This has to be the most unaffected anyone has ever been by eating canned herring,” says one fan. “The flavor is disgusting! 99.9% of people who try this would vomit,” another online commenter replies.

 

AN UNEXPECTED TWITTER KING

“Liu is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life.”

 

This year, Liu seems to have embraced his newfound international stardom with grace and savvy.

He uses Twitter’s in-app translation to help him communicate with fans and has been highly interactive on the platform.

Liu ‘Pangzai’ was also quick to open up a Paypal account and share it with followers, and has recently made YouTube and Instagram accounts to prevent scams pretending to be him. He has also collaborated with a Twitter fan to sell T-shirts online in America.

Many online fans have dubbed him ‘king’, perhaps the highest praise one can receive on the internet today.

But in contrast to the sunglasses and chill demeanor of his videos, Liu does not appear to be an internet celebrity overly obsessed with being cool.

Instead, he is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life (and drinking habits) with the rest of the world.

Liu began using translation software to communicate with fans soon after joining Twitter.

After reposting all of his old drinking videos from Kuaishou, Liu started asking Twitter fans what they would like to see from him. Many responded that they wanted more about his life in rural China.

He has since followed up with videos showing him fixing a pipe with his friends, exploring his local market, cooking sweet potatoes, and, of course, a tutorial on how to master the ‘tornado beer’ technique.

Liu explaining on Twitter how to perform the tornado beer technique that helped make him famous.

Many have expressed concern for his health in light of his drinking habits, but he has assured everybody that everything he does is “within his ability” and that he doesn’t drink like that very often.

Liu is grateful for all the support and praise he has received from abroad. “It’s crazy to have all of these foreign friends all of a sudden,” he recently said in an interview with Deadspin: “I really have to thank them a lot. If I have a chance I will find them and we can drink together.”

Seemingly to that end, Liu has recently organized a party to be held near his hometown in China, exciting fans all over the world and spurring many to apply for passports and visas.

Once Liu began inviting people to his party, he changed the date and location in order to accommodate more attendees.

The date is set for December 14, 2019 in Zhuamadian City, Hebei Province; too soon for many to make it, but he promises another party in the spring. There is talk also of organizing a visit for Liu ‘Pangzai’ to go to America.

 

WINDOW INTO CHINESE SOCIAL MEDIA

“Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet.”

 

Although there are many vloggers like Pangzai in China, he stands out on Twitter as some sort of window into Chinese social media, especially because this online world is usually so separate from the Western realms of social media.

The recent explosive growth of Chinese social media apps such as TikTok has not done much to facilitate this kind of cultural interaction between China and the West.

Although Tiktok is, in fact, a Chinese app (called Douyin 抖音 in China), there are actually two different versions of the same app in mainland China and abroad, meaning that the other ‘Pangzais’ of the Chinese internet still remain within the social media spheres of the PRC, rarely gaining fame outside of the Great Firewall.

In China, aside from his fans on Kuaishou, Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet. He is mentioned only one or two times across Weibo, and searches for his name and handle on WeChat, Baidu, and various Chinese tech news sites bring up nothing.

Liu is a rare example of genuine soft power coming out of China. A pure, grassroots man of the people with strong cultural appeal who sincerely enjoys sharing his life and his culture with the rest of the world. His tweets are full of affection and appreciation for his fans, as well as frequent prompts for followers to share their own lives and customs of their home countries.

To watch his introduction to Twitter and rise to fame is to see the best of the internet: cultural interaction, genuinely shared delight, and mutual admiration inspired by hilarious antics caught on camera.

His Twitter fans express their hope that Twitter Support will soon lift the temporary ban on their ‘Twitter king.’ To them, it’s perfectly clear: this online king is nowhere near dead, long live Pangzai!

Follow the #FreePangzai hashtag on Twitter.

Update: Panghaizi is out of Twitter jail!

 
Want to read more about unexpected online celebrities from China? Also see:
The Story of Two Farmers Who Became Internet Celebrities;
The “Vagrant Shanghai Professor”;
From Farmgirl to Fashionista: Weibo Celebrity Fairy Wang.

 

By Jessica Colwell
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China Celebs

“Living a Nightmare” – Chinese Beauty Guru Yuya Mika Shares Shocking Story of Domestic Abuse

Famous makeup artist Yuya Mika shared her story in a video that has since gone viral on Weibo.

Manya Koetse

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First published

Chinese famous makeup vlogger Yuya Mika has come out and shared her experience of being physically abused by her former boyfriend. Yuya’s story – told in a documentary-style video that is now going viral – does not just raise online awareness about the problem of domestic violence, it also shows the raw realness behind the glamorous facade of China’s KOLs’ social media life.

Fashion and makeup blogger He Yuyong, better knowns as Yuya (宇芽) or Yuya Mika (@宇芽YUYAMIKA), has gone viral on China’s social media platform Weibo for sharing her personal story of suffering domestic abuse at the hands of her ex-partner.

On Monday afternoon, November 25 – which is the International Day for the Elimination of Violence against Women – Yuya, a KOL (Key Opinion Leaders/online influencer) who has over 800,000 followers on her Weibo account, wrote: “I’m a victim of domestic violence. The past six months, I feel like I’ve been living a nightmare. I need to speak up about domestic violence here!”

With her post, Yuya shared a 12-minute documentary-style video in which she tells how she has been abused by her partner of one year, with whom she has now separated.

The short doc does not just tell Yuya’s story, it also features the experiences of her former partner’s ex-wives, who allegedly also suffered domestic violence at his hands.

Besides the shocking accounts of the women, the video contains also footage of Yuya’s ex-boyfriend trying to violently drag her out of an elevator – a moment that was caught on security cameras in August of this year.

Yuya identifies her former boyfriend and abuser as the 44-year-old artist and Weibo blogger ‘Toto River’ (@沱沱的风魔教), who was married three times before starting a relationship with the famous beauty blogger.

The two met each other through social media, and Yuya initially fell for his talent and kindness. But, as she says, his perfect social media image soon turned out to be nothing but a fake facade, and the nightmare began.

The beauty blogger explains that the domestic violence went hand in hand with mental abuse, with Yuya being brainwashed into believing she was lucky to be with a man such as her boyfriend.

As the abuse became a regular occurrence, Yuya tearfully explains how she sometimes could not work for a week because her face was too bruised for shooting videos.

Yuya also writes on Weibo that she shares her story so that the experiences she and her ex-boyfriend’s former wives suffered will not happen to other women, and to warn others from ending up in a similar situation.

Meanwhile, the Weibo account of Yuya’s former boyfriend has been closed for comments.

Yuya Mika is not just popular on Weibo and video ap Tiktok. The beauty guru – famous for doing imitation makeup of celebrities and famous icons such as Mona Lisa – also has over 750k fans on her Instagram account and thousands of subscribers on her YouTube Channel, where she posts makeup tutorials.

Yuya Mika as Mona Lisa.

Yuya is part of the company of Papi Jiang (aka Papi Chan), a Chinese vlogger and comedian who became an internet celebrity in 2016. On Tuesday, the Papi Jiang company also responded to Yuya’s video, saying they fully support the makeup artist in coming forward with her story.

At time of writing, Yuya’s story has been shared over 425,000 times, with a staggering thread of more than 280,000 comments on Weibo.

Many commenters respond in shock that the tearful woman in the video is actually Yuya, as the makeup artist is usually always smiling and shining in front of the camera. Other Weibo users express their hopes that Yuya’s ex-boyfriend will be punished for what he did.

With over 160 million views, the hashtag “Yuya Suffers Domestic Abuse” (#宇芽被家暴#) is now in the top five of most-discussed topics on Weibo.

Over the past few years, the issue of domestic violence has received more attention on Chinese social media, especially since China’s first national law against domestic violence came into effect on March 1, 2016. More women have come forward on Chinese social media to share their personal experiences with domestic abuse.

According to Chinese media reports of Tuesday afternoon, local authorities are currently investigating Yuya’s story.

By Manya Koetse, with contributions from Miranda Barnes
Follow @whatsonweibo

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©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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