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Weibo Watch: Bad Manners
A string of violent incidents made people wonder what else is brewing at Manner Coffee besides fresh coffee.
Published
1 year agoon
PREMIUM NEWSLETTER | ISSUE #31
This week’s newsletter:
◼︎ 1. Editor’s Note – Bad manners
◼︎ 2. What’s New and Noteworthy – A closer look at the featured stories
◼︎ 3. What’s Trending – Hot highlights
◼︎ 4. What’s Remarkable – AI Against AI
◼︎ 6. What’s Popular – Fu Bao, the Commercial Gem
◼︎ 7. What’s Memorable – Lying Flat
◼︎ 8. Weibo Word of the Week – “Very Tougan”
Dear Reader,
On the morning of June 17, a Shanghai barista lost his temper when an impatient female customer kept nagging him about her coffee at a small coffee shop at Pudong’s Meihua Road. After she had asked him for his name and then held up a phone in his face to record him, he snatched the phone from her hands and started scolding her.
As the woman continued to rant, the situation escalated quickly. The young man stepped out to the other side of the counter to confront her, which soon turned into a physical altercation. After the woman kicked him, the man slapped her in the face and even threw a few punches (video link).
The incident occurred at Manner Coffee, a Chinese chain known for its affordable, high-quality takeout coffee. The altercation, captured on security video and going viral on Chinese social media, was not the only major incident at Manner Coffee that day.
On the same day, a female barista at another Manner Coffee at Shanghai’s Weihai Road also lost her temper while dealing with a complaint about slow service, after which she threw coffee grounds at the customer (video link).
As both incidents quickly went viral, a third incident came to light, in which a barista and a customer got into a fight behind the service counter at a Manner Coffee in Shanghai’s Haimeng Yifang mall (video link). Unsurprisingly, the string of incidents made people wonder what else was brewing at Manner Coffee besides fresh coffee.
A Coffee Company “Filled with Emotion”
If you’re based in Shanghai, you might be familiar with Manner Coffee, but it is not as well-known nationwide as Chinese coffee chains like Luckin or Cotti Coffee.
Manner was established in Shanghai in 2015 by coffee enthusiast Han Yulong (韩玉龙), who had a clear vision for the company. Rather than focusing on novel drinks and quick trends, he wanted to offer classic, affordable coffee to go.
As part of offering this kind of high-quality espresso and other coffee drinks, Han insisted that Manner would not use fully automated machines, like Luckin or Starbucks, but that the baristas would work with traditional semi-automatic machines that would require more input from the staff.
“This should be a business filled with emotion” (“有感情的行业”), Han explained, stressing his aspiration to create a “pure coffee shop” (“做一家纯粹的咖啡店”).
In just six years, Han Yulong expanded the Manner Coffee brand to 194 stores nationwide. Now, Manner has opened its 1,000th store, and Han has been included in the list of the top 1,000 richest people in China.
Although the concept behind Manner Coffee is commendable, the recent incidents have shown that Han Yulong has indeed created a business “filled with emotion,” but in all the wrong ways. What were supposed to be good Manner shops have led to bad manners from burned-out staff and impatient customers.
This article [in Chinese] by Huxiu explains how Manner’s baristas sometimes need half an hour to properly set up the coffee machines before their actual work begins.
In many shops, the baristas are furthermore single-handedly responsible for taking orders, handling payments, printing and sticking labels, making coffee, and cleaning.
Manner’s staffing is based on store sales: stores with daily sales below 5,000 RMB ($688) reportedly have only one employee, while those exceeding 6,000 RMB ($826) have two.
This raises questions on the maximum workload one barista can actually handle in a shift.
If it is true that it would take about six minutes per cup to maintain service and quality, then one barista would already be incredibly busy just making 80-100 cups in one shift. But with coffee prices around 20 RMB ($2.75), a daily sales target of 2,500 RMB would mean preparing approximately 120 cups of coffee.
No wonder that Chinese media interviews with Manner employees revealed significant stress and pressure within the company’s work environment.
Coffee Involution
There are various ways to interpret the recent outbursts at different Manner Coffee shops. In the first incident, where a young male barista slapped a female customer, one might expect widespread condemnation of such male-to-female violence, support for the customer, and discussions about gender-based violence. However, most social media users appear to be siding with the baristas, largely due to how the situation is being contextualized in online discussions. These incidents have opened the floodgates to stories about the immense pressure faced by Manner baristas and the unfair working conditions they endure.
After Manner Coffee issued a public apology for the incidents and promised to do everything possible to prevent such events in the future, the public turned against the company. Critics accused Manner of exploiting its employees, who work tirelessly to earn around 5,000 RMB ($688) per month, while founder Han Yulong has ascended to become one of the wealthiest people in China.
The word that keeps popping up in this context is “involution”, nèijuǎn 内卷. This term, which has become a Chinese buzzword over the past four years, is used to describe the ‘abnormal normal state’ of an ongoing rat-race in the Chinese education and employment market, leaving young people feeling overworked and run down as they try to keep up with the standards set by their peers who appear to be even more hardworking.
As I’ve previously described in my article here, the term ‘involution’ and how it is used today comes from a work by American anthropologist Clifford Geertz titled Agricultural Involution – The Processes of Ecological Change in Indonesia (1963). In this work, Geertz explores the agricultural dynamics in Indonesia during the colonial period’s Cultivation System, where a radical economic dualism existed within the country: a foreign, Dutch economy and a native, Indonesian economy (p. 61-62).

The term ‘involution’ comes from this book by Geertz, published in 1963.
Geertz describes how the Javanese faced a deepening demographic dilemma as they saw a rapidly growing population but a static economy, while the Dutch, who organized Javanese land and labor, were only growing in wealth (69-70). Agricultural involution is the “ultimately self-defeating process” that emerged in Indonesia when the ever-growing population was absorbed in high labor-intensive wet-rice cultivation without any changing patterns and without any progress (80-81).
But how do we make the jump from Geertz to Manner?
The term ‘involution’ often comes up together with criticism of China’s ‘996’ work system (working from 9am-9pm, 6 days a week). Although Alibaba founder Jack Ma once called the 12-hour working day a “blessing,” the system is controversial, with many condemning how Chinese (tech) companies are exploiting their employees, who are caught in a conundrum; they might lose their sanity working such long hours, and might lose their job and future career prospects if they refuse to do so.
The term is also used to describe the complexities that come with the extreme pursuit of high-quality and low prices that is ubiquitous in the Chinese market.
‘Involution’ is happening at Manner Coffee in two ways. Top-down, you see how China’s coffee market has become increasingly competitive while operating costs are rising. Facing financial pressures, coffee chains such as Manner are saving on staff and store size but at the same time are driving up sales while keeping their coffee prices low to compete with Starbucks, Luckin, and other big chains. It’s what this 36kr article calls “suicidal pricing” (“自杀式”定价).
Bottom-up, this results in overwhelmed employees who are working hard to keep their jobs by maintaining an unrealistic standard of making hundreds of cups of coffee during their shifts – after all, their colleagues do it, so they must keep up with a standard set too high without anyone really profiting from it, leading to mental breakdowns and conflicts with impatient customers.
Instead of condemning Manner workers who lash out against customers, many people empathize with them as a way to voice their own concerns about work environments and employee welfare.
Rather than punishing its employees, many argue that Manner should radically change its management practices.
Others say that while Manner’s original concept of aiming for high-quality coffee is admirable, good coffee is not just in the coffee beans but also in how employees are treated. Chinese economist blogger and author Yu Fenghui (余丰慧) calls the turmoil surrounding Manner Coffee a “wake-up call for the entire industry,” arguing that a company’s true quality goes beyond its product but is reflected in social responsibility. Only in this way, he says, can a brand in this competitive market “not only run fast but also go the distance” (“不仅跑得快,而且走得远”). I guess we all like our coffee better knowing it was not made in bitterness.
Best,
Manya Koetse
(@manyapan)
Miranda Barnes & Ruixin Zhang contributed to this newsletter
References:
Geertz, Clifford. 1963. Agricultural Involution: The Processes of Ecological Change in Indonesia. Berkeley & Los Angeles: University of California Press.
What’s New

Americans Stabbed in China | The recent stabbing incident at Beishan Park in Jilin city, involving four American teachers, has made headlines worldwide. However, on the Chinese internet, the story was initially kept under wraps. This is a brief overview of how the incident was reported, censored, and discussed on Weibo.
What’s Trending
JUNE 13-14
Jiang Ping | The story of 17-year-old fashion design student Jiang Ping (姜萍) has become the center of online discussions. Jiang, from Jiangsu, unexpectedly placed twelfth in the preliminary round of the Alibaba Global Mathematics Competition, outperforming students from prestigious universities despite attending a vocational school often seen as inferior in China. Her talent was nurtured by her supportive teacher, Wang Runqiu (王闰秋), who helped her excel in the competition, where she was the only girl in the top 30. While many cheer Jiang on, her success has also triggered waves of criticism online, with some netizens accusing her and her tutor of cheating. The final round took place on June 22, and the results will be announced in August.
JUNE 15-17
G7 | Unsurprisingly, the G7, often accused of holding an anti-China bias, faced a wave of negative reactions on Weibo and other social media platforms in China. One viral image mocked the G7 leaders, highlighting their unpopularity in their own countries, where they are either losing votes or facing significant pressure. The image labeled the leaders as follows:

• [European Union Charles Michel]: Unelected EU official
• [German Chancellor Olaf Scholz]: Just lost elections
• [Canadian Prime Minister Justin Trudeau]: 50-year-low poll numbers
• [French President Emmanuel Macron]: Just lost elections
• [US President Joe Biden]: Too old to stand trial
• [Japan Prime Minister Fumio Kishida]: 26% approval rating
• [UK Prime Minister Rishi Sunak]: About to lose elections
• [EU Ursula von der Leyen]: Unelected EU official
The only leader not being criticized was Italian Prime Minister Giorgia Meloni.
JUNE 18
618 | There have been mixed reports on this year’s June 18 “618 Shopping Festival.” Some reports claimed that sales dropped during the major shopping event, which has become nearly as well-known and hyped as the November 11 “Single’s Day” shopping extravaganza. JD.com, the company behind the 618 festival, asserted that this year’s transaction volume and orders broke records.
Chinese e-commerce and finance bloggers have discussed the matter, suggesting that the festival did not actually experience a decline. They noted that some data did not account for the different sales times across various platforms and that various measuring methods are not entirely accurate. Meanwhile, in an online shopping environment that features constant promotions, online commenters observed that there seemed to be less hype surrounding the shopping festival this year.
JUNE 19-20
Putin in North Korea | On Chinese social media, many netizens watched with interest as Putin was warmly received in North Korea. Some remarked, “Two international outcasts huddling together for warmth,” while others suggested, “Perhaps we might as well not learn English, but learn Russian and Korean instead.” Despite the unique nature of the visit, coverage of Putin’s time in Pyongyang was minimal in Chinese official media. Some bloggers noted the significance of the trip’s sequence, emphasizing that Putin prioritized his visit to China in May before traveling to North Korea.


Others focused on a small detail: when Kim Jong-un and Putin went on a ride in a luxury limo, the phone holder was holding something that was apparently deemed more important: cigarettes.
JUNE 23-24
Gaokao | The results of China’s Gaokao (National College Entrance Exams) were released and quickly became a hot topic on Chinese social media. These results are extremely important to students, as they determine which university they will be able to attend. With this crucial milestone, students now face another significant challenge: filling out college applications.
During a livestream on Sunday, renowned Chinese educational advisor Zhang Xuefeng (张雪峰) suggested that students should look beyond rankings when choosing a college. He advised that young people should also consider other aspects of the college’s location, such as the feasibility of buying a house, promising job prospects after graduation, and overall good quality of life. “Is there such a place?” one top commenter wondered.
What’s Noteworthy

A new technology to detect AI scams recently went trending on Weibo. This “AI against AI” application promises to instantly recognize whether or not a face has been ‘swapped’ through AI tech (0步破解AI换脸诈骗). This application comes at a time of intensified concerns over scams facilitated by AI.
Earlier this year, a massive AI deepfake fraud case in Hong Kong attracted widespread attention. Fraudsters tricked a worker at a multinational firm into paying them a staggering 200 million HKD ($25 million) by using deepfake technology to pose as the company’s chief financial officer in a video conference call. Last year, a similar fraud case made headlines in China after a legal representative of a technology company in Fuzhou was fooled into transferring 4.3 million yuan (about $612,000) after having a video chat with someone pretending to be his friend through AI-powered face-swapping technology.
To combat such fraud practices, this new technology can now easily analyze real-time videos on mobile, detecting flaws in the video that are invisible to the human eye to determine whether or not the person you’re talking to is real or AI-generated.
What’s Popular

Since the young panda Fu Bao (福宝) made her debut at the Sichuan panda reserve in mid-June, she has become a major topic on Chinese social media. Born and raised in a South Korean zoo, Fu Bao has captivated audiences with her charm.
Fu Bao, who has thousands of fans in South Korea, returned to China in April under panda loan agreements. Born in 2020 at South Korea’s Everland Zoo, Fu Bao is the offspring of Ai Bao (爱宝) and Le Bao (乐宝), who were sent from China in 2016 as part of the country’s “panda diplomacy.”
Under the current panda loan agreements, all cubs born abroad belong to China and must be sent back to China by around the age of four. However, Fu Bao’s return sparked controversy among South Korean fans, who started a petition to bring Fu Bao back “home” after rumors surfaced about her mistreatment in China. These rumors were refuted by Chinese authorities, who dismissed them as attempts to politicize the situation rather than genuine concern for Fu Bao’s welfare.
While fans in South Korea mourn Fu Bao’s departure, Chinese enthusiasts are happy they can finally see her, both online and offline. Whether it’s Fu Bao being livestreamed, staring through a window, or eating bamboo, the young panda is a social media sensation. Fu Bao’s success extends beyond panda diplomacy; she’s a commercial gem. From Fu Bao stickers to books, soft toys, power banks, keychains, and magnets, Taobao sellers are also thrilled that Fu Bao has come home to China.
What’s Memorable

For this pick from the archive, we revisit an article from 2022 about the phenomenon of ‘lying flat’, tǎng píng, which became a hot social trend in China in 2021 and has garnered much attention since. Supporters of China’s ‘lying flat’ movement say it is a form of collective emotional catharsis, but state media suggest it goes against the Chinese Dream.
Weibo Word of the Week

“Strong Stealth Vibe” | Our Weibo phrase of the week is tōugǎn hěn zhòng (偷感很重), translated as “strong stealth vibe.”
It’s that moment when you see someone you know and pretend to be busy on your phone to avoid social interaction. Or when someone takes a group picture and you’re unsure how to pose. Or when all eyes are on you and you wish for an invisible cloak.
Recently, the term “tōugǎn” (偷感) has emerged on Chinese social media. Tōugǎn (偷感) literally translates to “stealth sense” or “secret feeling,” but we can interpret it as an overall vibe of being “under-the-radar.” The phrase “tōugǎn hěn zhòng” (偷感很重) means “the stealth sense is strong,” and can be used to describe someone as being “very under-the-radar” or having “a strong stealth vibe.”
The exact origin of this term is unclear, but it likely first appeared on Xiaohongshu in response to a videoclip by the South Korean girl group Le Sserafim for their single “Easy,” where they sing and dance effortlessly with some low-key dance moves.
Tōugǎn (偷感) is used by young people to express a common feeling in their daily lives, where they prefer to go about things quietly and low-key, avoiding too much attention. They can still be smooth and effortless, but out of fear of embarrassment or judgment, they do so in a subtle and low-profile manner. They won’t flaunt their achievements, but wait for others to notice them.
Unlike earlier internet buzzwords where young people mock themselves, tōugǎn is not negative – it’s a bit tongue-in-cheek and a way for people to connect over their inner worlds that aren’t visible to others.
This is an on-site version of the Weibo Watch newsletter by What’s on Weibo. Missed last week’s newsletter? Find it here. If you are already subscribed to What’s on Weibo but are not yet receiving this newsletter in your inbox, please contact us directly to let us know.
Featured image: Part of the image is based on photo taken by photographer Liu Xiangcheng, depicting dozens of students sitting down at Tiananmen Square.
Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.
China Brands, Marketing & Consumers
Signals: Hasan Piker’s China Trip & the Unexpected Journey of a Chinese School Uniform to Angola
Hasan Piker’s controversial China tour, a Chinese school uniform resurfaces in Africa, a new winter hotspot, why Chinese elites ‘run’ to Tokyo, and more.
Published
4 days agoon
November 21, 2025
🌊 Signals — Week 47 (2025)
Part of Eye on Digital China, Signals highlights slower trends and online currents behind the daily scroll. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.
Welcome to another edition of Eye on Digital China. Different from the China Trend Watch (check the latest one here if you missed it), this edition, part of the new Signals series, is about the slower side of China’s social media: the recurring themes and underlying shifts that signal broader trends beyond the quick daily headlines. Together with the deeper dives, the three combined aim to give you clear updates and a fuller overview of what’s happening in China’s online conversations & digital spaces.
For the coming two weeks, I’ll be traveling from Beijing to Chongqing and beyond (more on that soon) so please bear with me if my posting frequency dips a little. I’ll be sure to pick it up again soon and will do my best to keep you updated along the way. In the meantime, if you know of a must-try hotpot in Chongqing, please do let me know.
In this newsletter: Hasan Piker’s controversial China tour, a Chinese school uniform in Angola, a new winter hotspot, discussions on what happens to your Wechat after you die, why Chinese elites rùn to Tokyo, and more. Let’s dive in.
- 💰 The richest woman in China, according to the latest list by Hurun Research Institute, is the “queen of pharmaceuticals” Zhong Huijuan (钟慧娟) who has accumulated 141 billion yuan (over 19 billion USD). Women account for over 22% of Chinese billionaires (those with more than 5 billion RMB), underscoring China’s globally leading position in producing wealthy female entrepreneurs.
- 🧩 What happens to your WeChat after you die? A user who registered for NetEase Music with a newly reassigned phone number unexpectedly gained access to the late singer Coco Lee’s (李玟) account, as the number had originally belonged to her. The incident has reignited debate over how digital accounts should be handled after death, prompting platforms like NetEase and Tencent to reconsider policies on long-inactive accounts and take stronger measures to protect them.
- 📱 Although millions of viewers swoon over micro-dramas with fantasy storylines where rich, powerful men win over the “girl next door” through money and status, Chinese regulators are now stepping in to curb exaggerated plots featuring the so-called “dominant CEO” (霸道总裁) archetype, signaling stricter oversight for the booming short drama market.
- ☕ A popular Beijing coffee chain calling itself “People’s Cafe” (人民咖啡馆), with its style and logo evoking nationalist visual nostalgia, has changed its name after facing criticism for building its brand – including pricey coffee and merchandise – on Mao era and state-media political connotations. The cafe is now ‘Yachao People’s Cafe’ (要潮人民咖啡馆).
- 👀 Parents were recently shocked to see erotic ads appear on the Chinese nursery rhymes and children’s learning app BabyBus (宝宝巴士), which is meant for kids ages 0–8. BabyBus has since apologized, but the incident has sparked discussions about how to keep children safe from such content.
- 🧧The 2026 holiday schedule has continued to be a big topic of conversation as it includes a 9-day long Spring Festival break (from February 15 to February 23), making it the longest Lunar New Year holiday on record. The move not only gives people more time for family reunions, but also gives a huge boost to the domestic travel industry.
Hasan Piker’s Chinese Tour & The US–China Content Honeymoon

Livestreamer Hasan Piker during his visit to Tiananmen Square flag-rising ceremony.
It’s not time for the end-of-year overviews just yet – but I’ll already say that 2025 was the US–China ‘honeymoon’ year for content creation. It’s when China became “cool,” appealing, and eye-grabbing for young Western social media users, particularly Americans. The recent China trip of the prominent American online streamer Hasan Piker fits into that context.
This left-wing political commentator also known as ‘HasanAbi’ (3 million followers on Twitch, recently profiled by the New York Times) arrived in China for a two-week trip on November 11.

Piker screenshot from the interview with CGTN, published on CGTN.
His visit has been controversial on English-language social media, especially because Piker, known for his criticism of America (which he calls imperialist), has been overly praising China: calling himself “full Chinese,” waving the Chinese flag, joining state media outlet CGTN for an interview on China and the US, and gloating over a first-edition copy of Quotations from Chairman Mao (the Little Red Book). He portrays China as heavily misrepresented in the West and as a country the United States should learn from.

Hasan Piker did an interview with CGTN, posing with Li Jingjing 李菁菁.
During his livestreaming tour, Hasan, who is nicknamed “lemonbro” (柠檬哥) by Chinese netizens, also joined Chinese platforms Bilibili and Xiaohongshu.
But despite all the talk about Piker in the American online media sphere, online conversations, clicks, and views within China are underwhelming. As of now, he has around 24,000 followers on Bilibili, and he’s barely a topic of conversation on mainstream feeds.
Piker’s visit stands in stark contrast to that of American YouTuber IShowSpeed (Darren Watkins), who toured China in March. With lengthy livestreams from Beijing to Chongqing, his popularity exploded in China, where he came to be seen by many as a representative of cultural diplomacy.

IShowspeed in China, March 2025.
IShowSpeed’s success followed another peak moment in online US–China cultural exchange. In January 2025, waves of foreign TikTok users and popular creators migrated to the Chinese lifestyle app Xiaohongshu amid the looming TikTok ban.
Initially, the mass migration of American users to Xiaohongshu was a symbolic protest against Trump and US policies. In a playful act of political defiance, they downloaded Xiaohongshu to show they weren’t scared of government warnings about Chinese data collection. (For clarity: while TikTok is a made-in-China app, it is not accessible inside mainland China, where Douyin is the domestic version run by the same parent company).
The influx of foreigners — who were quickly nicknamed “TikTok refugees” — soon turned into a moment of cultural celebration. As American creators introduced themselves, Chinese users welcomed them warmly, eager to practice English and teach newcomers how to navigate the app. Discussions about language, culture, and societal differences flourished. Before long, “TikTok refugees” and “Xiaohongshu natives” were collaborating on homework assignments, swapping recipes, and bonding through humor. It was a rare moment of social media doing what we hope it can do: connect people, build bridges, and replace prejudice with curiosity.
Some of that same enthusiasm was also visible during IShowSpeed’s China tour. Despite the tour inevitably getting entangled with political and commercial interests, much of it was simply about an American boy swept up in the high energy of China’s vibrant cities and everything they offer.
Different from IShowSpeed, who is known for his meme-worthy online presence, Piker is primarily known for his radical political views. His China enthusiasm feels driven less by cultural curiosity and more by his critique of America.
Because of his stances — such as describing the US as a police state — it’s easy for Western critics to accuse him of hypocrisy in praising China, especially after a brief run-in with security police while livestreaming at Tiananmen Square.
Seen in broader context, Piker’s China trip reflects a shift in how China is used in American online discourse.
Before, it was Chinese ‘public intellectuals’ (公知) who praised the US as a ‘lighthouse country’ (灯塔国), a beacon of democracy, to indirectly critique China and promote a Western modernization model. Later, Chinese online influencers showcased their lives abroad to emphasize how much ‘brighter the moon’ was outside China.
In the post-Covid years, the current reversed: Western content creators, from TikTok influencers to political commentators, increasingly use China to make arguments that are fundamentally about America.
Between these cycles, authentic cultural curiosity gets pushed to the sidelines. The TikTok-refugee moment in early January may have been the closest we’ve come in years: a brief window where Chinese and American users met each other with curiosity, camaraderie, and creativity.
Hasan’s tour, in contrast, reflects a newer phase, one where China is increasingly used as a stage for Western political identity rather than a complex and diverse country to understand on its own terms. I think the honeymoon phase is over.
“Liu Sihan, Your School Uniform Ended Up in Angola”: China’s Second-Hand Clothing in Africa

A Chinese school uniform went viral after a Chinese social media user spotted it in Angola.
“Liu Sihan, your schooluniform is hot in Africa” (刘思涵你的校服在非洲火了) is a sentence that unexpectedly trended after a Chinese blogger named Xiao Le (小乐) shared a video of a schoolkid in Angola wearing a Chinese second-hand uniform from Qingdao Xushuilu Primary School, that had the nametag Liu Sihan on it.
The topic sparked discussions about what actually happens to clothing after it’s donated, and many people were surprised to learn how widely Chinese discarded clothing circulates in parts of Africa.
Liu Sihan’s mother, whose daughter is now a 9th grader in Qingdao, had previously donated the uniform to a community clothing donation box (社区旧衣回收箱) after Liu outgrew it. She intended it to help someone in need, never imagining it to travel all the way to Africa.
In light of this story, one netizen shared a video showing a local African market selling all kinds of Chinese school items, including backpacks, and people wearing clothing once belonging to workers for Chinese delivery platforms. “In Africa, you can see school uniforms from all parts of China, and even Meituan and Eleme outfits,” one blogger wrote.
When it comes to second-hand clothing trade, we know much more about Europe–Africa and US–Africa flows than about Chinese exports, and it seems there haven’t been many studies on this specific topic yet. Still, alongside China’s rapid economic transformations, the rise of fast fashion, and the fact that China is the world’s largest producer and consumer of textiles, the country now has an enormous abundance of second-hand clothing.
According to a 2023 study by Wu et al. (link), China still has a long way to go in sustainable clothing disposal. Around 40% of Chinese consumers either keep unwanted clothes at home or throw them away.
But there may be a shift underway. Donation options are expanding quickly, from government bins to brand programs, and from second-hand stores to online platforms that offer at-home pickup.

Chinese social media users posting images of school/work uniforms from China worn by Africans.
As awareness grows around the benefits of donating clothing (reducing waste, supporting sustainability, and the emotional satisfaction of giving), donation rates may rise significantly. The story of Liu Sihan’s uniform, which many found amusing, might even encourage more people to donate. And if that happens, scenes of African children (and adults) wearing Chinese-donated clothes may become much more common than they now are.
Laojunshan: New Hotspot in Cold Winter

Images from Xiaohongshu, 背包里的星子, 旅行定制师小漾
Go to Zibo for BBQ, go to Tianshui for malatang, go to Harbin for the Ice Festival, cycle to Kaifeng for soup dumplings, or head to Dunhuang to ride a camel — over recent years, a number of Chinese domestic destinations have turned into viral hotspots, boosted by online marketing initiatives and Xiaohongshu influencers.
This year, Laojunshan is among the places climbing the trending lists as a must-visit spot for its spectacular snow-covered landscapes that remind many of classical Chinese paintings. Laojunshan (老君山), a scenic mountain in Henan Province, is attracting more domestic tourists for winter excursions.
Xiaohongshu is filled with travel tips: how to get there from Luoyang station (by bus), and the best times of day to catch the snow in perfect light (7–9 AM or around 6–6:30 PM).
With Laojunshan, we see a familiar pattern: local tourism bureaus, state media, and influencers collectively driving new waves of visitors to the area, bringing crucial revenue to local industries during what would otherwise be slower winter months.
WeChat New Features & Hong Kong Police on Douyin
🟦 WeChat has been gradually rolling out a new feature that allows users to recall a batch of messages all at once, which saves you the frantic effort of deleting each message individually after realizing you sent them to the wrong group (or just regret a late-night rant). Many users are welcoming the update, along with another feature that lets you delete a contact without wiping the entire chat history. This is useful for anyone who wants to preserve evidence of what happened before cutting ties.

🟦The Hong Kong Police Force recently celebrated its two-year anniversary on Douyin (the Chinese version of TikTok), having accumulated nearly 5 million followers during that time. To mark the occasion, they invited actor Simon Yam to record a commemorative video for their channel (@香港警察). The presence of the Hong Kong Police on the Chinese app — and the approachable, meme-friendly way they’ve chosen to engage with younger mainland audiences — is yet another signal of Hong Kong institutions’ strategic alignment with mainland China’s digital infrastructure, a shift that has been gradually taking place. The anniversary video proved popular on Douyin, attracting thousands of likes and comments.
Why Chinese Elite Rùn to Japan (by ChinaTalk)

Over the past week, Japan has been trending every single day on Chinese social media in light of escalating bilateral tensions after Japanese PM Takaichi made remarks about Taiwan that China views as a direct military threat. The diplomatic freeze is triggering all kinds of trends, from rising anti-Japanese sentiment online and a ban on Japanese seafood imports to Chinese authorities warning citizens not to travel to Japan.
You’d think Chinese people would want to be anywhere but Japan right now — but the reality is far more nuanced.
In a recent feature in ChinaTalk, Jordan Schneider interviewed Japanese journalist & researcher Takehiro Masutomo (舛友雄大) who has just published a book about Japan’s new Chinese diaspora, explaining what draws Chinese dissidents, intellectuals, billionaires, and middle-class families to Tokyo.
The book is titled Run Ri: 潤日 Following the Footsteps of Elite Chinese Escaping to Japan (only available in Japanese and Traditional Chinese for now). (The word Rùn 润/潤, by the way, is Chinese online slang and meme expresses the desire to escape the country.)
A very interesting read on how Chinese communities are settling in Japan, a place they see as freer than Hong Kong and safer than the U.S., and one they’re surprisingly optimistic about — even more so than the Japanese themselves.
Thanks for reading this Eye on Digital China Signals. For fast-moving trends and deeper dives, keep an eye on the upcoming newsletters.
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Many thanks to Miranda Barnes for helping curate some of the topics in this edition.
— Manya
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China Trend Watch
China Trend Watch: Japan Tensions, Nexperia Fallout, Yunnan’s ‘Wild Child,’ & “Modern Opium”
From quick scrolls to the discussions that matter, these are the topics trending in China this week.
Published
1 week agoon
November 16, 2025
🔥 China Trend Watch — Week 45-46 (2025)
Part of Eye on Digital China. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.
Welcome to the Eye on Digital China newsletter. It has been an especially tumultuous week on Chinese social media: from the crisis triggered by Takaichi’s remarks to the Nexperia clash and the near-total blackout surrounding the Yunnan “wild child” case. Despite their differences, all of these stories share a common thread — mistrust, whether on the geopolitical stage or at home in institutions and state media.
Thank you for the kind reactions I received after the last newsletter, in which I took a bird’s-eye view of China’s evolving social media landscape and announced a soft goodbye to What’s on Weibo (if you haven’t read it yet, you can find it here).
I’m very grateful to everyone who has followed my journey with What’s on Weibo, and I’m excited to start this new chapter together.
Under the Eye on Digital China newsletter, you can expect updates in three categories: fast-moving trends, slower-burn signals, and longer thematic explorations — plus the occasional personal story, including from the road as I travel through China. (I’ll soon be covering roughly 3,000 miles across the country, so I’m sure I’ll run into plenty worth sharing.)
This is the China Trend Watch edition — a quick catch-up on real-time conversations. Let’s dive in.
- 🔺 A new 32-country survey by The Economist and GlobeScan found a sharp increase in the share of respondents who prefer China over the US as the world’s “leading power,” and younger people are driving much of this shift.
- 🛵 As Ele.me (China’s No.2 food-delivery platform) rebrands to “Taobao Flash Delivery” (淘宝闪购), competitor Meituan used it as the perfect marketing moment by bidding farewell to its long-time competitor with a virtual “memorial service,” complete with “farewell coupons.”
- 👀 Famous Chinese author and Nobel laureate Mo Yan (莫言) made his debut on the social media app Xiaohongshu this week, with a meme-ready video and posts. He’s been praised as a “meme king” for quickly adapting to the app’s community — gaining over 950,000 followers in just five days.
- 🏳️🌈 Two of China’s most popular gay apps, Blued and Finka (翻咔), have been removed from from Apple App Store in China as at the request of Chinese internet regulatory authorities. Last month, Blued – which has over 40 million registered users in China – temporarily suspended new user registrations after media reports accused the platform of facilitating encounters that led to HIV infections among minors.
- 🏆 A remarkable moment during the Golden Rooster Awards went viral after Ne Zha 2 won the award for Best Art Film — yet no one came to pick it up. Director Jiaozi (饺子) had already announced earlier in the year that he and his entire team would be too busy working on Ne Zha 3 to attend any events — and he, very clearly, is a man of his word.
- 🔻 Chinese-Canadian celebrity Kris Wu (吴亦凡), convicted in 2022 for rape and sentenced to 13 years in prison, keeps reappearing in online discussions — but only through rumors. This week, speculation about his possible death in prison spread across social media yet again (“What, did he die again?” some joked). Local authorities have denied the rumors.
1. Sino-Japanese Tensions Escalate After Takaichi’s Taiwan Remarks

Political cartoon circulating on Chinese social media, made by Jun Zhengping (钧正平), official social media name/persona used by the People’s Liberation Army.
With the recent appointment of conservative politician Sanae Takaichi (高市早苗) as the new prime minister of Japan, seen as the ideological successor to Shinzo Abe, many expected renewed Sino-Japanese tensions due to her stances on various sensitive bilateral issues, from wartime history to Taiwan. But perhaps few expected relations to escalate so quickly and so intensely.
This week, Japan and Takaichi have been top trending topics after she made provocative remarks during a hearing in the Diet about potential military intervention in Taiwan-related matters, suggesting Japan’s Self-Defense Forces could exercise the right of collective self-defense if such a situation were recognized as “survival-threatening.” She is also pushing defense-related policy changes, including exploring revisions to Japan’s “three non-nuclear principles.”
The remarks have set off a chain of events — and online trends — marking what may be the worst flare-up in ties since 2012, when major anti-Japanese protests erupted in China following Japan’s purchase of the disputed Senkaku/Diaoyu Islands. Chinese officials are sharpening their tone, issuing angry and escalatory diplomatic statements via X, domestic social media, and Foreign Ministry press briefings.
The recent escalations have also led to official warnings about safety risks for Chinese nationals in Japan. On Sunday, China’s Ministry of Education advised Chinese citizens to exercise caution when planning study-abroad arrangements in Japan.
Beyond nationalist discourse and general anti-Japanese sentiment on Chinese social media — and users vowing not to travel or study there — many discussions are also focusing on geopolitics and history rather than consumer boycotts. Well-known nationalist knowledge blogger Pingyuan Gongzi Zhao Sheng (@平原公子赵胜) posted a lengthy post on Weibo (crossposted to Xiaohongshu) suggesting that Japan is filled with ‘deadly energy’ (死气 sǐqì) – acting irrationally and aggressively because it is in complete decline — socially, economically, technologically, and militarily — but unable to accept it. He argues that a strong and stable country would never gamble its future like this, and that only a “zombie-like” nation in denial would provoke China unnecessarily. A related hashtag about Japan’s gloomy status-quo (#日本死气#) has also been used by other commentators across social media.
2. New Updates in Yunnan’s “Wild Child” Case Raise More Questions

Last month, I wrote about a distressing case involving a 3-year-old boy from Nanjian County (南涧县) in Yunnan who was seen walking on all fours, behaving dog-like with possible spinal deformities, naked and apparently neglected by his parents. Several netizens recorded the scene, and videos quickly spread online in mid October, with thousands referring to the boy as the “wild child” (野孩子 or “naked child” 赤裸小孩) of Yunnan and demanding that authorities intervene and hold the parents accountable.
What followed was a wave of confusing — and sometimes contradictory — media reports. Some outlets initially claimed the boy’s parents were impoverished and struggling, while others reported they were well-educated and financially stable, framing their dubious parenting approach as a deliberate and philosophical “lifestyle choice.”
The parents, who live a camper-van lifestyle, turned out to both hold university degrees (the mother even holds a post-graduate degree). They claimed they practice “natural education” (自然教育法) and said their son disliked wearing clothes because of eczema. Some reports said they refused to cooperate with local authorities; others said they agreed to stop letting their child crawl around naked. Neither the 3-year-old nor his younger brother had ever been registered for a household hukou (registered permanent residence), raising further concern.
Online, speculation intensified. Many netizens feared the child was being deliberately mistreated for profit, suggesting a dark-web content industry behind the scenes.
This week, local authorities and state media posted a new update, releasing a video of the boy — referred to as Pingping (平平, an alias) — walking and playing normally. According to officials, the parents are now receiving support and guidance in raising their children, and both boys are being issued official household registrations by local authorities. The investigation, they said, found no evidence that the parents were involved in “illegal online profit-making.”
But many netizens are anything but convinced. They argue the child shown in the video isn’t the same boy — his face is blurred, and his voice appears overdubbed. Posts questioning the official narrative are being censored. And although authorities say the case is now closed, with the family under ongoing guidance, many people online feel the story is anything but over, and that the real truth still hasn’t surfaced.
Some of the doubts about the veracity of the story and videos are being expressed in more subtle ways to avoid censorship. One Weibo commenter simply wrote that “mild spinal deformities in a 3-year-old may improve within 3–6 months through corrective treatment (…) while recovery from severe deformities may take 1–2 years or even longer” — subtly suggesting that it would be impossible for the boy to be walking and playing normally now if he had shown signs of spinal deformity just weeks earlier. On Douyin, users also questioned what happened to the supposedly severe eczema that had allegedly prevented the boy from wearing clothes. A Zhihu writer expressed frustration: “The official report is extremely fake, but there’s no way to talk about it.” Another commenter echoed the sentiment: “People today aren’t stupid. Even if you forbid them to speak, do you think they won’t know something is wrong?” For many, the case is troubling not only because of the child’s situation, but because the official handling of it has reinforced a growing sense that the public is being managed rather than informed.
3. Nexperia and Dutch ‘Pirate Gene’ Discussions

It wasn’t just bilateral relations with Japan that took a hit this week — tensions between China and the Netherlands have also deepened due to the ongoing dispute surrounding Dutch intervention in the chipmaker Nexperia. This is an issue I wrote about last month. After the incident made international headlines, China responded by blocking the export of Nexperia chips from its factory in China, putting major European automakers at risk of running short on critical components for vehicle electronics.
In brief: Nexperia (安世半导体), a Dutch semiconductor company based in Nijmegen and wholly owned by the Chinese conglomerate Wingtech (闻泰科技) since 2019, became the center of a major diplomatic clash after the Dutch government reportedly ordered a one-year freeze on strategic and governance changes within the company on September 30. Citing national security concerns and a desire to secure domestic chip production, the Dutch move came amid reports that Nexperia CEO Zhang Xuezheng was relocating production facilities and sensitive technology from Europe to China.
While tensions had previously seemed to ease, the conflict escalated again this week. The Dutch public broadcasting organization reported on a widening rift as Nexperia China accused the Dutch branch of disrupting production by refusing to send chip components to the Dongguan factory. Meanwhile, Nexperia Netherlands claimed the Chinese side had been urging customers to reroute payments away from the Netherlands and into Chinese bank accounts. A Dutch delegation is expected to travel to Beijing next week to discuss the situation and attempt to break the deadlock.
On Chinese social media, many users view the Dutch actions as an unfair use of a Cold-War-era law to target a modern, legally operating multinational company. The move is widely seen as another example of Western countries shifting rules to maintain technological dominance when faced with strong competition from Chinese firms. As a result, what began as a company-specific dispute has grown into a broader geopolitical struggle over global chip control and economic sovereignty.
Modern Opium [当代鸦片] (dāngdài yāpiàn)

Over the past year, the term “modern opium” has become more common on Chinese social media— used as a popular term to promote food or other products. It’s perhaps not unlike the famous “finger-licking good” slogan in the West, but applied far more broadly, also to refer to “addictive” online accounts, collector toys, or restaurants. In fact, it has become so commonplace that you can now find “modern-opium food recommendation” suggestions on platforms when searching for good places to eat in major Chinese cities.
Recently, the term began trending as a controversial expression after Chinese media focused on an official online complaint arguing that it “turns national trauma into entertainment” (将民族伤痛娱乐化) and trivializes a painful chapter of Chinese history, drawing a direct connection to the Opium Wars (1839–1842 and 1856–1860).
The complaint has put the term at the center of public attention — but how controversial is it, really? While Chinese media are eager to highlight how inappropriate the phrase is, given China’s collective memory of the “century of humiliation,” many Xiaohongshu users nevertheless seem to think it’s perfectly acceptable to describe their newfound addiction to a milky drink, a sweet dessert, or the perfect hotpot. (I can relate to the latter.)

During this year’s Single’s Day Shopping Festival (11.11), “Europe” was a popular item on shopping lists, not for its fashion or chocolate, but for anti-theft tools. Using “Europe is not safe” slogans and real footage of pickpockets in action, hundreds of Taobao sellers promoted handy anti-theft accessories for Chinese tourists traveling abroad, some even labeled for specific countries, from Spain to Germany.
This year’s shopping festival reportedly generated 1.695 trillion RMB ($238B) across platforms — still up 14.2% year-on-year, but with far slower growth than in previous years (2024: 26.6% growth). Jing Daily noted a noticeably more negative social media vibe surrounding the festival, with young consumers on Xiaohongshu growing more skeptical and questioning its purpose. Gen Z users are prioritizing timeless purchases over trend cycles and embracing more practical spending (like gadgets to avoid getting robbed in Europe).
Thanks for reading this Eye on Digital China China Trend Watch. For slower-moving trends and deeper structural analysis, keep an eye on the upcoming newsletters.
And if you happen to be reading this without a subscription and appreciate my work, consider joining to receive future issues straight in your inbox.
Many thanks to Miranda Barnes for helping curate some of the topics in this edition.
— Manya
Spotted an error or want to add something? Comment below or
email me.
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©2025 Eye on Digital China / What’s on Weibo. Do not reproduce without permission —
contact info@whatsonweibo.com.
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