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CCTV’s New Year’s Gala 2016 Liveblog

It is time for the CCTV New Year’s Gala, Chunwan in short, the special annual evening variety show that captures millions of viewers on the night of Chinese New Year. Read all about the ins and outs of the 2016 edition here.

Manya Koetse

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It is time for the CCTV New Year’s Gala, Chunwan; the special annual evening variety show that captures millions of viewers on the night of Chinese New Year. What’s on Weibo provides you with the ins & outs of the 2016 Gala and its social media frenzy, with updates before, during and after the show. *After the live stream of the Gala, we have added most of the videos of all the show’s acts (yes, also the robots) into this blog so you can (re)watch them. The live blog is now closed.*

CCTV Gala Liveblog Updates Chinese Time Zone UTC+8

17:00 Three hours before the show starts! What can we expect tonight? According to the directors, it will be all about singing and dancing today; about 80% of the show’s performances are music and dance. One of the Gala’s directors, Zou Wei, tells CCTV: “We’ve come up with some innovative approaches for the song and dance numbers. We’ll also be moving and changing the stage a lot. The audience will get a very refreshing take. Ninety percent of the song and dance programs are newly created; the remaining 10 percent are a salute to the gala’s past classics.” Besides dance and music, there will also be acrobatic performances and comedy sketches (‘crosstalk’).

17:30 2,5 hours to go. The theme of this year’s CCTV Gala is “You and Me, Our Chinese Dream – Building a Moderately Prosperous Society”. Every year the Gala has a different theme. Last year’s theme was “Family Harmony Yields Success”. The CCTV Gala is known for its political messages, as it is a way for the government to reach an audience of millions.

18:30 There will be a total of 37 acts in tonight’s gala. Amongst the performers are many veterans who have performed at the Gala before, but there are also newcomers, such as the TFBOYS, one of China’s most popular pop groups – they will be performing at the show for the first time. They have a fanbase of nearly 7.5 million on their official Weibo account.

18:45 The TFboys are in the building! The three boys looked somewhat nervous as they entered the Gala venue earlier today. The popular boy band will perform in tonight’s during the show as the 5th act. They told the host their families have all come to Beijing to celebrate the New Year together, eating and exchanging hongbao (red envelopes). When the host asked them how much money was in the hongbao they received from their parents, they did not really want to answer. They might be the ones giving their parents hongbao now..

tfboys

19:00 One hour to go! This year’s gala will be extra special, because it has four extra venues apart from the main one at the CCTV Beijing studio. The additional venues are in southeast China’s Quanzhou city, northwest China’s Xi’an city, south China’s Guangzhou city and Hulun Buir city in Inner Mongolia Autonomous Region, representing the east, west, south and north of China: a gathering of the whole country.

19:30 Just thirty minutes before the start of the show. Tonight’s Gala will be presented by well-known CCTV faces. In the Beijing main venue the gala will be hosted by a total of six presenters, three men and three women, namely: Zhou Tao (周涛), Zhu Jun (朱军), Dong Qing (董卿), Sa Beining (撒贝宁), Li Sisi (李思思) and Nigel Amat. All of them presented the CCTV Gala before, the 51-year-old Mr. Zhu Jun has hosted the gala since 1997. The other venues in Xi’an, Guangzhou, Hulun Buir and Quanzhou will be hosted by, amongst others, Zhu Xun, Ma Yue, Li Jiaming and Ren Luyu, along with some newcomers from local TV stations.

19:50 The biggest show of the year is about to start! The chief director of today’s show is Lu Yitao. Just 38 years old, he is the youngest chief director of the Spring Festival Gala ever.

20:00 Here we go. The opening act is a dance performance called “Spring brings Good Fortune” by, amongst others, actress Yan Ni (闫妮, dressed in blue) and other movie stars. The dancers in the background just formed the shape of ‘fu’, the character for prosperity. The hosts of the night welcome the audiences to CCTV’s 2016 Spring Festival Gala.

20:15 Zhou Tao and Zhu Jun are the first hosts to welcome everybody. They represent the older CCTV generation, having presented the Gala multiple times since 1997.

The CCTV Gala is an annual event since 1983. This year is extra special for the several venues where the Gala is aired: Quanzhou city, Xi’an city, Guangzhou city and Hulun Buir city. Every city has its own hosts, welcoming the audiences in their own local dialect or language.

The second act tonight is a joined act by the two famous bands Phoenix Legend and Jiuye Qiji (玖月奇迹), who sing about “A Beautiful China Rises” (美丽中国走起来). Most of the songs presented tonight are new works made for the CCTV Gala. The performers on the left are the musical performers named ‘Phoenix Legend’, the right band is Jiuye Qiyi.

20.20 Most of the performances tonight are dance and singing, but there will be a total of 7 spoken acts. This short sketch is called ‘Happy grandpa’, performed by Feng Gong (冯巩) who is a familiar face at the CCTV Gala. The sketch is about spending New Year’s Eve, although some netizens seem to have no clue what it was actually about..

20.30 “Let’s Follow the Path of Peace” is a song sung by Chinese singer Zhang Ye (张也, 47 years old). She is especially famous in China for her song “Into a New Era” (走进新时代).

In the meantime, the Gala has become the number one trending topic on Weibo, together with the TFboys, who will soon perform in the show.

20.40 Time to shake your mobile phone! Viewers of the Gala can shake their smartphones to grab a hongbao (red envelope) from CCTV. This is a game that was first introduced last year as a cooperation between WeChat and CCTV.

Here we go for the much-anticipated act of the TFBoys. Aged around 13/14 years old, they are one of China’s most popular acts, often becoming a trending topic on Weibo. They perform together with Yueliang Jiejie, presenter of a children’s show. They are accompanied by dancing cartoons – all China-made.

I am not sure if everybody heard it, but during their act the sound went terribly off during the live broadcast.

20.50 The sixth act of the evening is a short sketch called “Don’t worry” by Sun Tao and other actors about scamming practices per phone in China, and people being oversensitive to being afraid of people cheating you- even when they are not. This act, that is liked by most netizens, is followed by a special performance by different singers from Mainland China, Hong Kong and Taiwan who sing about the ecological heritage of China in the song “Beautiful mountains and rivers of China” (山水中国美). Some of the singers sing in their local dialect. The woman in yellow is the famous Gigi Leung from Hong Kong.

During the show, there seem to be some problems with the sound system. If things would really go wrong, the show has a taped version of the full dress rehearsal. The tape runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything. We would probably not even know if we were watching the live or the taped version!

21.10 The 8th act of the night will not be performed in the Beijing main location, but in southeast China’s Quanzhou city. It is a song called “Happy Thought of You” (快乐想念). The dancing puppets are typical for the region.

This performance is followed by a quite stunning dance act by the Atlanta Morningstar dance school by overseas Chinese.

21.30 2.5 hours to go until Chinese New Year! We first see a short film followed by the 11th act; one of the few short sketches of the night called “The General and the Soldiers”. The video of marching troops and the sketch about China’s troops and army life in preparation for the 2015 parade show a strong China. One of the actors is the famous actor Hou Yong (Weibo), who has performed at the Gala two times before. In the sketch, roles are reversed as the soldier teaches the general how to do it right – suggesting equality amongst the people of different positions and sending out a clear message to corrupt officials: don’t forget to be a good communist.

Presenter Dong Qing, in a beautiful red dress, honors China’s veterans, with one old veteran being honored on stage.

21.45 Singer Lei Jia (雷佳) performs the song “I want to tell you” (多想对你说). According to the CCTV, it has always been her dream to perform at the Gala. Her dream has already become a reality multiple times, as she has become a familiar face in the show. The song has been specially produced for the Gala. In the background, we see 55 different ethnic minorities of China in traditional dress, a recurring feature of the annual Chunwan.

The 13th act of the night takes place in Xi’an, one of the four alternate locations where the Gala is taking place tonight. Impressive drums, similar to what we saw during the opening act of the 2008 Beijing Olympics, are followed by the song “The Silk Road”, promoting the success of China’s Go West policy.

The only piece of Chinese opera in this year’s show is part of the Journey to the West (act number 14), in which the main character is the Monkey King.

pekingopera

22:00 We have arrived at the 15th act, are you still awake?! Two more hours before New Year’s! This act is shown as a part of showcasing Chinese cultural heritage, introducing the loud Huayin singing style (华阴老腔) at the Gala, with main performances by the pretty Tan Weiwei (谭维维) and Zhang Ximin (张喜民). The 34-year old Tan was the runner-up of the third season of Super Girl, a popular singing contest in China.

22.15 The next act is one of the seven spoken acts of the night, a comical skit about a courier played by several well-known actors.

Meanwhile, complaints about the show are pouring in through social media. It is somewhat of a tradition to comment on the show and complain about it; criticism on the Gala is actually so commonplace that the sentence “there’ll never be a ‘worst’, just ‘worse than last year‘ (央视春晚,没有最烂,只有更烂) has become a popular saying over the years. One of the current critiques is that Liu Xiao Ling Tong (六小龄童, see photo below), the most famous performer of the Monkey King, was not invited to participate in the Journey to the West act.

monkey

22:25 “Father and Son” (父子) is supposed to strike the audience’s emotional chord tonight. Singer Yang Yang is one of the more popular acts of the night, attracting younger audiences to watch the show, together with the TFboys. Yang Yang has become especially popular over the last two years. Here, he sings together with famous singer Tong Tiexin. The song is followed by a “public welfare commercial” (公益广告) about the bond between father and son.
*FYI: We are supposed to reflect on our lives and cry here*

22:35 This is the only martial arts act of the night by Donnie Yen or Zhen Zidan (甄子丹) and the Shandong martial arts group. Donnie Yen is a famous Hong Kong actor and martial artist.

 

donny

22.45 Amazing display of communist nostalgia during the 20th act of the night, with a performance of different revolutionary songs including the old ‘Without the Communist Party, There is No New China’ (没有共产党就没有新中国), ‘The Bright Red Flowers of Shandan’ (山丹丹花开红艳艳) and ‘The Motherland’ (我祖国). Although the majority of tonight’s compositions are new songs, these are old songs that most Chinese will be very familiar with, especially those growing up during the cultural revolution.

awhatsonweibo

awhatson

22.50 We have moved from Beijing to Guangzhou for the 21st act of the CCTV Gala. Together with Quanzhou city, Xi’an city and Hulun Buir city, Guangzhou is one of the different alternate venues from which the show is broadcasted this year.

Don’t ask me why, but singer Sun Nan (孙楠) is now performing his song together with 540 dancing robots. He sings about the future ahead – this reinforces the image of Guangdong as the home of China’s tech startups.

robot

23.00 While the noise of fireworks and crackers is starting to fill the streets all over China, we are seeing the only acrobatic act of tonight, performed by Li Tong and the Dengfeng Shaolin college.

23.15 In the final hour of the New Year’s Gala, there are some very famous performers on stage. In this comical sketch, we see actor Donglin Guo (郭冬临) – a Chinese actor and xiangsheng (comic dialogue) performer who always performs in the annual Gala. He has made appearances ever since the 1993 edition. The sketch is about 50,000 yuan that has ‘miraculously’ appeared on Donglin’s bank account, after which his wife accuses people of putting it there for favours. But then their daughters friend appears, and it turns out Donglin lend him money as he was setting up a software company, and this is the money he returned to him. This turns Donglin from a possible corrupt official into a good guy government official who believes in the future of China’s youth.

The comic dialogue is followed by one the night’s many dance performances. This one is title “In Your Embrace” by famous Uyghur dancer Mahire Emet (马依热·艾买提江). The dancers are dressed in traditional clothing, showcasing China’s many colorful & cheerful ethnic minority groups. They just seem to always be happy. It sometimes reminds me of Disneyland’s “It’s a small world after all…”

happywhatsonweibo

23.30 The last venue of the night is Inner Mongolia’s Hulun Buir city, where we see the hosts dressed in local traditional clothing and speaking some of the local language. It is interesting to see the contrast between the venue cities tonight, where some, such as Hulun Buit, are portrayed as being very ‘ethnical’ and others, such as Guangzhou (with the robots), is showcased as very modern, trendy and technical.

The act is followed by a performance of the famous Vicky Zhao. She is one of the bigger stars of tonight’s Gala. She is a Chinese actress, pop singer, and film director. An incredibly popular actress in various top TV shows in China, she is considered one of the top four actresses in China and is one of the most famous Weibo celebrities; she has over 73 million followers!

23.40 We have arrived at the 27th act of the night, and there are just twenty minutes left before the Year of the Monkey starts. Chen Sisi (陈思思) sings ‘Snow Love’ with performers from the Beijing Sports Academy – this, according to the hosts, is in honor of Beijing being the first city to host both the Summer and the Winter Olympics (2022).

23.45 This is the last spoken sketch for tonight, only followed by a xiangsheng (comic dialogue) just before the end of the show. This sketch is about internet shopping, and features Chinese skit actor Pan Changjiang. In his early years, he regularly appeared in the Gala.

23.55 Almost time for the New Year! The hosts first list all the country embassies wishing China a happy new year, before Yin Xiumei (殷秀梅) sings the song ‘Honor & Glory’: a moment to reflect on China, the great nation, and its leaders. In the video behind the singer, we see Mao Zedong and other leaders, with special focus on ‘Daddy Xi’.

mao edong

honor

chunyun

0.00 Happy new year! The hosts wish everybody a Happy Year of the Monkey (and so does What’s on Weibo).

0.05 The New Year is welcomed with the song “Meeting Spring” by various famous singers such as the famous baritone Liao Changyong. The song is immediately followed by one of the evening’s “public welfare commercials”, in which the importance of family ties is emphasized – part of the China dream.

0.10 A young man named ‘Yif’ is tonight’s magician. Yif also seems to have done some magic on his own face. He is a professional magician from Taiwan. On his official Weibo account, he told his fans that he was incredibly nervous for tonight’s performance, as it is the first time he appears on the CCTV Gala.

yif

The Gala’s hosts Zhu Jun and Zhou Tao announce the next act, which is a xiangsheng act. Xiangsheng, also known as ‘crosstalk’, is a traditional comic dialogue, which is mostly performed as a dialogue between two performers (in this case, by Li Yinfei 李寅飞 and Li Ding 李丁). The focus is on language jokes, which are sometimes hard to grasp for a laowai like myself. It is one of China’s most popular performing arts, and is typically performed in the Beijing accent. Some Chinese media wrote about the fact that this year’s Gala only features one xiangsheng act, as there previously were more. This year, the focus of the evening clearly is on song and dance.

0.20 We are nearing the end of the show, but not before the show puts more emphasis on the Gala’s theme: “You and Me, Our Chinese Dream – Building a Moderately Prosperous Society”. This song, titled “Small and Big Dreams” is sung by Wang Zineng and Ping An.

0.35 The last two acts of the night are the songs “Lucky Lucky” and “Unforgettable Night”. The first is sung by Sa Dingding 萨顶顶 who is joined by a dancing group from Yunnan.

The last song of the night is performed by various performers, bringing together some of the country’s major celebrities from different generations including the 71-year-old folk singer Li Guyi (李谷一) and the 8-year-old child star Zhou Anxin (周安信). They conclude the night with a song about their good homeland China. The hosts wish you all a happy new year.

child

0.45 That’s a wrap – happy new year 新年快乐!

About the Gala

The CCTV New Year’s Gala (中国中央电视台春节联欢晚会 or Chunwan 春晚) is an annual live television event that is broadcasted by state enterprise CCTV on the evening of Chinese New Year. It has been broadcasted since 1983, and is watched by over 700 million people. It is the most-watched variety shows in the world and is much anticipated every year – somewhat comparable to the Oscars or the Super Bowl. The Gala features different acts, including singing, dancing and comedy, in a time frame of around 4 hours.

It is a tradition for families to gather around the TV to watch the Gala before the New Year comes at midnight. It is also somewhat of a tradition to comment on the show and complain about it; criticism on the Gala is actually so commonplace that the sentence “there’ll never be a ‘worst’, just ‘worse than last year‘ (央视春晚,没有最烂,只有更烂) has become a popular saying over the years (Wang 2015, 192).

The 2016 Edition

This is the 34th edition of Chunwan (February 7th, 2016). This year the show lasts a total of 4 hours and 18 minutes, starting on 20.00 and ending 00.18.

This year’s show, like last year’s, has its own mascot. As this will be the Year of the Monkey, it is a colorful monkey named Kang Kang. The mascot was revealed on CCTV’s Weibo account on the evening of January 21st. The mascot was ridiculed by netizens, who thought it was ugly. The 3D design (image below, on the right) was different from the original sketch (left). According to the majority of Weibo’s netizens, the designers of the 3D version had mistaken Kang Kang’s paws for balls, resulting in a Kangkang with ‘tumors on his ears’.

whatsonweibokangkang

The current version of Kang Kang as pictured below has been adjusted; he no longer has ‘tumors’ growing from his head.

kangkangwhatsonweibo

Social Media

Chunwan is a hot topic on Sina Weibo and WeChat, as millions of people are watching and share their comments on the show through social media. The Gala’s official Weibo account has over 7,5 million followers. Sina Entertainment (17+ million followers) also writes about the show through their official Weibo account.

One important new feature of the show that links it to social media platforms is the exchange of hongbao, red envelopes with money, which is a Chinese New Year’s tradition (also read our article about Lucky Money). During the show, viewers are able to receive virtual hongbao by shaking their smartphones. This new cooperation between the CCTV Gala and the WeChat app first started in 2015. Last year, when the game was announced during the live broadcast, WeChat users shook their phones 11 billion times. The value of these monetary gifts was around 500 million RMB (76 million US dollar).

The hongbao game attracts more people to watch the show, which is often considered boring or old-fashioned by younger generations. This year the game will start again, increasing the Gala’s viewer ratings. One Weibo netizen comments: “Actually, there are many people who want to watch the Gala now. The reason is simple: it’s not for the show but for the red envelopes.”

The Live Show

Although the Gala is a live broadcast from CCTV’s No.1 Studio, every year’s show has a taped version of the full dress rehearsal. As described by Scocca (2011), the tape runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything.

According to the CCTV, the committee members of the Politburo of the Communist Party of China already attended the full dress rehearsal on Friday night.

Please check out this blog on Sunday, February 7th, from 19.00 China Standard Time (CST) +0800 UTC (12.00 CET) for more information about the show and its programme. New updates will be added on the top of this page.

By Manya Koetse

References

Wang Ge. 2015. “Popular Spring Festival Gala language: Sociocultural Observations.” In Linda Tsung and Wei Wang, Contemporary Chinese Discourse and Social Practice in China, 185-200. Amsterdam/Philadelpia: John Benjamins Publishing Company.

Scocca, Tom. 2011. Beijing Welcomes You: Unveiling the Capital City of the Future. New York: Riverhead Books.

Featured image from ZZM3.com: http://www.zzm3.com/gear/rs/457.html

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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7 Comments

7 Comments

  1. Avatar

    Joey

    February 8, 2016 at 12:52 pm

    Is it possible to publish a reverse version of the article? For those who want to read the liveblog after the fact 🙂 Now you have to go all the way down and scroll up.

  2. Manya Koetse

    Manya Koetse

    February 8, 2016 at 12:54 pm

    Ok Joey, check back in about an hour.

  3. Avatar

    Joe

    February 8, 2016 at 5:52 pm

    Thank you so much for this!!!

  4. Pingback: UK Dog News

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Backgrounder

How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King

He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?

Jessica Colwell

Published

on

Twitter has fallen in love with a Chinese farmer after his drinking videos on Kuaishou were cross-posted abroad and went viral. He has embraced his new fans and Western social media, arguably becoming one of China’s most successful cultural ambassadors of the year.

He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitter in August of 2019, but he already has a Twitter following of more than 111.6K.

Although his account is temporarily restricted by Twitter at time of writing (“due to suspicious activity”), his popularity is only growing. Some Twitterers, such as the China twitterer Carl Zha (@CarlZha), are even initiating a “#FreePangzai campaign” to restore the account of the “one true King.”

But where and when did the online fame of ‘Hebei Pangzai’ start?

Let’s begin our introduction to Pangzai with one tweet from March of this year, when Twitter user ‘Hunnaban Trenchboss’ posted a video from Chinese short video app Kuaishou (快手) showing a man – ‘Pangzai’ – wearing sunglasses and smoking a cigarette while preparing an incredible mixed drink.

The man in the video smoothly pops the cap off a bottle of beer with a chopstick, pours some in a large jar, then twirls the bottle and propels the rest of the beer in a tornado of force down his throat.

He follows that up by pouring in more beer, some blue liquor, an egg, some Pepsi, and a hefty glass of baijiu – which he dumps in only after lighting it on fire, igniting his finger, and coolly lighting his cigarette. He then chugs the entire concoction in a matter of seconds.

“How do I become as cool as this guy, The Coolest Guy?”, the tweet said.

The same video was shared again in August by a few Russian accounts, was retweeted by an American account, and then went completely viral, racking up millions of views and tens of thousands of retweets.

That video has now been viewed almost 12 million times on Twitter, and has inspired tens of thousands of fans who herald him as ‘king.’

The man in the video referred to as ‘Pangzai’ (胖仔, ‘chubby dude’) is Liu Shichao (刘世超), a 33-year-old farmer and small-time Chinese internet celebrity from a city called Xingtai in Hebei Province.

According to an interview with Technode, he found out about the video on Twitter when some of his new foreign fans opened Chinese social media accounts to find him and tell him about his overnight online fame.

“One message told me that I was a celebrity now in America,” he told Technode: “So I chatted with the person [who sent the message] for a whole day, with the help of translation software.”

Within two days of his video going viral, Pangzai had figured out how to use a VPN, opened his own Twitter account and started uploading videos.

He even posted a reply on the original viral video to alert everybody to his account.

Liu’s early response to his viral video on Twitter.

Since then, Liu ‘Pangzai’ has amassed over 111,000 followers and has posted many more videos of everything from drinking, to cooking, to exploring his countryside hometown.

But it was the drinking videos specifically that earned him his following, both abroad and in China.

 

IT STARTED ON KUAISHOU

“Pangzai epitomizes the typical Kuaishou account.”

 

Liu began his internet career three years ago on Kuaishou, a Chinese short video app massively popular among China’s lower-tier cities and countryside.

In contrast to the polished, celeb-heavy platform Douyin, which is most popular among urban youths, Kuaishou is a platform for the masses. Its users are known for their crazy antics and general disregard for personal safety.

Liu Shichao’s Kuaishou account has 354,000 followers, but the majority of his videos have been removed.

Pangzai epitomizes the typical Kuaishou account. Posting under the handle “Chubby Dude from Hebei” (@河北胖仔), he uploads videos of himself eating and drinking in eye-popping combinations, or sometimes smashing things – from bricks to unopened water bottles – with his bare hands.

Liu’s video of breaking bricks with his hands was also popular on Twitter.

Liu also gained notoriety, and a couple hundred thousand followers, from his mastery of the so-called ‘beer tornado technique’ (小旋风 xiǎo xuànfēng).

According to an interview with the BBC, he peaked at 470,000 followers on Kuaishou and was monetizing his online fame with some 10,000 RMB ($1420) per month.

Liu’s signature beer tornado technique features in the first video he posted to Twitter.

Unfortunately for Liu, China’s Cyberspace Administration announced a crackdown on vulgar and illegal content across multiple social media platforms in spring of 2018, with a focus on Douyin, Kuaishou, and its sister news company Jinri Toutiao. Kuaishou was pulled from app stores until it cleaned up its act.

It is unclear just how many videos and accounts have been removed as a result of the cleanup. We can get a rough idea from an announcement by Kuaishou earlier this year that in March of 2019 alone, it removed an average of over 11,000 videos and blocked almost 1,000 accounts every day.

The result for Liu was that his account was suspended for four months and the majority of his most popular videos, including the one that went viral abroad, were removed for promoting ‘unhealthy drinking habits.’

When you look at his Kuaishou account today, you won’t see many videos focused solely on baijiu and beer chugging.

The videos that remain on his account do include drinking (and his signature tornado move) but it is always accompanied by eating food or some other activity (such as sitting deep in a field of corn, munching on roast duck and dribbling baijiu down a corn leaf into a glass.)

In a video posted to Kuaishou, Liu pours baijiu into a glass from a corn leaf, before then lighting it on fire and chugging it.

Liu still has 354,000 followers on Kuaishou. His Chinese fans, like his foreign ones, marvel at his cool and collected manner as he eats and drinks all sorts of disgusting things.

Canned herring features heavily in his most popular recent videos, where he can be seen sipping the juice directly from the can.

In one of his videos on Kuaishou, Liu eating herring directly from the can, to the disgust of his fans.

“This has to be the most unaffected anyone has ever been by eating canned herring,” says one fan. “The flavor is disgusting! 99.9% of people who try this would vomit,” another online commenter replies.

 

AN UNEXPECTED TWITTER KING

“Liu is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life.”

 

This year, Liu seems to have embraced his newfound international stardom with grace and savvy.

He uses Twitter’s in-app translation to help him communicate with fans and has been highly interactive on the platform.

Liu ‘Pangzai’ was also quick to open up a Paypal account and share it with followers, and has recently made YouTube and Instagram accounts to prevent scams pretending to be him. He has also collaborated with a Twitter fan to sell T-shirts online in America.

Many online fans have dubbed him ‘king’, perhaps the highest praise one can receive on the internet today.

But in contrast to the sunglasses and chill demeanor of his videos, Liu does not appear to be an internet celebrity overly obsessed with being cool.

Instead, he is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life (and drinking habits) with the rest of the world.

Liu began using translation software to communicate with fans soon after joining Twitter.

After reposting all of his old drinking videos from Kuaishou, Liu started asking Twitter fans what they would like to see from him. Many responded that they wanted more about his life in rural China.

He has since followed up with videos showing him fixing a pipe with his friends, exploring his local market, cooking sweet potatoes, and, of course, a tutorial on how to master the ‘tornado beer’ technique.

Liu explaining on Twitter how to perform the tornado beer technique that helped make him famous.

Many have expressed concern for his health in light of his drinking habits, but he has assured everybody that everything he does is “within his ability” and that he doesn’t drink like that very often.

Liu is grateful for all the support and praise he has received from abroad. “It’s crazy to have all of these foreign friends all of a sudden,” he recently said in an interview with Deadspin: “I really have to thank them a lot. If I have a chance I will find them and we can drink together.”

Seemingly to that end, Liu has recently organized a party to be held near his hometown in China, exciting fans all over the world and spurring many to apply for passports and visas.

Once Liu began inviting people to his party, he changed the date and location in order to accommodate more attendees.

The date is set for December 14, 2019 in Zhuamadian City, Hebei Province; too soon for many to make it, but he promises another party in the spring. There is talk also of organizing a visit for Liu ‘Pangzai’ to go to America.

 

WINDOW INTO CHINESE SOCIAL MEDIA

“Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet.”

 

Although there are many vloggers like Pangzai in China, he stands out on Twitter as some sort of window into Chinese social media, especially because this online world is usually so separate from the Western realms of social media.

The recent explosive growth of Chinese social media apps such as TikTok has not done much to facilitate this kind of cultural interaction between China and the West.

Although Tiktok is, in fact, a Chinese app (called Douyin 抖音 in China), there are actually two different versions of the same app in mainland China and abroad, meaning that the other ‘Pangzais’ of the Chinese internet still remain within the social media spheres of the PRC, rarely gaining fame outside of the Great Firewall.

In China, aside from his fans on Kuaishou, Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet. He is mentioned only one or two times across Weibo, and searches for his name and handle on WeChat, Baidu, and various Chinese tech news sites bring up nothing.

Liu is a rare example of genuine soft power coming out of China. A pure, grassroots man of the people with strong cultural appeal who sincerely enjoys sharing his life and his culture with the rest of the world. His tweets are full of affection and appreciation for his fans, as well as frequent prompts for followers to share their own lives and customs of their home countries.

To watch his introduction to Twitter and rise to fame is to see the best of the internet: cultural interaction, genuinely shared delight, and mutual admiration inspired by hilarious antics caught on camera.

His Twitter fans express their hope that Twitter Support will soon lift the temporary ban on their ‘Twitter king.’ To them, it’s perfectly clear: this online king is nowhere near dead, long live Pangzai!

Follow the #FreePangzai hashtag on Twitter.

Update: Panghaizi is out of Twitter jail!

 
Want to read more about unexpected online celebrities from China? Also see:
The Story of Two Farmers Who Became Internet Celebrities;
The “Vagrant Shanghai Professor”;
From Farmgirl to Fashionista: Weibo Celebrity Fairy Wang.

 

By Jessica Colwell
Follow @whatsonweibo

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China Celebs

“Living a Nightmare” – Chinese Beauty Guru Yuya Mika Shares Shocking Story of Domestic Abuse

Famous makeup artist Yuya Mika shared her story in a video that has since gone viral on Weibo.

Manya Koetse

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Chinese famous makeup vlogger Yuya Mika has come out and shared her experience of being physically abused by her former boyfriend. Yuya’s story – told in a documentary-style video that is now going viral – does not just raise online awareness about the problem of domestic violence, it also shows the raw realness behind the glamorous facade of China’s KOLs’ social media life.

Fashion and makeup blogger He Yuyong, better knowns as Yuya (宇芽) or Yuya Mika (@宇芽YUYAMIKA), has gone viral on China’s social media platform Weibo for sharing her personal story of suffering domestic abuse at the hands of her ex-partner.

On Monday afternoon, November 25 – which is the International Day for the Elimination of Violence against Women – Yuya, a KOL (Key Opinion Leaders/online influencer) who has over 800,000 followers on her Weibo account, wrote: “I’m a victim of domestic violence. The past six months, I feel like I’ve been living a nightmare. I need to speak up about domestic violence here!”

With her post, Yuya shared a 12-minute documentary-style video in which she tells how she has been abused by her partner of one year, with whom she has now separated.

The short doc does not just tell Yuya’s story, it also features the experiences of her former partner’s ex-wives, who allegedly also suffered domestic violence at his hands.

Besides the shocking accounts of the women, the video contains also footage of Yuya’s ex-boyfriend trying to violently drag her out of an elevator – a moment that was caught on security cameras in August of this year.

Yuya identifies her former boyfriend and abuser as the 44-year-old artist and Weibo blogger ‘Toto River’ (@沱沱的风魔教), who was married three times before starting a relationship with the famous beauty blogger.

The two met each other through social media, and Yuya initially fell for his talent and kindness. But, as she says, his perfect social media image soon turned out to be nothing but a fake facade, and the nightmare began.

The beauty blogger explains that the domestic violence went hand in hand with mental abuse, with Yuya being brainwashed into believing she was lucky to be with a man such as her boyfriend.

As the abuse became a regular occurrence, Yuya tearfully explains how she sometimes could not work for a week because her face was too bruised for shooting videos.

Yuya also writes on Weibo that she shares her story so that the experiences she and her ex-boyfriend’s former wives suffered will not happen to other women, and to warn others from ending up in a similar situation.

Meanwhile, the Weibo account of Yuya’s former boyfriend has been closed for comments.

Yuya Mika is not just popular on Weibo and video ap Tiktok. The beauty guru – famous for doing imitation makeup of celebrities and famous icons such as Mona Lisa – also has over 750k fans on her Instagram account and thousands of subscribers on her YouTube Channel, where she posts makeup tutorials.

Yuya Mika as Mona Lisa.

Yuya is part of the company of Papi Jiang (aka Papi Chan), a Chinese vlogger and comedian who became an internet celebrity in 2016. On Tuesday, the Papi Jiang company also responded to Yuya’s video, saying they fully support the makeup artist in coming forward with her story.

At time of writing, Yuya’s story has been shared over 425,000 times, with a staggering thread of more than 280,000 comments on Weibo.

Many commenters respond in shock that the tearful woman in the video is actually Yuya, as the makeup artist is usually always smiling and shining in front of the camera. Other Weibo users express their hopes that Yuya’s ex-boyfriend will be punished for what he did.

With over 160 million views, the hashtag “Yuya Suffers Domestic Abuse” (#宇芽被家暴#) is now in the top five of most-discussed topics on Weibo.

Over the past few years, the issue of domestic violence has received more attention on Chinese social media, especially since China’s first national law against domestic violence came into effect on March 1, 2016. More women have come forward on Chinese social media to share their personal experiences with domestic abuse.

According to Chinese media reports of Tuesday afternoon, local authorities are currently investigating Yuya’s story.

By Manya Koetse, with contributions from Miranda Barnes
Follow @whatsonweibo

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