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CCTV’s New Year’s Gala 2016 Liveblog

It is time for the CCTV New Year’s Gala, Chunwan in short, the special annual evening variety show that captures millions of viewers on the night of Chinese New Year. Read all about the ins and outs of the 2016 edition here.

Manya Koetse

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WHAT’S ON WEIBO ARCHIVE | PREMIUM CONTENT ARTICLE

 

It is time for the CCTV New Year’s Gala, Chunwan; the special annual evening variety show that captures millions of viewers on the night of Chinese New Year. What’s on Weibo provides you with the ins & outs of the 2016 Gala and its social media frenzy, with updates before, during and after the show. *After the live stream of the Gala, we have added most of the videos of all the show’s acts (yes, also the robots) into this blog so you can (re)watch them. The live blog is now closed.* [Premium content]

CCTV Gala Liveblog Updates Chinese Time Zone UTC+8

17:00 Three hours before the show starts! What can we expect tonight? According to the directors, it will be all about singing and dancing today; about 80% of the show’s performances are music and dance. One of the Gala’s directors, Zou Wei, tells CCTV: “We’ve come up with some innovative approaches for the song and dance numbers. We’ll also be moving and changing the stage a lot. The audience will get a very refreshing take. Ninety percent of the song and dance programs are newly created; the remaining 10 percent are a salute to the gala’s past classics.” Besides dance and music, there will also be acrobatic performances and comedy sketches (‘crosstalk’).

17:30 2,5 hours to go. The theme of this year’s CCTV Gala is “You and Me, Our Chinese Dream – Building a Moderately Prosperous Society”. Every year the Gala has a different theme. Last year’s theme was “Family Harmony Yields Success”. The CCTV Gala is known for its political messages, as it is a way for the government to reach an audience of millions.

18:30 There will be a total of 37 acts in tonight’s gala. Amongst the performers are many veterans who have performed at the Gala before, but there are also newcomers, such as the TFBOYS, one of China’s most popular pop groups – they will be performing at the show for the first time. They have a fanbase of nearly 7.5 million on their official Weibo account.

18:45 The TFboys are in the building! The three boys looked somewhat nervous as they entered the Gala venue earlier today. The popular boy band will perform in tonight’s during the show as the 5th act. They told the host their families have all come to Beijing to celebrate the New Year together, eating and exchanging hongbao (red envelopes). When the host asked them how much money was in the hongbao they received from their parents, they did not really want to answer. They might be the ones giving their parents hongbao now..

tfboys

19:00 One hour to go! This year’s gala will be extra special, because it has four extra venues apart from the main one at the CCTV Beijing studio. The additional venues are in southeast China’s Quanzhou city, northwest China’s Xi’an city, south China’s Guangzhou city and Hulun Buir city in Inner Mongolia Autonomous Region, representing the east, west, south and north of China: a gathering of the whole country.

19:30 Just thirty minutes before the start of the show. Tonight’s Gala will be presented by well-known CCTV faces. In the Beijing main venue the gala will be hosted by a total of six presenters, three men and three women, namely: Zhou Tao (周涛), Zhu Jun (朱军), Dong Qing (董卿), Sa Beining (撒贝宁), Li Sisi (李思思) and Nigel Amat. All of them presented the CCTV Gala before, the 51-year-old Mr. Zhu Jun has hosted the gala since 1997. The other venues in Xi’an, Guangzhou, Hulun Buir and Quanzhou will be hosted by, amongst others, Zhu Xun, Ma Yue, Li Jiaming and Ren Luyu, along with some newcomers from local TV stations.

19:50 The biggest show of the year is about to start! The chief director of today’s show is Lu Yitao. Just 38 years old, he is the youngest chief director of the Spring Festival Gala ever.

20:00 Here we go. The opening act is a dance performance called “Spring brings Good Fortune” by, amongst others, actress Yan Ni (闫妮, dressed in blue) and other movie stars. The dancers in the background just formed the shape of ‘fu’, the character for prosperity. The hosts of the night welcome the audiences to CCTV’s 2016 Spring Festival Gala.

20:15 Zhou Tao and Zhu Jun are the first hosts to welcome everybody. They represent the older CCTV generation, having presented the Gala multiple times since 1997.

The CCTV Gala is an annual event since 1983. This year is extra special for the several venues where the Gala is aired: Quanzhou city, Xi’an city, Guangzhou city and Hulun Buir city. Every city has its own hosts, welcoming the audiences in their own local dialect or language.

The second act tonight is a joined act by the two famous bands Phoenix Legend and Jiuye Qiji (玖月奇迹), who sing about “A Beautiful China Rises” (美丽中国走起来). Most of the songs presented tonight are new works made for the CCTV Gala. The performers on the left are the musical performers named ‘Phoenix Legend’, the right band is Jiuye Qiyi.

20.20 Most of the performances tonight are dance and singing, but there will be a total of 7 spoken acts. This short sketch is called ‘Happy grandpa’, performed by Feng Gong (冯巩) who is a familiar face at the CCTV Gala. The sketch is about spending New Year’s Eve, although some netizens seem to have no clue what it was actually about..

20.30 “Let’s Follow the Path of Peace” is a song sung by Chinese singer Zhang Ye (张也, 47 years old). She is especially famous in China for her song “Into a New Era” (走进新时代).

In the meantime, the Gala has become the number one trending topic on Weibo, together with the TFboys, who will soon perform in the show.

20.40 Time to shake your mobile phone! Viewers of the Gala can shake their smartphones to grab a hongbao (red envelope) from CCTV. This is a game that was first introduced last year as a cooperation between WeChat and CCTV.

Here we go for the much-anticipated act of the TFBoys. Aged around 13/14 years old, they are one of China’s most popular acts, often becoming a trending topic on Weibo. They perform together with Yueliang Jiejie, presenter of a children’s show. They are accompanied by dancing cartoons – all China-made.

I am not sure if everybody heard it, but during their act the sound went terribly off during the live broadcast.

20.50 The sixth act of the evening is a short sketch called “Don’t worry” by Sun Tao and other actors about scamming practices per phone in China, and people being oversensitive to being afraid of people cheating you- even when they are not. This act, that is liked by most netizens, is followed by a special performance by different singers from Mainland China, Hong Kong and Taiwan who sing about the ecological heritage of China in the song “Beautiful mountains and rivers of China” (山水中国美). Some of the singers sing in their local dialect. The woman in yellow is the famous Gigi Leung from Hong Kong.

During the show, there seem to be some problems with the sound system. If things would really go wrong, the show has a taped version of the full dress rehearsal. The tape runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything. We would probably not even know if we were watching the live or the taped version!

21.10 The 8th act of the night will not be performed in the Beijing main location, but in southeast China’s Quanzhou city. It is a song called “Happy Thought of You” (快乐想念). The dancing puppets are typical for the region.

This performance is followed by a quite stunning dance act by the Atlanta Morningstar dance school by overseas Chinese.

21.30 2.5 hours to go until Chinese New Year! We first see a short film followed by the 11th act; one of the few short sketches of the night called “The General and the Soldiers”. The video of marching troops and the sketch about China’s troops and army life in preparation for the 2015 parade show a strong China. One of the actors is the famous actor Hou Yong (Weibo), who has performed at the Gala two times before. In the sketch, roles are reversed as the soldier teaches the general how to do it right – suggesting equality amongst the people of different positions and sending out a clear message to corrupt officials: don’t forget to be a good communist.

Presenter Dong Qing, in a beautiful red dress, honors China’s veterans, with one old veteran being honored on stage.

21.45 Singer Lei Jia (雷佳) performs the song “I want to tell you” (多想对你说). According to the CCTV, it has always been her dream to perform at the Gala. Her dream has already become a reality multiple times, as she has become a familiar face in the show. The song has been specially produced for the Gala. In the background, we see 55 different ethnic minorities of China in traditional dress, a recurring feature of the annual Chunwan.

The 13th act of the night takes place in Xi’an, one of the four alternate locations where the Gala is taking place tonight. Impressive drums, similar to what we saw during the opening act of the 2008 Beijing Olympics, are followed by the song “The Silk Road”, promoting the success of China’s Go West policy.

The only piece of Chinese opera in this year’s show is part of the Journey to the West (act number 14), in which the main character is the Monkey King.

pekingopera

22:00 We have arrived at the 15th act, are you still awake?! Two more hours before New Year’s! This act is shown as a part of showcasing Chinese cultural heritage, introducing the loud Huayin singing style (华阴老腔) at the Gala, with main performances by the pretty Tan Weiwei (谭维维) and Zhang Ximin (张喜民). The 34-year old Tan was the runner-up of the third season of Super Girl, a popular singing contest in China.

22.15 The next act is one of the seven spoken acts of the night, a comical skit about a courier played by several well-known actors.

Meanwhile, complaints about the show are pouring in through social media. It is somewhat of a tradition to comment on the show and complain about it; criticism on the Gala is actually so commonplace that the sentence “there’ll never be a ‘worst’, just ‘worse than last year‘ (央视春晚,没有最烂,只有更烂) has become a popular saying over the years. One of the current critiques is that Liu Xiao Ling Tong (六小龄童, see photo below), the most famous performer of the Monkey King, was not invited to participate in the Journey to the West act.

monkey

22:25 “Father and Son” (父子) is supposed to strike the audience’s emotional chord tonight. Singer Yang Yang is one of the more popular acts of the night, attracting younger audiences to watch the show, together with the TFboys. Yang Yang has become especially popular over the last two years. Here, he sings together with famous singer Tong Tiexin. The song is followed by a “public welfare commercial” (公益广告) about the bond between father and son.
*FYI: We are supposed to reflect on our lives and cry here*

22:35 This is the only martial arts act of the night by Donnie Yen or Zhen Zidan (甄子丹) and the Shandong martial arts group. Donnie Yen is a famous Hong Kong actor and martial artist.

 

donny

22.45 Amazing display of communist nostalgia during the 20th act of the night, with a performance of different revolutionary songs including the old ‘Without the Communist Party, There is No New China’ (没有共产党就没有新中国), ‘The Bright Red Flowers of Shandan’ (山丹丹花开红艳艳) and ‘The Motherland’ (我祖国). Although the majority of tonight’s compositions are new songs, these are old songs that most Chinese will be very familiar with, especially those growing up during the cultural revolution.

awhatsonweibo

awhatson

22.50 We have moved from Beijing to Guangzhou for the 21st act of the CCTV Gala. Together with Quanzhou city, Xi’an city and Hulun Buir city, Guangzhou is one of the different alternate venues from which the show is broadcasted this year.

Don’t ask me why, but singer Sun Nan (孙楠) is now performing his song together with 540 dancing robots. He sings about the future ahead – this reinforces the image of Guangdong as the home of China’s tech startups.

robot

23.00 While the noise of fireworks and crackers is starting to fill the streets all over China, we are seeing the only acrobatic act of tonight, performed by Li Tong and the Dengfeng Shaolin college.

23.15 In the final hour of the New Year’s Gala, there are some very famous performers on stage. In this comical sketch, we see actor Donglin Guo (郭冬临) – a Chinese actor and xiangsheng (comic dialogue) performer who always performs in the annual Gala. He has made appearances ever since the 1993 edition. The sketch is about 50,000 yuan that has ‘miraculously’ appeared on Donglin’s bank account, after which his wife accuses people of putting it there for favours. But then their daughters friend appears, and it turns out Donglin lend him money as he was setting up a software company, and this is the money he returned to him. This turns Donglin from a possible corrupt official into a good guy government official who believes in the future of China’s youth.

The comic dialogue is followed by one the night’s many dance performances. This one is title “In Your Embrace” by famous Uyghur dancer Mahire Emet (马依热·艾买提江). The dancers are dressed in traditional clothing, showcasing China’s many colorful & cheerful ethnic minority groups. They just seem to always be happy. It sometimes reminds me of Disneyland’s “It’s a small world after all…”

happywhatsonweibo

23.30 The last venue of the night is Inner Mongolia’s Hulun Buir city, where we see the hosts dressed in local traditional clothing and speaking some of the local language. It is interesting to see the contrast between the venue cities tonight, where some, such as Hulun Buit, are portrayed as being very ‘ethnical’ and others, such as Guangzhou (with the robots), is showcased as very modern, trendy and technical.

The act is followed by a performance of the famous Vicky Zhao. She is one of the bigger stars of tonight’s Gala. She is a Chinese actress, pop singer, and film director. An incredibly popular actress in various top TV shows in China, she is considered one of the top four actresses in China and is one of the most famous Weibo celebrities; she has over 73 million followers!

23.40 We have arrived at the 27th act of the night, and there are just twenty minutes left before the Year of the Monkey starts. Chen Sisi (陈思思) sings ‘Snow Love’ with performers from the Beijing Sports Academy – this, according to the hosts, is in honor of Beijing being the first city to host both the Summer and the Winter Olympics (2022).

23.45 This is the last spoken sketch for tonight, only followed by a xiangsheng (comic dialogue) just before the end of the show. This sketch is about internet shopping, and features Chinese skit actor Pan Changjiang. In his early years, he regularly appeared in the Gala.

23.55 Almost time for the New Year! The hosts first list all the country embassies wishing China a happy new year, before Yin Xiumei (殷秀梅) sings the song ‘Honor & Glory’: a moment to reflect on China, the great nation, and its leaders. In the video behind the singer, we see Mao Zedong and other leaders, with special focus on ‘Daddy Xi’.

mao edong

honor

chunyun

0.00 Happy new year! The hosts wish everybody a Happy Year of the Monkey (and so does What’s on Weibo).

0.05 The New Year is welcomed with the song “Meeting Spring” by various famous singers such as the famous baritone Liao Changyong. The song is immediately followed by one of the evening’s “public welfare commercials”, in which the importance of family ties is emphasized – part of the China dream.

0.10 A young man named ‘Yif’ is tonight’s magician. Yif also seems to have done some magic on his own face. He is a professional magician from Taiwan. On his official Weibo account, he told his fans that he was incredibly nervous for tonight’s performance, as it is the first time he appears on the CCTV Gala.

yif

The Gala’s hosts Zhu Jun and Zhou Tao announce the next act, which is a xiangsheng act. Xiangsheng, also known as ‘crosstalk’, is a traditional comic dialogue, which is mostly performed as a dialogue between two performers (in this case, by Li Yinfei 李寅飞 and Li Ding 李丁). The focus is on language jokes, which are sometimes hard to grasp for a laowai like myself. It is one of China’s most popular performing arts, and is typically performed in the Beijing accent. Some Chinese media wrote about the fact that this year’s Gala only features one xiangsheng act, as there previously were more. This year, the focus of the evening clearly is on song and dance.

0.20 We are nearing the end of the show, but not before the show puts more emphasis on the Gala’s theme: “You and Me, Our Chinese Dream – Building a Moderately Prosperous Society”. This song, titled “Small and Big Dreams” is sung by Wang Zineng and Ping An.

0.35 The last two acts of the night are the songs “Lucky Lucky” and “Unforgettable Night”. The first is sung by Sa Dingding 萨顶顶 who is joined by a dancing group from Yunnan.

The last song of the night is performed by various performers, bringing together some of the country’s major celebrities from different generations including the 71-year-old folk singer Li Guyi (李谷一) and the 8-year-old child star Zhou Anxin (周安信). They conclude the night with a song about their good homeland China. The hosts wish you all a happy new year.

child

0.45 That’s a wrap – happy new year 新年快乐!

About the Gala

The CCTV New Year’s Gala (中国中央电视台春节联欢晚会 or Chunwan 春晚) is an annual live television event that is broadcasted by state enterprise CCTV on the evening of Chinese New Year. It has been broadcasted since 1983, and is watched by over 700 million people. It is the most-watched variety shows in the world and is much anticipated every year – somewhat comparable to the Oscars or the Super Bowl. The Gala features different acts, including singing, dancing and comedy, in a time frame of around 4 hours.

It is a tradition for families to gather around the TV to watch the Gala before the New Year comes at midnight. It is also somewhat of a tradition to comment on the show and complain about it; criticism on the Gala is actually so commonplace that the sentence “there’ll never be a ‘worst’, just ‘worse than last year‘ (央视春晚,没有最烂,只有更烂) has become a popular saying over the years (Wang 2015, 192).

The 2016 Edition

This is the 34th edition of Chunwan (February 7th, 2016). This year the show lasts a total of 4 hours and 18 minutes, starting on 20.00 and ending 00.18.

This year’s show, like last year’s, has its own mascot. As this will be the Year of the Monkey, it is a colorful monkey named Kang Kang. The mascot was revealed on CCTV’s Weibo account on the evening of January 21st. The mascot was ridiculed by netizens, who thought it was ugly. The 3D design (image below, on the right) was different from the original sketch (left). According to the majority of Weibo’s netizens, the designers of the 3D version had mistaken Kang Kang’s paws for balls, resulting in a Kangkang with ‘tumors on his ears’.

whatsonweibokangkang

The current version of Kang Kang as pictured below has been adjusted; he no longer has ‘tumors’ growing from his head.

kangkangwhatsonweibo

Social Media

Chunwan is a hot topic on Sina Weibo and WeChat, as millions of people are watching and share their comments on the show through social media. The Gala’s official Weibo account has over 7,5 million followers. Sina Entertainment (17+ million followers) also writes about the show through their official Weibo account.

One important new feature of the show that links it to social media platforms is the exchange of hongbao, red envelopes with money, which is a Chinese New Year’s tradition (also read our article about Lucky Money). During the show, viewers are able to receive virtual hongbao by shaking their smartphones. This new cooperation between the CCTV Gala and the WeChat app first started in 2015. Last year, when the game was announced during the live broadcast, WeChat users shook their phones 11 billion times. The value of these monetary gifts was around 500 million RMB (76 million US dollar).

The hongbao game attracts more people to watch the show, which is often considered boring or old-fashioned by younger generations. This year the game will start again, increasing the Gala’s viewer ratings. One Weibo netizen comments: “Actually, there are many people who want to watch the Gala now. The reason is simple: it’s not for the show but for the red envelopes.”

The Live Show

Although the Gala is a live broadcast from CCTV’s No.1 Studio, every year’s show has a taped version of the full dress rehearsal. As described by Scocca (2011), the tape runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything.

According to the CCTV, the committee members of the Politburo of the Communist Party of China already attended the full dress rehearsal on Friday night.

Please check out this blog on Sunday, February 7th, from 19.00 China Standard Time (CST) +0800 UTC (12.00 CET) for more information about the show and its programme. New updates will be added on the top of this page.

By Manya Koetse

References

Wang Ge. 2015. “Popular Spring Festival Gala language: Sociocultural Observations.” In Linda Tsung and Wei Wang, Contemporary Chinese Discourse and Social Practice in China, 185-200. Amsterdam/Philadelpia: John Benjamins Publishing Company.

Scocca, Tom. 2011. Beijing Welcomes You: Unveiling the Capital City of the Future. New York: Riverhead Books.

Featured image from ZZM3.com: http://www.zzm3.com/gear/rs/457.html

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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4 Comments

4 Comments

  1. Avatar

    Joey

    February 8, 2016 at 12:52 pm

    Is it possible to publish a reverse version of the article? For those who want to read the liveblog after the fact 🙂 Now you have to go all the way down and scroll up.

  2. Manya Koetse

    Manya Koetse

    February 8, 2016 at 12:54 pm

    Ok Joey, check back in about an hour.

  3. Avatar

    Joe

    February 8, 2016 at 5:52 pm

    Thank you so much for this!!!

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China Celebs

Fandom Meets Matrimony: Sea of Brides at Roy Wang’s Concert as Female Fans Show Up in Wedding Gowns

After showing up as brides at Roy Wang’s concert, some female fans attempted to return their gowns within the store’s 7-day ‘No Questions Asked Return Policy’.

Manya Koetse

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A recent concert by Chinese celebrity Roy Wang (Wang Yuan 王源) has become a hot topic on Chinese social media as female fans attending the show collectively decided to wear wedding dresses to express their love for the singer.

Born in 2000, Roy Wang is best known as a member of the hugely popular TFboys idol group that debuted in 2013, but his solo career has also been thriving for years. Wang is an award-winning musician, who is now among China’s most influential young celebrities. On Weibo, he has nearly 85 million followers.

The sight of so many fans coming to Wang’s Chongqing concert wearing wedding dresses was already remarkable, but it garnered even greater attention when it turned out that some of the women’s boyfriends were so upset over their girlfriends wearing a wedding dress for another man that they ended the relationship because of it.

On Douyin (China’s TikTok), the related discussion made it to the top 5 trending daily topics list.

Female fans partying in their wedding dress. Photo posted on Weibo.

The story gained further traction when reports emerged that some female fans who had recently purchased wedding dresses for the concert attempted to return them to the store the next day, taking advantage of the store’s policy that allows returns within seven days without requiring a specific reason (7天无理由退货).

“I already wondered why business was suddenly booming,” one Chongqing wedding gown seller wrote on social media, complaining how the return policy was being abused by some of Roy Wang’s fans.

Others saw the fact that they wore the wedding dress to the concert as a unique selling point, and tried to resell their gowns online for more than the original price, claiming that the dress still had “a hint of the concert’s aroma.”

Scene of the concert.

Commenters bombarded these women with negative comments, as the topic also drew wider discussions on how far some fans are willing to go to show their love for their idols.

Some social media users expressed that a wedding dress has a symbolical or even sacred function, and that tying the concept of fandom to matrimony is inappropriate. They condemned the women for showing up to the concert as brides.

Given that many of the commenters criticizing the women were male, there were also feminist voices that condemned these men for their pettiness and chauvinistic attitudes. One comment stood out: “There will always be men whose ego is bruised when women they don’t even know won’t wear a wedding dress and save their chastity for them. Thanks to Roy Wang’s concert, I once again realize the diversity of species.”

In an online poll asking people “Can women only wear a wedding dress once in their lives” (#女生一生只能穿一次婚纱吗#) the majority of people replied that they should just wear whatever they like.

“My first thought is that this is romantic,” one popular entertainment blogging account (@娱大蜀黍) wrote: “My second thought is that it’s actually quite moving. In the midst of their youth, they are writing a passionate chapter for themselves. They will treasure it as a beautiful memory later on in life. They do what they love and they’re not bothering anyone. It’s perfectly fine.”

By Manya Koetse & Miranda Barnes

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Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

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China’s Celebrity Weight Craze: Qin Hao’s Viral Diet and Body Anxiety Behind the Weight-Loss Trend

The extreme diet of Chinese actor Qin Hao has sparked a trend of people sharing photos of their corn and egg meals. It’s yet another celebrity weight-loss trend that is more about unrealistic expectations than healthy ways of shedding pounds.

Zilan Qian

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Actor Qin Hao’s remarkable weight loss has sparked waves of online excitement over a potential new diet plan. Qin is not the only Chinese celebrity whose weight loss journey has become an online hype. But behind the relentless pursuit of celebrity weight loss plans lies the issue of body anxiety, particularly among young Chinese women.

Why do we see so many photos with one ear of corn on Weibo these days? It has everything to do with Qin Hao (秦昊). The actor, renowned for his role in the highly acclaimed 2020 Chinese drama series “The Bad Kids” (隐秘的角落), has recently garnered significant attention for his appearance in another compelling series titled “The Long Wait” (漫长的等待).

This time, his surge in popularity is not just because of his exceptional acting abilities or the captivating character he portrayed, but mostly because of the remarkable diet plan he followed to lose weight during the filming of the series.

In his latest role, Qin played a middle-aged man with a chubby physique, round cheeks, and a beer belly. He had put on a lot of weight to play this character. However, later on, the director asked him to quickly lose weight and “sharpen up” (“必须瘦出棱角”).

Qin’s wife, Yi Nengjing (@伊能靜), discovered an online diet menu that helped Qin successfully lose over 20 pounds, resulting in a significant transformation in his appearance. Due to numerous inquiries from fans and followers, Yi decided to share the diet plan on her Weibo account.

The five-day diet plan consists of the following meals:

Day 1: Only unsweetened soy milk is consumed throughout the day.
Day 2: Each meal consists of one ear of corn.
Day 3: Breakfast includes dragon fruit, lunch consists of an apple, and dinner consists of blueberries.
Day 4: Breakfast consists of one boiled egg, while lunch and dinner consist of boiled shrimp.
Day 5: Breakfast includes broccoli, lunch consists of spinach, and dinner consists of lettuce.

Qin before (left) and after (right) following the diet plan. Photos from Yi Nengjing’s Weibo post.

On Weibo, many people trying out this diet are posting photos of their daily meals, resulting in dozens of photos of a single ear of corn being posted on the platform these days.

Many Chinese netizens are posting photos of corn – their entire meal according to day 2 of Qin Hao’s diet (images via Weibo.com).

Despite the supposed effectiveness of the diet, Yi also issued a warning to her followers. “I want to emphasize once again that I do not recommend this menu to anyone,” she wrote on Weibo. “The entire process is incredibly arduous, and Qin experienced weakness in his legs due to hunger for some days.”

Despite the warning, the menu still managed to attract a significant number of netizens willing to give it a try. With titles like “Challenging Qin Hao’s Diet Plan (挑战秦昊饮食法)” and “Losing 8 Pounds in Five Days (五天瘦八斤),” many people took to platforms such as WeChat, Bilibili, and Weibo to share videos, images and texts documenting their experiences with the same diet plan and the amount of weight they lost each day.

Among those who decided to try the diet plan was the renowned screenwriter and producer Yu Zheng (于正), known for his works such as “The Palace” (宫) and “The Story of Yanxi” (延禧攻略). Yu shared on his Weibo account that he successfully lost 10 pounds in just a few days by following Qin’s diet plan. In doing so, he also inspired others to give it a try.

Bilibili users sharing themselves practising Qin’s diet plan.

While some individuals recognize the extreme nature of Qin Hao’s diet plan, they have made modifications by adding carbohydrates and proteins on certain days or incorporating other “diet foods” like cucumbers or healthy snacks.

A user on Bilibili tried out Qin Hao’s diet plan and shared her experience. Although she admitted feeling “extremely hungry,” she said she lost almost 8 pounds and was “very pleased” with the outcome.

However, many choose to strictly adhere to the original plan, expressing sentiments such as “As long as I’m not starving to death, I’ll push myself to the limit” or “Even though I’m so hungry that I could eat a person, I’m still very happy with my progress.”

 

EXTREME CELEBRITY DIETS

“You are truly too fat.”

 

Qin is not the only celebrity whose weight loss journey has captured widespread attention. Earlier this year, another viral trend emerged among netizens, who urged director Guo Jingming (郭敬明) to establish a weight loss camp due to the noticeable weight loss among actresses who had worked on his film sets. On Weibo, this phenomenon was described as “no one can leave Guo Jingming’s film crew without losing weight” (“没有人能够胖着走出郭敬明剧组”).

Guo later disclosed his diet plan for actors and actresses during a television program. According to Guo, they were required to adhere to a diet that excluded oil, salt, and sugar. Additionally, he admitted that he would tell them “you are truly too fat (你真的太胖了)” on a daily basis, as a form of persuasion for those who were reluctant to follow the diet plan. Despite the extreme nature of this diet and his ‘brainwashing’ methods, many individuals continued to express their desire for Guo to realize an actual weight loss camp for them to join.

Weibo users compared photos of actresses Yu Shuxin and Jin Jing before and after joining Guo’s film crew to illustrate the effectiveness of Guo’s diet plan. The post where the above photos come from simply said: “I want to go! (想去!)” after the hashtag “#Guo Jingming film crew diet camp #郭敬明剧组减肥营#.

Guo reveals his way of helping actors lose weight (source).

The trend of following celebrity diets for weight loss remains popular, with an increasing number of individuals adopting the diet plans promoted by celebrities like Yu Shuxin, IU, Zhang Tianai, and others.

These diets come in various forms, ranging from single-food diets like cucumber and egg or boiled broccoli with plain porridge, to more restrictive approaches that eliminate specific ingredients, such as carbohydrates, or advocate for skipping evening meals. The widespread popularity of these diets is evident on social media, where netizens, mostly female, try them out and document their weight-loss journeys, sharing their progress with a wider audience.

Screenshot of the cover photo of one video on Bilibili introducing Yu Shuxin’s diet plan, which has been played over 150,000 times. The title says “Yu Shuxin’s way of losing 20 pounds’ weight. Revealing the diet plan to make your body easy to slim down! Losing 10 pounds in 10 days!”

The majority of posts and short videos revolving around these diet plans often feature attention-grabbing titles like “losing xx pounds in xx days,” accompanied by celebrities showcasing their slimmed body shapes.

 

CONCERNS SURROUNDING CELEBRITY CRASH DIETS

“Let me advise you: never, ever go down this terrible path.”

 

With the increasing popularity of celebrity diets, concerns about their impact on (mental) health have arisen. Doctors have issued warnings against attempting Qin Hao’s diet plan, cautioning that it can cause significant harm to the body and result in weight gain once discontinued.

Diets that severely restrict calorie intake, like this one, can have detrimental effects such as weakened immunity, decreased bone density, impaired memory, hair loss, and an increased risk of depression. Netizens commenting on posts of people trying these diets often warn others against blindly following their lead. One user offered a stern warning, saying: “To my sisters who haven’t started dieting, let me advise you: never, ever go down this terrible path.”

Despite the prevailing health concerns associated with celebrity diets, not everyone places their well-being above achieving a desired body shape. In response to a diet plan video by Kpop singer IU, one user acknowledged the potential harm it could cause but still said losing weight was their primary goal, as being overweight made them feel miserable: “I don’t care if it’s harmful to my body, as long as I can lose weight.”

Other users argue that everyone has the right to do whatever they want with their body: “We are all adults and responsible for our own affairs. If you want to lose weight, eat less. If you don’t want to lose weight, then continue to be overweight.” 

 

PURSUIT OF THE PERFECT BODY

“For female celebrities, being fat destroys everything.”

 

Behind the never-ending new celebrity diet plans is the question of why celebrities losing weight garners such significant attention. It appears that shedding pounds has become a convenient method for celebrities to attract public interest and enhance their overall image. Losing weight is often portrayed as a symbol of willpower and dedication to one’s career.

For instance, Yuan Shanshan, who previously faced criticism for her appearance in certain TV series, received applause and positive attention after slimming down and achieving a V-line figure. Media reports frequently associate female celebrities’ dietary practices with the concept of “self-discipline,” utilizing titles such as “How self-disciplined are female celebrities?” to highlight their various weight-loss approaches.

Articles perpetuating body shaming comments towards female celebrities for weight gain. Headlines employing phrases like “the image of you giving up yourself is ugly” and “being fat destroys everything” depict weight gain negatively. The highlighted sentence emphasizes the damaging impact of being fat on a woman’s self-esteem.

On the other hand, when female celebrities gain weight, they are often accused of “betraying” their professional careers or “giving up” on their ambitions.

A quick online search reveals how numerous news articles and blog titles highlight female celebrities’ self-discipline through their successful weight loss. These pieces often showcase extraordinary diet methods, like relying on single strands of noodle as a carbohydrate source or consuming plain, boiled vegetables without any additional ingredients.

 

SLIM LIKE A CELEBRITY

“Will your boss promote you because you’re as thin as a celebrity?”

 

The public’s scrutiny of celebrities’ weight, often using it as a measure of willpower and success, is a common phenomenon, but celebrities themselves also influence the public’s perception of the ‘perfect’ figure. On various variety shows, female celebrities’ heights and weights are increasingly showcased, which inadvertently contributes to viewers’ anxieties about their own bodies.

Articles on social media treat these measurements as if they represent the standard for the majority, presenting titles such as “After looking at the heights and weights of these female celebrities, I swear I will never eat again,” or “The true heights and weights of female celebrities – a reference for weight loss,” and: “How light is thin? Revealing female celebrities’ heights and weights.” These articles contribute to the idolization of specific body shapes and weights as symbols of beauty and perfection.

‘Am I too fat weighing xx pounds?’ ‘What weight is considered “fat” in today’s society?’ ‘Why do people care about women’s weight so much?’ ‘Why am I so obsessed with my own weight?’ As women track and critique the weight fluctuations of female celebrities, many are grappling with questions about body image on social media. They seek answers to their own concerns, shaped by constant exposure to the seemingly ideal body weights of these celebrities.

Amidst all the celebrity weight craze, more critical voices are emerging in the Chinese social media sphere. Witnessing people blindly following celebrities’ weight loss journeys, one Zhihu user recently wondered: “Why should everyone strive to have the same bodies as the ones displayed by celebrities? Is there any tangible benefit for ordinary individuals to achieve the same level of thinness as these celebrities? Will your boss promote you or increase your salary simply because you’re as slim as a celebrity?”

Many individuals also question the connection between weight loss, self-discipline, and professional success. They assert that celebrities’ ability to maintain a slim figure is predominantly driven by financial incentives rather than exceptional personal qualities.

One Weibo user commented on Qin Hao’s diet plan, highlighting the disparities between celebrity lifestyles and those of everyday individuals: “Most people don’t have jobs that demand such extreme measures, nor do they lead a celebrity lifestyle with chauffeured transportation and dedicated services for nutrition and exercise management. Furthermore, everyday individuals don’t need to rely on weight loss as a means to seek public attention or stay in the spotlight.”

Chinese author Mao Li (毛利), in a Zhihu post, shared her perspective on the issue and acknowledged that she also has wasted valuable time on futile body image anxieties. She suggests breaking free from the media’s “perfect body” hype, embracing self-acceptance, and finding joy in living together with our bodies. She encourages people to “accept it, enjoy it, and praise it.”

By Zilan Qian

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