China Celebs
CCTV’s New Year’s Gala 2016 Liveblog
It is time for the CCTV New Year’s Gala, Chunwan in short, the special annual evening variety show that captures millions of viewers on the night of Chinese New Year. Read all about the ins and outs of the 2016 edition here.

Published
9 years agoon

WHAT’S ON WEIBO ARCHIVE | PREMIUM CONTENT ARTICLE
It is time for the CCTV New Year’s Gala, Chunwan; the special annual evening variety show that captures millions of viewers on the night of Chinese New Year. What’s on Weibo provides you with the ins & outs of the 2016 Gala and its social media frenzy, with updates before, during and after the show. *After the live stream of the Gala, we have added most of the videos of all the show’s acts (yes, also the robots) into this blog so you can (re)watch them. The live blog is now closed.* [Premium content]
CCTV Gala Liveblog Updates Chinese Time Zone UTC+8
17:00 Three hours before the show starts! What can we expect tonight? According to the directors, it will be all about singing and dancing today; about 80% of the show’s performances are music and dance. One of the Gala’s directors, Zou Wei, tells CCTV: “We’ve come up with some innovative approaches for the song and dance numbers. We’ll also be moving and changing the stage a lot. The audience will get a very refreshing take. Ninety percent of the song and dance programs are newly created; the remaining 10 percent are a salute to the gala’s past classics.” Besides dance and music, there will also be acrobatic performances and comedy sketches (‘crosstalk’).
17:30 2,5 hours to go. The theme of this year’s CCTV Gala is “You and Me, Our Chinese Dream – Building a Moderately Prosperous Society”. Every year the Gala has a different theme. Last year’s theme was “Family Harmony Yields Success”. The CCTV Gala is known for its political messages, as it is a way for the government to reach an audience of millions.
18:30 There will be a total of 37 acts in tonight’s gala. Amongst the performers are many veterans who have performed at the Gala before, but there are also newcomers, such as the TFBOYS, one of China’s most popular pop groups – they will be performing at the show for the first time. They have a fanbase of nearly 7.5 million on their official Weibo account.
18:45 The TFboys are in the building! The three boys looked somewhat nervous as they entered the Gala venue earlier today. The popular boy band will perform in tonight’s during the show as the 5th act. They told the host their families have all come to Beijing to celebrate the New Year together, eating and exchanging hongbao (red envelopes). When the host asked them how much money was in the hongbao they received from their parents, they did not really want to answer. They might be the ones giving their parents hongbao now..
19:00 One hour to go! This year’s gala will be extra special, because it has four extra venues apart from the main one at the CCTV Beijing studio. The additional venues are in southeast China’s Quanzhou city, northwest China’s Xi’an city, south China’s Guangzhou city and Hulun Buir city in Inner Mongolia Autonomous Region, representing the east, west, south and north of China: a gathering of the whole country.
19:30 Just thirty minutes before the start of the show. Tonight’s Gala will be presented by well-known CCTV faces. In the Beijing main venue the gala will be hosted by a total of six presenters, three men and three women, namely: Zhou Tao (周涛), Zhu Jun (朱军), Dong Qing (董卿), Sa Beining (撒贝宁), Li Sisi (李思思) and Nigel Amat. All of them presented the CCTV Gala before, the 51-year-old Mr. Zhu Jun has hosted the gala since 1997. The other venues in Xi’an, Guangzhou, Hulun Buir and Quanzhou will be hosted by, amongst others, Zhu Xun, Ma Yue, Li Jiaming and Ren Luyu, along with some newcomers from local TV stations.
19:50 The biggest show of the year is about to start! The chief director of today’s show is Lu Yitao. Just 38 years old, he is the youngest chief director of the Spring Festival Gala ever.
20:00 Here we go. The opening act is a dance performance called “Spring brings Good Fortune” by, amongst others, actress Yan Ni (闫妮, dressed in blue) and other movie stars. The dancers in the background just formed the shape of ‘fu’, the character for prosperity. The hosts of the night welcome the audiences to CCTV’s 2016 Spring Festival Gala.
20:15 Zhou Tao and Zhu Jun are the first hosts to welcome everybody. They represent the older CCTV generation, having presented the Gala multiple times since 1997.
The CCTV Gala is an annual event since 1983. This year is extra special for the several venues where the Gala is aired: Quanzhou city, Xi’an city, Guangzhou city and Hulun Buir city. Every city has its own hosts, welcoming the audiences in their own local dialect or language.
The second act tonight is a joined act by the two famous bands Phoenix Legend and Jiuye Qiji (玖月奇迹), who sing about “A Beautiful China Rises” (美丽中国走起来). Most of the songs presented tonight are new works made for the CCTV Gala. The performers on the left are the musical performers named ‘Phoenix Legend’, the right band is Jiuye Qiyi.
20.20 Most of the performances tonight are dance and singing, but there will be a total of 7 spoken acts. This short sketch is called ‘Happy grandpa’, performed by Feng Gong (冯巩) who is a familiar face at the CCTV Gala. The sketch is about spending New Year’s Eve, although some netizens seem to have no clue what it was actually about..
20.30 “Let’s Follow the Path of Peace” is a song sung by Chinese singer Zhang Ye (张也, 47 years old). She is especially famous in China for her song “Into a New Era” (走进新时代).
In the meantime, the Gala has become the number one trending topic on Weibo, together with the TFboys, who will soon perform in the show.
20.40 Time to shake your mobile phone! Viewers of the Gala can shake their smartphones to grab a hongbao (red envelope) from CCTV. This is a game that was first introduced last year as a cooperation between WeChat and CCTV.
Here we go for the much-anticipated act of the TFBoys. Aged around 13/14 years old, they are one of China’s most popular acts, often becoming a trending topic on Weibo. They perform together with Yueliang Jiejie, presenter of a children’s show. They are accompanied by dancing cartoons – all China-made.
I am not sure if everybody heard it, but during their act the sound went terribly off during the live broadcast.
20.50 The sixth act of the evening is a short sketch called “Don’t worry” by Sun Tao and other actors about scamming practices per phone in China, and people being oversensitive to being afraid of people cheating you- even when they are not. This act, that is liked by most netizens, is followed by a special performance by different singers from Mainland China, Hong Kong and Taiwan who sing about the ecological heritage of China in the song “Beautiful mountains and rivers of China” (山水中国美). Some of the singers sing in their local dialect. The woman in yellow is the famous Gigi Leung from Hong Kong.
During the show, there seem to be some problems with the sound system. If things would really go wrong, the show has a taped version of the full dress rehearsal. The tape runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything. We would probably not even know if we were watching the live or the taped version!
21.10 The 8th act of the night will not be performed in the Beijing main location, but in southeast China’s Quanzhou city. It is a song called “Happy Thought of You” (快乐想念). The dancing puppets are typical for the region.
This puppet performance interesting change of pace. Usually when I see puppets perform on CCTV the strings are not so obvious.
— Jeremiah Jenne (@GraniteStudio) February 7, 2016
This performance is followed by a quite stunning dance act by the Atlanta Morningstar dance school by overseas Chinese.
21.30 2.5 hours to go until Chinese New Year! We first see a short film followed by the 11th act; one of the few short sketches of the night called “The General and the Soldiers”. The video of marching troops and the sketch about China’s troops and army life in preparation for the 2015 parade show a strong China. One of the actors is the famous actor Hou Yong (Weibo), who has performed at the Gala two times before. In the sketch, roles are reversed as the soldier teaches the general how to do it right – suggesting equality amongst the people of different positions and sending out a clear message to corrupt officials: don’t forget to be a good communist.
Presenter Dong Qing, in a beautiful red dress, honors China’s veterans, with one old veteran being honored on stage.
21.45 Singer Lei Jia (雷佳) performs the song “I want to tell you” (多想对你说). According to the CCTV, it has always been her dream to perform at the Gala. Her dream has already become a reality multiple times, as she has become a familiar face in the show. The song has been specially produced for the Gala. In the background, we see 55 different ethnic minorities of China in traditional dress, a recurring feature of the annual Chunwan.
The 13th act of the night takes place in Xi’an, one of the four alternate locations where the Gala is taking place tonight. Impressive drums, similar to what we saw during the opening act of the 2008 Beijing Olympics, are followed by the song “The Silk Road”, promoting the success of China’s Go West policy.
The only piece of Chinese opera in this year’s show is part of the Journey to the West (act number 14), in which the main character is the Monkey King.
22:00 We have arrived at the 15th act, are you still awake?! Two more hours before New Year’s! This act is shown as a part of showcasing Chinese cultural heritage, introducing the loud Huayin singing style (华阴老腔) at the Gala, with main performances by the pretty Tan Weiwei (谭维维) and Zhang Ximin (张喜民). The 34-year old Tan was the runner-up of the third season of Super Girl, a popular singing contest in China.
22.15 The next act is one of the seven spoken acts of the night, a comical skit about a courier played by several well-known actors.
Meanwhile, complaints about the show are pouring in through social media. It is somewhat of a tradition to comment on the show and complain about it; criticism on the Gala is actually so commonplace that the sentence “there’ll never be a ‘worst’, just ‘worse than last year‘ (央视春晚,没有最烂,只有更烂) has become a popular saying over the years. One of the current critiques is that Liu Xiao Ling Tong (六小龄童, see photo below), the most famous performer of the Monkey King, was not invited to participate in the Journey to the West act.
22:25 “Father and Son” (父子) is supposed to strike the audience’s emotional chord tonight. Singer Yang Yang is one of the more popular acts of the night, attracting younger audiences to watch the show, together with the TFboys. Yang Yang has become especially popular over the last two years. Here, he sings together with famous singer Tong Tiexin. The song is followed by a “public welfare commercial” (公益广告) about the bond between father and son.
*FYI: We are supposed to reflect on our lives and cry here*
22:35 This is the only martial arts act of the night by Donnie Yen or Zhen Zidan (甄子丹) and the Shandong martial arts group. Donnie Yen is a famous Hong Kong actor and martial artist.
22.45 Amazing display of communist nostalgia during the 20th act of the night, with a performance of different revolutionary songs including the old ‘Without the Communist Party, There is No New China’ (没有共产党就没有新中国), ‘The Bright Red Flowers of Shandan’ (山丹丹花开红艳艳) and ‘The Motherland’ (我祖国). Although the majority of tonight’s compositions are new songs, these are old songs that most Chinese will be very familiar with, especially those growing up during the cultural revolution.
22.50 We have moved from Beijing to Guangzhou for the 21st act of the CCTV Gala. Together with Quanzhou city, Xi’an city and Hulun Buir city, Guangzhou is one of the different alternate venues from which the show is broadcasted this year.
Don’t ask me why, but singer Sun Nan (孙楠) is now performing his song together with 540 dancing robots. He sings about the future ahead – this reinforces the image of Guangdong as the home of China’s tech startups.
23.00 While the noise of fireworks and crackers is starting to fill the streets all over China, we are seeing the only acrobatic act of tonight, performed by Li Tong and the Dengfeng Shaolin college.
23.15 In the final hour of the New Year’s Gala, there are some very famous performers on stage. In this comical sketch, we see actor Donglin Guo (郭冬临) – a Chinese actor and xiangsheng (comic dialogue) performer who always performs in the annual Gala. He has made appearances ever since the 1993 edition. The sketch is about 50,000 yuan that has ‘miraculously’ appeared on Donglin’s bank account, after which his wife accuses people of putting it there for favours. But then their daughters friend appears, and it turns out Donglin lend him money as he was setting up a software company, and this is the money he returned to him. This turns Donglin from a possible corrupt official into a good guy government official who believes in the future of China’s youth.
The comic dialogue is followed by one the night’s many dance performances. This one is title “In Your Embrace” by famous Uyghur dancer Mahire Emet (马依热·艾买提江). The dancers are dressed in traditional clothing, showcasing China’s many colorful & cheerful ethnic minority groups. They just seem to always be happy. It sometimes reminds me of Disneyland’s “It’s a small world after all…”
23.30 The last venue of the night is Inner Mongolia’s Hulun Buir city, where we see the hosts dressed in local traditional clothing and speaking some of the local language. It is interesting to see the contrast between the venue cities tonight, where some, such as Hulun Buit, are portrayed as being very ‘ethnical’ and others, such as Guangzhou (with the robots), is showcased as very modern, trendy and technical.
The act is followed by a performance of the famous Vicky Zhao. She is one of the bigger stars of tonight’s Gala. She is a Chinese actress, pop singer, and film director. An incredibly popular actress in various top TV shows in China, she is considered one of the top four actresses in China and is one of the most famous Weibo celebrities; she has over 73 million followers!
23.40 We have arrived at the 27th act of the night, and there are just twenty minutes left before the Year of the Monkey starts. Chen Sisi (陈思思) sings ‘Snow Love’ with performers from the Beijing Sports Academy – this, according to the hosts, is in honor of Beijing being the first city to host both the Summer and the Winter Olympics (2022).
23.45 This is the last spoken sketch for tonight, only followed by a xiangsheng (comic dialogue) just before the end of the show. This sketch is about internet shopping, and features Chinese skit actor Pan Changjiang. In his early years, he regularly appeared in the Gala.
23.55 Almost time for the New Year! The hosts first list all the country embassies wishing China a happy new year, before Yin Xiumei (殷秀梅) sings the song ‘Honor & Glory’: a moment to reflect on China, the great nation, and its leaders. In the video behind the singer, we see Mao Zedong and other leaders, with special focus on ‘Daddy Xi’.
0.00 Happy new year! The hosts wish everybody a Happy Year of the Monkey (and so does What’s on Weibo).
0.05 The New Year is welcomed with the song “Meeting Spring” by various famous singers such as the famous baritone Liao Changyong. The song is immediately followed by one of the evening’s “public welfare commercials”, in which the importance of family ties is emphasized – part of the China dream.
0.10 A young man named ‘Yif’ is tonight’s magician. Yif also seems to have done some magic on his own face. He is a professional magician from Taiwan. On his official Weibo account, he told his fans that he was incredibly nervous for tonight’s performance, as it is the first time he appears on the CCTV Gala.
The Gala’s hosts Zhu Jun and Zhou Tao announce the next act, which is a xiangsheng act. Xiangsheng, also known as ‘crosstalk’, is a traditional comic dialogue, which is mostly performed as a dialogue between two performers (in this case, by Li Yinfei 李寅飞 and Li Ding 李丁). The focus is on language jokes, which are sometimes hard to grasp for a laowai like myself. It is one of China’s most popular performing arts, and is typically performed in the Beijing accent. Some Chinese media wrote about the fact that this year’s Gala only features one xiangsheng act, as there previously were more. This year, the focus of the evening clearly is on song and dance.
0.20 We are nearing the end of the show, but not before the show puts more emphasis on the Gala’s theme: “You and Me, Our Chinese Dream – Building a Moderately Prosperous Society”. This song, titled “Small and Big Dreams” is sung by Wang Zineng and Ping An.
0.35 The last two acts of the night are the songs “Lucky Lucky” and “Unforgettable Night”. The first is sung by Sa Dingding 萨顶顶 who is joined by a dancing group from Yunnan.
The last song of the night is performed by various performers, bringing together some of the country’s major celebrities from different generations including the 71-year-old folk singer Li Guyi (李谷一) and the 8-year-old child star Zhou Anxin (周安信). They conclude the night with a song about their good homeland China. The hosts wish you all a happy new year.
0.45 That’s a wrap – happy new year 新年快乐!
About the Gala
The CCTV New Year’s Gala (中国中央电视台春节联欢晚会 or Chunwan 春晚) is an annual live television event that is broadcasted by state enterprise CCTV on the evening of Chinese New Year. It has been broadcasted since 1983, and is watched by over 700 million people. It is the most-watched variety shows in the world and is much anticipated every year – somewhat comparable to the Oscars or the Super Bowl. The Gala features different acts, including singing, dancing and comedy, in a time frame of around 4 hours.
It is a tradition for families to gather around the TV to watch the Gala before the New Year comes at midnight. It is also somewhat of a tradition to comment on the show and complain about it; criticism on the Gala is actually so commonplace that the sentence “there’ll never be a ‘worst’, just ‘worse than last year‘ (央视春晚,没有最烂,只有更烂) has become a popular saying over the years (Wang 2015, 192).
The 2016 Edition
This is the 34th edition of Chunwan (February 7th, 2016). This year the show lasts a total of 4 hours and 18 minutes, starting on 20.00 and ending 00.18.
This year’s show, like last year’s, has its own mascot. As this will be the Year of the Monkey, it is a colorful monkey named Kang Kang. The mascot was revealed on CCTV’s Weibo account on the evening of January 21st. The mascot was ridiculed by netizens, who thought it was ugly. The 3D design (image below, on the right) was different from the original sketch (left). According to the majority of Weibo’s netizens, the designers of the 3D version had mistaken Kang Kang’s paws for balls, resulting in a Kangkang with ‘tumors on his ears’.
The current version of Kang Kang as pictured below has been adjusted; he no longer has ‘tumors’ growing from his head.
Social Media
Chunwan is a hot topic on Sina Weibo and WeChat, as millions of people are watching and share their comments on the show through social media. The Gala’s official Weibo account has over 7,5 million followers. Sina Entertainment (17+ million followers) also writes about the show through their official Weibo account.
One important new feature of the show that links it to social media platforms is the exchange of hongbao, red envelopes with money, which is a Chinese New Year’s tradition (also read our article about Lucky Money). During the show, viewers are able to receive virtual hongbao by shaking their smartphones. This new cooperation between the CCTV Gala and the WeChat app first started in 2015. Last year, when the game was announced during the live broadcast, WeChat users shook their phones 11 billion times. The value of these monetary gifts was around 500 million RMB (76 million US dollar).
The hongbao game attracts more people to watch the show, which is often considered boring or old-fashioned by younger generations. This year the game will start again, increasing the Gala’s viewer ratings. One Weibo netizen comments: “Actually, there are many people who want to watch the Gala now. The reason is simple: it’s not for the show but for the red envelopes.”
The Live Show
Although the Gala is a live broadcast from CCTV’s No.1 Studio, every year’s show has a taped version of the full dress rehearsal. As described by Scocca (2011), the tape runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything.
According to the CCTV, the committee members of the Politburo of the Communist Party of China already attended the full dress rehearsal on Friday night.
Please check out this blog on Sunday, February 7th, from 19.00 China Standard Time (CST) +0800 UTC (12.00 CET) for more information about the show and its programme. New updates will be added on the top of this page.
– By Manya Koetse
Follow @WhatsOnWeibo
References
Wang Ge. 2015. “Popular Spring Festival Gala language: Sociocultural Observations.” In Linda Tsung and Wei Wang, Contemporary Chinese Discourse and Social Practice in China, 185-200. Amsterdam/Philadelpia: John Benjamins Publishing Company.
Scocca, Tom. 2011. Beijing Welcomes You: Unveiling the Capital City of the Future. New York: Riverhead Books.
Featured image from ZZM3.com: http://www.zzm3.com/gear/rs/457.html
©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

China Celebs
Explaining China’s Collective Grief Over the Death of ‘Big S’ Barbie Hsu

Published
1 month agoon
February 11, 2025
FROM THE WEIBO WATCH PREMIUM NEWSLETTER
The death of Barbie Hsu (徐熙媛) has sent shockwaves across Chinese social media. Her unexpected passing, along with the circumstances surrounding it, quickly became the most talked-about topic on Chinese social media in early February.
Barbie Hsu (1976) is generally known as “Big S” (大S) in China. The Taiwanese actress, singer, and TV host is one of those people who just always seemed to be around. She wasn’t just frequently a trending topic on Chinese social media but was also a household name, together with her sister, in the world of China’s pop culture and entertainment.
Most people will know Hsu because of the famous 2001 Taiwanese series Meteor Garden (流星花园), in which she played the award-winning role of female protagonist Shan Cai (杉菜). That role also made her famous outside of China, as the series became popular in South Korea, Singapore, the Philippines, Malaysia, and beyond.
But her career had taken off years before that success. Together with her sister Dee Hsu (徐熙娣, “Little S” 小S), she formed the pop duo SOS (later “ASOS”) in the 1990s. The name stood for Sisters Of Shu (alternative spelling of Hsu), and was the source of their “Big S” and “Little S” nicknames.
She later made a switch to movies and was a TV host and a singer. While her sister Dee Shu gained recognition as the humorous host of the long-running talk show Kangxi Coming (康熙來了), Barbie Hsu also served as a stand-in host or guest on that show, as well as many others.
Besides her professional life, it was often Hsu’s private life that brought her to the top of Weibo’s trending charts. Her marriage to mainland Chinese businessman Wang Xiaofei (汪小菲)—with whom she had a daughter and a son in 2014 and 2016—frequently made headlines. The couple even participated in a reality show, and Hsu’s private life began to take on Kardashian-like proportions. The two were rumored to bicker over money issues after Wang opened S Hotel, a boutique hotel in Taipei designed by Philippe Starck and named after his wife.
Following their separation in 2021, much of the messy divorce drama between the two played out on Weibo and became the biggest celebrity topic of 2022. The ongoing drama started when Hsu accused her ex-husband of failing to pay alimony, with the accumulated amount allegedly exceeding NT$5 million (US$160,000). Wang Xiaofei then publicly and angrily responded to Hsu’s accusations with multiple emotional posts on his Weibo account, where he had over seven million followers. Everyone and everything got dragged into the drama, from Wang’s mother Zhang Lan (张兰) to Hsu’s new partner, South Korean musician DJ Koo Jun-Yup.
Hsu’s health and frail body also made headlines at times. In 2018, she was hospitalized after a epileptic fit brought on by a cold. Besides epilepsy, Hsu suffered from a chronic heart condition (mitral valve prolapse). In late January of this year, she traveled to Japan for the Chinese New Year and caught influenza during her trip. Her health deteriorated rapidly within just five days, and she passed away on February 2nd from influenza-induced pneumonia. She was only 48 years old.
The news of her death has had a massive impact on Chinese social media. On Weibo, the hashtag ‘Big S has Passed Away’ (#大S去世#) has garnered over 3.3 billion views within six days.
While the initial reaction was one of shock over her sudden passing, various other aspects of her life, legacy, and the circumstances surrounding her death have sparked broader discussions, turning it into a widely debated topic—one that many find particularly heartbreaking for various reasons.
➡️ As Barbie Hsu has been in the public eye for decades, many grew up watching her and following her for over 25 years. Even those who were not particularly fans of Hsu are now coming forward to express collective grief and nostalgia over her passing—like losing a piece of their younger self.
Similarly, the passing of the beloved pop star Coco Lee in 2023 also made people collectively reflect on a bygone era of Chinese pop culture that defined the youth of millions. Like Lee, Barbie Hsu was a big part of early 2000s Chinese pop culture. Some people admit that Hsu’s passing has left them crying for days.
Many netizens expressed grief not just for her death but also for the fading of a time when Taiwanese idol dramas and their own carefree youth were at their peak.
“I was in fifth grade when Meteor Garden aired, and I remember running home after school to watch it. I saved up 60 kuai ($8.6) to buy the DVD,” one Weibo user shared. “Such a lively and bold woman has suddenly disappeared, an entire generation’s youth and memories,” another person wrote.
➡️ The death of Barbie Hsu and the sudden, rapid progression of her illness—from influenza to fatal pneumonia—has raised awareness this week about the potential dangers of the flu. It has also triggered some public anxiety about the latest outbreak in Japan, which is experiencing its largest flu surge in 25 years, and how influenza is treated in the country.
Many are questioning why such a wealthy, well-known celebrity couldn’t receive effective treatment in Japan, a country generally perceived to have an advanced healthcare system. While it remains unclear how her condition deteriorated so quickly—especially since she allegedly appeared well and energetic at a January 25 banquet—it may not have helped that Hsu was in Hakone, an area without major hospitals like those in Kyoto or Tokyo. According to various media reports, Hsu sought medical assistance in the days leading up to her death but was not admitted to any hospital during that time.
In light of this incident, others also share their struggles with healthcare in Japan, claiming that costs and language barriers previously prevented them from receiving proper care while traveling there and falling ill.
➡️ Perhaps the strongest online response to Barbie Hsu’s death is related to gender dynamics, touching on topics such as feminism, misogyny, and patriarchy.
Many netizens argue that, despite always sacrificing herself for others, Hsu did not receive the love and care she deserved. The aftermath of her divorce from Wang Xiaofei left permanent scars on the superstar. Throughout her long career, Hsu consistently supported her family and became a family pillar and breadwinner. While navigating the harsh environment of the entertainment industry, she pushed herself and her body to the limits. Despite her efforts, she was always judged for her looks and body weight, and was later bullied and humiliated by her ex-husband.
A recurring sentiment among commenters, especially on Xiaohongshu, is that women, both in public and private life, are often overburdened while receiving little in return. Many pointed out that if someone as beautiful and successful as “Big S” could suffer under the burden of caregiving and the toxicity of the men around her, what hope is there for ordinary women?
At the same time, Hsu is also praised as an example of self-empowerment for all she accomplished, and as a reminder that taking good care of yourself is more important than seeking the validation of others.
➡️ On Weibo, the people expressing their grief over Hsu’s passing are also reflecting on the fragility of life. Notably, Hsu’s WeChat tag at the time of her death read, “Death is inevitable” (“死亡是必然的”).
In a past interview, she said: “Death is not scary. What’s scary is not being able to die. Aging is not scary. What’s scary is living forever.” (“死不可怕。可怕的是死不了。老不可怕。可怕的是长生不老。”)
By Manya Koetse
(follow on X, LinkedIn, or Instagram)
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China Arts & Entertainment
Controversial Wanghong Livestreamers Are Becoming a Weibo Staple in China
‘Wanghong’ was a mark of online fame; now, it’s increasingly tied to controversy and scandal.

Published
5 months agoon
October 27, 2024
As livestreaming continues to gain popularity in China, so do the controversies surrounding the industry. Negative headlines involving high-profile livestreamers, as well as aspiring influencers hoping to make it big, frequently dominate Weibo’s trending topics.
These headlines usually revolve around China’s so-called wǎnghóng (网红) influencers. Wanghong is a shortened form of the phrase “internet celebrity” (wǎngluò hóngrén 网络红人). The term doesn’t just refer to internet personalities but also captures the viral nature of their influence—describing content or trends that gain rapid online attention and spread widely across social media.
Recently, an incident sparked debate over China’s wanghong livestreamers, focusing on Xiaohuxing (@小虎行), a streamer with around 60,000 followers on Douyin, who primarily posts evaluations of civil aviation services in China.

Xiaohuxing (@小虎行)
On October 15, 2024, at Shenzhen Bao’an International Airport, Xiaohuxing confronted a volunteer at the automated check-in counter, insisting she remove her mask while livestreaming the entire encounter. He was heard demanding, “What gives you the right to wear a mask? What gives you the right not to take it off?” and even attempted to forcibly remove her mask, challenging her to call the police.

During the livestream, the livestreamer confronted the woman on the right for wearing a facemask.
He also argued with a male traveler who tried to intervene. In the end, the airport’s security officers detained him. Shortly after the incident, a video of the livestream went viral on Weibo under various hashtags (e.g. #网红小虎行机场强迫志愿者摘口罩#) and attracted millions of views. The following day, Xiaohuxing’s Douyin account was banned, and all his videos were removed. The Shenzhen Public Security Bureau later announced that the account’s owner, identified as Wang, had been placed in administrative detention.
On October 13, just days before, another livestreaming controversy erupted at Guangzhou Baiyun International Airport. Malatang (@麻辣烫), a popular Douyin streamer with over a million followers, secretly filmed a young couple kissing and mocked them, continuing to film while passing through security—an area where filming is prohibited.
Her livestream quickly went viral, sparking discussions about unauthorized filming and misconduct among Chinese wanghong. In response, Malatang’s agent posted an apology video. However, the affected couple hired a lawyer and reported the incident to the police (#被百万粉丝网红偷拍当事人发声#). On October 17, Malatang’s Douyin account was banned, and her videos were removed.

Livestreamer Malatang making fun of the couple in the back at the airport.
In both cases, netizens uncovered additional examples of inappropriate behavior by Xiaohuxing and Malatang in past broadcasts. For example, Xiaohuxing was reportedly aggressive towards a flight attendant, demanding she kneel to serve him, while Malatang was criticized for scolding a delivery person who declined to interact with her on camera.
Comments on Weibo included, “They’ll do anything for traffic. Wanghong are getting a bad reputation because of people like this.” Another added, “It seems as if ‘wanghong’ has become a negative term now.”
Rising Scrutiny in China’s Wanghong Economy
Xiaohuxing and Malatang are far from isolated cases. Recently, many other wanghong livestreamers have also been caught up in negative news.
One such figure is Dong Yuhui (董宇辉), a former English teacher at New Oriental (新东方) who transitioned to livestreaming for East Buy (东方甄选), where he mixed education with e-commerce (read here). Dong gained significant popularity and boosted East Buy’s brand before leaving to start his own company. Recently, however, Dong faced backlash for inaccurate statements about Marie Curie during an October 9 livestream. He incorrectly claimed that Curie discovered uranium, invented the X-ray machine, and won the Nobel Prize in Literature, among other things.
Considering his public image as a knowledgeable “teacher” livestreamer, this incident sparked skepticism among viewers about his actual expertise. A related hashtag (#董宇辉称居里夫人获得诺贝尔文学奖#) garnered over 81 million views on Weibo. In addition to this criticism, Dong is also being questioned about potential false advertising, which is a major challenge for all livestreamers selling products during their streams.

Dong Yuhui (董宇辉) during one of his livestreams.
Another popular livestreamer, Dongbei Yujie (@东北雨姐), is currently also facing criticism over product quality and false advertising claims. Originally from Northeast China, Dongbei Yujie shares content focused on rural life in the region. Recently, her Douyin account, which boasts an impressive 22 million followers, was muted due to concerns over the quality of products she promoted, such as sweet potato noodles (which reportedly contained no sweet potato). Despite issuing public apologies—which have garnered over 160 million views under the hashtag “Dongbei Yujie Apologizes” (#东北雨姐道歉#)—the controversy has impacted her account and led to a penalty of 1.65 million yuan (approximately 231,900 USD).

From Dongbei Yujie’s apology video
Former top Douyin livestreamer Fengkuang Xiaoyangge (@疯狂小杨哥) is also facing a career downturn. Leading up to the 2024 Mid-Autumn Festival, he promoted Hong Kong Meicheng mooncakes in his livestreams, branding them as a high-end Hong Kong product. However, it was soon revealed that these mooncakes had no retail presence in Hong Kong and were primarily produced in Guangzhou and Foshan, sparking accusations of deceptive marketing. Due to this incident and previous cases of misleading advertising, his company came under investigation and was penalized. In just a few weeks, Fengkuang Xiaoyangge lost over 8.5 million followers (#小杨哥掉粉超850万#).

Fengkuang Xiaoyangge (@疯狂小杨哥) and the mooncake controversy.
It’s not only ecommerce livestreamers who are getting caught up in scandal. Recently, the influencer “Xiaoxiao Nuli Shenghuo” (@小小努力生活) and her mother were arrested for fabricating a tragic story – including abandonment, adoption, and hardships – to gain sympathy from over one million followers and earn money through donations and sales. They, and two others who helped them manage their account, were sentenced to ten days in prison for ‘false advertising.’
Wanghong Fame: Opportunity and Risk
China’s so-called ‘wanghong economy’ has surged in recent years, with countless content creators emerging across platforms like Douyin, Kuaishou, and Taobao Live. These platforms have transformed interactions between content creators and viewers and changed how products are marketed and sold.
For many aspiring influencers, becoming a livestreamer is the first step to building a presence in the streaming world. It serves as a gateway to attracting traffic and potentially monetizing their online influence.
However, before achieving widespread fame, some livestreamers resort to using outrageous or even offensive content to capture attention, even if it leads to criticism. For example, before his account was banned, Xiaohuxing set his comment section to allow only followers to comment, gaining 3,000 new followers after his controversial livestream at Shenzhen Airport went viral. Many speculated that some followers joined just to leave critical comments, but it nonetheless grew his following.
As livestreamers gain significant fame, they must exercise greater caution, as they often hold substantial influence over their audiences, making accuracy essential. Mistakes, whether intentional or not, can quickly erode trust, as seen in the example of the super popular Dong Yuhui, who faced backlash after his inaccurate comment about Marie Curie sparked public criticism.
China’s top makeup livestreamer, Li Jiaqi (李佳琦), experienced a similar reputational crisis in September last year. Responding dismissively to a viewer who commented on the high price of an eyebrow pencil, Li replied, “Have you received a raise after all these years? Have you worked hard enough?” Commentators pointed out that the pencil’s cost per gram was double that of gold at the time. Accused of “forgetting his roots” as a former humble salesman, Li lost one million Weibo followers in a day (read more here).

This meme shows that many viewers did not feel moved by Li’s apologetic tears after the eyepencil incident.
Despite the challenges and risks, becoming a wanghong remains an attractive career path for many. A mid-2023 Weibo survey on “Contemporary Employment Trends” showed that 61.6% of nearly 10,000 recent graduates were open to emerging professions like livestreaming, while 38.4% preferred more traditional career paths.
Taming the Wanghong Economy
In response to the increasing number of controversies and scandals brought by some wanghong livestreamers, Chinese authorities are implementing stricter regulations to monitor the livestreaming industry.
In 2021, China’s Propaganda Department and other authorities began emphasizing the societal influence of online influencers as role models. That year, the China Association of Performing Arts introduced the “Management Measures for the Warning and Return of Online Hosts” (网络主播警示与复出管理办法), which makes it challenging, if not impossible, for “canceled” celebrities to stage a comeback as livestreamers (read more).
The Regulation on the Implementation of the Law of the People’s Republic of China on the Protection of Consumer Rights and Interests (中华人民共和国消费者权益保护法实施条例), effective July 1, 2024, imposes stricter rules on livestream sales. It requires livestreams to disclose both the promoter and the product owner and mandates platforms to protect consumer rights. In cases of illegal activity, the platform, livestreaming room, and host are all held accountable. Violations may result in warnings, confiscation of illegal earnings, fines, business suspensions, or even the revocation of business licenses.
These regulations have created a more controlled “wanghong” economy, a marked shift from the earlier, more unregulated era of livestreaming. While some view these measures as restrictive, many commenters support the tighter oversight.
A well-known Kuaishou influencer, who collaborates with a person with dwarfism, recently faced backlash for sharing “vulgar content,” including videos where he kicks his collaborator (see video) or stages sensational scenes just for attention.
Most commenters welcome the recent wave of criticism and actions taken against such influencers, including Xiaohuxing and Dongbei Yujie, for their behavior. “It’s easy to become famous and make money like this,” commenters noted, adding, “It’s good to see the industry getting cleaned up.”
State media outlet People’s Daily echoed this sentiment in an October 21 commentary, stating, “No matter how many fans you have or how high your traffic is, legal lines must not be crossed. Those who cross the red line will ultimately pay the price.”
This article and recent incidents have sparked more online discussions about the kind of influencers needed in the livestreaming era. Many suggest that, beyond adhering to legal boundaries, celebrity livestreamers should demonstrate a higher moral standard and responsibility within this digital landscape. “We need positive energy, we need people who are authentic,” one Weibo user wrote.
Others, however, believe misbehaving “wanghong” livestreamers naturally face consequences: “They rise fast, but their popularity fades just as quickly.”
When asked, “What kind of influencers do we need?” one commenter responded, “We don’t need influencers at all.”
By Wendy Huang
Follow @whatsonweibo
Edited for clarity by Manya Koetse
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Joey
February 8, 2016 at 12:52 pm
Is it possible to publish a reverse version of the article? For those who want to read the liveblog after the fact 🙂 Now you have to go all the way down and scroll up.
Manya Koetse
February 8, 2016 at 12:54 pm
Ok Joey, check back in about an hour.
Joe
February 8, 2016 at 5:52 pm
Thank you so much for this!!!