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Booming Market for Renting a Chinese New Year Girlfriend

As many of China’s singles are on the way home for Chinese New Year, they are dreading the pressure they are about to face – that of their parents asking them why they are not married yet. To avoid nagging questions, there is a growing trend over the past few years of bachelors renting a girlfriend for New Year.

Manya Koetse

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First published Feb 4, 2016

 

  • Pressured to get married: bachelors dread questions over love life during Chinese New Year festivities
  • Market for renting a girlfriend to bring home to meet the parents is booming
  • Prices for fake girlfriend start at 500 RMB (75$ US) per day

 

As many of China’s singles are on the way home for Chinese New Year, they are dreading the pressure they are about to face – that of their parents asking them why they are not married yet. To avoid nagging questions, there is a growing trend over the past few years of bachelors renting a girlfriend for New Year. A booming market has emerged where women offer their services of being the perfect girlfriend for a day.

The pressure facing single adults in China has been at the focus of public attention for some time now, People’s Daily writes. Renting a girlfriend for Chinese New Year has become a solution for many who don’t want to face another year of annoying questions about their (non-existent) love life.

The 30-year-old Bai Gang is an IT worker in Guangdong, who broke up with his last girlfriend five years ago. For him it is not so much of a problem that he is single now, People’s Daily writes, but to his parents it is. Bai Gang therefore feels that renting a girlfriend when he goes home for New Year is the best option for everyone; his parents will not be worried anymore and he only has to tell some white lies.

For an article What’s on Weibo did about this issue in 2014 (see: Rent-a-Date and Chinese New Year), we found that it was possible to go on Taobao, China’s largest e-commerce platform, to look for a partner to rent. This year, this is no longer possible. When searching to ‘rent a girlfriend’ or ‘rent a boyfriend’, Taobao now says that “according to laws and policies, we cannot show you these results.”

Taobao

But also without Taobao, the market for renting a date is booming. According to the People’s Daily journalist, one can join groups on social media platforms where girls offer their services. Tencent’s QQ, for example, has one group for renting-a-date that anyone can join for 2 RMB (0,30$ US) to meet a suitable fake partner for the holidays. Prices vary around 1000 RMB (150$) per day, with the lowest prices at 500 RMB (75$) and the highest around 1200 RMB (182$), depending on one’s looks and (academic) background.

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While men looking for a fake girlfriend often have concerns about her trustworthiness and whether or not their parents will like her, the women offering their services also have their worries. One woman interviewed by People’s Daily tells them she first talks with potential clients to see what their expectations are. She makes it very clear that she will not share a bed with him, she says, as some customers have “inappropriate wishes”.

On social media platforms WeChat and Weibo, many new accounts also offer their services to those who want to rent a girlfriend or boyfriend. The following account on WeChat says: “Rent a date for Spring Festival. It’s almost time for Chinese New Year, to help out those who don’t have a partner yet, and avoid pressure from the family, we recommend our services!”

whatsonweiborentadate

Renting a girlfriend for the holidays temporarily solves one problem. But since the most dreaded questions for Chinese New Year also include those on whether or not you own a car, have a house, got a raise, passed your exams, and are planning on children or are pregnant yet, we can only wonder if these kinds of Chinese New Year services will come to include more ‘fake it ’til you make it‘ possibilities. Rent a baby, anyone?

-By Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Media

Wilders’ Win on Weibo: Hu Xijin and Others Discuss the “Dutch Trump”

Chinese netizens on Weibo have placed Wilders’ victory in a broader geopolitical context.

Manya Koetse

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The Dutch general elections on Tuesday, 22 November 2022, resulted in a victory for the right-wing Freedom Party (PVV). The party, established in 2006, is led by the 60-year-old Dutch politician Geert Wilders who is known for his outspoken populist rhetoric and anti-establishment sentiments.

On Chinese social media, the Dutch election outcome became a topic discussed by some well-known bloggers.

The PVV secured 37 of the 150 seats in the Second Chamber, making it the largest party by a significant margin, followed by the left-wing Groen Links-PvdA (25 seats), center-right liberal VVD (24), and the brand-new centrist party NSC (20). The remaining seats were distributed among eleven other parties, each claiming between 9 and 1 seat in the Second Chamber.

Wilders’ triumph garnered international attention. As reported in 2017, the PVV’s popularity had been steadily increasing for years, drawing particular notice in Chinese media and other international publications in the wake of Trump’s victory and Brexit.

Dutch politician Wilders, referred to as Wéi’ěrdésī (维尔德斯 or 威尔德斯) in Chinese, became a recurring subject in Chinese media, with his success viewed as a harbinger for other elections across Continental Europe.

Wilders and his PVV are known for their strong anti-Islam stance, Euroskepticism, aspirations to significantly limit immigration, and populist commitment to “put the Dutch first.”

On Weibo, the well-known Chinese political commentator Hu Xijin (@胡锡进) wrote a column about Wilders’ win on November 23. Here’s a translation of Hu’s post:

“It shocked Europe, it shocked the West! The Freedom Party led by Wilders, the ‘Dutch version of Trump,’ received the most votes on Wednesday. His slogans and labels are anti-immigrant, anti-Europe, anti-Islam. The leader of the French extreme right-wing political party Le Pen immediately extended his congratulations through social media.”

“The results of the Dutch elections again show that xenophobic and intolerant political retrogressions are like cancer cells spreading across Europe and the West. However, the far-right line will not become the overwhelming new political choice in the West, as many Western societies are painfully going from side to side. Wilders also proposes that the Netherlands should stop providing weapons to the Ukraine, which goes against the mainstream European line. This is something that should be quite popular among Chinese.”

“It’s not clear yet if Wilders will actually become the premier of the Netherlands. Although his party received the most votes he only took about 37 seats of the 150 seats in the Dutch House of Representatives and will need to form a coalition government. Because it’s an extreme rightwing party, whether or not he will be able to pull allies in is hard to say. If Wilders fails, the Netherlands will not rule out a minority government.”

“Regardless, the victory of the Freedom Party is a heavy blow to Europe. There are concerns that it will become a model, that it will boost the rise of other extreme right-wing parties on the stage. In short, the West is becoming more and more chaotic and is becoming more lost.”

On Weibo, Hu Xijin’s post about Wilders received hundreds of replies, but many netizens did not agree with his stance on the victory of the Dutch right-wing party.

“You don’t represent the Chinese people,” one commenter wrote: “You just represent yourself. Don’t overstep your boundaries.”

“You’re actually so leftist underneath,” another reply said.

 

“Why did we witness a UK ‘Trump,’ a Brazilian ‘Trump,’ an Argentinian ‘Trump,’ a Dutch ‘Trump’?”

 

Among the numerous comments below Hu’s post, quite a few expressed sympathy for the populist stance advocated by PVV and Wilders. One popular comment reads, “Anti-immigration, anti-EU, anti-Islamic—sounds about right?” “Europe is waking up.”

Another person commented: “Over the past couple of years, the population of Muslim immigrants in Europe and the United States has been rapidly expanding, bringing about serious social problems when it comes to public security, employment, fertility rates, and religious beliefs etc., which has since long been a source of distress for the local population.”

Apart from Hu’s post, Chinese netizens elsewhere on Weibo have also placed Wilders’ victory in a broader geopolitical context. Blogger Xiaosunchu (@小笋初) writes, “Why did America have Trump? Why did we witness a UK ‘Trump,’ a Brazilian ‘Trump,’ an Argentinian ‘Trump,’ a Dutch ‘Trump,’ and so on – all these non-traditional, anti-establishment ‘crazy’ candidates?”

According to Xiaochunchu, the election of these kinds of political figures is a result of a so-called ‘democratic illusion’ (“民主幻觉”) in the West, in which voters are perpetually disappointed in politicians as they end up getting “a different broth but the same old medicine” (“换汤不换药”): the names may change, but the system does not, leading voters to blame themselves for picking the wrong candidates when, in reality, it’s actually deep-rooted political structures that prevent actual change from happening.

Regardless of whether others agree with Xiaochunchu’s idea that voters’ preference for unconventional political figures is linked to a ‘democratic illusion,’ many do acknowledge that ‘Trump-style’ politics represents a broader political trend that began with the election of Donald Trump in 2016.

Other bloggers called the election of different ‘Trumps’ a “new change in global democratic politics” and even labeled the current international political arena the “Trump era” (“特朗普时代”). “Who’s next?” one Weibo user wonders.

“Let’s wait and see,” other people write, “It might not be easy for him to form a cabinet.”

While the Dutch formation has begun, the world will be watching to see which parties will govern together and whether Wilders might become the next Dutch Prime Minister, and the so-called ‘next Trump.’

Also read: Chinese Reactions on Wilders and “The Rise of the Right”

By Manya Koetse

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©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Brands, Marketing & Consumers

Tick, Tock, Time to Pay Up? Douyin Is Testing Out Paywalled Short Videos

Is content payment a new beginning for the popular short video app Douyin (China’s TikTok) or would it be the end?

Manya Koetse

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The introduction of a Douyin novel feature, that would enable content creators to impose a fee for accessing their short video content, has sparked discussions across Chinese social media. Although the feature would benefit creators, many Douyin users are skeptical.

News that Chinese social media app Douyin is rolling out a new feature which allows creators to introduce a paywall for their short video content has triggered online discussions in China this week.

The feature, which made headlines on November 16, is presently in the testing phase. A number of influential content creators are now allowed to ‘paywall’ part of their video content.

Douyin is the hugely popular app by Chinese tech giant Bytedance. TikTok is the international version of the Chinese successful short video app, and although they’re often presented as being the same product, Douyin and Tiktok are actually two separate entities.

In addition to variations in content management and general usage, Douyin differs from TikTok in terms of features. Douyin previously experimented with functionalities such as charging users for accessing mini-dramas on the platform or the ability to tip content creators.

The pay-to-view feature on Douyin would require users to pay a certain fee in Douyin coins (抖币) in order to view paywalled content. One Douyin coin is equivalent to 0.1 yuan ($0,014). The platform itself takes 30% of the income as a service charge.

According to China Securities Times or STCN (证券时报网), Douyin insiders said that any short video content meeting Douyin’s requirements could be set as “pay-per-view.”

Creators, who can set their own paywall prices, should reportedly meet three criteria to qualify for the pay-to-view feature: their account cannot have any violation records for a period of 90 days, they should have at least 100,000 followers, and they have to have completed the real-name authentication process.

On Douyin and Weibo, Chinese netizens express various views on the feature. Many people do not think it would be a good idea to charge money for short videos. One video blogger (@小片片说大片) pointed out the existing challenge of persuading netizens to pay for longer videos, let alone expecting them to pay for shorter ones.

“The moment I’d need to pay money for it, I’ll delete the app,” some commenters write.

This statement appears to capture the prevailing sentiment among most internet users regarding a subscription-based Douyin environment. According to a survey conducted by the media platform Pear Video, more than 93% of respondents expressed they would not be willing to pay for short videos.

An online poll by Pear Video showed that the majority of respondents would not be willing to pay for short videos on Douyin.

“This could be a breaking point for Douyin,” one person predicts: “Other platforms could replace it.” There are more people who think it would be the end of Douyin and that other (free) short video platforms might take its place.

Some commenters, however, had their own reasons for supporting a pay-per-view function on the platform, suggesting it would help them solve their Douyin addiction. One commenter remarked, “Fantastic, this might finally help me break free from watching short videos!” Another individual responded, “Perhaps this could serve as a remedy for my procrastination.”

As discussions about the new feature trended, Douyin’s customer service responded, stating that it would eventually be up to content creators whether or not they want to activate the paid feature for their videos, and that it would be up to users whether or not they would be interested in such content – otherwise they can just swipe away.

Another social media user wrote: “There’s only one kind of video I’m willing to pay for, and it’s not on Douyin.”

By Manya Koetse

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Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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