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China Is Not Censoring Its Social Media to Please the West

Russian recruitment ads, China’s censorship, and how Western media sometimes guess Beijing’s stance by reading between the wrong lines.

Manya Koetse

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FROM THE WEIBO WATCH PREMIUM NEWSLETTER

Dear Reader,

Recently, news broke that two Chinese nationals were captured by Ukrainian forces while fighting on the Russian side in eastern Ukraine. Their capture quickly made international headlines, not just because of their nationality but also because of how they allegedly got there.

As I worked on an article about this case, I kept running into something noteworthy: the recurring assumption that if something is visible on Chinese social media, it must have the government’s tacit approval.

Here, I’ll briefly get into more about the story and why that assumption misses the mark.

 

Russian Army Ads on Chinese Social Media


 

Earlier this month, Ukrainian President Zelensky announced that two Chinese nationals fighting for Russia on Ukrainian soil were captured by Ukrainian troops. On Monday, April 14, the two Chinese men – handcuffed and guarded – spoke during a press conference in Kyiv. They were identified as the 33-year old Wang Guangjun (王广军) from Henan and the 26-year old Zhang Renbo (张仁波) from Jiangxi.

Zhang and Wang during the press conference, image via Weibo user @边沁-Bentham.

Zelensky has claimed that at least “several hundred” more Chinese citizens are fighting on Russia’s side in Ukraine. On April 9, he stated that Ukraine had obtained the surnames and passport details of 155 Chinese mercenaries recruited by Russia through social media platforms.

The Kyiv Independent reported that both Wang and Zhang stated that they were not sent to the war by the Chinese government, and joined of their own free will.

While Wang claims he joined the Russian army after seeing an advertisement on Chinese social media, Zhang said he came to Russia in December for construction work and was recruited for military service there. Both men joined for monetary gain. Wang said he was promised to make $2,000-$3,000 per month, but that his phone and bank card were later taken from him.

The news that Chinese nationals were captured while fighting on the Russian side made international headlines — particularly the claim that Russia is recruiting Chinese mercenaries through social media, which has become a focal point in various media reports, such as this one by The Guardian, this article by ABC News, and this video report by RFE.

Some reports, including the latter, suggest a link between online recruitment ads circulating on Chinese social media, Beijing’s stance toward Russia, and the fact that these ads have not been censored. Zelensky himself stated that Russia has been recruiting Chinese citizens via social media, and that “official Beijing knows about this.”

RFE writes:

📰✍️ “Zelenskyy himself has stopped short of saying the Chinese government authorized the mercenaries’ involvement in Ukraine, but he has accused Beijing of turning a blind eye to Russia’s recruitment of its citizens.

And there’s some indication Chinese authorities haven’t made a concerted effort to stop them.

The Chinese Internet is heavily censored, and social media is closely monitored and controlled, yet many of these recruitment posts — some of which are months old — are still online and being shared.”

 

Kafkaesque Territory


 

Over recent years, I have noticed a recurring assumption in English-language media coverage when it comes to interpreting China’s stance on certain issues — from international conflicts to social issues: if something is not censored, it is assumed to be officially condoned.

A 2023 report by Human Rights Watch (HRW), for example, argued that China needs to take more robust measures to combat anti-Black racism on social media platforms. The report suggested that Chinese authorities systematically fail to properly address this issue, and that platforms like Bilibili, Kuaishou, Weibo, and Xiaohongshu should intensify efforts to remove problematic content that perpetuates racial stereotypes, belittles interracial relationships, impersonates Black people, etc.

One radio editor who later called me to talk about this report also suggested that surely, if it was not being censored, the authorities must approve of it?

Similar discussions came up when there was a significant rise in anti-Jewish sentiments and anti-Semitic posts on Chinese social media after the beginning of the Israel-Hamas War. An opinion piece in the Washington Post by Josh Rogin titled “Fueling online antisemitism is China’s new tool against the West” argued that, because antisemitism was ubiquitous on Chinese social media, it thus must be promoted by Chinese authorities — suggesting that this is how it works “on China’s internet, where no opinion is allowed to flourish without government approval.”

Rogin wrote:

📰✍️ “This unprecedented surge in antisemitism online in China could be possible only with the blessing of the Chinese government, which appears to be using anti-Jewish hate as a tool of its anti-U.S. and anti-Western diplomacy.”

Of course, not all criticism of Israel is antisemitic, and antisemitism existed in China before Oct. 7. But via its internet censorship regime and state-controlled media, Chinese authorities have been fueling the flames of anti-Jewish hate online.”

The piece also quoted Aaron Keyak, the US Deputy Special Envoy to Monitor and Combat Antisemitism, in saying:

📰✍️ “What we saw after October 7 was a drastic change in the social media within China. The antisemitism became more unplugged, more free-flowing,” (…) “And because we know that the Chinese internet is not free, that’s a conscious decision by the Chinese government to allow that kind of rhetoric to be greatly increased.

The pervasiveness of both anti-Black racism and anti-Semitic content on Chinese social media raises significant concerns. Belonging to a different category of concern, it’s understandable that certain Russian army recruitment ads circulating on various Chinese platforms trigger some alarm bells.

However, this line of arguing that lumps together the censoring policies of various Chinese social media platforms and Beijing’s official stance is not only flawed — it is also heading into somewhat Kafkaesque territory, where Western media outlets, generally rooted in free speech ideals, end up criticizing China not for censoring too much, but for not censoring enough.

 

Getting China’s Censorship Dynamics Wrong


 

There are several misunderstandings in the line of thinking that if something circulates on Chinese social media, it must ipso facto be tolerated by the authorities.

 
🔍 1. Mistaking China’s Censorship Model for the Western One
 

First, it conflates how censorship operates on Chinese platforms with how moderation works on Western platforms.

Those who are not used to surfing around Weibo, Douyin, Kuaishou, and others might be surprised to find just how much questionable content remains uncensored on Chinese social media. From graphic violence to deadly accidents, bloody war videos, raunchy images, doxxing, discrimination, or dangerous stunts — scrolling these apps can sometimes seriously be bad for your blood pressure.

At the same time, doomscrolling Chinese social media also makes you realize how tightly platforms like Facebook, TikTok, YouTube, or Instagram are moderated (TikTok’s parent company is Chinese, but its community guidelines are tuned to align with EU/US standards). Even the slightest hint at shocking or sexual content or violence could get you flagged on Western social media.

(For example, one video I made years ago about a Chinese woman intentionally tripping a 4-year-old in a restaurant got flagged by YouTube for “graphic violence,” another post I made about a deadly flash flood in the mountains of Pengzhou was removed by TikTok for “promoting dangerous activities”).

The emergence of online videos showing military violence, assaults against women, bullying among schoolchildren, or irresponsible pet ownership does not suggest that Beijing tacitly endorses violence, misogyny, campus aggression, or animal cruelty. Rather, it reflects the realities of a vast and multifaceted online ecosystem where millions of videos, images, and posts get uploaded every single day, and where, with over a billion users, not every corner of social media is going to be wholesome or tightly controlled.

It also means that some issues, even though they could be considered sensitive, are not prioritized by social media moderating systems (whether automated or human) or by Chinese regulators.

 
🔄 2. China’s Censorship is Selective and Shifts Over Time
 

Censorship in China is not static. It constantly changes in response to evolving and changing social, economic, and (geo)political contexts.

There are many laws & regulations regarding online content, involving the Cyberspace Administration of China (CAC) and other regulatory bodies, which set rules for internet content — from Weibo posts to online advertisements, from livestreaming to online series and web novels. Social media platforms moderate their own content in various ways, adhering to state regulators and self-censoring through AI algorithms and human reviewers.

Outside the regulatory framework, there is a lot of grey area. For state regulators, social media censorship is just one way to protect national security, Party power, economic stability, and cultural cohesion. For Chinese platform businesses, it is a necessary evil — they must navigate complicated dynamics between keeping social media flourishing while keeping (cyberspace) authorities content. If they don’t, they risk punishment, which affects business. They are busy enough moderating priority content and generally won’t touch content that poses no immediate threat to their operations, even if it could be considered sensitive.

This doesn’t mean censorship cannot fluctuate with the times — on the contrary, it changes all the time. Something that once seemed unharmful might later be perceived as disruptive and still get censored.

In some ways, there is overlap with how companies like Meta (Facebook, Instagram) moderate their content; they also use a combination of AI tools and human moderators to identify and remove content. However, the regulatory frameworks from which they operate are closely tied to their respective legal, historical, and social contexts, resulting in very different censorship practices.

One thing that is prevalent in the guidelines of companies like Meta or Google is the need to keep content far away from explicit material or violent and shocking content, in order to remain “advertiser-friendly” within their socio-cultural and legal contexts. This is very different from the Chinese online environment, where one of the main priorities for social media companies is to avoid politically controversial or subversive content to keep things as “Party-friendly” as possible.

 
🌏 3. Imposing Western Ethical Standards on China
 

An (overlapping) misunderstanding behind the suggestion that any sensitive or questionable content that emerges on Chinese social media must be tolerated by the authorities is that Western media outlets are projecting Western ethical standards onto China’s internet governance.

Assuming that all sensitive content must be immediately censored or flagged — because that’s what would happen under Western frameworks — ignores China’s different historical, political, and social contexts.

China’s censorship is not intended to please the West; it serves domestic political, cultural, economic and social goals under the Party’s leadership. Besides the censorship, there’s a major propaganda apparatus that goes beyond deleting posts and focuses on guiding public opinion and controlling the official narrative.

Criticizing China for censoring too little on issues that are of concern in the West misses the point. China’s censorship serves Chinese interests, not the moral priorities of the international community.

Furthermore, telling the country known for having the world’s most sophisticated censorship apparatus that it is “not censoring the right things” is not only somewhat Orwellian – it also reinforces existing frustrations in China that the West often acts as a morally superior enforcer on the global stage, pointing fingers at China despite ongoing instances of violence, racism, and injustice within their own societies.

 

Two Soldiers, One “Hype”?


 

Back to the article I’ve been working on and the case of Chinese mercenaries Wang, Zhang, and the Russian recruitment ads circulating on Chinese social media. These army recruitment ads definitely circulated (example, example, example, example), although not ubiquitously — they mostly appeared within specific circles on platforms like Douyin or Zhihu, and mainly if you were looking for them. Often, they seemed to be shared more for their novelty or news value rather than for direct recruitment purposes. (Similarly, some Ukrainian recruitment ads were also shared online.)

Before Zelensky’s big reveal, there had already been speculation about whether Chinese nationals might be serving in Russian military units. In March 2025, some influential X accounts claimed that footage from Donetsk showed Chinese individuals wearing Russian military uniforms. At the time, as you can read here, this suggestion caused some banter and disbelief on Chinese social media. Some users suggested that the men seen in the footage could be cosplayers or Chinese vloggers who had traveled to Russia to play-act as soldiers — since military cosplay and related tourism are popular in certain online niches — the same niches where those Russian recruitment ads were being shared.

Stills from the video that made its rounds online in early March 2025.

Recent reports and various online accounts, however, indicate that Chinese nationals fighting in the Russian army is more than just cosplay — it is a reality, although it remains unclear how many people are actually involved. At the same time, the “cosplay” and “military enthusiast” (军迷COS) theory is not far-fetched and seems to hold water in some cases. In fact, these two realities may very well coexist.

In response to Zelensky’s statements about Chinese nationals fighting in Ukraine and Beijing’s alleged role, one sentiment raised online is that the issue is being purposely “hyped” by foreign media and by Zelensky himself.

This idea was echoed in some popular internet posts. In one post that circulated on social media (Zhihu, Weibo), author Liu Renzhi (刘任之) on the WeChat account of Russian Big World (俄语大世界) wrote: “Why does Zelensky continue to hype up the incident of Chinese nationals captured by the Ukrainian army? There are three reasons” (“泽连斯基为何要持续炒作中国公民在乌军被俘事件?有三方面原因”).

In this piece, Liu suggests that Zelensky intentionally amplified the story about Chinese nationals in the Russian army — among other things, by posting at least two videos about them on social media (link, link) — even though, as Liu notes, “it is nothing new that foreign nationals fight on both sides, and China’s position has been clearly stated.”

China’s Foreign Ministry has previously responded to questions about Chinese nationals in the Russian army, stating that:

🇨🇳📢 “We’ve issued multiple security alerts to ask Chinese nationals to stay away from areas of armed conflict, avoid any form of involvement in armed conflict, and in particular avoid participation in any party’s military operations.

China’s position on the issue of the Ukraine crisis is consistent and clear. We have all along been committed to promoting talks for peace and ending the conflict. We urge relevant parties to have a correct and clear understanding of China’s objective and just position and refrain from political manipulation and hype. 

According to the blogger Liu, Zelensky supposedly “hyped” the situation for these reasons:

➡️ To attract global attention & rally support for Ukraine’s cause at a time when international attention to Ukraine has waned due to Trump and his own efforts to push for a Russia–Ukraine reconciliation. By playing up the “Chinese nationals in the war” narrative, Zelensky is catering to Western media interest and refocusing global attention on Ukraine.

➡️ To specifically seek Western support. Liu writes that Zelensky purposely promotes the news of the Chinese soldiers to hint at Chinese involvement in times of US trade war with China and efforts to ally with Russia against China, as a way to signal that Ukraine is also on the side of the ‘West’ in helping the US in its confrontation with China.

➡️ To put pressure on China. Liu suggests that Kyiv believes China has not remained fully neutral in the war. By exposing Chinese captives, Zelensky therefore aims to apply international pressure on China, pushing it to distance itself from Russia.

It would be interesting to know more about the Chinese online responses to this theory, but Liu’s article has been taken offline from all the sites where it initially appeared.

There is plenty more to say about pro-Russian sentiments on Chinese social media, and about the stories behind the Chinese mercenaries in Russia. But the problem with the latter now is that since this issue became an international political talking point and drew attention on Chinese social media, research has become significantly harder: Chinese platforms collectively started taking down related content shortly after the Wang and Zhang news broke.

Not only has Liu’s post been removed, but so have most posts about the two soldiers — along with the accounts of some young Chinese men who were seemingly vlogging from the Russo-Ukrainian battlefield, such as the Douyin account Li Jianwei (李建伟, nicknamed @狼血龙魂).

Some reporters I spoke with also told me their struggles, pointing at Douyin, Weibo, and Zhihu becoming more active in taking down content related to Chinese nationals fighting on the Russian side.

In other words: when nobody was paying attention, the content was there — hidden in the margins, not a priority for censors. But now that everyone is noticing, it’s getting wiped.

Does that mean Beijing changed its stance? No – it simply became a more sensitive topic, and now falls under stricter censorship.

“It’s making it a lot harder to research the topic like this,” one European journalist complained to me.

The very fact that so much content is now being censored just because Western media are paying attention is yet another reminder that China is definitely not censoring to please the West — and certainly not to accommodate Western media.

Best,
Manya

(follow on X, LinkedIn, or Instagram)

PS If you’re interested to know more about what motivates those Chinese joining the Russian army, see Chai Jing’s interview with a Chinese mercenary, translation via China Digital Times Part 1 and Part 2.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Brands, Marketing & Consumers

Signals: Hasan Piker’s China Trip & the Unexpected Journey of a Chinese School Uniform to Angola

Hasan Piker’s controversial China tour, a Chinese school uniform resurfaces in Africa, a new winter hotspot, why Chinese elites ‘run’ to Tokyo, and more.

Manya Koetse

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🌊 Signals — Week 47 (2025)
Part of Eye on Digital China, Signals highlights slower trends and online currents behind the daily scroll. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

Welcome to another edition of Eye on Digital China. Different from the China Trend Watch (check the latest one here if you missed it), this edition, part of the new Signals series, is about the slower side of China’s social media: the recurring themes and underlying shifts that signal broader trends beyond the quick daily headlines. Together with the deeper dives, the three combined aim to give you clear updates and a fuller overview of what’s happening in China’s online conversations & digital spaces.

For the coming two weeks, I’ll be traveling from Beijing to Chongqing and beyond (more on that soon) so please bear with me if my posting frequency dips a little. I’ll be sure to pick it up again soon and will do my best to keep you updated along the way. In the meantime, if you know of a must-try hotpot in Chongqing, please do let me know.

In this newsletter: Hasan Piker’s controversial China tour, a Chinese school uniform in Angola, a new winter hotspot, discussions on what happens to your Wechat after you die, why Chinese elites rùn to Tokyo, and more. Let’s dive in.

Slower Scrolls
  • 💰 The richest woman in China, according to the latest list by Hurun Research Institute, is the “queen of pharmaceuticals” Zhong Huijuan (钟慧娟) who has accumulated 141 billion yuan (over 19 billion USD). Women account for over 22% of Chinese billionaires (those with more than 5 billion RMB), underscoring China’s globally leading position in producing wealthy female entrepreneurs.
  • 🧩 What happens to your WeChat after you die? A user who registered for NetEase Music with a newly reassigned phone number unexpectedly gained access to the late singer Coco Lee’s (李玟) account, as the number had originally belonged to her. The incident has reignited debate over how digital accounts should be handled after death, prompting platforms like NetEase and Tencent to reconsider policies on long-inactive accounts and take stronger measures to protect them.
  • 📱 Although millions of viewers swoon over micro-dramas with fantasy storylines where rich, powerful men win over the “girl next door” through money and status, Chinese regulators are now stepping in to curb exaggerated plots featuring the so-called “dominant CEO” (霸道总裁) archetype, signaling stricter oversight for the booming short drama market.
  • ☕ A popular Beijing coffee chain calling itself “People’s Cafe” (人民咖啡馆), with its style and logo evoking nationalist visual nostalgia, has changed its name after facing criticism for building its brand – including pricey coffee and merchandise – on Mao era and state-media political connotations. The cafe is now ‘Yachao People’s Cafe’ (要潮人民咖啡馆).
  • 👀 Parents were recently shocked to see erotic ads appear on the Chinese nursery rhymes and children’s learning app BabyBus (宝宝巴士), which is meant for kids ages 0–8. BabyBus has since apologized, but the incident has sparked discussions about how to keep children safe from such content.
  • 🧧The 2026 holiday schedule has continued to be a big topic of conversation as it includes a 9-day long Spring Festival break (from February 15 to February 23), making it the longest Lunar New Year holiday on record. The move not only gives people more time for family reunions, but also gives a huge boost to the domestic travel industry.
Currents

Hasan Piker’s Chinese Tour & The US–China Content Honeymoon

[#HasanAbi#] [#Hasanabi柠檬哥#]

Livestreamer Hasan Piker during his visit to Tiananmen Square flag-rising ceremony.

It’s not time for the end-of-year overviews just yet – but I’ll already say that 2025 was the US–China ‘honeymoon’ year for content creation. It’s when China became “cool,” appealing, and eye-grabbing for young Western social media users, particularly Americans. The recent China trip of the prominent American online streamer Hasan Piker fits into that context.

This left-wing political commentator also known as ‘HasanAbi’ (3 million followers on Twitch, recently profiled by the New York Times) arrived in China for a two-week trip on November 11.

Piker screenshot from the interview with CGTN, published on CGTN.

His visit has been controversial on English-language social media, especially because Piker, known for his criticism of America (which he calls imperialist), has been overly praising China: calling himself “full Chinese,” waving the Chinese flag, joining state media outlet CGTN for an interview on China and the US, and gloating over a first-edition copy of Quotations from Chairman Mao (the Little Red Book). He portrays China as heavily misrepresented in the West and as a country the United States should learn from.

Hasan Piker did an interview with CGTN, posing with Li Jingjing 李菁菁.

During his livestreaming tour, Hasan, who is nicknamed “lemonbro” (柠檬哥) by Chinese netizens, also joined Chinese platforms Bilibili and Xiaohongshu.

But despite all the talk about Piker in the American online media sphere, online conversations, clicks, and views within China are underwhelming. As of now, he has around 24,000 followers on Bilibili, and he’s barely a topic of conversation on mainstream feeds.

Piker’s visit stands in stark contrast to that of American YouTuber IShowSpeed (Darren Watkins), who toured China in March. With lengthy livestreams from Beijing to Chongqing, his popularity exploded in China, where he came to be seen by many as a representative of cultural diplomacy.

IShowspeed in China, March 2025.

IShowSpeed’s success followed another peak moment in online US–China cultural exchange. In January 2025, waves of foreign TikTok users and popular creators migrated to the Chinese lifestyle app Xiaohongshu amid the looming TikTok ban.

Initially, the mass migration of American users to Xiaohongshu was a symbolic protest against Trump and US policies. In a playful act of political defiance, they downloaded Xiaohongshu to show they weren’t scared of government warnings about Chinese data collection. (For clarity: while TikTok is a made-in-China app, it is not accessible inside mainland China, where Douyin is the domestic version run by the same parent company).

The influx of foreigners — who were quickly nicknamed “TikTok refugees” — soon turned into a moment of cultural celebration. As American creators introduced themselves, Chinese users welcomed them warmly, eager to practice English and teach newcomers how to navigate the app. Discussions about language, culture, and societal differences flourished. Before long, “TikTok refugees” and “Xiaohongshu natives” were collaborating on homework assignments, swapping recipes, and bonding through humor. It was a rare moment of social media doing what we hope it can do: connect people, build bridges, and replace prejudice with curiosity.

Some of that same enthusiasm was also visible during IShowSpeed’s China tour. Despite the tour inevitably getting entangled with political and commercial interests, much of it was simply about an American boy swept up in the high energy of China’s vibrant cities and everything they offer.

Different from IShowSpeed, who is known for his meme-worthy online presence, Piker is primarily known for his radical political views. His China enthusiasm feels driven less by cultural curiosity and more by his critique of America.

Because of his stances — such as describing the US as a police state — it’s easy for Western critics to accuse him of hypocrisy in praising China, especially after a brief run-in with security police while livestreaming at Tiananmen Square.

Seen in broader context, Piker’s China trip reflects a shift in how China is used in American online discourse.

Before, it was Chinese ‘public intellectuals’ (公知) who praised the US as a ‘lighthouse country’ (灯塔国), a beacon of democracy, to indirectly critique China and promote a Western modernization model. Later, Chinese online influencers showcased their lives abroad to emphasize how much ‘brighter the moon’ was outside China.

In the post-Covid years, the current reversed: Western content creators, from TikTok influencers to political commentators, increasingly use China to make arguments that are fundamentally about America.

Between these cycles, authentic cultural curiosity gets pushed to the sidelines. The TikTok-refugee moment in early January may have been the closest we’ve come in years: a brief window where Chinese and American users met each other with curiosity, camaraderie, and creativity.

Hasan’s tour, in contrast, reflects a newer phase, one where China is increasingly used as a stage for Western political identity rather than a complex and diverse country to understand on its own terms. I think the honeymoon phase is over.

“Liu Sihan, Your School Uniform Ended Up in Angola”: China’s Second-Hand Clothing in Africa

[#刘思涵你的校服在非洲火了#]

A Chinese school uniform went viral after a Chinese social media user spotted it in Angola.

“Liu Sihan, your schooluniform is hot in Africa” (刘思涵你的校服在非洲火了) is a sentence that unexpectedly trended after a Chinese blogger named Xiao Le (小乐) shared a video of a schoolkid in Angola wearing a Chinese second-hand uniform from Qingdao Xushuilu Primary School, that had the nametag Liu Sihan on it.

The topic sparked discussions about what actually happens to clothing after it’s donated, and many people were surprised to learn how widely Chinese discarded clothing circulates in parts of Africa.

Liu Sihan’s mother, whose daughter is now a 9th grader in Qingdao, had previously donated the uniform to a community clothing donation box (社区旧衣回收箱) after Liu outgrew it. She intended it to help someone in need, never imagining it to travel all the way to Africa.

In light of this story, one netizen shared a video showing a local African market selling all kinds of Chinese school items, including backpacks, and people wearing clothing once belonging to workers for Chinese delivery platforms. “In Africa, you can see school uniforms from all parts of China, and even Meituan and Eleme outfits,” one blogger wrote.

When it comes to second-hand clothing trade, we know much more about Europe–Africa and US–Africa flows than about Chinese exports, and it seems there haven’t been many studies on this specific topic yet. Still, alongside China’s rapid economic transformations, the rise of fast fashion, and the fact that China is the world’s largest producer and consumer of textiles, the country now has an enormous abundance of second-hand clothing.

According to a 2023 study by Wu et al. (link), China still has a long way to go in sustainable clothing disposal. Around 40% of Chinese consumers either keep unwanted clothes at home or throw them away.

But there may be a shift underway. Donation options are expanding quickly, from government bins to brand programs, and from second-hand stores to online platforms that offer at-home pickup.

Chinese social media users posting images of school/work uniforms from China worn by Africans.

As awareness grows around the benefits of donating clothing (reducing waste, supporting sustainability, and the emotional satisfaction of giving), donation rates may rise significantly. The story of Liu Sihan’s uniform, which many found amusing, might even encourage more people to donate. And if that happens, scenes of African children (and adults) wearing Chinese-donated clothes may become much more common than they now are.


Digital Echoes

Laojunshan: New Hotspot in Cold Winter

Images from Xiaohongshu, 背包里的星子, 旅行定制师小漾

Go to Zibo for BBQ, go to Tianshui for malatang, go to Harbin for the Ice Festival, cycle to Kaifeng for soup dumplings, or head to Dunhuang to ride a camel — over recent years, a number of Chinese domestic destinations have turned into viral hotspots, boosted by online marketing initiatives and Xiaohongshu influencers.

This year, Laojunshan is among the places climbing the trending lists as a must-visit spot for its spectacular snow-covered landscapes that remind many of classical Chinese paintings. Laojunshan (老君山), a scenic mountain in Henan Province, is attracting more domestic tourists for winter excursions.

Xiaohongshu is filled with travel tips: how to get there from Luoyang station (by bus), and the best times of day to catch the snow in perfect light (7–9 AM or around 6–6:30 PM).

With Laojunshan, we see a familiar pattern: local tourism bureaus, state media, and influencers collectively driving new waves of visitors to the area, bringing crucial revenue to local industries during what would otherwise be slower winter months.

Platform Notes

WeChat New Features & Hong Kong Police on Douyin

🟦 WeChat has been gradually rolling out a new feature that allows users to recall a batch of messages all at once, which saves you the frantic effort of deleting each message individually after realizing you sent them to the wrong group (or just regret a late-night rant). Many users are welcoming the update, along with another feature that lets you delete a contact without wiping the entire chat history. This is useful for anyone who wants to preserve evidence of what happened before cutting ties.

🟦The Hong Kong Police Force recently celebrated its two-year anniversary on Douyin (the Chinese version of TikTok), having accumulated nearly 5 million followers during that time. To mark the occasion, they invited actor Simon Yam to record a commemorative video for their channel (@香港警察). The presence of the Hong Kong Police on the Chinese app — and the approachable, meme-friendly way they’ve chosen to engage with younger mainland audiences — is yet another signal of Hong Kong institutions’ strategic alignment with mainland China’s digital infrastructure, a shift that has been gradually taking place. The anniversary video proved popular on Douyin, attracting thousands of likes and comments.

The Extra Read

Why Chinese Elite Rùn to Japan (by ChinaTalk)


Over the past week, Japan has been trending every single day on Chinese social media in light of escalating bilateral tensions after Japanese PM Takaichi made remarks about Taiwan that China views as a direct military threat. The diplomatic freeze is triggering all kinds of trends, from rising anti-Japanese sentiment online and a ban on Japanese seafood imports to Chinese authorities warning citizens not to travel to Japan.

You’d think Chinese people would want to be anywhere but Japan right now — but the reality is far more nuanced.

In a recent feature in ChinaTalk, Jordan Schneider interviewed Japanese journalist & researcher Takehiro Masutomo (舛友雄大) who has just published a book about Japan’s new Chinese diaspora, explaining what draws Chinese dissidents, intellectuals, billionaires, and middle-class families to Tokyo.

The book is titled Run Ri: 潤日 Following the Footsteps of Elite Chinese Escaping to Japan (only available in Japanese and Traditional Chinese for now). (The word Rùn 润/潤, by the way, is Chinese online slang and meme expresses the desire to escape the country.)

A very interesting read on how Chinese communities are settling in Japan, a place they see as freer than Hong Kong and safer than the U.S., and one they’re surprisingly optimistic about — even more so than the Japanese themselves.

Read it here on ChinaTalk.

Thanks for reading this Eye on Digital China Signals. For fast-moving trends and deeper dives, keep an eye on the upcoming newsletters.

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China Insight

“Jiangyou Bullying Incident”: From Online Outrage to Offline Protest

“You think we’re scared of you? It’s not like we haven’t been to jail before.”

Manya Koetse

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These days have been filled with tension and anger in the city of Jiangyou (江油市), Sichuan, after a rare, large-scale protest broke out following public outrage over a severe bullying incident and how it was handled.

The bullying incident at the center of this story happened outside school premises in Mianyang on the afternoon of July 22. Footage of the assault, recorded by bystanders at the scene, began circulating widely online on August 2, sparking widespread outrage among concerned netizens, many of them worried parents.

The violent altercation involved three girls between the ages of 13 and 15 who ganged up on another minor, a 14-year-old girl named Lai (赖).

After Lai and a 15-year-old girl named Liu (刘) reportedly had a dispute, Liu gathered two of her friends—the 13-year-old also named Liu (刘) and a 14-year-old named Peng (彭)—to gang up on Lai.

The three underage girls lured Lai to an abandoned building, where they subjected her to hours of verbal and physical violence. The footage showed how they took turns in kicking, slapping, and pushing her.

At one point, after Lai said she would call the police, one of the bullies yelled: “You think we’re scared of you? It’s not like we haven’t been to jail before. I’ve been in more than ten times—it doesn’t even take 20 minutes to get out” (“你以为我们会怕你吗?又不是没进去过,我都进去十多次了,没二十分钟就出来了”).

That same night, the incident was reported to police. It took authorities until August 2 to bring in all involved parties for questioning, and a police report was issued on the morning of Monday, August 4.

Police report by Jiangyou Public Security Bureau, confirming the details of the incident and the (legal) consequences for the attackers.

Two of the girls (the 15- and 14-year-old) were given administrative penalties and will be sent to a specialized correctional school. The younger Liu and other bystanders were formally reprimanded.

 
“Parents Speak Out for the Bullied Girl”
 

The way the incident was handled—not just the relatively late official report, but mostly the perceived lenient punishment—triggered anger online.

Many people who had seen the video responded emotionally and felt that the underage girls should be stripped of their rights to take their exams, and that the bullying incident should forever haunt them in the same way it will undoubtedly haunt their victim.

Especially the phrase “It’s not like I haven’t been taken in [to jail] before” struck a chord, as it showed just how calculated the bullies were—and how, by counting on the leniency of the Chinese judicial system for minors, they made the system complicit in their determination to turn those hours into a living hell for Lai.

China has been dealing with an epidemic of school violence for years. In 2016, Chinese netizens were already urging authorities to address the problem of extreme bullying in schools, partly because minors under the age of 16 rarely face criminal punishment for their actions.

Since 2021, children between the ages of 12 and 14 can be held criminally responsible for extreme and cruel cases resulting in death or disability—but their legal prosecution must first be approved by the Supreme People’s Procuratorate (SPP).

It has not done much to stop the violence.

Discussions around extreme bullying like this have repeatedly flared up over the years, such as in 2020, when a 15-year-old schoolboy named Yuan (袁) in Shaanxi was fatally beaten and buried by a group of minors.

Last year, a young boy named Wang Ziyao (王子耀) was killed by three classmates after suffering years of bullying. His body was found in a greenhouse just 100 meters from the home of one of the suspects, and the case shocked and enraged local residents.

But the problem is widespread among girls, too.

In 2016, we already reported on how so-called ‘campus violence videos’ (校园暴力视频) had become a concerning trend. In these kinds of videos—often showing multiple bullies beating up a single victim on camera—it’s not uncommon to see girls as the aggressors.

Girls often form cliques to gang up on a victim to show that they are in control or to gain popularity. They also tend to be more inclined than boys to make cruel jokes or stage pranks meant to embarrass or humiliate their target. This may partly explain why there seem to be more campus violence videos on Chinese social media showing girls bullying girls than boys bullying boys.

In the case of Lai, she appears to have been particularly vulnerable. One of her relatives posted online that her mother is deaf and mute, and her father allegedly is disabled. This fact may have contributed to why Lai was repeatedly targeted and bullied by the same group of girls, who reportedly took away her phone and socially isolated her at school.

In response to the incident, netizens started posting the hashtag “Parents Speak Up for the Bullied Girl” (“#家长们为被霸凌女孩发声#), not only to support Lai and her family, but to demand harsher punishments for school bullies and for stricter crackdown on this nationwide problem.

 
From Online Anger to Offline Protest
 

While many people spoke out for Lai online, hundreds also wanted to show up for her in person.

On August 4, dozens of people gathered in front of the Jiangyou Municipal Government building (江油市人民政府) to demand justice and support Lai’s parents, who had come to express their grievances to the authorities—at one point even bowing to the ground in a plea for justice to be served for their daughter.

Footage and images circulating on social media showing the parents of Lai, the victim, bowing on the ground to demand justice from authorities.

As the crowd grew larger, tensions escalated, eventually leading to clashes between protesters and police.

The arrests at the scene did little to ease the situation. As night fell, the mood grew increasingly grim, and some protesters began throwing objects at the police.

Images of the protest, posted on Weibo.

Near the east section of Shixian Road (诗仙路东段), more people gathered. Hundreds of individuals filming and livestreaming captured footage of the police crackdown—officers beating protesters, dragging them away, and deploying pepper spray.

Netizens’ digital artwork about the bullying incident, the parents’ grievances, and the public protest and its crackdown in Jiangyou. Shared by 程Clarence.

Although the protests briefly gained traction on social media and became a trending topic on Weibo, the search term was soon removed from the platform’s trending list.

 
Lasting Mental Scars
 

On Tuesday, August 5, several topics related to the Jiangyou bullying incident began trending again on Chinese social media.

On the short video app Kuaishou, a collective demand for justice surged to the number one spot, under the tag “A large number of Jiangyou parents demand justice for the victim” (江油大批家长为受害学生讨公道).

As of now, none of the perpetrators’ families have come forward to apologize.

As for Lai—according to the latest reports, she did not suffer serious physical injuries from the bullying incident, but according to her own parents, the mental scars will last. She will need continued mental health support and counseling going forward.

Although many posts about the incident and the ensuing protests have been taken offline, ‘Jiangyou’s Bullying Incident’ has already become one more case in the growing list of brutal school bullying incidents that have surfaced on Chinese social media in recent years. The heat of local anger may fade over time, but the rising number of such cases continues to fuel public frustration nationwide—especially if local authorities fail to do more to address and prevent school bullying.

“Not being able to protect our children, that’s a disgrace to our schools and the police,” one commenter wrote: “I want to thank all those mothers who have raised their voices for the bullied child. Each of us must say no to bullies, and we must do all we can to stop them. I hope the lawmakers agree.”

By Manya Koetse

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