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China Trend Watch

Raising Lobsters, 6G Coming, and China’s DIY Deity Trend

Chinese netizens “raising lobsters,” farmer pensions emerging as a key Two Sessions talking point, and humanoid robots running through Beijing — what you need to know about Chinese social media discussions this week.

Manya Koetse

Published

on

🔥 China Trend Watch (week 11 | 2026) Part of Eye on Digital China by Manya Koetse, China Trend Watch is an overview of what’s trending and being discussed on Chinese social media. The previous newsletters covered last week’s main talking points & a chapter dive into the Chinese online discourse surrounding the Iran war. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

“It became a memorable moment in China’s meme culture recently: the popular fictional online character “Purple Potato Spirit” (紫薯精) has an emotional breakdown and is offered food for comfort by her male co-worker, who says: “If the whole world condemns you, I’ll take you to eat Liu Wenxiang” (如果全世界都指责你,我就带你去吃刘文祥).

The scene, from a short-video series by Douyin creator Zhou Xiaonao (周小闹), unexpectedly made the Chinese restaurant chain Liu Wenxiang (刘文祥) go viral, turning it into an internet hit as the trend resonated with overworked young workers who enjoyed the mix of cathartic online meme culture & affordable comfort food.

The viral moment caused immediate chaos. Liu Wenxiang stores across the country were overwhelmed by two-hour queues, ingredients sold out, and the “order explosions” (爆单) forced some locations to temporarily suspend operations altogether.

Who could have expected a Douyin comedy creator to catapult a long-standing Chinese brand back into the spotlight so suddenly — not through its own marketing, not through a brand collaboration, but because a fictional online persona is obsessing over its malatang (spicy skewer soup)? It’s very much China’s online culture.

While I’m writing this newsletter, however, China’s 3.15 Consumer Rights Day is dominating Chinese social media. Earlier tonight, the 36th edition of China’s annual consumer rights show (3·15晚会) aired — a joint production by CCTV and government agencies that aims to educate the public on consumer rights while exposing violations and holding companies accountable.

Tonight, Liu Wenxiang suddenly saw its image crumble as the show exposed that multiple franchise locations across the country had been substituting duck meat for the advertised beef and pork in various menu items. According to the report, staff knowingly misled customers even when they knew beef or lamb was not actually being delivered — a practice reportedly involving thousands of orders per location each month.

The price gap helps explain why: pure beef rolls cost ¥28 (about US$4) per 500 grams, while duck rolls cost just ¥7 (about US$1) — a fourfold difference.

Public opinion is currently in full swing, rapidly turning against the brand that people had embraced so enthusiastically over the past few weeks.

And that, too, is a sign of this social media age. Unofficial sources can make you go viral in a minute, but when you’re officially exposed for essentially scamming customers, it becomes very difficult to recover. I wonder whether “Purple Potato Spirit” will still be treated to Liu Wenxiang malatang after this scandal.

(For more on China’s consumer day show, see last year’s post here.)

Let’s dive into the other trends that were widely discussed on Chinese social media this week.

(Short note: if you’re reading this and appreciate the newsletter but are not yet a paying subscriber, please consider supporting it. Eye on Digital China is fully independent and reader-funded. Your subscription helps keep this work going.)

Quick Scroll

    • 🏎️ F1 Fever All eyes were on the F1 Chinese Grand Prix in Shanghai this weekend, especially given the cancellation of the Bahrain and Saudi Arabian races. The race was completely sold out, and Chinese media noted a marked increase in Chinese F1 fans, especially among women, with China’s current F1 fanbase exceeding 150 million.
    • 🥢Swallowed Chopstick A 46-year-old man named Wang from Dalian gained attention after visiting the doctor for a sore throat, and it was found that a 12-centimeter metal chopstick had been lodged in his pharynx for eight years. Wang told the doctors he had accidentally swallowed it during a meal but was too afraid of surgery to seek treatment. The chopstick has now been removed, and Wang is fine — the chopstick remains intact as well.
    • 📚 Iron Rice Bowl This weekend, 5.87 million people took the provincial civil service exams, known as the  Shěngkǎo (省考), across 23 provinces, competing for 126,000 positions in provincial and local government offices — an average of 47 applicants per job (with some desirable positions attracting as many as 1,900 applicants for a single post!).
    • 🚆 Boarding for Pyongyang Earlier this week, a train from China arrived in North Korea. As of March 12, the China–North Korea international passenger train operates four times a week between Beijing and Pyongyang. The train service, which remains highly restricted for ordinary travelers, had been suspended for years during and after the pandemic.
    • 🏛️ Mao Under Construction From this week until the end of August, the Chairman Mao Memorial Hall (毛主席纪念堂) at Tiananmen Square, which houses the embalmed body of Mao Zedong, will undergo internal renovation and construction work and will be closed to the public. The site, opened in 1977, draws millions of domestic visitors each year.
    • 🇨🇳🇺🇸 US–China Talks High-level US–China talks commenced in Paris on March 15. The discussions, led by US Treasury Secretary Scott Bessent and Chinese Vice Premier He Lifeng (何立峰), carry added significance because of their timing: right after the Two Sessions concluded and China’s 15th Five-Year Plan was approved, and before Trump’s anticipated China visit from March 31 to April 2 (although Beijing has not yet officially confirmed it).
    • 🌹 Steel Roses Victory China’s women’s national football team, officially nicknamed the Steel Roses (钢铁玫瑰), became one of the most-discussed sports topics on Chinese social media this week after the team secured their spot at the 2026 FIFA Women’s World Cup in Brazil, defeating Chinese Taipei in the AFC Women’s Asian Cup. The celebration in football balanced the online disappointment over the elimination of China’s table tennis champion Wang Chuqin (王楚钦) from the World Table Tennis (WTT) Champions Chongqing tournament after losing 2–4 to 18-year-old Japanese player Matsushima Teraku.

What Really Stood Out This Week

Why Everyone in China Is Talking About “Raising Lobsters”

[#养龙虾为什么爆火#]

This week, everyone is talking about raising lobsters.

“Raising lobsters” in Chinese is yǎng lóngxiā (养龙虾), and it’s now widely used as a term for deploying AI agents. The reference to the lobster comes from the lobster-like creature that serves as the logo of the AI agent OpenClaw, formerly known as Clawdbot, developed by Austrian computer programmer Peter Steinberger and released in November 2025.

OpenClaw describes itself as a “Personal AI Assistant” or “the AI that actually does things,” such as sorting out your inbox, sending emails, managing your calendar, checking in for flights – all through the chat apps you already use.

So why is the open-source AI tool such a major success in China, going well beyond developer niche communities? One of the reasons so many people are talking about and using OpenClaw is that installing it has become a niche profession in itself.

Caiwei Chen at MIT Technology Review recently described how small companies and independent entrepreneurs in China, such as the young Chinese developer Feng Qingyang (冯庆阳), have directly contributed to the tool’s success by helping others install it. Feng began offering “OpenClaw installation support” in late January this year, and what started as a side gig has now grown into a full-fledged professional operation with more than 100 employees.

While in Western countries the comments by analyst firm Gartner, which described OpenClaw as an “unacceptable cybersecurity risk” last month, were still resonating, the AI tool’s popularity in China has surged in recent weeks. Companies like Feng’s have mushroomed across the country, with unofficial OpenClaw installation events drawing crowds in many cities. Larger corporate events are also attracting attention, such as a recent installation event at Tencent’s headquarters in Shenzhen that drew hundreds of participants.

By now, virtually all of China’s major tech companies have jumped on the hype. From ByteDance to JD.com, companies are offering a range of OpenClaw products and services.

Success stories quickly went viral, including a claim that an OpenClaw agent completed three weeks’ worth of work for six employees in just 24 hours. But the hype has also brought concerns, with online rumors circulating about people’s credit cards being charged unexpectedly or local files and emails being deleted.

Chinese authorities have now restricted state-run enterprises and government agencies from running OpenClaw AI apps on office computers, while official cybersecurity agencies have warned about potential security risks.

In the RealTime Mandarin newsletter, Andrew Methven explained the rise of the online phrase “one lobster, three ways” (龙虾三吃), a play on the name of a popular Chinese dish. With the latest security concerns, Chinese business-oriented programmers are spotting yet more money-making opportunities; In addition to OpenClaw installation services, some now also offer “uninstallation services.” In other words, people are now making lobster money in three ways with OpenClaw: installing the AI, training people how to use it, and uninstalling it when things go wrong.

Viral Weibo commentary from one blogger (@菜刀曦曦) neatly captured the hype cycle:

How fast the world changes these days. Yesterday I was scrolling Weibo and everyone was raising lobsters, paying to get it installed, and honestly I was tempted too. Today what I’m seeing is that the lobster is basically a Trojan horse, and now people are paying to uninstall it. Install: 500 yuan [US$72]. Uninstall: 299 yuan [US$43]. Those of us who didn’t follow the trend have effectively saved 799 yuan [US$115].”

From 6G Dreams to Pension Debates: The Viral Topics of the Two Sessions

[#6G网要来了#] [#两会声音##] [#微观两会# ​]

In last week’s newsletter, I already discussed some of the main social media trends coming out of the Two Sessions. In the final days of China’s annual parliamentary meetings, which ended on March 12, several more noteworthy topics went trending.

📍 “6G Is Coming” (#6G网要来了#) became a hot-search phrase, as 6G was explicitly included both in this year’s Government Work Report and in the 15th Five-Year Plan, which lays out China’s strategic vision for the period from 2026 to 2030.

The report stated that China would nurture future industries, including 6G, quantum technology, and embodied AI, positioning itself as a global leader in 6G development. In November 2025, news emerged that China had completed its first real-world testing trial of 6G applications. Being roughly 100 times faster than 5G (you’ll be able to download a 4K movie in just one second), 6G is expected to become the future mobile standard, with commercial use in China planned for around 2030.

Beyond what was mentioned in the official reports or what happened in the corridors, it was mostly the policy suggestions and proposals from NPC delegates and CPPCC members that trended in public online debates.

📍 NPC delegate Tang Lijun (唐利军) proposed a “nighttime silence” for short video platforms, calling for a mandatory break from scrolling during 1 AM-5 AM to protect both children and adults from “unhealthy” social media use.

Although I believe it’s unlikely that such a measure would be enforced for everyone (for one, it could harm China’s digital economy), it might suggest that China’s current social media rules for children could be further tightened or even expanded to include individuals over 18.

📍 Overall, it’s clear that rest was a recurring theme during the Two Sessions. As discussed last week, there were discussions about adjusting Chinese public holidays and working fewer hours. NPC delegate and Xiaomi CEO Lei Jun (雷军) triggered all kind of discussions, one of them related to a comment he made during an interview with China News Weekly (中国新闻周刊), where he suggested that in the AI era people might no longer need to work eight hours a day or five days a week, and could perhaps work three days a week, two hours a day—dramatically improving quality of life.

Another proposal came from NPC delegate Zhong Baoshen (钟宝申), who suggested reducing the standard workday from 8 hours to 7 hours while significantly increasing overtime pay standards. This idea was not necessarily applauded online; many commenters argued that an extra day off would make more sense and expressed skepticism about whether shorter hours would actually happen, given that the current eight-hour day already often results in overwork.

📍Then there were the welfare-related proposals that went viral. Delegate Zheng Gongcheng (郑功成), also president of the China Social Security Society (中国社会保障学会), called for establishing a “Mother’s Pension System” (母亲养老金制度).

The proposal suggests that during child-rearing years, mothers would continue to accrue pension benefits for old age without reductions for time spent away from work.

This proposal resonated with many female netizens. One popular comment said:

Having children, raising them, caring for them… we spend countless sleepless nights and give up many work opportunities and personal time for it. Most of a lifetime’s energy ends up devoted to family and children. (…) Giving women who have given birth an additional pension subsidy is not an extra privilege; it is a recognition of the many years of sacrifice and effort we have made.

📍Other popular proposals were not about the gender pension gap, but about the rural–urban pension gap. At least nine proposals focused on how China’s farmers contributed enormously to the country’s development over the decades—submitting grain to the state even when hungry during the Mao years, or performing obligatory labor (义务工) building railways, reservoirs, and other infrastructure through the commune system.

Despite these contributions, many argue that rural residents have historically not been treated fairly under China’s national welfare system, and that their contributions mean the state now owes them a decent safety net in old age.

These proposals received waves of support online. China Digital Times archived one post from WeChat public account “Reflections on the Past” (往事随想录) by author Peng Yuanwen (彭远文), who called China’s rural pension dilemma “the hottest issue at this year’s Two Sessions,” one that “overshadowed everything else, almost giving the impression that this year’s Two Sessions had only one real topic.” He added: “In my twenty years of observation, this is unprecedented.”

Although the pension was raised by only 20 yuan (about US$2.90) this year, there is now a growing wave of voices—from politics, academia, and the media- calling for substantial increases to bring pensions for urban and rural residents closer to the lower level of the urban employee pension.

Peng sees this as the clearest signal that change may be coming:

Look around—the fields are already lush and green. Friends, can the autumn harvest still be far away?

On the Feed

DIY Deities

A traditional Fujianese folk ritual in which deity figures are paraded through the streets, accompanied by music, drums, crowds, and incense smoke, has been popping up on Chinese feeds in unexpected ways.

Recently (still ongoing today), dozens of netizens have gone viral on Douyin by jokingly recreating the Fujian “deity parade” (福建游神) ritual at home, at their workplace, or even in parking lots, using DIY deities and creative ways of throwing the “divination cups” (for example, tossing slippers instead).

From Sichuan to Henan, these creative netizens joke that “you don’t need to go to Fujian to see the deity procession.”

This year, a controversy over the selection of a spirit medium at a Mazu goddess procession—which I also covered in a previous newsletter—pushed these kinds of deity processions further into the mainstream than ever before. Suddenly, millions of people who had never paid close attention to these rituals were reading about divination cups, spirit possession, and the rules surrounding sacred selection.

Although that incident likely helped spark the current playful DIY deity trend, other figures appearing in these rural parades—also called “tagu” (塔骨)—had already gone viral before. One example is Zhang Shizi (张世子), a handsome figure in a rural deity procession who gained a sizable online fanbase, along with the subordinate “divine generals” (神将) that appear before and after the main deity, swaying and swinging their arms with attitude, and sometimes even bumping into spectators.

Going even further back is the trend of the “Electric-Techno Neon Gods” (电音三太子), which began years ago when Taiwanese temple youth groups started mixing sacred imagery with pop culture. They used the Nezha figure (哪吒, the Third Prince, 三太子) with a giant head, dancing to techno and house music instead of traditional percussion.

These current memes similarly blend religious ritual with pop culture, gamifying old customs in the social media age by treating participation in the folk ritual trend as a “cultivation path toward godhood.” Although it is all very tongue-in-cheek, there is also a clear appreciation of folk ritual aesthetics and spiritual customs behind it.

See videos here.


One More Thing

Humanoid Robots Spotted Running in Beijing Streets

Some Beijingers who were up and about early this weekend witnessed a surreal scene: humanoid robots walking through the streets of Beijing. From the evening of March 14 to the early morning of March 15, the humanoid robot half marathon held its first test run.

The robots will participate in the 2026 Beijing Yizhuang Half Marathon, scheduled for April 19 in Beijing’s Yizhuang Economic Development Zone. The race features a “human-robot co-run” (人机共跑) format: human athletes and humanoid robots will start together on the same route, with robots running in a separate designated lane.

See video of the early morning practice here.


 

That’s a wrap.

See you next edition!

Best,

Manya

 

Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access. If you’re already subscribed and want to switch platforms, just get in touch for help. If you no longer wish to receive these newsletters, or are receiving duplicate editions, you can unsubscribe at any time.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Memes & Viral

Two Sessions, a Celebrity Meltdown, and the Rise of China’s “Forget It” Mindset

Inside this week’s trends: Two Sessions talking points, a massive celebrity meltdown, and a pet gym in Shanghai charging $275 a month.

Manya Koetse

Published

on

🔥 China Trend Watch (week 10 | 2026) Part of Eye on Digital China by Manya Koetse, China Trend Watch is an overview of what’s trending and being discussed on Chinese social media. The previous newsletter was a chapter dive into the Chinese online discourse surrounding the Iran war. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

“Taiwan never was, is not, and never will become a country,” China’s Foreign Minister Wang Yi (王毅) said during the annual press conference this Sunday on the sidelines of the Two Sessions, China’s most important political gathering of the year.

Besides Taiwan, Wang Yi spoke about the Iran war (“should not have happened”), Palestine (“two-state solution”), Sino-American relations (“mutual respect”), and more. Although there are undoubtedly many things to disagree on, one thing Wang mentioned more than once is just how turbulent the world we live in today has become – I think we all agree about that.

If you missed Wednesday’s newsletter about China’s online discourse on the Iran war, you can find it here. In this edition, let’s dive into other trending topics beyond that conflict, which dominated much of the discussion this week.

Quick Scroll

    • 🌸 Women’s Day, March 8, falls on a Sunday in 2026, which ironically means women are not entitled to their usual half-day off under China’s national holiday regulations this time.
    • 🤖 China has released its first national standards framework for humanoid robots and embodied AI, unveiled at an industry conference in Beijing. The move signals Beijing’s push to accelerate commercialization and large-scale production as China positions itself as a global leader in humanoid robotics.
    • 🎬 Zhang Yimou’s latest crime thriller Scare Out (惊蛰无声), about national security officers battling enemy spies and produced under the guidance of China’s Ministry of State Security, has become the highest-grossing crime film of the Spring Festival season at the Chinese box office.
    • 🚗 A Chinese Lynk & Co Z20 car owner recently crashed into a road divider at night after asking the car’s voice assistant to turn off all reading lights, but the system mistakenly turned off the headlights instead. When he tried to turn them back on, the AI assistant replied, “I can’t do that yet.” The company has since apologized, but the incident has sparked criticism of automakers putting smart features ahead of safety.
    • 🐶 A pet gym in Shanghai charging around 2,000 yuan ($275) for a monthly membership shows just how hot China’s pet economy is becoming. At the upscale gym, dogs can walk on treadmills, swim, get massages, and receive one-on-one training.
    • 🍑 The latest costume drama Pursuit of Jade (逐玉), which premiered on iQIYI and Tencent Video on March 6, has become a breakout success during its opening weekend, setting a record for the fastest-rising drama on Weibo, driven by a massive fandom known as the “Peach Blossom Chasers” (桃花逐理人).
    • 🚆 A Chinese student suffered cardiac arrest after traveling 31 hours in a hard-seat train back to school after Spring Festival. She survived, with doctors diagnosing ‘economy-class syndrome’ (经济舱综合征): blood clots caused by prolonged immobile sitting.
    • 📱 The Chinese Honor brand came out with the world’s thinnest Android tablet this week. The MagicPad 4 measures just 4.8mm thick, making it thinner than the iPad Pro or Samsung Galaxy Tab. As it also debuted OpenClaw collaboration technology, becoming the first commercial device to officially support running open-source AI agents, the device became a much-discussed ‘wannahave.’

What Really Stood Out This Week

Holiday Debt, Bride Prices, and Meme CEOs: What’s Trending from China’s Two Sessions

[#全国两会#]

The annual Two Sessions—China’s National People’s Congress (NPC) plenary and the Chinese People’s Political Consultative Conference (CPPCC)—are convening from March 4 to March 11. As usual, they’ve become a major topic of discussion on Chinese social media this week, alongside the ongoing developments in Iran.

This year, topics such as pensions, holidays, healthcare, tech, and AI have been receiving special attention. Here are three talking points that have generated considerable online discussion.

📍 One issue that netizens especially seemed to care about is the phenomenon of China’s “compensatory working day” system (调休 tiáoxiū), which allows people longer holiday blocks (such as seven days for the National Day holiday, or nine days for the recent Spring Festival) but requires people to make up for some of those days by working weekend days on either side of the holiday.

NPC delegate Tian Xuan (田轩) has proposed reducing or avoiding the use of these “make-up days,” and instead increasing the number of public holidays. The proposal is receiving strong support from workers who have long been frustrated by this system of “borrowing” free days, which creates a sense of being in holiday “debt.”

📍 Another proposal that went viral concerns child safety and stricter punishment for sex offenders. Female NPC delegate Fang Yan (方燕) suggested that convicted sex offenders against minors should be banned from professions involving close contact with children, prohibited from entering kindergartens and schools, and subjected to mandatory electronic location monitoring after serving their sentence.

📍 NPC delegate Zhang Qiang (张强) put forward another proposal that generated online discussions, focusing on the topic of China’s bride prices (彩礼 cǎilǐ), payments made by the groom’s family to the bride’s family. The issue has been widely debated for years as bride prices have been skyrocketing in rural China, where there are more men of marriageable age than women.

Zhang proposes that, in line with village rules, bride prices should be capped at no more than 20,000 yuan (US$ 2,900). Zhang spoke from experiences from his own village, where some bride prices rose to a staggering 188,000 yuan (US$27,260) – which allegedly almost made the marriage fall apart before it even started. Although many agree that there should be measures to break the cycle that puts rural families in debt, others think that the government shouldn’t intervene in private family customs.

📍 The most discussed NPC delegates are Xiaomi CEO Lei Jun (雷军) and Zhou Yunjie (周云杰), top executive at the Haier Group. Xiaomi is one of China’s leading smartphone and electronics makers, while Haier is one of the country’s largest home-appliance groups. The two delegates already appeared together at the Two Sessions last year, when their contrasting roles drew attention: one representing China’s younger, fast-moving digital companies, the other the face of China’s older, traditional manufacturing industry.

This year, the two appearing together has become a source of memes, often portraying Lei Jun as the more playful, younger figure leading Zhou Yunjie into the world of social media. The stark difference between the two business leaders is what strikes a chord—Zhou is seen as the more serious, traditional senior business leader. The pair is affectionately called the “HaiMi Brothers” (海米兄弟) by netizens.

Many netizens hope that beyond the Two Sessions, Lei and Zhou will continue to hang out and collaborate more by combining their strengths and expertise.

 

The Celebrity Drama Taking Over Chinese Social Media

[#谢娜喊话薛之谦#] [#李雨桐实名报案薛之谦重婚罪#] [#段曦发长文#]

Earlier this week, I promised to update you on the juicy celebrity story that almost managed to rival the Iran war as one of the most talked-about topics of the week—despite being entirely insignificant in comparison (which, of course, is exactly what makes it so irresistible🍿).

At the heart of the story is a decade-old celebrity feud involving singer Joker Xue (薛之谦 Xue Zhiqian) that was reignited by his messy former girlfriend Li Yutong (李雨桐). On March 2, she posted a chaotic online rant filled with grievances against Xue, who left her in 2017 before reconciling with his ex-wife. Apparently, there is still a lot of unprocessed grief from those days, because there is no other obvious reason to explain why Li decided to share her since-deleted meltdown with millions of Chinese netizens earlier this week.

In more than 20 posts of threats and dirty laundry—from “I will expose everything” to accusing Xue of forcing her into an abortion and filing a public police report against him for bigamy—Li dragged her ex down while also mentioning details about Xue being nasty toward celebrity colleagues. Among them, she referenced mean remarks about Chinese pop star Zhang Jie (张杰), also known as Jason Zhang. With more than 81 million Weibo followers and record-breaking ticket sales for 12 consecutive concerts at Beijing’s National Stadium, he is about as famous as you can get. His wife, Xie Na (谢娜), is arguably the most recognizable female television host in China.

The situation then spiraled into a much bigger controversy when fans began linking Li’s claims about Joker Xue’s remarks to a 2017 comedy roast program (吐槽大会 Tǔcáo Dàhuì). Soon after, Xie Na published an open letter on her personal Weibo directly addressing Joker Xue and demanding a formal apology to her husband Zhang Jie for the remarks—essentially accusing him of belittling Zhang’s supposedly “low-class” singing style.

As if that wasn’t enough, another ex-girlfriend entered the scene with a Weibo post. Duan Xi (段曦), seemingly triggered by Xie Na’s intervention, asked: if people are publicly demanding apologies now—“can I have one too?” In a lengthy message, she recounted how she fell into loneliness and depression after Xie Na entered the life she had shared with Zhang Jie more than two decades ago, suggesting that their past behavior might not have been entirely clean either.

Should we care about this story? Not at all. But it contains all the elements of a soap drama. Former lovers seeking revenge, bitter jealousy, and long-standing feuds. Reality, in this case, is hardly less dramatic than a scripted series. Above all, it offers a glimpse into the lives of China’s rich and famous. Although they often seem far removed from ordinary netizens, these occasional meltdown moments reveal something much more familiar: fragile egos, messy relationships, and very public outbursts.

There is also a commercial side to it. Besides other celebrities jumping in to boost their own online visibility and renew their relevance, the entire spectacle is lucrative for Weibo, once the central stage of China’s celebrity culture. Even though regulators have spent years trying to curb celebrity gossip and “vulgar” online content on platforms like Weibo, it remains exactly the kind of content that generates the most traffic and clicks.

In between news about the war in Iran and China’s Two Sessions, it is stories like these that keep people returning to social media—not for foreign news or state media narratives, but for drama.

 

On the Feed

The Little “Coal Mining” Panda

One little panda cub born last summer at a conservation base in Sichuan has recently gone viral for its muddy black appearance, with some joking that it’s “cosplaying” a black bear and others calling it the “coal mining bear” (挖煤小熊). The cub, now often referred to as the “Su Jin cub” (苏锦崽) since giant panda Su Jin is its mother, has quickly become a crowd favorite. Although there has been a lot of speculation about its color, the explanation is simple: even though staff wipe it down every day, little Su Jin just loves rolling through the mud.

 


Word of the Week

“算了型人格” (suànle xíng rénge — “forget-it personality type”)

The “forget-it personality” can be seen as a kind of coping strategy for younger generations navigating modern life, where they face information overload and decision fatigue. In that sense, it can be added to the list of other self-labeling terms we’ve seen in Chinese youth culture before, from “lying flat” (躺平 tǎng píng) to “rat people” (老鼠人 lǎoshǔrén).

The “forget-it personality,” however, is somewhat more pragmatic: it reflects a day-to-day attitude in which someone decides it’s simply not worth the trouble to fuss over something. You say “forget it” because you already have enough on your plate.

One thing these terms have in common is a sense of emotional exhaustion, yet adopting such an attitude is not necessarily about giving up; for some people it has even become something to aspire to.

One Douyin user wrote:

I like browsing online, but sometimes comments make me so angry that I want to reply. Then I think about how many words I’d have to type and how much I’d have to think about the response, and suddenly I’m too lazy to comment. My temper is bad, but I also hate hassle.

 


That’s a wrap.

See you next edition.

Best,

Manya

 

Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access. If you’re already subscribed and want to switch platforms, just get in touch for help. If you no longer wish to receive these newsletters, or are receiving duplicate editions, you can unsubscribe at any time.

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China Memes & Viral

Spring Festival Trend Watch: Gala Highlights, Small-City Travel, and the Mazu Ritual Controversy

Some stories going viral during the holiday season seem to exist in a recurring social cycle of their own.

Manya Koetse

Published

on

🔥 China Trend Watch (week 8 | 2026) Part of Eye on Digital China by Manya Koetse, China Trend Watch is an overview of what’s trending and being discussed on Chinese social media. The previous newsletter was a chapter dive into the story of China’s latest hospital scandal. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

One Shanghai woman was so disappointed by what her boyfriend’s parents served for Chinese New Year that she ended the relationship over it.

The 26-year-old, who described her own family background as “pretty good,” shared her experience on social media. She said she had already known that her new handsome boyfriend came from a lower-income family. But after traveling to his hometown in Jiangxi for the Spring Festival and seeing what his mother had prepared for the New Year’s dinner, she was so shaken that she immediately booked a train ticket back to Shanghai.

Here is a screenshot of her post and the picture of the dinner she posted:

This is actually a story that exploded on Chinese social media back in 2016, and its virality is quite typical of the period surrounding Chinese New Year — it is always a very special time when it comes to the kinds of trends that unfold.

It often feels as though stories simmering in the background suddenly boil over during the holiday season. Digital shifts become more visible, cultural traditions take on new meanings, consumer hypes mushroom across the country, and seemingly insignificant social topics can grow enormous: a road rage incident, a noteworthy TV moment, or that one family’s New Year’s dinner.

What’s perhaps most striking is that the story of that Shanghai woman (who really did break up with her boyfriend after that dinner) could have easily been a trending topic during this year’s Spring Festival, and she would likely face the same backlash today (people found her disrespectful and snobbish). In fact, some stories that went viral during the holiday season years ago still resurface today, as if they exist in a recurring social cycle of their own.

Take the nagging questions from family and nosy neighbors about why the single sons & daughters returning to their hometowns for the New Year are still not married, for example; it’s a topic that somehow comes up every Spring Festival. The pressure caused by these “interrogations” have led some single people to rent a boyfriend or girlfriend to bring home to meet the parents — a story covered by the media for years.

People still “rent a partner” to avoid another year of awkward questions about their (non-existent) love life. What has changed is the price. Ten years ago, one could rent a boyfriend or girlfriend for about 500 yuan (around $75). This week, social media reports suggested that these so-called “life actors” (生活演员) — who rent out their services as a pretend partners — now charge up to 3,000 yuan per day (about $435) (#深圳除夕当天租男友3000元一天#).

All of this unfolds because so much happens around Chinese New Year (春节 Chūnjié) at once. While China is transforming rapidly, some things remain remarkably consistent. The holiday is not just a peak moment for consumer culture and travel, it is also the year’s major moment for the box office and for China’s largest live televised event, the Spring Festival Gala, which reflects what matters not only to commercial sponsors but especially to the Communist Party. At the same time, it is a period of family reunions and homecomings for those who may not have other chances during the year to visit their hometowns.

From living rooms to long train rides, from fear-of-missing-out to social media memes, from pressures and expectations to fun and traditions, this period offers a concentrated snapshot of China’s current momentum, revealing social anxieties, political priorities, and pop culture obsessions all at once.

Let’s dive into some of the other trends that have been especially noteworthy during this year’s Spring Festival.

Quick Scroll

    • 🧊 China’s short track speed skating, historically one of China’s strongest Olympic teams, has exited the 2026 Milan Olympics with what’s called “the worst results in 28 years.”
    • 🥇 Meanwhile, the gold medals for Xu Mengtao (徐梦桃) & Wang Xindi (王心迪) in freestyle ski aerials, Su Yiming (苏翊鸣) in snowboard slopestyle, and Ning Zhongyan (宁忠岩) in 1500m speed skating were widely celebrated online.
    • 🇺🇸 The much-discussed Trump–Xi meeting has been confirmed for late March, scheduled from March 31 to April 2. Trump’s planned trip will mark the first U.S. presidential visit to China since his own 2017 visit.
    • 🍿 China’s 2026 Spring Festival box office has surpassed the 4 billion yuan (US$550 million) mark. The February 15–23 holiday window — one of the most important periods for the Chinese film market — saw racing comedy Pegasus 3 (飞驰人生3) top the charts this year.
    • 🎬 One article called it the “hell yeah!” movie of the year. Blades of the Guardians (镖人) by Xu Xianzhe (许先哲) is the hardcore martial arts film that outperformed its opening-day numbers and became an audience favorite.
    • 🏮 Beijing’s Yuanmingyuan (Old Summer Palace) has become a viral hit for its 4.6 km illuminated route with thousands of lanterns lighting up at 17:30 each evening.
    • 🌕 Less popular: yellow lanterns used for New Year decorations in various cities triggered criticism online for looking “unfestive” or even representing “mourning colors,” leading local authorities to order a swap back to traditional red after the backlash.
    • 🕯️ Two explosions in Jiangsu and Hubei brought the total number of deaths from fireworks-related incidents for the first week of the 2026 Spring Festival holiday to at least 20.

What Really Stood Out This Week

The Highlights of the 2026 Spring Festival Gala

Earlier this week, the 44th edition of the China Media Group Spring Festival Gala took place (see our liveblog of the entire show here). At its peak, an estimated 400 million people were simultaneously watching the 4.5-hour show, which, as usual, contained a variety of performances ranging from dance and song to comedy and acrobatics.

So, what was different this year?

In case you’re not an avid watcher of the Gala—which I fully get—let’s get one thing straight first: the show overall is highly predictable and follows comparable year-on-year patterns. There is always a performance featuring different ethnicities; besides the mainland entertainment elite, there must be a variety of older and younger singers from Hong Kong, Taiwan, and Macao; there is a military song; there is a traditional opera element; and there is always a comic skit that everyone finds cringeworthy. In these respects, 2026 was right on track with previous years.

However, there were definitely some noteworthy aspects to this year’s Gala. Some are significant because they mark a subtle, broader shift, while others are more obvious.

First, the theme. The show was titled “Galloping Steeds, Unstoppable Force” (骐骥驰骋 势不可挡). Every year has a theme, often nodding to the zodiac sign and usually focusing on messaging such as “a thriving nation,” “reunion,” or, as in 2020, “Together Realizing the Moderately Prosperous Dream.” This year’s theme felt less modest, aligning with a larger narrative about China’s role on the world stage today as an “unstoppable force.”

The role of the director. The influence of the show’s director seems to have been somewhat overlooked in coverage of the Gala. Yu Lei (于蕾, b. 1979) is not only the first female director in the show’s 44-year history but also the first to lead the production for four consecutive years. As chief director, Yu Lei has established a very identifiable aesthetic framework, perfecting a style of show that merges Chinese tradition with high technology. Outstanding examples of this include the beautiful and innovative 2024 “Koi Carp” (锦鲤) dance, and the 2022 “painting” dance “Only This Green” (只此青绿) inspired by a famous Chinese handscroll.

This year featured even more segments blending traditional inspiration with state-of-the-art technology, from the creative “Celebrating the Flower Goddess” (贺花神, watch here) to the Xinjiang Dance Troupe’s “Silk Road Ancient Rhymes” (丝路古韵, watch) and dancer Zhang Han’s beautiful performance of “Chasing Shadows” (追影) (link).

These performances align with the broader Guochao (国潮) trend—literally “national trend”—and the promotion of traditional culture seen over the past years. Under Yu Lei’s guidance, this cultural pride is fused with technological innovation to create a new kind of Chinese aesthetic that is indeed “unstoppable.” If we don’t recognize this as the trend of today, it will certainly be the new normal of tomorrow.

Then the global outreach. This is the first time I’ve seen the show so deliberately cater to foreign audiences. A promo added to the YouTube livestream explicitly stated: “This is where it gets cool, this is where the future meets timeless Eastern aesthetics. This is where we feel warmth, where everyone belongs. When the CMG Spring Festival Gala begins, you are coming home.”

This past year was a turning point where China became “cool” among younger Western audiences (see my piece on Becoming Chinese) — this soft-power effect is being fully embraced by Chinese state media, and the Gala is part of this. Beijing is increasingly positioning the event as a global celebration rather than just a national one, which explains the inclusion of more foreign performers—from Lionel Richie and John Legend to Hélène Rollès, Westlife, the Hungarian National Folk Ensemble, Spanish dancer Jesús Carmona, and the Austrian acrobatic troupe Jonglissimo.

Lastly, AI and robotics. Perhaps the most obvious shift was the heavy use of AI and robotics, which became a major talking point on X and in foreign media. While the Gala has already incorporated robots for two decades (!), this year marked the first time they participated across almost every genre, from dance and comedy sketches to martial arts and short films.

The abundance of robots was driven by a historical first: four domestic humanoid robot companies—Unitree Robotics (宇树科技), Noetix Robotics (松延动力), MagicLab (魔法原子), and Galbot (银河通用)—all appeared as official corporate partners. We also saw the world’s first martial arts performance by a fully autonomous humanoid robot cluster.

Although the robots were a highlight, they were also a point of online critique for being a bit “overdone.” Judging by social media comments, many viewers still preferred the classic, iconic performers—like pop superstar Faye Wong (王菲) or the legendary comedian Cai Ming (蔡明), who has performed at the Gala for decades.

So despite all the new technological developments and the clear look into the future, audiences still seemed to love the performances that leaned toward the past, highlighting a bit of a ‘battle’ between innovation and nostalgia.

The Travel Trends to Know

There are two moments in the year that are the major travel periods for China, reflecting the current trends of the tourism industry: the National Day holiday and the Spring Festival holiday. These periods usually reveal trends that were either simmering and have now expanded, or upcoming trends surfacing for the first time.

Some things don’t really change, such as cities like Beijing, Chengdu, Chongqing, and Shanghai being among the most popular domestic destinations. (As for international locations, Seoul, Bangkok, Singapore, Kuala Lumpur, Ho Chi Minh City, and Bali top those lists).

These are some noticeable trends for this moment:

✦ A big love for small cities has been noticeable among China’s younger travelers recently. This is a different trend from what used to be the post-Covid “special forces travel” (特种兵), which was the kind of tourism where travelers would do as much as possible within a short time and limited budget, almost like crossing destinations off a bingo card.

Now, travelers are turning more to “hidden gems” or what have been called “dark horse destinations” in Chinese media (黑马目的地). The goal is not just to cross them off a list, but to slow down and experience local culture. Folk culture, markets, and arts & crafts have seen a rise in popularity.

Some examples are Jieyang and Chaozhou which, together with Shantou, lie in eastern Guangdong. Some of these places are seeing the fastest tourism growth rates in the entire country, thanks to strong local folk customs and food culture, with people preferring homestays or Airbnb-style holiday rentals for an authentic, local experience.

Cities like Jingdezhen, Kaifeng, Quanzhou, and Zigong—all previously not particularly known as top destinations—are also new “breakout” cities this season.

Another example is Chongzuo in Guangxi, located along the China–Vietnam border, with its Zhuang ethnic minority culture, karst mountains, rivers, and rural scenery.

All of this represents a big shift in China’s domestic tourism industry, offering new experiences to Chinese travelers while also boosting the local economies of these places.

While these new destinations all sound lovely and peaceful, posts on Xiaohongshu show that the viral nature of these “hidden gems” have also caused them to be exceptionally busy during this season. 

✦ Reverse Spring Festival (反向过年) has been a trend for several years, but it has been especially prominent this year. It is the trend where, instead of children traveling from big cities to visit parents in their hometowns, the parents are coming to celebrate the New Year with their kids in medium-sized or larger cities. This has also led to the rising popularity of Guangzhou as a Spring Festival destination.

What you also see are families all traveling together to a third location outside of both their hometowns and work-based cities.

✦ “Going the opposite way” is also a popular travel trend that has particularly emerged this year, with people from China’s south traveling to the north and people from the north traveling to the south—one group seeking an experience of ice and snow, while the other wants warmth and sunshine.

The locations that stand out for this are Harbin in the north, with its Harbin Ice and Snow World (哈尔滨冰雪大世界) holding a spot in the national top-ten scenic spots (although, unfortunately, Harbin has seen rising temperatures this winter, leading to melting snowmen).

The tourists from the south who come to visit Habrin are nicknamed “Little Southern Potatoes” (南方小土豆) for being all bundled up in brand-new puffy coats.

In the south, Yunnan’s Kunming has seen a surge in popularity, along with Lijiang, Xishuangbanna, and Dali, which all saw a drastic increase in bookings.

Especially Noteworthy Online Discussions

Door-to-door Pet Sitting as Emerging Business Model

✦ During China’s 2026 Spring Festival travel rush, a specific phenomenon gained traction on Chinese social media in this pet-loving era: “door-to-door pet-sitting” (上门喂宠). This emerged as one of the holiday’s most surprisingly profitable side gigs after Shanghai pet sitter Huan Cong (桓聪) told Jiupai News (九派新闻) that his five-person team would complete some 2,000 jobs within the twenty-day holiday period, with an expected revenue of 160,000 yuan ($22,120).

Huan is not the only one profiting from this lucrative business—pet sitters across the country are cashing in during the Spring Festival. This trending story reflects the massive scale of China’s pet economy, an industry growing year-on-year as those born in the post-90s and post-00s now comprise the majority of pet owners.

At the same time, digging a bit deeper reveals the reality behind the trend. While relatively lucrative, the work is tiresome; Huan sometimes visits 55 households in a single day to ensure he and his team can feed all their customers’ dogs and cats. It might be good business, but it’s certainly not easy.

An Unusually Bad Karma Story

✦ One story that has been especially noteworthy this week involves a religious ceremony dedicated to honoring the Chinese sea goddess Mazu (妈祖). A protector of fishermen and sailors, Mazu has millions of worshippers in eastern and southeastern parts of the Chinese mainland and Taiwan; regions where people have traditionally relied on the ocean for their livelihoods.

On February 18, the second day of the Chinese New Year, something unusual happened during the annual Mazu procession in Shishi Village (拾石村) in Zhanjiang, Guangdong province.

A unique local tradition involves the divine selection of a Mazu “messenger,” a child believed to serve as a vessel for the goddess’s spirit during the procession. This is decided through the ritual of shèngbēi (圣杯) throws or “divination cup” tosses: children throw crescent-shaped wooden blocks, and based on how they land, the child believed to have the closest connection to Mazu is selected to take the place of the statue during the parade.

For the past eight years, the same girl, now 14 years old, had reportedly been selected as the spirit medium through this sacred ritual.

However, this year, a wealthy businessman surnamed Xu (许)—the financial sponsor of the procession—suddenly replaced the chosen girl with his own son. That is where things started going wrong.

According to local reports, the boy seemed unfamiliar with ceremony protocols. He misaligned offerings on the ritual table, stood in the wrong position at the start of the procession, and accidentally stepped on a ritual spot reserved for divine generals, which living participants are forbidden from entering.

Most importantly, the shèngbēi ritual, in which the boy had to seek Mazu’s approval through the blocks, kept giving the same negative result (nùbēi 怒杯) for no less than eight consecutive times. There are three possible outcomes, and the statistical chance of throwing the same negative result eight times in a row was seen as a sign of extreme divine disapproval. People were eventually too afraid to let the boy try a ninth time.

As a result, with no “green light” from Mazu, the bearers of the sedan chair needed for the procession refused to lift it, and the entire ritual halted.

Seeing no other choice, organizers got the girl to come back. Upon her first shèngbēi throw, a valid result was immediately obtained and the sedan chair was reportedly lifted without any difficulties. The procession then proceeded with both children riding the sedan chair together (which also prompted criticism from locals for being a further deviation from tradition). After the procession concluded, the girl was visibly distressed.

As this story has gone viral, many see it as a sign that wealth cannot buy a way into a sacred ritual—the gods simply do not agree, and money cannot buy everything.

Consequently, Mazu and the shèngbēi ritual have unexpectedly become hot topics.

The actress Liu Tao (刘涛), who once played Mazu in a popular television drama, has resurfaced as a “lucky meme” during this holiday. Liu Tao’s relationship to Mazu goes beyond just her role in the series. During the filming, she allegedly also went to the temple and performed the traditional divination ritual and got three positive throws in a row, which was seen as a positive omen for her taking the role.

She’s become a celebrity ambassador for Mazu culture, something that is now highlighted by netizens as the Shishi Village story trends. People have begun using Liu Tao’s image as Mazu as an auspicious phone wallpaper.

The irony, of course, is that the Xu family spent a fortune trying to force Mazu’s blessing, while millions of ordinary netizens are now getting their “lucky fix” for free through their Liu Tao meme. How very “Spring Festival” is that? 🏮


That’s a wrap. Many thanks to Ruixin Zhang and Miranda Barnes for their input on this newsletter, and for managing to watch the full 4.5 hours of the Spring Festival Gala together with me!

I’m taking a few days off now for some travel, but expect to be back with a new trend newsletter for you next weekend.

See you next edition.

Best,

Manya

 

 

Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access. If you’re already subscribed and want to switch platforms, just get in touch for help. If you no longer wish to receive these newsletters, or are receiving duplicate editions, you can unsubscribe at any time.

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