A Chinese ad campaign for washing detergent brand Qiaobi (俏比) that recently aired on TV and in cinemas has caused big controversy for being “completely racist”....
International car service company Uber is currently testing new rules that could make ordering a Uber cab more expensive for riders. On Chinese social media, netizens...
China's 'cyberstar economy' is alive and kicking.
Some call the recent ad campaign of skincare brand SK-II hypocritical. Is it?
A new ad campaign by skin care brand SK-II on China's 'leftover women' has gained huge support on Chinese social media.
Swiss luxury watchmaker IWC has launched its online China shop this week. The brand does not sell its watches through Chinese e-commerce giants such as JD.com...
China has introduced its 'two child policy' in the fall of last year. Now that young couples have the option to have a second child, China's...
Papi Chan is the new kid on the block when it comes to China's online celebrities. Although this 'online celebrity economy' is often criticized, Papa might...
The right tagline or advertising slogan is crucial for a brand's identity. Due to the nature of Chinese language, ad slogans in China are often multi-layered...
Stories of YouTube stars turning into successful entrepreneurs have become manifold. With the so-called 'Youtube Effect', anyone can become an online fashion influencer or money maker...
China's food delivery app market has been booming over the previous year. Apps like Eleme, Meituan and Baidu Takeout make ordering in a piece of cake....
Dumplings and firecrackers are not the only things that are popular during Chinese New Year. WeChat’s ‘Lucky Money’ is all the rage – and its success...
China's biggest Weibo star has made it to the world's most famous calendar: Pirelli. Instead of naked supermodels, this year's edition featured fully clad women chosen...
With 20 million babies born in China every year, and only a quarter of them being breastfed, the demand for baby formula is enormous. Why are...
China's Internet is full of online catchphrases, in-jokes and other memes. While many are just for fun, others have a deeper meaning to them. China's Internet...
They are China's super stars and have the largest online fanbase in the world. What's on Weibo has compiled a top 10 of people with the...
A top 10 of the most useful and funny Chinese apps.
A new catchprase “Do you know who my dad is?” has gone viral on Weibo and the Chinese Internet.
Live blog on the The Hague Conference on the Chinese Media on May 15th, at the Netherlands Institute of International Relations, Clingendael.
